00:00:00
Sometimes you just have to lean in to incredible moments and that was an example of us just leaning in. We had no
00:00:09
pre-planning of that. We were not aware we were on that space trip and cuz you know we had just gone to space um you
00:00:19
know on Kinder Bueno for the Super Bowl and so we thought we had already gotten in our sort of space fiction for the
00:00:26
year. We didn't know that fiction was going to go to reality and that it would
00:00:32
be Nutella's time to shine. What what I'm so proud of as the team is just we
00:00:37
leaned in and kind of let the moment uh do do the work. >> Hello and welcome. You're listening to
00:00:45
Marketing Matters on the Wharton podcast network. our weekly podcast where we analyze the latest in advertising,
00:00:52
marketing, customer behavior, and new product launches, branding, retailing, everything marketing. I'm Barbara Khan,
00:00:58
the Patty and JH Baker Professor of Marketing, and I'm joined by my co-host,
00:01:03
Americus Reed, the Whitney M. Young Jr. Professor of Marketing and the brand identity theorist. And today we are so
00:01:11
happy to be joined by Chad Stubs who's the chief marketing officer at Ferrero
00:01:17
North America. Let me just give you a little background on this and then we'll
00:01:21
dive into our conversation. Chad has had a very interesting 25 yearlong career. He's currently, as I just mentioned, the
00:01:29
CMO of Ferrero North America and in just over a year he's overseeing the company's first ever Super Bowl
00:01:36
campaign, the first World Cup campaign. And we do have to talk about it. The landmark moment of Nutella in space.
00:01:44
That was just awesome. I don't know how you planned that, but that was great. We
00:01:49
will talk about it. >> But before he started Ferrero, which is a wonderful company, and they have
00:01:55
wonderful brands like some of my favorite, they have Ferrero, Rocher, and Nutella. As I just mentioned, they also
00:02:02
have one a very cool brand called Blue Bunny. I don't know Americas if you know
00:02:06
that, but that is I love that brand. and famous and Amos and Tik Tok and Gabeler.
00:02:12
So he's he's got a lot of very cool brands but before that he worked at Pepsi for almost 20 years PepsiCo and he
00:02:19
left there as the CMO of the US Pepsi business and then he went to LVMH and he was senior vice president for Mo at
00:02:27
Hennessy. So you got to figure we have in our miss a marketer extraordinaire who's worked at some of our most
00:02:34
favorite products and we're so happy to welcome you Chad. Thank you for being
00:02:39
with us. >> Oh my gosh. Can you introduce me at my every meeting, please? >> This is awesome.
00:02:47
>> We Okay, so should we start with Nutella? I mean, you want to tell us how
00:02:50
you did how did you get your product up in space? >> You know, Nutella, you know, and this is
00:02:55
what I actually put into my LinkedIn post. Sometimes you just have to lean in to incredible moments. And that was an
00:03:03
example of us just leaning in. We had no pre-planning of that. We were not aware
00:03:11
we were on that space trip. >> Oh wow. >> And because you know we had just gone to
00:03:16
space um you know on Kinder Bueno for the Super Bowl >> and so we thought we had already gotten
00:03:21
in our sort of space fiction for the year. We didn't know that fiction was going to go to reality and that it would
00:03:30
be Nutella's time to shine. And so that was this incredible, you know, incredible um I want to say accident,
00:03:38
but I think what what I'm so proud of as the team is just we leaned in and kind
00:03:43
of let the moment do do the work and then just absolutely celebrate it. And you know, I joke that it it it was no
00:03:54
accident that it was Nutella from a standpoint of if you saw all the love that was poured onto it. We had never
00:04:00
seen sentiment like that I in my entire career as a marketer this this kind of positive sentiment and you know it's
00:04:10
another time where you can see for modern marketers the ability just to lean in and then get all that great copy
00:04:18
from your consumers. My favorite one Houston we have a craving. >> Yes. >> That's perfect. I'm not sure I could
00:04:27
have crafted it, you know, any better. >> But you're right. You created the brand
00:04:32
love, which is what made that moment go viral. Like Americans, you know, like in
00:04:37
our own, we're marketing professors at Wharton, and one of our professors sent
00:04:41
the link around to everybody in the department to go, "This is marketing extraordinaire, you know."
