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The State of Financial Wellness for Hispanic Americans

October 07, 2024 / 36:51

This episode discusses financial wellness for Hispanic Americans, featuring Seria Kori from the Tia Institute and Professor David Musto from the Wharton School. Key topics include financial literacy disparities, the development of the ferse app, and the importance of trust in financial advice.

Seria Kori explains that the Tia Institute focuses on Hispanic communities due to lower financial literacy rates compared to the overall U.S. population. Factors contributing to this disparity include structural and language barriers, as well as cultural distrust. Research indicates that over one-third of Hispanic Americans struggle with financial literacy.

Professor David Musto shares insights about the ferse app, designed by high school interns to help students understand the real cost of college. The app aims to simplify complex financial decisions and provide valuable information to students from underrepresented groups.

The conversation also highlights the mindset shift among Hispanic high earners, who are increasingly interested in investing and diversifying income streams. Both guests emphasize the need for financial professionals to build trust and communicate effectively with this demographic.

Finally, the episode underscores the importance of early financial education and collaboration among educators, financial advisors, and employers to address economic disparities and improve financial wellness for Hispanic Americans.

TL;DR

The episode covers financial wellness for Hispanic Americans, focusing on literacy disparities, the ferse app, and the importance of trust in financial advice.

Episode

36:51
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[Music]
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welcome to the state of financial
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Wellness for Hispanic Americans with the
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Tia Institute I am farita Griffith the
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managing director for the Coalition for
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equity and opportunity to celebrate
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Hispanic Heritage Month we are
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recognizing the contributions and
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influences of Hispanic Americans to the
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nation's achievements culture and
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history I happy to be joined by Seria
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Kori head of Tia Institute and Professor
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David Musto of the Wharton School Sera
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is recognized as a thought leader in
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retirement and healthy aging research
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and sits on the Wharton pension research
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Council and holds a MBA from the Wharton
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School David is the Ronald o Pearlman
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professor in finance the director of the
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Steven Center for Innovation and finance
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a member of the Wharton Coalition for
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equity and opportunity faculty Advisory
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Board and conceptualize the fivers app
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that we are going to discuss today
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geared to serving under ource
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communities okay so let's jump into this
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important conversation Seria can you
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share why the Tia Institute is
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interested in and cares deeply about
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focusing on Hispanic communities
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according to the Tia Institute and
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Stanford's Global financial literacy
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Excellence Center annual pen index
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survey Hispanic personal finance
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knowledge is typically lower than the
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overall US population what are some
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factors that contribute to this
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disparity and financial
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literacy thank you so much on behalf of
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the ti Institute and all my colleagues
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at Tia to join this conversation with
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you and Professor mustto uh uh we became
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deeply interested in this topic as you
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rightly mentioned we focus on the topic
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of retirement and naturally along with
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that
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longevity uh and U as we started
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studying the topic uh particularly
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through the pandemic uh we saw lots of
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disparities
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in how the longevity of folks between
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males and females between different
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races and ethnicities and then when you
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go to the Social Security Administration
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and start collecting data on social
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security income across these various
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demographic groups you see a lot of
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disparity as well so it's not a one-size
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fitall conversation so we need to
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understand these different demographic
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groups deeply and to your point uh one
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of the
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uh areas that we have kind of done a lot
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of research is around uh retirement
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preparedness and financial preparedness
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and if you ask then why do we see these
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differences I'm sure Professor must
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would agree with me there are things
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like barriers structural barriers
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language barriers access to education
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Access to Health Care uh maybe even in
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our study recently that we did on
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Hispanic and Hispanic Financial Wellness
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maybe some cultural distrust elements
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all these things lead to a kind of a
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focus and understanding of what's
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happening with our Hispanic Latino
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population and I'll close with this
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research Point uh and turn it back to
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you so what we found in our researches
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about uh over
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onethird of Hispanic Americans were not
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able to answer more than seven questions
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correctly in an administered
