Going Local Before Going Global
Episode Description
Can penetrating domestic rural markets help local firms in China capture revenues from foreign competitors and also enter markets abroad?
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Brief Summary
Haier's rural distribution model in China offers insights for international markets and raises questions about the future of capitalism in China.
Key points
- The Unusual Idea. The paper poses both opportunities and challenges for companies in China.
- Rethinking Distribution. The speaker reflects on the evolution of rural distribution in China.
- Huang's Success Story. Huang, a merchant in rural Qingdao, thrives by focusing on service over price.
- The Future of Distribution. Questions arise about the transferability of China's rural distribution model abroad.
- The Speed of Innovation. Organizational innovation in China happens at a remarkable pace.
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Episode highlights
- The Unusual IdeaThe paper poses both opportunities and challenges for companies in China.“That's the unusual idea.”0:24Jun 26, 2014
- Rethinking DistributionThe speaker reflects on the evolution of rural distribution in China.“The idea came to fruition when I went back.”3:47Jun 26, 2014
- Huang's Success StoryHuang, a merchant in rural Qingdao, thrives by focusing on service over price.“He doesn't compete on price.”8:16Jun 26, 2014
- The Future of DistributionQuestions arise about the transferability of China's rural distribution model abroad.“Will they decide to roll up their sleeves?”15:59Jun 26, 2014
- The Speed of InnovationOrganizational innovation in China happens at a remarkable pace.“It's almost as if the org chart changes every Saturday.”18:58Jun 26, 2014
Episode quotes
Tension
50/ 100Some tension