00:04:47
>> Exactly. Exactly. And in fact, that was our colleague was a brain scientist, so
00:04:52
he knows all about the neural circuitry that's going on here. And by the way,
00:04:56
Chad, when that went around, I had a tub of Nutella and I was just spooning it out, man. I was I mean, I just I just
00:05:02
opened it up. I'm just I have no shame, sir. I'll just eat it just right from
00:05:06
the thing. It's just phenomenal. So, congratulations on, you know, being able
00:05:09
to lean in on an incredible moment and to be so part of the fabric of culture. Oh, yeah. That this is something that
00:05:16
organically arose is just an incredible thing. As Barbara was saying, >> incredible thing. And and again, I think
00:05:22
that it was it had to be a brand that people love. So that that was check. Another one was the fact that we were
00:05:29
able to instantly respond. >> Yeah. >> Check. We were uh it was within three
00:05:35
hours we acknowledged that. And >> wow. >> And that was even that was speedy for
00:05:41
even some of my past um past roles. And then the third was just the fact that the consumer sentiment so incredible.
00:05:50
But it also because it's Barbara what you mentioned the fact that we already
00:05:54
had spent time with this brand. We knew what it was about. We knew it was about spreading joy and so we were able just
00:06:01
to lean in. >> Yeah. Because you know any brand would have gotten that notoriety but like if
00:06:05
it was a tooth place floating around I don't think people would have had the
00:06:09
same reaction to it. You know I agree. It would almost be kind of embarrassing to see it. But it was more than just the
00:06:16
luck. It's like the luck of this particular brand that really did it. >> And that takes years and years of work.
00:06:24
They always say luck is just about when preparation meets opportunity. And that's
00:06:29
>> the truth. >> Absolutely the truth. And we were we were ready. >> So that brand is iconic. Not that your
00:06:37
other brands aren't, but that brand is kind of a special brand. And now you're
00:06:41
working with some of these other things, which is very different strategy. The World Cup or the Super Bowl. I think
00:06:47
that's not like taking advantage of an amazing opportunity. That takes planning, takes budget, it takes
00:06:55
decision that this is the right thing to do. >> So, and those are not small decisions.
00:07:00
You're talking about mega bucks. >> So, how did you make all of this decision? How did you come across and
00:07:07
think about all of this? >> Well, twofold. one um you know the Kinder Bueno has been on its journey
00:07:14
here in America but when you think about it I joke that these are the youngest brands I've ever worked on because
00:07:20
remember uh Ruin art was 17 in the 1700s so that's champagne >> perhaps of course 1893
00:07:29
so the fact that Kinder Bueno was launched in the United States just in 2019 >> so we these are baby brands And so, you
00:07:40
know, it was easy to say that uh Super Bowl was the per this brand was the perfect moment to use Super Bowl. I you
00:07:48
know, I as a marketer would say that, you know, there's a bunch of reasons why
00:07:51
a a company may use Super Bowl for this. It was very simple. We need trial and repeat and household penetration. Ah, so
00:08:00
this was going back to marketing basics and you know good or bad the Super Bowl of course gives you that platform at
00:08:11
world's largest stage and so luckily my past had informed me of how to be able
00:08:16
to leverage that >> and and luckily the team had already done some great work on what we needed
00:08:22
to do to win a good point. I mean, going back to Pepsi, Pepsi had really leaned into sports marketing. Seriously. So,
00:08:30
>> Oh, yeah. Yeah. >> You did know that platform and how it worked. Uh,
00:08:35
>> 100%. And let's face it, there's two ways in. I think there's the absolute
00:08:39
sports sponsorship part and that is its own thing. Tapping into the incredible fandom of each of those leagues and
00:08:45
events. There's also then just the fact right as marketers there is the power of
00:08:52
live event television. >> Yes. >> That just gives you the you know the
00:08:58
non-s skipability. >> Yep. >> The all the eyeballs and when you are basically launching a brand or taking it
00:09:06
to the next level and having that power of just in one moment being able to hit.
