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Knowledge@Wharton Interview with Lori Ryerkerk

June 16, 2020 / 26:21

This episode features Lori Reichert, CEO of Celanese, discussing her career journey in the male-dominated oil and gas industry, leadership during the pandemic, and corporate culture changes.

Lori shares her experiences as one of the few women in engineering roles at Exxon, detailing the challenges she faced and how she navigated a male-centric environment. She emphasizes the importance of meritocracy and her growth through various leadership roles.

She discusses her transition from Exxon to Shell, highlighting the cultural differences between the two companies and how her technical background helped her gain credibility in her new role.

Lori reflects on the impact of the COVID-19 pandemic on her leadership style, noting the increased emphasis on communication and mental health support for employees. She describes how the pandemic has made her company more inclusive and globally connected.

Finally, Lori offers advice for leaders entering new environments, stressing the importance of listening and understanding the organizational culture before making changes.

TLDR

Lori Reichert discusses her career in the oil industry and leadership during the pandemic, emphasizing communication and inclusivity.

Episode

26:21
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folks good morning good afternoon good evening wherever you are great pleasure to have you all with us today this is
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the warden schools virtual Leadership Conference our theories with knowledge of warden of leaders talking about
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issues facing large organizations businesses government etc and particularly in the context of the
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challenging events we're seeing around the world and today it's great pleasure
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to have with us Lori Reichert Lori is the CEO chairman of the board president of Celanese company a global chemical
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company operating through headquarters in Dallas and Lori it's a great pleasure
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to have you with us today welcome thank you great to be here so Lori wanted to talk first just a little bit about your
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own career everybody on these calls listening is interested of course in their own careers as well and I think
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yours has had some particularly interesting aspects to it I was telling Lori before we started that we had done
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a study a few years ago looking at the top executives in the largest US corporations and about 20 years or so
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ago there was not a single woman in any of the top ten positions in any of the oil gas or chemical companies in the
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United States it was an industry that seemed particularly resistant or at least late coming to having women in
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these top positions and your career has been in that industry he didn't come in
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laterally he started out in it and worked your way up in it and I wonder if you just had any thoughts or folks
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though we're listening about what that journey was like for you and anything
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you could share with them about you which experience was I'm sure it was interesting to get to the top there yeah
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it certainly was in your in your right it has not been an industry oil and gas 'add that really attracted a lot of
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women or did a very good job retaining or promoting women so I came in as a chemical engineer I was really an
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engineer that's all I wanted to do was engineering and you know join joined Exxon in Baton
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Rouge in in 1984 you know as an entry level engineer and in many ways you know like I was you know 21 years old blonde
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from the Midwest in the south I was not a good fit I was the only woman hired at
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that facility this year that year and I could tell you I mean I heard everything
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you would imagine you would hear at that point in time I mean you know you shouldn't be here what you're doing a
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man's job why aren't you my babies I mean it was you know is that everything
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you would expect to hear and you know fortunately I grew up with three older brothers and so there was really
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probably nothing you could say or do to me that would terribly insult me at that
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point in time and I think that was a really gift actually because you know and I didn't really on took it took the
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attitude that was you know I can't control what you think or say but I will control how I respond so I ignored a lot
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of it and I just kept working because I loved the work I loved engineering work I loved the complexity of it I liked the
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operating environment and luckily I work for Exxon and Exxon is a company that really values contribution over anything
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and if you worked and got good results and you know you know it's knowledgebase
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it's getting things done pretty much you would have new opportunities open up for
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you and and I really benefited from that kind of meritocracy system where it was
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based more on that than it was based on relationships or anything else and so you know I developed through Exxon I
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have a lot of interesting experiences along the way but in credits of the company I was given a lot of
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opportunities and a lot of chance to grow and develop not just my engineering skills but then very early on becoming a
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supervisor developing leadership skills commercial skills and other skills you know ultimately you know running a very
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large refinery in Texas running a chemical plant Louisiana brain a joint venture living in Hong Kong running a
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global organization around public relations government relations so I had a lot of great opportunities
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you know a few other things I learned you know yeah you're gonna run up again
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as a woman in that industry I mean you stood out that could be a good thing if you did things well but it
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was obviously a curse you know you didn't have some of the room to make fakes other did and so you know more
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pressure I think related with that but on the other hand again the company I was in it was a meritocracy and that
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that was a big a big help I think and that's in some ways I think it's the
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advantage of some of the technical fields for women to go into where there's not a really strong power
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structure it's more about knowledge and ability to get things done versus who
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you know at least in that company you know the other thing I learned coming along because I had two children along
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the way is a lot of the things that I thought initially were big problems like how do you dress and you know never
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bring up your kids at work I mean I had some very funny experiences that's it
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you know what actually those things don't matter at least when you're working with men engineers they're not
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really comprehending any of those things so as long as you do a good job and you
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can talk their technical language you know it was actually a reasonably level playing field I think it don't be wrong
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it was it was hard it was you felt isolated and you know but you but even along the way I had some it was before
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the days of really mentors and sponsors I never had one of those but I had some really good supervisors who were all men