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questionnaire is in assessing financial
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literacy um and that was double the rate
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of white Caucasian population and then
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similarly we also found that um 38%
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let's call it 4 and 10 had weak
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longevity literacy and this is an
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important point I want to just make
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which is if you look at longevity by
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demographic group Hispanic Latino
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females are the second longest living in
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the US and therefore it would be
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troubling to say longevity literacy is
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low because then that population is
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incurring longevity risk meaning they
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could outlive their savings so these are
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all the reasons fra why we care deeply
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about this topic and some of these
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findings thank you so much for just
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highlighting that those demographics and
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saying you know this not a one-size fits
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all because I think that's a really good
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um point to make and I do want to let
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the audience know that we will provide
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the link for the report by the TA Tia
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Institute on the podcast website so
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building on that work U that Tia
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Institute is doing uh regarding
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Financial Wellness for Hispanic
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Americans David can you share a bit more
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about um what inspired the development
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of the ferse app the app that High
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School interns um at the Wharton Stevens
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Center for Innovation developed to
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determine the real cost of college
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particularly and why it is important to
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involve high school students in its
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creation especially those from
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underrepresented groups like uh the
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histic uh communities oh thanks for
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thanks for having me and um well first
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why did we start this app two things to
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say one is well we the center launched
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five years ago and right away we asked
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ourselves well what is a way we could
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reach out to the community something
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that was grounded in uh Finance
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scholarship what academics do all day
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and then what would be useful to the
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community and student student loans was
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the first thing that came to mind here's
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a huge financial decision you have to
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make before you've made maybe any other
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real financial decision or anyone that
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really would come to mind and uh so it's
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a big decision and it it's not it's big
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but it's it's multi-dimensional in a way
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that's kind of hard to wrap your mind
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around you take out a loan and then you
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go to school and then good and bad
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things can happen and you get the job
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you don't get the job all sorts of
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things can happen down the road which by
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the way is why we called it ferse
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because ferse the idea was it's Finance
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in the Multiverse that was the idea that
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that you take out alone you make a
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financial decision and then all these
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universes in some sense Branch out um
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from this one and uh you want to maybe
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take a one fact from each of those
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universes that could happen and collect
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those and present them as a as a as a
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probability distribution the diversity
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of things that could happen
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because you did because you took out
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this loan and then you look at that you
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think about it you ask yourself what is
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you look at the risk and you ask
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yourself well is this is this right for
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me or not and you can ask that about
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different schools that cost different
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amounts and different careers you could
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pursue and so on so it's it's it's a way
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to take that unwieldy financial decision
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and make it a little more uh digestible
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so that's one thing and then the other
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is uh just to you bring high school
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students to campus in in exercise in
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entrepreneurship it's it's an
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entrepreneurship in every way except
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there's no there's no pot of gold at the
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end of the rainbow right warrant's not
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charging for this uh the students are
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supported they're supported by a federal
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program called the work ready program
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and so they actually get a little
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stipend for the campus uh that's you
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your tax dollars at good work I believe
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and um and and they all come from that's
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means tested right so they all come from
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lower income families and anyhow they