00:09:11
Now, you got to get the right message and you have to have the right idea >> and the right brand. But this this was
00:09:17
the moment for for Super Bowl and that >> I love that point >> and we and I I love that the team we
00:09:22
leaned in and uh >> you thought I mean because it's such a big expenditure and it is even though I
00:09:29
agree sports marketing and the live of sports marketing a lot of advertising is going into sports because of what you
00:09:36
just said you can't skip it and it's a different type of advertising. It's kind
00:09:39
of classic advertising, build awareness, build penetration. >> Totally. >> But can you just give us some insights
00:09:45
especi you know drawing on your Pepsi career as well like what is the message you're going to go for? How how do you
00:09:52
decide how to use what was it a 30 second spot or how how >> spot 30 second spot.
00:09:56
>> I mean that's pretty difficult decision. You're spending this much money. You got
00:10:00
30 seconds. How do you figure out what you're going to say and how you're going
00:10:04
to use that platform? Well, again, we went to the basics, and that's where I
00:10:09
love is it was actually the first time I was able to lean in and go, okay, wait a
00:10:13
minute. What do we need to do? We need to break through in the American culture and lean in and what is a way that we
00:10:22
can have the brand top of mind, >> have it connect to the culture. And so that's where I give our agency partners
00:10:30
anomaly such credit for picking up that whole notion of when something doesn't
00:10:36
go right colloquialism is no bueno. And so they leveraged that that you know there was a
00:10:45
small group that would use that but it was you know it had picked up and so the fact that we were able to I don't even
00:10:52
know in all my time in Pepsi have I been able to find a way to get the brand name
00:10:56
mentioned 10 times in a 30 secondond spot that didn't seem ridiculous >> and we did it and so that whole notion
00:11:05
of but then of course raising the bar it needed to be exaggerated situation Right. So, we were like, what's the most
00:11:14
exag exaggerated situation? And of course, this time it was Yes. going through a black hole in space.
00:11:19
>> Mhm. >> Uh-huh. >> So, we leaned in. And so, this whole fact of this notion of, oh, uh, I think
00:11:29
there's a problem. No bueno. >> No bueno. >> And then, uh, and then just someone
00:11:34
break almost breaking that third wall and being like, yes, bueno. Kinder bueno. It's delicious and crispy.
00:11:40
>> Wow. >> And so it just that play was brilliant. And also like other great advertising
00:11:48
and great marketing, it gives us a platform that I think we can mine for years. >> Yeah.
00:11:55
>> And so we will lean in to that and consumer response has been great too.
