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question is really is there a choice do they have a choice whether they can or can't uh go into digital transformation
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I guess the world has been just taken by a tsunami which has hit uh you know the
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industry government academia you name it all I mean in my last 35 years I've seen
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seen many transformations having taken place and uh this inflection point is one which uh is the mother of them
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all and uh I say that because uh you know the time in which things are happening is getting
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compressed and compressed uh quite radically and the leadership of most of these
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companies have been caught off guard. They knew it was coming. It's it's just
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that they didn't know at what pace it was coming. So these changes have been
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quite uh substantive in nature. And I I really think that companies don't have a
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choice but to go the digital transformation way. Digital transformation uh first of all
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it's not just bringing in uh bits and pieces of uh uh mobility or cloud and calling that digital transformation. As
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the word transformation suggests, it is a substantive change done in a very short period of time. And uh in the
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uh way that digital transformation is taking place, we have uh uh companies that have completely
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uh you know changed the face of uh the business landscape in in the way they transact with uh with consumers.
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So it may in many cases it would require uh almost rethinking the processes and the methodologies and the way to engage
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with uh customers. Having said that uh you can't let go off with your existing
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businesses. The physical world is there. The analog world is there to stay. It it
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would erode rapidly. That's a different thing. digital will come in but it's got
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to be a situation where you are in a biodal world and you've got to you know
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you you got to coexist with both and you know as uh things develop in the digital
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uh arena you've you've got to start uh cutting costs on the on the analog side
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so I guess for some time which may be anything between 2 years 3 years who knows but your preparedness to deal with
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both these and the uncertainties that exist around both these is going to be here to
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stay. Frankly, you don't just convince them at all. Everybody knows that it's
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there. the the uh real issue is about uh uh identifying uh you know the specific
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projects or the specific programs and uh you know today a number of companies have randomly allocated budgets because
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the leadership knows that they've got to make investments in in going the digital
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way and each proposal has to be viewed in its uh in its uh you know in its own uh you know on its own merit in terms of
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what uh uh kind of return on investment are you going to get out of this. So the
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way to look at it is that over a three-year period, if you're going to undertake a new way of doing things, a
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new way of engaging with customers, you've got to take a look at what what is the net present value that you are
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going to derive out of this program having invested that sort of money. It's easier said than done
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because the uncertainties uh exist whether it is on the customer side or it is on the uh on the vendor side. You
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have to take an approach where it is a collaborative approach and which is why at emphasis we have taken the approach
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of being uh in undertaking businesses you know or opportunities on a um uh collaborative way you know. So we
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cocreate uh you know the uh new opportunities that uh we identify Well, I can certainly say that the
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investments will more than pay pay back for themselves and in a very short period of time. the the the sheer fact
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that you are having a allconnected world today. We heard that uh you know in a on a planet of uh which has 7
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billion people. There are 3 billion devices that exist already who are connected and two and a half billion of
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them are smartphones. when you've got such staggering numbers, you know, the
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the return on investments using the digital medium is going to be uh far quicker and
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uh you know so there wouldn't be really a need to go into any major justifications in my
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