Do People Trust Crypto?
Episode Description
In this excerpt from a Ripple Effect episode, Wharton Marketing Professor Cait Lamberton talks about consumers' confidence in cryptocurrency, as measured by her work gathering data for the Wharton Consumer Cryptocurrency Index.
EPISODE OVERVIEW Cryptocurrency is a marketing enigma, says Wharton’s Cait Lamberton. She studies why digital assets spur such a wide range of consumer behavior, from confidence to distrust. This episode is part of a series on “Cryptocurrency.”
PODCAST OVERVIEW Every day, business scholars answer pressing questions in their research - but what do their insights mean for you? In this podcast, Wharton faculty dive into what inspired their studies and how their findings resonate with the world today. Learn how research insights translate into knowledge you can use, with host Dan Loney.
Learn more at http://whr.tn/rippleeffect.
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Brief Summary
Consumers prefer paying in cryptocurrency over receiving it, indicating confidence issues.
Key points
- Consumer Confidence in Cryptocurrency. Consumers show a willingness to pay in cryptocurrency, but hesitate to receive it.