00:11:59
>> I love it. Perfect. Okay. I had to throw that out there. That's beautiful. Can I
00:12:03
But I want to build on Barbara's point here, Chad, because she made a very interesting point. Uh, and it's that
00:12:08
there's a double-edged sword at the Super Bowl. Lots of eyeballs, but the expectations are high because people
00:12:14
want to watch the commercials. They're kind of there to not skip. talk a little
00:12:18
bit about also this mitigation approach that some brands are using by treating the Super Bowl as the apex moment but
00:12:27
then bookending it with an entire kind of arc of some kind of sort months prior and months after to sort of maximize if
00:12:36
you will >> about years. >> Yeah. And optimize that moment. Talk about that strategy that seems to be a
00:12:41
mitigation strategy to try to make as much out of this moment as you possibly can. What were your thoughts on that? It
00:12:47
is a mitigation strategy and I I I personally I was actually part of one of those mitigation works right all
00:12:55
in the past you know at my previous employers because you know we we did random acts of halftime uh all across
00:13:02
America starting in January leading you know all the way up but for here I I think it's a smart strategy for a
00:13:10
marketer because it's true you're making the bet you might as well lean into it
00:13:15
and What's the the good and the bad is there's so much great anticipation and
00:13:20
now like consumers are and viewers are almost waiting for a little tease the apex moment as you mentioned and
00:13:29
then either the payoff happens there or the payoff happens even later and so that I I actually see even more
00:13:37
creativity because of that and you know and we were we were no different but I think that it's both a smart strategy
00:13:43
and I think the ones that don't overplay it. And because you're right, it's a
00:13:47
fine line of you just over doing it. And I I have to admit you you're that this
00:13:54
is the part of I always say marketing and I'm here I am talking to professors.
00:13:59
I'm sorry it's art and science. >> So you know what we always tell our you
00:14:05
know finance team there is no perfect ROI metric yet. Even now ask you that >> when I knew you were um there no perfect
00:14:15
ROI but I think that this helps with you finding that right way in >> to extend the moment
00:14:24
>> and I think you know we we found it with just a little bit of tease of more about
00:14:29
the space part >> and then decided to break the yes no Kinder Bueno part uh within the the
00:14:38
actual ad. >> Nice. Well, before we go into like measurement, we'll give you a buy in
00:14:42
that. America's gonna ask you again later because he can't help us every be
00:14:47
prepared. That's coming up. Um, I mean, so it's not just before and after. It's
00:14:54
also like a 360 campaign. You got to be ready with your partners, your channel partners, like like so and I know in
00:15:01
Pepsi did that all the time like what was in the retail versus super, you know, all of that. It was Did you have
00:15:07
that same kind? And Pepsi's been doing this for years and years and years. This
00:15:10
is the first here. So, you probably didn't have all that infrastructure that
00:15:15
Pepsi, you know, how many years did you say Pepsi's been around? So, how did you
00:15:20
support this with all because it wouldn't if you weren't in the markets,
00:15:23
if you didn't have the instore experiences, you weren't going to be able to leverage this to the degree you
00:15:28
wanted. Yeah, we it it's a great question and how we approached it was exactly what you int indicated. The fact
00:15:37
that we looked at the 360 and also looked at this as this was also a signal to our retailers that this is not a
00:15:45
flash in the pan. We are here to stay. This is a long-term investment that the Kinder brand the Kinder brand is the
00:15:52
number one chocolate brand in the world. But we are just starting our journey of
00:15:59
course here. >> And so this was this perfect moment to suggest to our retailers that hey this
00:16:05
is not just a one-time this is the this is the launch of our full-time commitment here in North America. And so
00:16:13
a retail program was part of it. You're right. We did not have the infrastructure like we had at my past
00:16:19
companies. And so we needed to build that on the way to the the approach of both the Super Bowl and the retailer
00:16:26
event. But we did have a promotion that connected the product. We had limited times in both uh dark and white. So
00:16:34
there was new experiences for consumers to even experience Kinder Bueno. And then of course the ad in the surrounding
