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question is really is there a choice do
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they have a choice whether they can or
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can't uh go into digital transformation
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I guess the world has been just taken by
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a tsunami which has hit uh you know the
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industry government academia you name it
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all I mean in my last 35 years I've seen
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seen many transformations having taken
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place and uh this inflection point is
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one which uh is the mother of them
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all and uh I say that because uh you
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know the time in which things are
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happening is getting
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compressed and compressed uh quite
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radically
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and
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the leadership of most of these
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companies have been caught off guard.
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They knew it was coming. It's it's just
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that they didn't know at what pace it
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was coming. So these changes have been
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quite uh substantive in nature. And I I
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really think that companies don't have a
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choice but to go the digital
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transformation way.
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Digital transformation uh first of all
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it's not just bringing in uh bits and
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pieces of uh uh mobility or cloud and
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calling that digital transformation. As
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the word transformation suggests, it is
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a substantive change done in a very
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short period of time. And uh in the
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uh way that digital transformation is
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taking place, we have
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uh uh companies that have completely
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uh you know changed the face of
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uh the business landscape in in the way
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they transact with uh with consumers.
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So it may in many cases it would require
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uh almost rethinking the processes and
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the methodologies and the way to engage
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with uh
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customers. Having said that uh you can't
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let go off with your existing
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businesses. The physical world is there.
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The analog world is there to stay. It it
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would erode rapidly. That's a different
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thing. digital will come in but it's got
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to be a situation where you are in a
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biodal world and you've got to you know
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you you got to coexist with both and you
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know as uh things develop in the digital
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uh arena you've you've got to start uh
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cutting costs on the on the analog side
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so I guess for some time which may be
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anything between 2 years 3 years who
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knows but your preparedness to deal with
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both these and the uncertainties that
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exist around both these is going to be
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here to
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stay. Frankly, you don't just convince
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them at all. Everybody knows that it's
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there. the the uh real issue is about uh
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uh identifying uh you know the specific
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projects or the specific programs and uh
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you know today a number of companies
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have randomly allocated budgets because
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the leadership knows that they've got to
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make investments in in going the digital
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way and each proposal has to be viewed
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in its uh in its uh you know in its own
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uh you know on its own merit in terms of
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what uh uh kind of return on investment
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are you going to get out of this. So the
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way to look at it is that over a
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three-year period, if you're going to
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undertake a new way of doing things, a
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new way of engaging with customers,
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you've got to take a look at what what
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is the net present value that you are
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going to derive out of this program
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having invested that sort of
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money. It's easier said than done
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because the uncertainties uh exist
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whether it is on the customer side or it
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is on the uh on the vendor side. You
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have to take an approach where it is a
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collaborative approach and which is why
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at emphasis we have taken the approach
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of being uh in undertaking businesses
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you know or opportunities on a
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um uh collaborative way you know. So we
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cocreate
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uh you know the uh new opportunities
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that uh we identify
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Well, I can certainly say that the
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investments will more than pay pay back
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for themselves and in a very short
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period of time. the the the sheer fact
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that you are having a allconnected world
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today. We heard that uh you
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know in a on a planet of uh which has 7
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billion people. There are 3 billion
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devices that exist already who are
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connected and two and a half billion of
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them are smartphones. when you've got
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such staggering numbers, you know, the
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the return on investments using the
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digital medium is going to be uh far
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quicker and
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uh you know so there wouldn't be really
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a need to go into any major
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justifications in my
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