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it's been a great time this semester we
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have 81 81 high school students coming
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here uh Tuesday so tomorrow is the first
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day to Tuesday uh evenings coming from
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something come communic almost an hour
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to our campus you know from Northeast
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far away to join us and we have all
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these different teams and so it's just a
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lot of fun for all of us thank you so
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much for just um giving us a little bit
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of insight into this work I think um as
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I hear you talk I hear access I hear a
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conversation about why this is important
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and giving them tools right um practical
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tools that will have real life
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implications yeah I and you know here's
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one very like the lowest hanging fruit
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of all is um income driven repayment
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which is a very generous Federal program
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that shares a lot of the risk if if you
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if you swing for the fences I want to do
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something and maybe it doesn't work out
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it's a very risky hard job to get or
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whatever you bad things can happen which
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is part of why we made this app is to
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sort of bring to you you know the good
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things bad things can happen but with
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income driven repayment a lot of the
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downside is borne uh through this
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Federal program and because it is that's
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one more reason to to take that risk
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right but if you don't know that in
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advance then it has no effect on the
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risk you take you don't know you don't
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you don't know about in advance it
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doesn't affect your your decision and so
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and we've learned in our interaction
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with high schools very few high school
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students know anything about income
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deriver repayment might ask a room full
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of kids even at a magnet school here in
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Philly that attracts very ambitious
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students and maybe you know two hands go
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up that they know what it is and so just
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that's that's the lowest hanging fruit
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of all just to show people income driven
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repayment and show how it's going to
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affect uh their repayment going forward
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so can we build on that a bit and talk a
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bit about the work that the Institute
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Tia Institute is doing to think about
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finan
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Wellness for Hispanic Americans um so as
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I think about the work that um surria
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and his team is doing the report found
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that uh roughly 5% um roughly 5% less
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incidents of student loan debt is taken
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by Hispanic Americans so that is an
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average about
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$15,000 um and but amount of uh student
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loan does not equate to a higher number
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of um liquid assets um and so s I'm just
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wondering if you could speak a little
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bit about how Hispanic Americans are
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managing to enter adulthood with less uh
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student loan debt but we're not seeing
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um any information that kind of gives us
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a in uh insight into whether or not we
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see higher um uh liquid assets it's a
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perplexing finding indeed uh but I did I
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did want to say that the app that David
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described um is such a Leap Forward into
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this improving of this financial
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literacy through a practical application
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uh that I'm pretty excited to hear about
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this and wish great success in its roll
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out uh on this question for about U
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loans you know I think as I think about
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this finding maybe we can discuss the
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what as opposed to the why the why is
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going to take a little more research uh
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but here are a couple of guesses one is
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uh and as an Asian-American can kind of
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relate to this propensity that parents
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are very invested in the education of
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their next generation and maybe even
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them taking on loans or home loans and
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paying it forward rather than having
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Shifting the burden to the kids uh I can
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in my own family in a larger family I
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can think of those kind of incidences
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we're taking on home parents taking on
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home loans or withdrawing money God
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forbid from their 401K plans Etc to fun
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education so that's one explanation U
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the second is maybe the choice of
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schools uh and I'm just completely
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relating to this based on some of the
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focus group work we were doing for This
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research that almost every single
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incident there was a focus on education