00:16:41
piece. And so that it was that whole package that I think we definitely used this moment the right way and are super
00:16:51
excited with the results. I mean we have some retail results that were high double digits
00:16:59
>> and we we had never seen this for the likes for Kinder Bueno yet here and we
00:17:06
just know this the new standard for us. >> Interesting. >> Um to continue building this brand. I
00:17:11
love that point. I want to build on that point. Talk a little bit about because tell me if this is correct or incorrect,
00:17:17
Chad. A a baby brand has more degrees of freedom >> to explore its connection and engagement
00:17:25
with the marketplace compared to let's say a so wellestablished brand from the
00:17:30
1800s. >> Uh is that true? Is it is it but with strategic discipline it's not like
00:17:37
you're just out there randomly doing stuff like Barbara was saying you're not
00:17:40
that you're there's structure there's parameters but don't you have some you
00:17:43
you have some flexibility in the history of the brand because it's so young talk
00:17:48
a little bit about how that >> fun opportunity for fun >> for fun how does that inform the
00:17:53
strategy how does that inform some of the execution this was the marketing problem and solution that I didn't know
00:17:59
I wanted to get to do in my career and the fact that I've had the opportunity
00:18:03
to do just what you're suggesting. So I think what helps is we had a good foundation that Kinder was already this
00:18:11
trusted brand that also was about joy. In fact, you know, one of our products is Kinder Joy, those that incredible
00:18:20
delicious egg with a little toy inside. And so that was already set. So I think that's helpful. What has been exciting
00:18:27
for me is okay what how do you make this in the marketing challenge is how do you
00:18:31
make this relevant for this consumer group >> in North America >> in US they don't know what the brand is
00:18:40
and so it's you're right it's this incredible freedom and so you want to
00:18:43
take the best essence of what the brand is known for globally which is positivity and you lightness and joy and
00:18:52
so finding the way to make that come together with this US consumer. And so that's where I feel like we did such a
00:19:00
great job this first time with this no bueno. Yes, Kinder Bueno um plan. >> So a couple things as I'm thinking
00:19:09
about, you know, I I just keep thinking about this is a massive investment. So you really want to connect all the dots
00:19:14
around. So one of them was what I was suggesting. You got to make sure the retail infrastructure is set up because
00:19:20
otherwise, you know, you have all this, everybody's excited and they can't buy
00:19:24
it anywhere or whatever. So whether that's physical, we can talk about whether they buy it online or they buy
00:19:29
it in the store and how you do all that. The other thing that you want to do to leverage this is to make sure you get
00:19:34
the conversation like you said with Nutella that just spontaneously happened. But here you're doing more
00:19:40
planning. And so you're also I'm curious how you think as you know as a seasoned
00:19:46
professional how you design these um advertising campaigns and stuff to to know that you're going to generate the
00:19:54
social word of mouth and the social sharing. Like are there is there theory? Is there something that you did that you
00:20:00
thought would make it more likely to be shared? And >> yeah, I think that again a few a few
00:20:06
things. One, if we want to connect with culture and so that was this this notion
00:20:10
of if you noticed we had a Gen Y influencer in Paige Dordro and an actor, right? Uh sort of late Gen X actor
00:20:20
William Fininkler to be part of the ad. So that sort of helped us to kind of spread the love across generation and
00:20:29
seed it a little bit. So you know there's I think there's that part and then that would be wait a minute did I
00:20:34
just see Paige in an ad. So you know that was one way to do it. I mean I also think that if
00:20:40
we're actually you know flip to now uh the World Cup because we you know also
00:20:46
looked at okay wait a minute when is there going to be a lot of co-viewing and party planning and so that is where
00:20:53
the World Cup uh notion of hey how do we lean into that cultural event >> and bring the whole portfolio together
00:21:01
>> and so and then you know have some fun with okay how random at first could it
00:21:06
seem that we have Tom Brady uh our lead for you know something in uh an American
00:21:13
football star with uh global football. >> I think that that alone was yes to kind
