00:00:00
We were talking about when Nike sort of
00:00:01
stepped in it at the Boston Marathon
00:00:04
with this notion of runners welcome,
00:00:06
walkers tolerated. And that's a great
00:00:08
example of this. This notion of you're
00:00:10
trying to build and elevate aspiration.
00:00:12
You're trying to elevate runners. You
00:00:13
don't need to denigrate walkers. You
00:00:15
don't need to denigrate those people who
00:00:16
aren't trying to get on a podium,
00:00:18
especially especially if the aspiration
00:00:20
versus shame context is built in the
00:00:24
footprint that you've been telling us
00:00:26
for decades that you're all about
00:00:28
inclusivity and if you have a body
00:00:31
you're an athlete and this kind of
00:00:32
stuff. So, you know, this is a great
00:00:33
example of when if you kick if you take
00:00:35
your eye off the ball, you're likely to
00:00:37
make a mistake and you're likely to
00:00:39
actually create this this very shameful
00:00:41
kind of thing which doesn't help your
00:00:43
brand in any way whatsoever.