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but the emphasis was on community
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colleges State schools rather than the
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more expensive private schools so there
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could be couple of those and then
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finally um you know uh if if you also
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another way to ask the question is what
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proportion of the population is going
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for higher education versus the broader
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population all those could be factors
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feeding into this perplexing finding I
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think thank you for that insight and I
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just wanted also to highlight as a
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sociologist I'm happy to hear that
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you're you have the survey data but
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you're also doing the focus group um to
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kind of get the uh in-depth uh data
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around what also this could be factors
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contributing to that so thank you so
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much Fredo one small point there is you
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know when we run
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surveys at some point the data set
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becomes smaller and smaller and smaller
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that it's no longer statistically valid
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to say you know for example young
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hispanic Latino females uh living in the
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rural areas I mean you're so far down
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that you're not going to have a sample
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to be able to do that so you want to add
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some color commentary to that with the
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dialogue discussions and focus groups
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let's continue this conversation David
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about student loans um unfortunately
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student loans is a significant burden
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for many young adults what impact do you
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think Philadelphia High School students
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from underrepresented groups and
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designing this app has on its
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development and can you discuss a little
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bit about how the ferse app aims to help
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high school students understand the real
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cost and risk associated with higher
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education
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financing okay so well a couple things
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to say we bring high school students
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students to campus and they learn
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entrepreneurship they learn coding they
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learn the uiux you know everything that
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goes into an app uh which is you know
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good for them it's also good for the app
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because the app is designed for students
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like them it's designed for uh high
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school students who for whom college is
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something they're considering and to um
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engage those students to to bring them
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through the app um to the point where
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they can digest the information that we
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are providing that is crucial right you
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see people can go through all this but
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if if after do all these simulations
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people look at the result and they don't
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really internalize it then uh we haven't
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achieved our goal uh so um that we we
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have these students are designing
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something for uh people like themselves
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and they socialize a lot they go back to
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their school they they have people try
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it out we go to these schools all the
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time I was just actually just at AFF
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Philly High School just this morning um
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and uh we actually and we're actually
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visiting the Community College of
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Philadelphia uh next week um and so we
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are always reaching out uh to
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fine-tuning it so that it will be uh you
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know it it will it will serve the needs
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that people actually have and I should
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add also that one thing that we see this
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app doing as is is as an as an an assist
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to our school counselors right when our
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school counselors uh which you know
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typical school counselor might have I
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think about 400 students an average I
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think I think it's about the the ratio
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of students to counsel like 400 to one
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and that's you know tough job and uh to
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make you more um to help you be able to
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answer the questions uh when someone
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walks in walks in the door and say I'm
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thinking about this school I'm thinking
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about this major I'm thinking about
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pursuing this uh line of work to be able
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to show some hard numbers the hardest
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numbers we can come up with I think uh
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should be uh I I hope a a good assist to
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these uh you know overworked uh you know
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teachers what do you find in terms of uh
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you know if I if I think about you know
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today's technology uh you can use them
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pretty intuitively and quickly uh
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without a lot of training so what what
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is your finding with the with the app