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but who gave me good advice and guidance I had some really bad supervisors but that was also helpful because that gave
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me a good example of what I didn't want to be like as a leader and I had some
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great opportunities but quite frankly at 25 years I really wanted to I was in government relations and public affairs
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I really wanted to go back to running a business I wanted to run a P&L that it
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didn't look like that opportunity was going to be available for me for some time most women in my level were being
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moved into kind of corporate functions and support roles I didn't want to do
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that so I left Exxon I went to Hess for a year and a half it was a great experience it taught me what the meaning
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of cash is which is something you often don't get at a big company like Exxon
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but ultimately it was too small and I ended up going to shell and how to doing the job in shell I always wanted to do
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an exon which is running you know running a business at that time Europe and Africa so living in Europe and
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Africa that was a big transition I often think you know shell chose me for the job because I was a American female from
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Exxon in Europe and Africa so I guess that way if I felt it would be easy to fire me because I certainly kind of had
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everything against me going to the role but really enjoyed the job loved running
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that team and after three and a half years was asked to move on and kind of run the global role for shell which I
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did then for five years before I retired which I then failed that because six months later I went back to work I'm
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taking the CEO role at Celanese yeah well that's a falling up by retiring up
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issue of one of the things I wanted to ask you about is the Royal Dutch Shell Exxon story these are two companies that
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are famous for operating in very different ways very different cultures and they also don't like each other very
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much and going from one to the other must have been a fascinating experience how are you welcomed or I'm sort of
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initiated in Royal Dutch Shell when they knew you really we're an Exxon person in
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terms of your training and expertise yeah I mean there really are very different companies and you know Exxon
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is very data-driven very focused I mean you know it also has evolved over time but during the period I was there it
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wasn't really about people liking you it was really about getting things done and
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so you had some characters that you know work really all that likeable but we're
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you know but we're successful in getting things done and so it was a very you
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know in some ways it was it was a tough culture but you actually knew we're used
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to it I mean it was very straightforward and and you know shale is is much more about relationships you know do people
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like you did you get along with everyone more so than even getting things done and again their culture also continues
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to evolve but you know and I would almost put it down to as much the difference between kind of an American
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culture which is about you know get it done success what you know and a European culture which is more about
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social values and you know a cohesive society and even in Holland we call it the polder culture you know which is
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everybody puts their finger in the dike to save the city so it's all about doing
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things collectively so it was very different I mean when I went into shells put you joining in Europe yeah I think
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initially people who were going to be working for me we're really you know afraid I was kind of the devil coming in
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because I mean these are all the things right they really didn't want and and
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but again in some ways I was fortunate because I was going in into a manufacturing organization and so I had
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the opportunity when people realize oK you've actually you actually know a lot
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about refineries and chemical plants and you can talk the technical talk and and
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you've done it all from coming up all the levels and you can talk to operators
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as well as mechanics and as well as the senior people you know at least four people working for me in my organization
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having that technical credibility goes a long way in establishing your credentials and then people start to
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learn your style and okay you're here to help us get better and get better results and you know you have to be more
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careful in the relationship side and build those relationships which Indian wasn't as big of a deal in Exxon and you
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know in my early days you know that you just had to take a very thoughtful approach it really it really helped
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actually that when I was in Exxon I lived and worked in Hong Kong for nearly four years because that was a really
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good experience for me and learning how to how to work in a different culture and you know how to respect you know in
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in Asia if you're very direct people will always follow the guidance of the leader they'll never express their
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opinion you had to learn to keep your own opinion to yourself to really draw people out and Europe you know every
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country in Europe had its own nuance in Africa a different nuance and so being able to take that experience I had in
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in my global jobs from excellent Estelle really helped to learn to you know and it was a skill I had to learn as I went
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through my career you know listen more try to understand other people's point
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of views still focus on results and getting things done but with that opening myself up more to kind of that
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relational side and that communication side I just ask you on that advice that you would have for people when you're
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moving into a new country or a different company you're trying to figure out the
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rules and things any advice that you have but you could offer people on how to do that
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got it fairly often yeah I mean this will go against I got a lot a lot of the leadership books that always talk about
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oh you're first hundred days you need to have a plan you mean to make all these
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changes I actually would tell you your first hundred days especially if you're
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moving into a new country a new company or a completely different culture is you
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actually need to spend that first hundred days getting to know people getting to know the company talking to
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people talk to customers talk to suppliers bid in that time actually keeping your mouth shut and and hearing
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what everybody else has to stay and really understanding the entirety of the landscape not just the technical work
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but the social situation the community situation and the reputational situation all of that it just becomes so important
