'For the Win': How Gamification Can Transform Your Business
Episode Description
Can work be fun? Can things game designers have learned about what makes games effective be used to engage customers in a variety of industries? Wharton legal studies and business ethics professor Kevin Werbach and New York Law School professor Dan Hunter, authors of For the Win: How Game Thinking Can Revolutionize Your Business, say yes. Knowledge@Wharton spoke with Werbach and Hunter about what gamification really is, how companies are using it and pitfalls to avoid when gamifying. đź“‚ Innovation
Brief Summary
Gamification can enhance employee engagement and customer experiences, as discussed by authors Kevin Werbach and Dan Hunter in their book "For the Win."
Key points
- Understanding Gamification. Gamification applies game design principles to motivate and engage people in business contexts.
- The Importance of Motivation. Intrinsic and extrinsic motivations play crucial roles in engaging employees and customers.
- Real-World Examples of Gamification. Microsoft and Deloitte showcase how gamification can enhance mundane tasks and improve participation.
- The 6Ds of Gamification Design. A structured framework to ensure all aspects of gamification are considered.
- Risks of Bad Gamification Design. Exploring the potential legal, ethical, and design risks in gamification.
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Episode highlights
- Understanding GamificationGamification applies game design principles to motivate and engage people in business contexts.“Gamification can actually provide epic wins for businesses.”0:57Dec 5, 2012
- The Importance of MotivationIntrinsic and extrinsic motivations play crucial roles in engaging employees and customers.“We need to find new ways of motivating people.”1:34Dec 5, 2012
- Real-World Examples of GamificationMicrosoft and Deloitte showcase how gamification can enhance mundane tasks and improve participation.“Gamification is about finding the fun in the things that you have to do.”4:51Dec 5, 2012
- The 6Ds of Gamification DesignA structured framework to ensure all aspects of gamification are considered.“The 6Ds are basically a structured framework to ensure you look at all of those aspects.”20:43Dec 5, 2012
- Risks of Bad Gamification DesignExploring the potential legal, ethical, and design risks in gamification.“There are some legal risks, ethical risks, and risks in relation to bad gamification design.”21:21Dec 5, 2012
Tension
40/ 100Low tension