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here with teachers uh counselors and
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students being able to use it
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intuitively over time we're trying to uh
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socialize it s further and further
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Beyond uh you know uh to people who are
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more and more strangers to us to to the
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goal is that some a total stranger could
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pick it up and just plow right through
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it and get right to the end and and get
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the um uh get all the benefit from it uh
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we are making more progress to that goal
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all the time I would say that um if if
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you look at it by the way you can go to
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f.org that's the um that's the website
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you'll go there right now uh you can see
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that that um you know the students have
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built I believe a very uh nice user
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interface that um brings you through it
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in a way that doesn't demand too much
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from you uh and gives you I think
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rewards here's another reward you get
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right away which is the net cost of
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colleges uh the net cost can be very
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different from the sticker price Penn's
00:16:51
a good example uh the net cost for many
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students uh is actually zero um and uh
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in General it's low um and you you see
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if you see the sticker price of 880,000
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or what I think it's more than 80,000
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now whatever it is a huge number uh you
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might just look at that and oh forget it
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you know that's just that's that's crazy
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talk right uh but right away right away
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the app shows you uh the median sticker
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price students actually pay and then you
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can go of course further and say well
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you know given your financial
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circumstances you you can learn that in
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fact maybe it's it's zero I should add
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while I'm saying that that we've
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designed it very carefully so that we're
00:17:28
not storing anything you put in so
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there's no privacy issue here right so
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don't worry about that because I know
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this is private you you put in Family
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Resources that's private uh but we're
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not uh we're not storing that or
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anything like that so the point you're
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making is a direct uh kind of connection
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to the focus group I was describing
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where the parents were talking
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automatically about community colleges
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and state schools thinking about the
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sticker price for private schools
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whereas if they were educated through
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the ferse they would thinking about net
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cost not stick price yeah there's that
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though I don't of course I don't want to
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throw water on the two-year schools and
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that's one thing that that's that's sort
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of our next um our next goal is to fold
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in two-year schools to the choice Set uh
00:18:14
because that certainly can be affordable
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way to you know here in Philadelphia go
00:18:19
to go to CCP Community College
00:18:21
Philadelphia get the two-ear degree and
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then transfer into Penn State and now
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you've spent a whole lot less money the
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point being that they have the access to
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full range of options yes yes I say at
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the moment it's only the fouryear
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schools but but but but we're expanding
00:18:34
it to the two-year schools too David one
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of the things as I hear you say is this
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information could really be
00:18:41
life-changing for individuals because it
00:18:43
opens up options that may not have been
00:18:45
at reach for individuals who maybe as
00:18:48
you said college is something that is on
00:18:50
the radar but what type of college and
00:18:52
where that college is um that aligns
00:18:54
with the goals of what they're trying to
00:18:55
do May broaden that um and so I think
00:18:58
that work is really really important and
00:19:00
also um thinking about how can we make
00:19:03
sure we include different types of
00:19:05
Institutions to make sure we have as
00:19:07
many individuals using this app and by
00:19:09
the way I I will we will have that um
00:19:11
link for the app as well on our um
00:19:13
website okay Saria um let's change the
00:19:17
the conversation from student loans now
00:19:19
to thinking about hispanic Henry's um
00:19:22
and henries is an acronym um but it
00:19:25
stands for high earners but not yet rich
00:19:28
uh the study of the report uh by the Tia
00:19:31
Institute found that over 90% of
00:19:33
Hispanic henries want to grow their
00:19:35
wealth by investing and diversifying
00:19:38
their income streams um are there any uh
00:19:42
New Opportunities available to Hispanics
00:19:44
based on that those findings and what's
00:19:47
prompting this change in mindset in
00:19:50
comparison to their parents uh
00:19:54
generation it's a great question it's a
00:19:56
fast growing population and an equally
00:19:58
fast growing GDP if you were just to do
00:20:00
a GDP assessment of this uh of this
00:20:03
demographic group and so what we learned
00:20:05
from this focus group of this High
00:20:08
earners but not yet Rich group is that
00:20:11
they really want to shift from and this
00:20:13
I think is interesting work for your
00:20:16
money quote unquote mindset uh that they
00:20:20
saw their earlier Generations parents
00:20:22
grandparents have two make money work
00:20:26
for you so we that interesting shift in
00:20:30
mindset uh with this group that we're
00:20:33
discussing to enjoy the fors of Labor
00:20:36
hard work uh enable A Better Living
00:20:38
standard take take of the future
00:20:40
Generations Etc um and family tends to
00:20:45
be kind of the top Focus 40% of the
00:20:48
group that we survey ranked as number
00:20:50
one uh more than even meaningful career
00:20:53
actualization those kinds of goals um
00:20:56
and I I think while there's an
00:20:59
opportunity for Hispanic individuals
00:21:02
themselves even within this group to
00:21:03
seek education advice uh we think and
00:21:06
this is where I get excited that there's
00:21:09