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the more senior you get and the more time you learn kind of immersing yourself and learning from others I
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think for the first hundred days that's how I would suggest doing it because
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otherwise you really can make some big misstep early on that you will spend the next five years trying to recover from
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yeah that's great that sounds exactly right we wanted to ask you a little about your experience in the pandemic
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here because you your company has operations around the world and you've kind of seen Dina coming I guess to the
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US and starting out in China could you tell us a little bit about what the company faced and you faced as a CEO
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when we started to see this I guess you probably saw it before most US business people right because you saw it in China
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yeah well and you know to be fair I had a little bit of experience all right when I was living in Hong Kong which I
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referenced earlier was actually during the SARS epidemic so it felt a little bit deja boo' I mean I remember during
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Czar's and working through that living in Hong Kong you know with my family managing the situation there thinking
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well this this is a once in a lifetime experience it's been interesting but I
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hope to never repeat it so I've gotten to repeat it and in this hope it's been
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different because ko bid was much more global than SARS it's been much longer
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duration as a company we did start dealing with it back in January when I first emerged I mean my facilities in
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China are mostly centered around shanghai zoo shanghai zoo Han so you know we did you know we did start taking
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action then and then we saw it moved to Europe a lot of my office of my my two biggest centers in Europe are Italy so
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again one of the districts really heavily impacted and then Germany which was later more impacted and then of
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course then we move to the US and so we've really been dealing with this all
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year round we've been able to run all of our manufacturing facilities we've kept
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we could we're able to keep all of them up we had no cases of COBIT actually we
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had no cases of COBIT for any of our employees in Asia we've only had ten cases total in Europe
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and the US and we'd been able to you know through better hygiene better social distancing all of that interrupts
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being able to keep our operations up and running you know as needed for demand we
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did we did go to work from home at all of our offices you know consistent with government
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guidelines and w-h-o and CDC guidelines we went from work from home I have a fantastic team around the globe they
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have all been extremely productive working from home we've been able to do closes we've kept contact with customers
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you know but it's been different we've all had to learn we've really had to
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increase communications you know we all like to think we're good communicators
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but I think this is something that's really changed and their role as the CEO
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over the years I mean if I go back to when I started I really knew who the CEO was I mean you
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might have gotten a form letter once a year from the CEO but they never even showed up at site I mean during this
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period of code bed you know I send a note out to my organization twice a week and we sure as a we have blogs and we
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have ways to connect the community and we have videos that we post new videos every week some you know business leader
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talking about new business or things that are happening just ways to really try to keep people connected and engage
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and even working from home you know saying you know we're all still here the
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business is still running we're financially secure but also a lot reminding people we have mental health
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services available everywhere in the world reach out if you're having trouble
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or if your family members are having trouble and you know because we also feel responsible for the well-being of
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our employees so telling them take care of yourself not just physically but you know but mentally so it's it's been a
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real change we've all had to learn as we go we've had to stay really connected as
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a leadership team and each of them with with their teens but I think the organization has responded really well
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and now the question is okay how much of this do we keep up going forward how long can we keep it up going forward we
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are starting to get people now back to work people are happy to be getting back to the office quite frankly and starting
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to get some of that social interaction again but even that we're having to be
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really careful in social distancing and people wearing masks and when they're in
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common spaces in the office and you know like I think all businesses we're just
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learning as we go right now and one last question on this because I know we got we got people chomping here to ask you
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some questions but but the executive ranks it sounds like you are kind of on and off you and other leaders are not
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there at the same time to sort of prevent the spread of the virus yeah yeah so really you know we've a lot of
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our leaders are continuing to work from home although we have a schedule now or kind of everybody back through you know
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through middle to in July depending on where in the world they are my CFO and I for the same reason we don't travel on
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the same airplane where we're alternating weeks currently to make sure if there were
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to be an emergency COBIT it will at our location in Dallas that we both wouldn't
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get it at the same time we're probably only a few more weeks of doing this and
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then you know I think we've seen the case rate decline sufficiently and we've
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seen this society open up enough that we'll we'll go back to both being in the
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office but yeah but these are all kind of unusual things and keeping our board informed I mean a lot more time being
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spent keeping the board informed and and rightly so you know they're making money
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to make sure not just that we're taking care of the business but that we're also
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taking care of the employees and the social environment our community that's
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great I'm going to turn it over to Stephen now my colleague who's got the questions
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queued up for so Stephen welcome thank you thanks Peter Lorre thanks so much we do have a lot of great questions we'll
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never get them all but I'll hit you with a few of the are the most relevant ones
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for our discussion about the pandemic which which changes positive changes in your corporate culture that have sort of
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arisen from this crisis do you think will most likely carry over beyond it you talked about great communication
