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Subsidizing Solar Adoption

June 18, 2014 / 12:32

This episode discusses operational perspectives on policymaking for solar panel adoption, the importance of subsidies, and market dynamics in green technology.

The conversation highlights the necessity of public support for expensive technologies like solar panels, referencing policies in Europe and California aimed at increasing renewable energy adoption.

Key discussions include the significance of feedback loops in market dynamics, where early solar panel adoption influences future sales and policy effectiveness.

The episode also critiques the German solar subsidy program, suggesting that a stronger initial subsidy could have led to more efficient outcomes, while contrasting it with Spain's less successful approach.

Future research directions are mentioned, focusing on policy flexibility, commitment, and their impacts on industry behavior and market stability.

TL;DR

The episode covers solar panel adoption policies, subsidy efficiency, and market dynamics in green technology, with a focus on Germany and Spain.

Episode

12:32
00:00:04
this research we are trying to do is to
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give an operational perspective to
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policymaking in particular for the
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adoption of solar panels research were
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working on in general for green
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technology it's common to see subsidies
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that will help the technologies take
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dick off faster these technologies are
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very expensive in the beginning and they
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need some sort of public support in
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order for them to become economically
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viable we see a lot of policies out
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there they have a certain target in mind
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lakin in European in you had twenty
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percent of renewable by 2020 California
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was thirty-three percent he had a
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million rooftop programs that they
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wanted to cover a million rooftops with
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solar panels in Germany and this is sort
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of the inspiration we started from so
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instead of trying to understand where
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these policies come from we're trying to
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understand given the policy with a
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certain target how do you get there in
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the most efficient whale in the cheapest
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way for the for the taxpayers and some
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of the things that we we found that it's
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important to consider the feedback loops
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in this market dynamics you have more
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solar panels being adopted that makes it
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cheaper for the next solar panel to be
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sold on average that makes it a more
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word-of-mouth being spread about tech
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technology and a good policy maker
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practice should incorporate these
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feedback loops when designing the policy
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the key takeaway from from this research
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is that you should take into account
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these feedback loops such as learning by
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doing and information diffusion when
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designing a policy and the outcome of
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the the optimal policy that you designed
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to achieve a certain target is not it's
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not trivial in the sense that you would
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not just make a lump sum of an
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investment in the beginning and let the
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the market figure itself out you
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actually observe a certain pattern of
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yes early subsidies do stimulated option
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but they also increase the impact of
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future subsidies right so there's a
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certain way you would like to distribute
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the subsidies throughout the time
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horizon in order to reach to your target
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in in in the most efficient way
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so a typical economics approach to
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understanding policymaking starts with a
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definition of what's the system welfare
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and we abstracted a bit from that we
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took a we went to the next level of
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decision-making which is okay suppose
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that I don't know what's the welfare but
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I just have a given target I assume that
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this is a target of adoption that I need
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to get there and it's it's hopefully
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motivated on some kind of welfare
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optimization right the society will be
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better off by some objective measure and
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when we developed this framework what we
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try to do is we try to back out what
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would be the optimal welfare a function
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that would justify the current subsidy
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path right historically we see in
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Germany a certain level of subsidies
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being given out and I would like to try
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to understand what sort of economic
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welfare measure would justify that given
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historical path and we were surprised to
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see that there is no such welfare
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function that we justified that history
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there is a way to show just using this
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framework that more subsidies would have
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been required in the beginning it was
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stronger a subsidy policy perhaps and a
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stronger phase out in the later stages
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of the program that's the indications
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that we have we we have to put a
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qualifier on that that we don't do a flu
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full empirical study of the German solar
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market we have very limited access to
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data we just use aggregate data for the