an opportunity for financial
00:21:11
professionals who are serving and
00:21:13
providing advice and financial guidance
00:21:16
to adjust their approach uh so I'm in
00:21:19
the business of talking to financial
00:21:20
advisers day in and day out and
00:21:22
providing this change in mindset is
00:21:24
pretty exciting uh to meet their
00:21:26
Hispanic clients where they are and and
00:21:29
uh multi-generational considerations and
00:21:31
this is a faar out of mind resistance to
00:21:34
jargon the financial services industry
00:21:35
is like jargon leaded so can you
00:21:37
simplified and speak in you know in a in
00:21:39
a way that people can relate to uh
00:21:42
address this lack of trust that uh uh
00:21:45
financial institutions might have uh all
00:21:48
those adjustments if a financial
00:21:49
professional can make they can meet
00:21:52
where this demographic group uh
00:21:54
important and growing demographic group
00:21:55
lives and and provide the requisite
00:21:58
guidance
00:21:59
and advice can we talk a little bit more
00:22:02
about this the role of trust um in in
00:22:04
kind of understanding the state of
00:22:06
financial Wellness for Hispanic
00:22:08
Americans particularly the report found
00:22:11
in the quote do it with me in quote
00:22:14
model of financial advice that is
00:22:16
integral to overcoming distrust of
00:22:18
financial institutions in the Hispanic
00:22:20
Community can you explain more about
00:22:22
that model and then how it can help
00:22:25
build trust and decrease Financial
00:22:27
disparities within the Hispanic
00:22:28
Community just make a couple of points
00:22:30
here um you know even though there's a
00:22:33
shift in mindset I was describing make
00:22:34
money work for me there's still you know
00:22:38
our research is showing some scars left
00:22:40
from previous generations uh from a
00:22:43
distrust uh in the room and we engag in
00:22:46
these focus groups um so uh when we
00:22:49
asked you know what kind of Investments
00:22:51
would you want to be making uh by way of
00:22:54
what their interests are mutual funds
00:22:56
you know comes uh came up to to the for
00:22:59
Real Estate I was surprised 529s came up
00:23:03
too and those tend to be like bit
00:23:05
esoteric in a general conversation but
00:23:07
they did come up as a preferred
00:23:08
investment class and uh they also
00:23:11
Express a desire to be partners in
00:23:14
making financial decision not just like
00:23:16
hand them you know here's what you
00:23:17
should do checklist but rather wanting
00:23:20
to partner and be educated on the
00:23:22
options and the considerations not just
00:23:24
be told what to do and to reiterate my
00:23:27
point earlier that I made jargon um you
00:23:30
know kind of be educated informed in
00:23:32
simple language so that all of this
00:23:34
advice is accessible to them yeah that's
00:23:37
really important I wanted to um also go
00:23:40
back to something that um David talked
00:23:42
about in terms of the role that the
00:23:45
finse app is doing and then the the
00:23:49
adaptations and expansions that you're
00:23:50
doing within the um the app particularly
00:23:53
around adding to now making sure you
00:23:55
have uh information for community
00:23:57
colleges um are there plans to um also
00:24:00
to do any other expansions within the
00:24:02
app um as it relates to young adult
00:24:04
financial planning space well uh a
00:24:07
couple things uh one is that one new
00:24:11
module developing for the app is
00:24:13
answering questions about um what does
00:24:17
it mean to major in this subject what
00:24:20
doors am I opening and what doors am I
00:24:22
opening you know less um by majoring in
00:24:25
this versus that a little anecdote my
00:24:28
father
00:24:29
uh eventually ended up in medical school
00:24:31
what did he major in he majored in
00:24:33
Classics right Greek and Latin um and um
00:24:38
if you look across I I have a friend who
00:24:40
teaches at Wesley and is a philosophy
00:24:42
professor and he said uh well my the
00:24:45
philosophy Majors here get the highest
00:24:47
scores on the lsats and they tend to
00:24:50
become lawyers uh and so um there are
00:24:54
you know when majoring in one thing
00:24:56
versus another uh doesn't necessarily
00:24:59
mean what you think it does it doesn't
00:25:01
close off uh um you know so many doors
00:25:04
as you might think uh College can be you
00:25:07
know you can explore a lot of things in
00:25:08
college and then uh pursue um pursue
00:25:12
what you're interested in within reason
00:25:15
well you want to know what are the
00:25:16
numbers right what are the facts and so
00:25:18
that's one thing we've partnered with
00:25:19
rello Labs which is letting us use their
00:25:22
data to that tracks people uh over time
00:25:27
you can see what schools they went to
00:25:28
what they majored in and then what they
00:25:31
did right after
00:25:33
college um and then what were they doing
00:25:35
10 years later and so you know for first
00:25:38
someone was just backing up from the
00:25:40
whole financial question is saying well
00:25:41
should I go to college or not and what
00:25:43
does it mean to go to college and was it
00:25:45
mean to go to this college versus that
00:25:46
college or major in this versus that
00:25:49
well you know you want to see the
00:25:50
numbers you want to see the numbers
00:25:51
presented to you in a way you can look
00:25:53
aha that's interesting uh and now I I'm
00:25:55
seeing how people's lives you know
00:25:57
evolve uh through college and after um
00:26:01
and that's going to help me uh help me
00:26:03
make this you know help help me choose
00:26:06
choose the right uh you know beginning
00:26:08
point for myself and then you know I can
00:26:10
see the the diversity of things that
00:26:12
could happen later so that's that's one
00:26:13
thing we're working on right now lots of
00:26:16
different ways you can you can go with
00:26:18
um Financial um decision making um you
00:26:22
know you could take a course you could
00:26:23
take it to mortgages for example um and
00:26:26
uh help other kind hanging fruit as you
00:26:29
these days of course mortgage rates are
00:26:30
higher than they were a few years ago
00:26:32
and a lot of people might be tempted to
00:26:35
uh accept a big prepayment penalty on
00:26:37
their mortgage to get the the rate
00:26:39
lowered and say well okay you can do
00:26:41
that I can see why you might do that but
00:26:43
that's actually a big moneymaker for the
00:26:44
lender right because they're sort of
00:26:46
taken away a lot of your ability to
00:26:48
refinance to a lower rate if rates go
00:26:50
down and you know someone who's just
00:26:52
entering just buying their first house
00:26:53
they have no idea that you know you've
00:26:56
just uh you know given up a lot of your
00:26:58
right to enjoy you know other people are
00:27:00
going to get the new lower rate when it
00:27:02
goes down you're not going to and um
00:27:04
this same kind of simulation kind of app
00:27:07
could help people wrap their minds
00:27:08
around that sort of
00:27:11
probabilistic um um uh sort of Arbitrage
00:27:16
that's a quite right word but that might
00:27:18
be the easiest way to see it uh what
00:27:21
you're giving up by doing this and how
00:27:22
people are making money off you I think
00:27:25
you're making a good point too because
00:27:26
you think you're making a financial
00:27:28
decision now um it's really important to
00:27:31
maybe think about when you make that
00:27:33
decision what the future holds and what
00:27:35
if you're making the right decision what
00:27:37
that entails and so I really appreciate
00:27:40
that you're you and your team are doing
00:27:42
that work to help um individuals who may
00:27:45
um have some of the information but not
00:27:47
all of it so it's in a nice little
00:27:48
package for them in the app and you're
00:27:50
thinking about ways in which you can
00:27:51
build on that and so I think that's a
00:27:53
really important contribution um to this
00:27:55
whole notion of understanding kind of
00:27:57
financial liter so thank you I want to
00:28:01
um welcome both of you the opportunity
00:28:03
to share some challenges um that
00:28:06
Hispanic and other racial and ethnic
00:28:09
minorities experience that contribute to
00:28:12
this economic disparities both
00:28:14
initiatives both the ferse and the
00:28:16
report from the Tia Institute emphasize
00:28:19
the importance of financial literacy
00:28:21
among younger and underrepresented
00:28:24
populations so how critical is early
00:28:27
Financial education
00:28:28
in closing the wealth Gap and what
00:28:31
strategies um have proven most effective
00:28:34
so we brought the question of trust
00:28:36
before and uh you know I'm
00:28:40
not an expert on you know other people
00:28:44
other um you know ethnic minorities but
00:28:47
I can say that in general trust is a big
00:28:50
uh driver of how people within an
00:28:53
affinity group will make make a decision
00:28:55