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emphasis on mental health which changes you think are really going to be sort of
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an emphasis going forward permanently I didn't what actually one of the really
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good changes that has happened here is this has made us a better global company if I could just you know our be our
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headquarters is in Dallas and although we have people around the world I would say we were a little Dallas centric so
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if you think about it when we even though I have leaders at our other parts of the world we know we have the big
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group of leaders together in Dallas and then other people calling in and quite frankly they probably never had an equal
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voice at the table now that we've gone to everybody having to call in we start
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to hear more from our leaders in Asia and our leaders in Europe and they're able to get their voice better in the
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room and we start to realize you know what we probably more being as inclusive with our leaders who weren't sitting
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physically with us and that really changes up how we think about our global model and how if we really wanted you
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know we don't want to be a US company that operates globally we want to be global company but that means we need to
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rethink how we communicate how we make sure we bring everybody in and that we're not being to us centric in our in
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our viewpoints so I think that's a really positive experience that we've
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had and I think our leaders in other parts of the world have commented positively about how much actually more
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inclusive they think it feels now that we've all been working from home and kind of on a more level playing field so
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I think that's a really positive learning I think we've also learned we you know we have a lot of customer
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interaction and supplier interaction and we've maintained all that now through
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video and phone by technical folks are actually have you know over you know FaceTime and other apps you know
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providing technical services with people who have molding issues or if different
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issues using our polymers and we've been able to do a lot more remotely than we
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ever would have thought beforehand and so I think it tells us actually we can probably have better customer service
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and better customer relations if we do more virtually not that we're going to
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completely get rid of seeing our customers but maybe we see them less often face to face but a lot more often
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virtually I think it will change change that dynamic as well and then I think I don't like everyone we've just found as
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we've worked from home you know I there's a few things we've quit doing
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that we never need to start doing again we found opportunities to streamline be more efficient and frankly we found a
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lot of opportunities to automate and start using more digital technologies that is really sped up our our plan to
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go digital but this has sped it up a lot because we've been forced to in many
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aspects right if you had known a year ago that this pandemic was coming what would you have done differently no I
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don't know I would do any different anything different I mean like as business leaders you know look I've
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lived in manufacturing and so we always have something happening right whether it's a hurricane or a typhoon or
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snowstorm or an electrical outage I mean you know one thing I think as leaders we
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need to realize is the we'll always be something happening we can't anticipate and what we need to
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build is an organization that is resilient and robust and that you know takes on the challenges and realizes hey
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look if we're going to get a 90% right and that's good as long as we communicate and we keep talking to each
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other and learning from each other we're going to get through it I think actually
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doing that building that organization and having that inclusiveness as an organization gets you through anything
00:22:33
because I don't know what the Knicks I I don't know what the next thing is going
00:22:37
to be right right he knows right but we have time for just one more question so the question is how has your own
00:22:46
leadership style changed as a result of the pandemic I think my own leadership style so again I grew up in a very
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results-oriented company and so I tend to be very results oriented you know I always thought I was a good communicator
00:23:02
but when you go into this kind of situation where you have to do it remotely you realize you can be a lot
00:23:09
better communicator and you can do a whole lot more and there is no amount of communication that people think is too
00:23:16
much communication people want to hear from the leadership and not just corporate speak they want that personal
00:23:23
experience they want the video they want the virtual town halls they want the letters they want to see pictures they
00:23:30
want their leaders to be real people and I think this is you know this is a change from you know what I started
00:23:35
three five years ago where the CEO felt like this big important person who must live in a castle somewhere you know now
00:23:42
people they know where real people they want us to be real people they want to see that side of us they know it's okay
00:23:48
that we're not always right it's okay that we occasionally stutter on a call
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it's it's all fine and people you know this generation and all of us actually
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we respond better to real people and but that means a lot more communication a lot more times that talking listening
00:24:05
communicating through airiest forms and and realizing that everybody but some people love online other people need
00:24:12
push emails some people want video some people want written everybody needs a different form and the
00:24:18
only way to really get to all of your folks is to use every possible form available and you know I think again I
00:24:26
thought I was a good communicator I wasn't doing nearly enough before this and so that will be a permanent change
00:24:32
you know maybe it won't be twice a week but it will be more often more intentional communication than I would
00:24:38
have done prior to this crisis oh thanks very much Laurie thank you I think it's
00:24:46
back to me here to to wrap up a little bit you know Laurie one of the things that listening to you certainly struck
00:24:51
me as if we had turned back the clock and this was 20 years ago interviewing your predecessor in this job I don't
00:24:58
think we would have heard nearly as much about the importance of listening and communicating that was just not such a
00:25:05
big deal and it is a big deal now it's a really important change and I think
00:25:09
those were great points so please folks if you could virtually help me thank Laurie for being with us today well I'll
00:25:17
do a virtual Thank You Laurie great pleasure to have you with us Laurie right quick again is the chairman and
00:25:22
CEO of the Celanese Corporation and has been operating globally for a while and the company and also herself across your
00:25:31
really interesting career let me just say just a little bit about what's happening next next Thursday we have
00:25:37
another speaker in our series and next Thursday with this is my land land plant who will be with us at the same time
00:25:45
10:30 to 11:00 o'clock when is the CEO of the amway corporation and we look forward to having you all with this then
00:25:53
this presentation will be podcast and available on our knowledge of Wharton site so if you want to pass it on to
00:25:59
your colleagues you can see it all then so on behalf of the knowledge of Wharton
00:26:03
crew and our work Leadership Conference thank you all very much for being with it okay and we hope to see you next week
00:26:16
you