00:21:21
of seed these things to get the talk value and to kind of shock the system >> and to help raise the awareness for both
00:21:29
our brands but also our connection with culture. >> So that's great. So, I'm thinking like
00:21:35
all these celebrities, all the I don't even want to know how much money you spent on this, but I'm thinking it's a
00:21:41
lot. >> Maybe they love the product and they're like, "Hey, Chad, can we do this for
00:21:45
free?" I don't know. It's possible. >> But like you're It's the first time they
00:21:49
ever did it. So, I'm just curious like how do you convince the people who hold
00:21:53
the purse strings, >> you know, like how do you convince them it's a good sp I mean I I think that the
00:21:59
fact that you have this experience that you knew how to think about as America said before or after and you're building
00:22:04
everything all around. I mean, I trust you, but it's still a lot of money. >> Totally. Totally. I mean, I think that
00:22:11
one was, you know, the Super Bowl, if you, if I'm honest, sells itself from a
00:22:17
standpoint of you can bundle up the impressions that you would get and then how long it would take on in today's
00:22:24
world to hit that many people >> through, you know, an 8week campaign or something like that. So, I think that
00:22:31
one was was one way. I'll admit our World Cup, which is our largest investment to date. So we we had our
00:22:39
largest investment first on the Super Bowl for the company single investment >> and then the largest now hitting for our
00:22:49
go all-in campaign with Tom Brady for our full portfolio. that one took a little more uh convincing because the
00:22:57
length of time so this is over multiple weeks and the fact that it was the first
00:23:02
time we brought our entire portfolio together >> and so I think that that notion of
00:23:09
basically saying hey this is a once ina-lifetime moment right it had been this is I think since the '9s the first
00:23:16
time uh this had been on US soil and the fact that we were going to get so many consumers from the world and the US
00:23:25
>> to partake in something that could really just change the trajectory of our
00:23:30
entire portfolio. >> But did you do it by like handwaving or did you have to show the numbers or I
00:23:36
mean like in the days of mad men they would just trust me you know >> totally totally
00:23:42
what how does it work in today's world? >> Totally. No, in in today's world it it
00:23:47
is a little bit of so some math would have been here's how long it has taken
00:23:52
us to get some uh the trial repeat and household penetration numbers to certain levels,
00:23:58
>> right? >> And let's project if we could get in into this many households
00:24:04
after the Super Bowl, let's let's model that. So there was absolutely some
00:24:08
modeling beyond my hand gestures. And then the the fact that uh you know when it comes for our go allin this summer
00:24:17
with Tom Brady that was one where it was twofold because we also wanted to showcase both to our retailers and to
00:24:26
our consumers, hey this is now the the Ferrero portfolio. >> Interesting. And so that one was a
00:24:33
little bit of, hey, we could be spending this little bit of money on just Mother's Cookies, Butterfinger, and
00:24:41
Ferrer Rocher and or we could bring it all together for one mega event. So if anything, it
00:24:49
was really opening everyone's eyes up to how we could go to market and how we
00:24:53
could spend. >> By the way, that is what Pepsi did. Bring all the They were one of the first
00:24:57
ones to bring everything together in one campaign. I remember teaching that in one of my classes that that was a very
00:25:03
unusual thing having all those different products in one cate in one area. >> Totally. Totally. And I had so we had
00:25:09
some good I had some good lessons of the what that power can be if done right because you remember you have to bring
00:25:17
the throughput of okay what's what does all the brands have you know in common
00:25:22
and ours are absolutely quality passion excellence right >> and so we picked that as our bedrock for
00:25:31
the promotion and for how we could bring the brands to life together >> yeah I love that point art and science
00:25:36
see people think marketing is like we're not handwiping. >> There's actually like there's a bunch of
00:25:41
stuff, right, Barbara? There's stuff that goes on behind the scenes that's
00:25:44
very quantitative, if you like that stuff. >> Yes. >> Uh and the notion that, you know, in God
00:25:48
we trust, but everyone else must bring data. >> Uh is is very much the case of marketers.