right the days of everyone going down to
00:28:57
the same bank uh and getting their loan
00:29:00
or whatever there that are completely
00:29:02
over uh these days why do you go to a
00:29:05
particular mortgage broker uh or other
00:29:08
financial service provider it's going to
00:29:09
be from your from your uh affinity group
00:29:12
people that you trust and that's of
00:29:14
course a great way to get the word out
00:29:16
about um um you know a good product of
00:29:19
course it's a great way to get taken
00:29:21
advantage of too right we all know
00:29:22
Bernie maid off you know took tremendous
00:29:24
advantage of his affinity group right so
00:29:27
uh you have to uh you have to be careful
00:29:29
but that I think that sort of understand
00:29:31
that's how a lot of financial decisions
00:29:33
uh will be made some financial
00:29:35
institutions have really reached out to
00:29:37
Immigrant Community One bank I'll just
00:29:39
toss this one because it keeps coming up
00:29:41
again is US Bank has been brought up to
00:29:43
us again as uh again again as a bank
00:29:45
that's really made an effort to uh reach
00:29:48
out to the Immigrant communities U and
00:29:51
uh engage and educate and um and then
00:29:56
you know that ultimately for them will
00:29:58
be the gift that keeps on giving because
00:30:00
you know good word is going to spread um
00:30:02
so yeah that I think you think about you
00:30:05
trust trust is is going to be how these
00:30:08
decisions are made and um of course you
00:30:10
got to be careful about who you trust
00:30:11
yeah I really love the point that David
00:30:13
made about trust we've talked about it
00:30:15
through this conversation so let me add
00:30:17
a couple of others U one is you know I
00:30:20
think particularly with this demographic
00:30:23
group worth uh having a of a more of a
00:30:25
holistic perspective and a holistic
00:30:27
conversation it's one thing to say okay
00:30:29
here's your money here's your money is
00:30:30
growing with all these smart Investments
00:30:33
but taking into account family
00:30:35
considerations intergenerational
00:30:37
considerations family goals I mean
00:30:39
that's come through such a through line
00:30:41
in our research that the emphasis on
00:30:43
family I think it's going to be very
00:30:45
kind of a trust building exercise uh
00:30:47
that's one point the second I've already
00:30:49
made this point before keeping the
00:30:51
language simple and everyday language to
00:30:54
connect in the conversation is going to
00:30:57
be important
00:30:58
and then
00:30:59
thirdly uh to emphasize the
00:31:02
collaborative aspect not here's what you
00:31:04
should do here's a checklist but rather
00:31:07
let's work on it together those three
00:31:09
things I think are kind of the factors
00:31:12
that could contribute to this trust
00:31:14
building with the community and ensuring
00:31:17
their financial Wellness let me just add
00:31:20
just one more thing to that which is
00:31:21
that one stylized fact about a lot of
00:31:26
immigrant communities is that you have
00:31:27
many generations Under One Roof and that
00:31:31
is uh sort of a positive and a um I know
00:31:37
can be a risk in some situations a
00:31:39
positive naturally because as as an
00:31:41
older person you have the support of
00:31:44
your of your of your kids and the whole
00:31:46
family and that that's uh that's
00:31:49
obviously a huge help uh it does make it
00:31:51
potentially hard to save for the long
00:31:53
run though with all those demands on
00:31:55
your wealth uh from different
00:31:57
Generations it can be a little hard to
00:32:00
put money away you know for yourself for
00:32:02
your own uh retirement uh when you have
00:32:07
so many other demands on it so it can be
00:32:09
can be a little hard to to get the the
00:32:12
benefits you know always talk about you
00:32:14
know the magic of compound interest well
00:32:16
that magic only comes when you leave it
00:32:17
alone uh for a long time and leaving it
00:32:20
alone can be just a bigger challenge
00:32:22
potentially in in that context thank you
00:32:26
um both for just highlighting that piece
00:32:28
about trust again but then also you know
00:32:33
and going back to something Seria said
00:32:34
earlier as well about Longevity if we
00:32:36
think about this particular population
00:32:39
they're they are living longer right and
00:32:41
then we we're waiting you know possibly
00:32:44
thinking about the ways in which they
00:32:45
saved it earlier on if they have that
00:32:48
information they have that knowledge it
00:32:50
could really be great returns all right
00:32:52
on their investment um but having that
00:32:54
knowledge is going to be really key um
00:32:56
and I think both the report as well as
00:32:59
the app will really provide that educ
00:33:02
those Educational Tools for um Hispanic
00:33:04
Americans so I have one final uh closing
00:33:07
question for both of you uh Wharton CEO
00:33:10
uh primary's um mission is to provide
00:33:14
resources to individuals and
00:33:15
organizations that historically do not
00:33:17
have access to the Wharton resources um
00:33:20
to overall uh impact the wealth Gap uh
00:33:24
what action-oriented programs or
00:33:25
initiatives can organizations and
00:33:28
individual support and or create to
00:33:31
address the country's most pressing uh
00:33:33
socio economic challenges well let me
00:33:35
just just toss in the so we have these
00:33:37
high school students coming and um for
00:33:41
us I'm me a finance Professor that's my
00:33:43
disciplin and so when I'm think about
00:33:45
entrepreneurship to do with high school
00:33:46
students it's going to be in the finance
00:33:48
realm but I think just in general
00:33:51
bringing um young people to see how do
00:33:54
you execute on an idea how do you turn
00:33:57
sort of a a pipe dream into logical
00:33:59
steps work through them build build it
00:34:01
and then uh and and have have have a
00:34:05
working product I think that is um uh
00:34:08
people learn those skills they they
00:34:10
learn how to execute that's just going
00:34:12
to be you know tremendously valuable to
00:34:14
them down the fut in the future so I
00:34:15
know that Wharton has a lot of focus on
00:34:17
entrepreneurship it's not us it's a lot
00:34:18
of a lot of different and also I
00:34:21
shouldn't not just warness you
00:34:22
engineering throughout the university uh
00:34:25
there's a lot of um interest in
00:34:28
spreading uh entrepreneurship skills to
00:34:32
uh the community and I I think that's
00:34:33
that's you know that's a gift that keeps
00:34:35
on
00:34:36
giving uh one I'd like to add one uh
00:34:41
additional influencer positive
00:34:42
influencer in this conversation so we've
00:34:44
talked about teachers we talked about
00:34:47
counselors um we talked I talked about
00:34:49
financial professionals all very
00:34:51
important but let me add a fourth
00:34:54
employers uh if you think about the role
00:34:57
employ in fact some of the research that
00:34:59
we show uh indicate that employees trust
00:35:03
their employers when they provide them
00:35:05
benefits and other things um and
00:35:07
particularly in these different
00:35:09
demographic groups the trust levels are
00:35:10
higher with employers so one can imagine
00:35:14
working through the employers to
00:35:16
communicate and provide this education
00:35:18
leveraging that trust um and uh an ex a
00:35:22
simple example is uh if there's a
00:35:25
matching grant that the employer is
00:35:28
providing the employee then trying
00:35:32
providing them guidance to maximize
00:35:34
their contribution so that they get the
00:35:35
maximum match otherwise free money is
00:35:37
left on the table is a very simple
00:35:39
example but the role of an employer to
00:35:42
provide that guidance could also be
00:35:44
emphasized so so let's add two teachers
00:35:46
to financial counselors to financial
00:35:48
professionals let's also add
00:35:51
employers so it seems and hearing both
00:35:53
of you talk it seems that this is um
00:35:56
multi-layered um at individuals from
00:35:58
different parts of um the you know the
00:36:01
journey um whether it be a teacher
00:36:04
whether or not once you finish school
00:36:05
you're now employed and so the employer
00:36:07
plays a important role I just want to
00:36:10
thank you both so much for your insights
00:36:14
and you're just shedding light on the
00:36:16
financial well-being um particular with
00:36:18
a particular focus on Hispanic Americans
00:36:21
we will add the links uh for our
00:36:23
audience and so they can download the
00:36:25
ferse app and to read the report
00:36:27
produced by the Tia Institute the
00:36:30
Wharton Coalition for equity and
00:36:31
opportunity remains committed to
00:36:33
elevating the work that our faculty and
00:36:36
partners do to enrich their the lives of
00:36:39
others as well as serving as a go-to
00:36:42
resource for evidence-based solutions to
00:36:44
the problems of inequity and access
00:36:48
thank you so much

