AI's Impact on Innovation Management – Christian Terwiesch & Valery Yakubovich | AI in Focus Series

Knowledge at Wharton

Episode Description

EPISODE OVERVIEW Wharton’s Christian Terwiesch and Valery Yakubovich join Eric Bradlow, vice dean of Analytics at Wharton, to discuss AI’s influence on innovation management, from risk assessment and strategy to organization and value capture. How can businesses use AI to ideate and better meet customer needs? This interview is part of a special 10-part series called "AI in Focus."

Topics and questions covered: 00:00 - Introductions 1:07 - Defining 'innovation management' 4:46 - Will firms trust AI to prototype? 8:31 - Can AI innovate independently? 12:42 - Mack Institute's role in assisting companies 16:05 - Assessing AI's strengths and challenges 21:00 - How can students use AI? 23:00 - Potential frontiers for AI

SERIES OVERVIEW The artificial intelligence revolution is officially upon us. Hear from host Eric Bradlow, Vice Dean of Analytics at Wharton, as he meets with Wharton faculty experts across a wide range of business domains – from healthcare and neuroscience to sports and the auto industry – to learn how AI will impact these fields moving forward, and what we can do to stay ahead of the curve.

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Brief Summary

AI is transforming innovation management through enhanced idea generation and market research.

Key points

  • Welcome to the AI at Wharton Podcast. Join us as we explore the role of AI in business innovation.
  • The Role of AI in Innovation Management. Discover how AI is transforming innovation management practices.
  • AI in Market Research. Exploring the potential of AI in enhancing market research processes.
  • Generative AI's Impact on Creativity. Surprisingly, generative AI is proving to be quite creative in generating ideas.
  • Challenges in AI Adoption. Companies are grappling with how to effectively implement AI in their strategies.
  • The Power of GPT. GPT performs surprisingly well on MBA exam questions, achieving a solid B grade.

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