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How U.S. Companies Legally Cut Tariffs Through Supply Chain Strategy

July 02, 2025 / 16:56

This episode discusses the first sale rule and its impact on tariffs, featuring David Zaring, a Professor of Legal Studies and Business Ethics at Wharton.

David Zaring explains the first sale rule, which allows companies to pay tariffs only on the first sale in a supply chain, rather than on the final sale price when importing goods.

The conversation highlights the challenges companies face in documenting their supply chains to take advantage of this rule, including potential reluctance from middlemen to share pricing information.

Zaring notes that the first sale rule has been legal since the 1980s and emphasizes its importance for businesses looking to reduce tariff costs in a high-tariff environment.

He predicts that more companies will seek to utilize the first sale rule as they navigate complex global supply chains and look for cost-saving measures.

TLDR

David Zaring explains how the first sale rule helps companies reduce tariffs by paying only on the initial sale in the supply chain.

Episode

16:56
00:00:00
Dan Loney: Well, as you hear companies report their quarterly earnings statements, you're hearing them talk quite a bit
00:00:05
about the impact of tariffs, but there may be a workaround that some companies are focused on. It's called first sale rule, and
00:00:13
it is helping to ease some of the financial impact for firms. David Zaring is a Professor of Legal Studies and Business
00:00:19
Ethics here at the Wharton School. David, great to talk to you again. How are you, sir? David Zaring: I'm doing well. How are you?
00:00:25
- I'm doing well. Thank you for doing this. This is obviously a very unique time for so many businesses because of the
00:00:31
tariffs and how they are impacting, but this idea of this first sale rule was something that I hadn't heard about. It's
00:00:36
being brought up more and more by companies. Kind of give us an idea as to what exactly it is.
00:00:43
- The first sale rule basically provides that, for certain kinds of transactions, you can only pay a tariff on the first sale
00:00:52
in the supply chain, rather than on the amount that is paid when the product is imported. So, you know, an example might be a t
00:01:01
shirt manufactured in China and then sold to a Hong Kong middleman, and then the Hong Kong middleman sells it to an
00:01:10
American retailer, and the retailer sells it in the store. And the first sale rule provides that the tariff need only be
00:01:18
paid on the sale between the Chinese manufacturer and the Hong Kong middleman, rather than the sale of the Hong Kong -- from
00:01:26
the Hong Kong middlemen to the importer in the United States. - And that's the trick of it, that you have to have that third
00:01:34
entity kind of involved in the process. - Yep, you need to be well documented, and you need a
00:01:40
supply chain. You need multiple sales and you need the product to be made for sale in the United States.
00:01:47
- So you mentioned the documentation. Is that kind of a challenge, or, you know, an element that could be a trip up
00:01:54
for some of these companies if they don't have that real good documentation to be able to, you know, claim that lower cost
00:02:02
number so that they don't have to pay more on the tariff side? - Yep, that is an issue. It's sort of bureaucratically simpler to
00:02:11
just pay the tariff on the basis of what the end user pays for it to get it into the United States. And the first sale rule
00:02:20
requires those end users to sort of keep their supply chains open, clear, and documented, so that they can instead pay the
00:02:29
tariff on the basis of the sale from China into Hong Kong in our example. And you know, that can present some challenges. Maybe
00:02:35
the Hong Kong middleman doesn't want to tell you how much they paid for the t shirt in China. You can see business
00:02:42
reasons why they may not want to share that information with their customers, but they have to if the customer is going to
00:02:49
take advantage of the first sale rule. - But from the business perspective here in the United
00:02:54
States, this process is legal as long as you kind of follow along a lot of these processes that we've just laid out here.
00:03:02
- Yep, it's legal. It's been legal since the early '80s, and some people went to court to try to clarify that the first sale rule
00:03:12
was an accurate interpretation of American customs laws. They won that legal challenge, and so the first sale rule's
00:03:20
been around ever since, and that's how it sort of works. It's this sort of interpretation of Congress's
00:03:30
basic tariff statute. And since then, importers have been able to take advantage of the first sale rule, you know, given
00:03:39
that documentation and everything else. - And so right now, when you're talking about a time where
00:03:44
tariffs are seemingly at the forefront of a lot of conversations, this can be a very important cost savings for
00:03:51
a lot of firms, especially if they're doing it this way. And even if they're not, maybe this is a new path for them to think
00:03:57
about, you know, ways to import product. - Yeah, I think that's right. There's two ways in which