Episode Highlights

  • Financial Literacy Disparities
    Hispanic personal finance knowledge is typically lower than the overall US population.
    “Hispanic personal finance knowledge is typically lower than the overall US population.”
    @ 01m 22s
    October 07, 2024
  • The Ferse App Development
    The Ferse app aims to help high school students understand the real cost of college.
    “This app is designed for students considering college.”
    @ 13m 45s
    October 07, 2024
  • Hispanic Henries Mindset Shift
    Over 90% of Hispanic Henries want to grow their wealth by investing.
    “They really want to shift from a money mindset.”
    @ 20m 13s
    October 07, 2024
  • Financial Literacy for the Future
    Early financial education is critical in closing the wealth gap for underrepresented populations.
    @ 28m 27s
    October 07, 2024
  • The Importance of Trust
    Trust is essential in financial decision-making, especially within affinity groups.
    “Trust is a big driver of how people make decisions.”
    @ 28m 50s
    October 07, 2024
  • The Role of Employers in Financial Education
    Employers can leverage trust to provide financial guidance and education to their employees.
    “The role of an employer to provide guidance is crucial.”
    @ 35m 42s
    October 07, 2024

Episode Quotes

  • We need to understand these different demographic groups deeply.
    The State of Financial Wellness for Hispanic Americans
  • This app is a leap forward in improving financial literacy.
    The State of Financial Wellness for Hispanic Americans
  • This information could really be life-changing for individuals.
    The State of Financial Wellness for Hispanic Americans
  • Trust is a big driver of how people make decisions.
    The State of Financial Wellness for Hispanic Americans
  • Money can be a magic of compound interest, but it requires time.
    The State of Financial Wellness for Hispanic Americans
  • The role of an employer to provide guidance is crucial.
    The State of Financial Wellness for Hispanic Americans

Key Moments

  • Hispanic Heritage Month00:11
  • Retirement Preparedness02:35
  • App Development05:10
  • Hispanic Henries19:22
  • Generational Perspectives20:20
  • Education and Guidance21:03
  • Financial Literacy Importance28:21
  • Community Engagement29:41

Words per Minute Over Time

Vibes Breakdown

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25:30
How Does Your Financial Wellbeing Shape Your Health? | Kenneth Shropshire — Opportunity Matters
Financial Literacy Education for Immigrants and K-12 Students with Wharton Professor David Musto
April 30, 2023
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12:52
Financial Literacy Education for Immigrants and K-12 Students with Wharton Professor David Musto
How Do Efforts Like Wharton's Wellness Empowerment Project Improve Financial Health?
November 20, 2024
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14:45
How Do Efforts Like Wharton's Wellness Empowerment Project Improve Financial Health?
Olivia Mitchell on Her Career in Economics and Retirement Policy
August 07, 2024
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25:39
Olivia Mitchell on Her Career in Economics and Retirement Policy
How a Philly Financial Literacy Course Is Helping Underserved High School Students
April 02, 2024
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13:45
How a Philly Financial Literacy Course Is Helping Underserved High School Students
Financial Literacy Education: Personal Finance Advice from Wharton Professor Wendy De La Rosa
April 28, 2023
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11:07
Financial Literacy Education: Personal Finance Advice from Wharton Professor Wendy De La Rosa
Why Is Financial Literacy Important? — Wharton Professor Olivia Mitchell — Ripple Effect Podcast
April 23, 2024
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15:04
Why Is Financial Literacy Important? — Wharton Professor Olivia Mitchell — Ripple Effect Podcast
Why Financial Decisions Are More Challenging than Ever for Young People
April 30, 2024
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04:14
Why Financial Decisions Are More Challenging than Ever for Young People
What Can We Do to Narrow the Wealth Gap? | Wharton's Kenneth Shropshire — Opportunity Matters
February 20, 2024
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25:35
What Can We Do to Narrow the Wealth Gap? | Wharton's Kenneth Shropshire — Opportunity Matters
How to Prepare for Retirement and Live Your Best Life
October 15, 2024
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50:38
How to Prepare for Retirement and Live Your Best Life
How to Cultivate Talent & Career Growth Through Internal Promotion
April 29, 2024
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03:55
How to Cultivate Talent & Career Growth Through Internal Promotion
The Hidden Cost of Poor Money Habits | Financial Literacy Tips
April 07, 2025
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09:13
The Hidden Cost of Poor Money Habits | Financial Literacy Tips