00:00:00
There were more searches on Google last
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year than in any year in Google history
00:00:05
and we're expecting more searches this
00:00:07
year. And what's actually happened is AI
00:00:10
is actually allowed a level of
00:00:11
innovation in our core Google search
00:00:13
product. AI mode, AI max, AI mode and
00:00:16
AI queries that is actually transformed
00:00:19
and it's turned from what you might call
00:00:21
queries into quests.
00:00:23
So we are seeing higher engagement.
00:00:25
We're seeing a lot of usage of both on
00:00:27
YouTube and on Google core search by
00:00:29
younger audiences in a way which is
00:00:31
super exciting. From a marketing side
00:00:33
though, I just want to say Google has
00:00:36
more AI engineers, more AI patents and
00:00:38
more incentive to build high quality AI
00:00:41
advertising solutions. So AI max for
00:00:43
search is one of them. Everything we're
00:00:45
doing with creative tools on YouTube,
00:00:46
everything we're doing on discovery.
00:00:48
Every time we in Google marketing turn
00:00:50
on one of our AI products, demand gen, P
00:00:52
max and beyond, it drives performance.
00:00:55
It increases our effectiveness in the
00:00:57
marketplace.
