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So this is the juicy story around the
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Sony PlayStation.
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The Sony PlayStation ended up being like
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one of the prime competitors of
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Nintendo. And so you might think like,
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oh, the two were always competitors, but
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not at all. Sony was actually a supplier
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to Nintendo. The two had actually
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partnered in developing a console
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together. And so Sony had no intention
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whatsoever to enter the console market
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on its own. So they developed this thing
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for Nintendo and they have this
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expectation. They go to this big game
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fair and say we are going to announce
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this collaboration with Nintendo and
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it's going to be great. And they do
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exactly that. They go to the game fair
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and say like great news we are Sony. We
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got this collaboration going with
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Nintendo.
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The next day, Nintendo announces another
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collaboration with Phillips that they
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also develop a game console with them.
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And so Sony says like what on earth is
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going on? We thought we are
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collaborating and conquering this
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market. Now you are telling us you're
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collaborating with us but you also see
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at the same time seem to be competing
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with us. And so they were horrified and
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they felt insulted and they said like
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this is insane. We are now feeling no
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loyalty whatsoever towards Nintendo. We
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are going to enter this market
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ourselves. We have built up all this
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knowledge. Okay? We don't have to hold
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back. They didn't treat us well. And so
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we enter this market. What's interesting
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about this example is both parties can
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get screwed. Right? In this example,
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Sony gets screwed because they get
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ripped off by Nintendo. But Nintendo
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eventually gets screwed because of the
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way that Sony then responded to it and
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said like, "Look, we going to fight
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back. We are not going to take this.