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yearly adoptions in the average levels
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of subsidy but it's a it's a small
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indication that we can try to measure
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the efficiency of a policy program and
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characterize that it's it was somewhat
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inefficient even without having a clear
00:04:51
measure of welfare
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so the most practical implication is try
00:05:01
not to be myopic that's the most
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important recommendations try to
00:05:06
understand what our future implications
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of your policies today in the market
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dynamics a lot of policy sometimes has
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decided what is the level of the subsidy
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that we are going to do here let's try
00:05:20
to give investor a certain rate of
00:05:22
return and we'll hope that that gets us
00:05:25
close to our target right but when you
00:05:30
do this over years you have to
00:05:33
understand that the early adopters will
00:05:35
create an impact on future adoption and
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if you don't take that into account then
00:05:41
you'll you're you're either miss your
00:05:44
target or you're going to spend a lot
00:05:46
more money than you should
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so companies need to also understand how
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learning happens in their industry and
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how it will affect future policy
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decisions so one of the most problematic
00:06:08
things we have in the this area of of
00:06:12
subsidy policies is the abrupt changes
00:06:15
in subsidy policies that has something
00:06:17
to do with some of the future research
00:06:18
that I'm working on and trying to
00:06:21
understand how changes in policy making
00:06:23
affect the industry and vice versa right
00:06:26
so there's a strategic interaction
00:06:27
between how companies are behaving and
00:06:30
how policymakers will respond and vice
00:06:32
versa for consumers I think it's it's
00:06:37
important for consumers to try to
00:06:39
understand how to time the market a lot
00:06:42
of consumers from anecdotal evidence
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we've seen that consumers are trying to
00:06:47
wait for solar panels to be cheaper and
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they're not necessarily doing the
00:06:51
optimal thing as well from what we have
00:06:54
observed that like the rate of subsidies
00:06:57
have been decreasing faster than the
00:07:01
cost of the installation so in a way
00:07:04
timing yourself into this market is not
00:07:08
necessarily as as easy as you might
00:07:10
think
00:07:15
so we are doing a few other studies in
00:07:20
other Smart Grid applications electric
00:07:24
vehicles there's another small study we
00:07:26
do where we use the application of the
00:07:27
of the adoption of electric cars and
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it's a very similar type of market
00:07:36
dynamics that's happening and the same
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lessons of you need to incorporate like
00:07:42
learning by doing an information
00:07:44
diffusion are also important to be
00:07:47
considering in these situations you can
00:07:48
also think about companies trying to
00:07:51
acquire micro chair in a certain with a
00:07:54
certain product right they do they do
00:07:57
they'll have to think about it in a
00:07:59
similar framework that with what we do
00:08:00
in this paper and that's some of the the
00:08:03
extrapolation from this paper that can
00:08:05
go into other areas
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the actual subsidy program in Germany
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has taken a lot of flak and in the
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recent years for overspending at the
00:08:22
time of crisis and that's something that
00:08:27
needs to be taken with a grain of salt
00:08:29
that they have developed a huge industry
00:08:32
of solar installation and they've driven
00:08:34
down the costs of installations way
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further down than other places like
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California for example and if you if you
00:08:42
compare how they've done it it was
00:08:46
through strong you know time timely
00:08:49
interventions in the beginning and in
00:08:52
this paper I talked about it perhaps
00:08:54
could have been even faster in the
00:08:56
beginning and slower later on and
00:08:59
they've only started to do a more
00:09:03
aggressive phase out in the last few
00:09:06
years although they had a plan phase out
00:09:09
today they could have done a little bit
00:09:11
faster and avoided some of this perhaps
00:09:16
criticism now the main criticism is that
00:09:19
these solar panels that customers bought
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became too profitable for them and all
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the other ratepayers in the country are
00:09:25
going to be paying huge penalty for for
00:09:28
for the adoption of of these solar
00:09:32
panels and it's it's hard to quantify
00:09:36
how successful program is it's hard to
00:09:39
quantify what are the other benefits
00:09:43
that this industry that the merchant in
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Germany will have right an example of a
00:09:49
country that had the not a successful
00:09:53
program was Spain which started about
00:09:56
the similar time was very aggressive
00:09:58
into the into the market perhaps in some
00:10:01
cases even more aggressive than Germany
00:10:03
they had more solar irradiation so then
00:10:08
then then Germany so could potentially
00:10:11
be more efficient installed panels in
00:10:12
Spain yet the industry was growing too
00:10:17
fast and without developing a local
00:10:20
manufacturing local technology and they
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go
00:10:23
backed out and brought the entire
00:10:26
industry to near collapse right so
00:10:29
that's that's a clear lesson of like how
00:10:33
not to do it right as opposed to what
00:10:35
the Germany did
00:10:41
in this paper we talked about these
00:10:44
feedback loops like learning by doing an
00:10:47
information diffusion and in the next
00:10:50
few papers that we're working on we
00:10:52
explore a few different parts of the
00:10:54
market for example we look at how
00:10:57
demanding certainty will affect the
00:10:59
subsidy programs we look at how policy
00:11:03
flexibility versus commitment will
00:11:06
affect the industry all right for
00:11:09
example say your policy making you have
00:11:11
a certain target we were given deadline
00:11:14
would you like to readjust your policy
00:11:16
as you approach the target deadline to
00:11:19
make sure that you you hit your target
00:11:21
or would you like to commit the longer
00:11:23
term policy and what we actually do show
00:11:25
in that situation is that you would
00:11:27
rather commit to a longer term policy
00:11:29
because by commitment you do lose some
00:11:33
flexibility in the long run but you you
00:11:36
give a signal to the to the forms in the
00:11:40
market that they need to put in their
00:11:43
fair share and they need to absorb some
00:11:46
of the risk when you when you're in your
00:11:50
policy maker and you'll hold too much
00:11:53
flexibility on your policy and you
00:11:55
readjust your policy very often you send
00:11:59
it back bad signal to the industry right
00:12:01
so that's a new future direction of the
00:12:06
research that we are currently working
00:12:07
on
00:12:22
you

Episode Highlights

  • The Importance of Feedback Loops
    Understanding feedback loops is crucial for effective policymaking in solar panel adoption.
    “A good policy maker practice should incorporate these feedback loops.”
    @ 01m 30s
    June 18, 2014
  • Consumer Timing in Solar Adoption
    Consumers often wait for prices to drop, but this strategy may not be optimal.
    “Consumers are trying to wait for solar panels to be cheaper.”
    @ 06m 45s
    June 18, 2014
  • Lessons from Germany's Solar Subsidy Program
    Germany's approach to solar subsidies shows the importance of timely interventions and gradual phase-outs.
    “They could have done a little bit faster and avoided some of this perhaps criticism.”
    @ 09m 11s
    June 18, 2014

Episode Quotes

  • More subsidies would have been required in the beginning.
    Subsidizing Solar Adoption
  • Try not to be myopic.
    Subsidizing Solar Adoption
  • Timing yourself into this market is not necessarily as easy as you might think.
    Subsidizing Solar Adoption

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