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Episode Highlights

  • Lori Reichert's Journey
    Lori Reichert shares her unique career path in the male-dominated oil and gas industry.
    “I was the only woman hired at that facility that year.”
    @ 02m 40s
    June 16, 2020
  • Navigating Corporate Culture
    Lori discusses the stark differences between Exxon and Shell's corporate cultures.
    “Exxon is very data-driven; Shell is much more about relationships.”
    @ 08m 18s
    June 16, 2020
  • Leadership During Crisis
    Lori reflects on how the pandemic has changed leadership communication and employee care.
    “We’ve had to stay really connected as a leadership team.”
    @ 16m 33s
    June 16, 2020
  • Inclusivity in Leadership
    Remote work has led to a more inclusive leadership dynamic globally.
    “We probably more being as inclusive with our leaders.”
    @ 19m 42s
    June 16, 2020
  • Communication Revolution
    The pandemic has changed how leaders communicate with their teams, emphasizing authenticity.
    “There’s no amount of communication that people think is too much.”
    @ 23m 16s
    June 16, 2020
  • Permanent Change in Leadership Style
    Leaders have learned to communicate more effectively and authentically during the pandemic.
    “I wasn’t doing nearly enough before this.”
    @ 24m 28s
    June 16, 2020

Episode Quotes

  • I can’t control what you think or say, but I will control how I respond.
    Knowledge@Wharton Interview with Lori Ryerkerk
  • This has made us a better global company.
    Knowledge@Wharton Interview with Lori Ryerkerk
  • We want to be a global company.
    Knowledge@Wharton Interview with Lori Ryerkerk
  • This is a really positive learning.
    Knowledge@Wharton Interview with Lori Ryerkerk
  • There’s no amount of communication that people think is too much.
    Knowledge@Wharton Interview with Lori Ryerkerk
  • People want to see that side of us.
    Knowledge@Wharton Interview with Lori Ryerkerk

Key Moments

  • Career Journey02:40
  • Corporate Culture Shift08:18
  • Pandemic Leadership16:33
  • Global Perspective19:56
  • Positive Learning20:22
  • Communication Shift23:16
  • Authenticity in Leadership23:46
  • Importance of Listening25:08

Tension Over Time

Words per Minute Over Time

Vibes Breakdown