00:04:04
importers can really benefit from the first sale rule. For starters, the really big tariffs that are being imposed on the
00:04:10
nation's borders, those are going to be reduced if you only have to pay tariff on the first sale. It's also a way of maybe,
00:04:20
if your supply chain is set up this way and is bona fide, works this way, to pay a lower tariff. So, you know, there's very high
00:04:27
tariffs in China for stuff that comes into China, and there may be lower tariffs for stuff that comes from other countries. And
00:04:33
so if a Chinese manufacturer sells to a, you know, Vietnamese middleman or something like that, then the American retailer
00:04:42
who eventually ends up importing the good may pay a much lower tariff because they're paying the -- they're not
00:04:50
paying the Chinese tariff. - Right, right. And that's the other thing, is that, in terms of
00:04:54
those supply chains, this seemingly has the opportunity not to force companies to have to maybe change how they
00:05:02
are getting product. They are able to work through this kind of path to be able to still get the products that they need.
00:05:10
- That's right. And, you know, companies that can sort of document the supply chain sales carefully can take advantage of
00:05:19
this to, you know, lower their tariff payments, you know, in an era of higher tariff payments.
00:05:24
- Do we know how frequent this type of of path is used by companies, and is this something that we may see more of,
00:05:33
especially if we're in more of a tariff environment, especially over the next several years?
00:05:38
- Yeah, I think there's increasing interest in this sort of thing. And I was looking around to see, there's been a few law firm
00:05:46
memos that have been sort of -- you know, firms are like, "We can work with you on trying to make sure that you can take advantage
00:05:52
of this rule to the extent you possibly can." So I predict we'll see more of this in the future. It's generally something that I
00:06:00
think has been really interesting about American companies, is the supply chains are often
00:06:06
really long and involve lots of different countries and different aspects of, you know, the manufacturing process. And
00:06:14
so if you can get to the bottom of what's going on in your supply chain, there's all these things you can do. You can worry
00:06:23
a little bit about the climate impact of your supply chain. That's been controversial. You can sort of end up dealing with
00:06:31
different kinds of rules about countries of origin in your supply chain, depending on where things come from. And then you
00:06:38
may be able to take advantage of this for sale rule to lower your overall tax compliance. And all of this is a function, I think,
00:06:45
of the fact that supply chains have gotten so global. And, you know, goods that are ultimately manufactured, it's almost hard
00:06:52
to say where it is they were made because of the way -- you know, we hear this about cars as so much of it, the value added
00:07:01
comes from Canada, Mexico, and the United States, and all pulled together and then involving the assembly of parts
00:07:07
made all over the world. - You mentioned t shirts, but are there -- just off the top of your
00:07:11
head, are there products that seemingly, like potentially card, that are maybe even built for a process like this? - Yeah,
00:07:20
if anything, I think for sale rule, might be Walmart's closest, you know, that might be the company that
00:07:29
might be able to take the most advantage of it. What you're kind of looking for is a consumer product designed for
00:07:35
sale in the United States, assembled somewhere else, with a middleman involved. And so that's what you're really
00:07:43
looking for. And so it's those retailers, in particular, that are selling consumer goods and that were
00:07:51
made for the American market, but made somewhere else. If their supply chain has a couple of links in it, they can take
00:07:57
advantage of the first sale rule. And I think those are the companies that might be most able to take advantage of this
00:08:04
kind of rule. - David, great to talk to you and get your insight. Thank you, sir. - Happy to do it. - You got it. David Zaring, Professor
00:08:10
of Legal Studies and Business Ethics here at the Wharton School.

Episode Highlights

  • Understanding the First Sale Rule
    The first sale rule allows tariffs to be paid only on the initial sale in the supply chain, potentially saving companies significant costs.
    “The first sale rule provides that the tariff need only be paid on the first sale.”
    @ 00m 43s
    July 02, 2025
  • Legal and Financial Implications
    The first sale rule has been legal since the early '80s, allowing importers to reduce tariff payments if they follow proper documentation.
    “It's legal. It's been legal since the early '80s.”
    @ 03m 02s
    July 02, 2025

Episode Quotes

  • This is obviously a very unique time for so many businesses.
    How U.S. Companies Legally Cut Tariffs Through Supply Chain Strategy

Key Moments

  • Tariff Impact00:28
  • First Sale Rule Explained00:43
  • Supply Chain Challenges02:06
  • Future Predictions05:43

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