00:25:54
But I want to go back to a point that you made earlier Chad and I want to ask this question because Barbara and I have
00:25:59
been uh doing a pulse check with um all the marketers the highlevel seuite marketers that we speak to uh to get a
00:26:08
sense of how they are bringing AI into their internal >> uh teams to help become better marketers
00:26:16
and I'm wondering could you just give us your point of view on this as as another
00:26:20
one of these you know very well-skilled marketers how are you bringing in some of this large language model stuff, this
00:26:26
artificial intelligence stuff to help your team actually be better at this strategic planning process like
00:26:32
Barbara's saying or other aspects that that make you good. >> Yeah, we're we're on our own AI journey
00:26:38
here at Ferrero and so it's very logical and very well thought. So I I'd say it's
00:26:44
in three parts. The first part would be in data just analysis. So very simple what what's the the clean read on
00:26:53
bringing together a bunch of disparate data sources you know whether it's okay
00:26:58
here's the engagement of of this social post mixed with here's the impact of
00:27:04
what we're seeing at Kroger >> and you know bringing that together so there's that part where I get excited is
00:27:12
there's also the part of being able to fast create uh creative that >> our agent agencies and people are doing
00:27:20
but to help with the testing. So a very simple block and tackling. I mean remember I I used to say uh with a
00:27:27
little handketched bad what we used to test for advertising you know boards of hand sketching and then saying you can
00:27:36
make any real decision from that. >> Yes. Yes. Yes. >> Insane. So the fact that we now can have
00:27:43
actual creative to at least test >> and then you know finally I would say then in in the kind of post post test of
00:27:53
course the help to there would have been there's a mother's cookie that I'll send
00:27:57
you an ad we did last year that you know we used real actors so real humans but the animation of the cookies we would
00:28:08
never be able to afford it for others. So the fact that the animation of the cookies in the ad that made that
00:28:15
possible. So what what I don't think it's going to take away from is the
00:28:20
creativity. I think that that back to that art and science. >> There's that art too, you know, human
00:28:27
ways in. But that that's, you know, kind of I think where we stand on our AI
00:28:32
journey. Gotcha. >> And I think it's just nothing but the most exciting time to be with that.
00:28:39
>> Yeah. It's interesting because like I think what we're learning as educators
00:28:42
and Americans and I are dealing with this all the time is that yes AI can do all these things and make things easier
00:28:49
but you still have to learn the basic skills like you you need to have the training you need to have the experience
00:28:54
you need to have the critical thinking or the creativity to start the process and then you just use the AI to
00:29:02
>> reduce costs to do things you couldn't do before some technical things that you
00:29:08
couldn't never do before and it just makes it so much more fun, but it definitely doesn't replace your
00:29:14
experience. >> No, no, no. And move faster and that that >> the speed
00:29:20
>> speed helps too. >> It's so um we're out of time. >> Oh no,
00:29:26
>> this is amazing. >> Oh dear. >> Oh my gosh. Can we take this on the
00:29:30
road? >> Details Americas on how he's measuring success. We didn't even ask him that.
00:29:36
>> We'll get to that. Yes. Yes. But we are out of time and so what we'd like to
00:29:41
know Chad Stubs, uh, the CMO of Ferraro North America, thank you so much for joining us and tell our listeners where
00:29:48
they can go to keep up with everything you're doing and to find out more about
00:29:52
all these great products and >> Okay. Well, first off, Go ask you about some of the other ones too, but okay,
00:29:57
we'll bring you back. >> Yes. Goallin.com. So, please no, join us. Um, watch for both Nutella. Join
00:30:05
Nutella. join Ferrer Rocher on our social platforms, especially on Instagram or Tik Tok, and then
00:30:12
definitely look forward to continuing our journey with you and with America. So, please can we all um again, I want
00:30:22
more time with you. >> We really appreciate it. >> Questions. >> I know, right? We could go for another
00:30:26
two hours here, but unfortunately, we only have 27 minutes, so >> Yeah. All right. Well, thank you. That
00:30:32
is all the time we have today. Um, we'd like to thank our producers, Dion Simpkins and Marissa Rena. Thank you all
00:30:38
for listening today and we'll be back soon next week. Until then, this has been Marketing Matters on the Wharton
00:30:44
Podcast Network. I'm Barbara Khan here with Americus Reed.