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Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success

September 03, 2015 / 14:33

This episode features Kade Massey interviewing Laszlo Bock, head of people operations at Google and author of the book "Work Rules." Key topics include workplace meaning, manager power dynamics, and data-driven decision-making.

Bock discusses how Google encourages transparency and employee empowerment, contrasting it with traditional management practices. He emphasizes the importance of creating meaningful work experiences and how this can lead to increased productivity.

The conversation highlights Google's commitment to sharing its practices with other organizations, aiming to improve work culture globally. Bock provides examples from companies like Wegmans and Brand X, illustrating that these principles can apply outside Silicon Valley.

He also touches on the significance of nudges in decision-making, sharing research on how small changes in the environment can lead to healthier choices and better financial habits.

The episode concludes with Bock encouraging listeners to consider how they can implement these ideas in their own workplaces for better outcomes.

TLDR

Laszlo Bock discusses workplace culture, transparency, and data-driven practices from his book "Work Rules."

Episode

14:33
00:00:01
welcome to the show I'm Kade Massey professor the practice here at the Wharton School and I'm joined by Laszlo
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Bock he's the head of people operations at Google and importantly he's the
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author of a brand new book a book called work rules we're here to talk with Laszlo about his new book welcome well
00:00:17
okay it is fantastic to be here thank you it's fantastic to have you here I've
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chatted with you in various places around the u.s. anyway but I've never chatted with you here on camera and we
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want to hear about your thoughts on your new book so the first question in my mind is what does it say about Google
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they allowed you to write this book I mean most people I think would want to keep these secrets of how you guys
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operate to themselves and yet they allowed you to write this book what does it say about the firm
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yeah well it's it's funny we kind of had this epiphany and I was thinking about
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this and I realized work actually sucks for a lot of people a lot of the time and and at Google it's actually pretty
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good most days we still have bad days I have bad days but it's not miserable all
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the time before a lot of people work system means to an end and we spend more time working than we do anything else
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more time than we do sleeping more time than we do with our loved ones and it didn't feel right that that we would be
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having something and figuring out how to do things and kind of other firms wouldn't be able to learn from a benefit
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from what we do so we decided we're gonna open-source some of this stuff and
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share it with the world in the hopes that actually work gets better everywhere not just at Google why does
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Google care about that improving the state of the world in terms of work you guys are about organizing information
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why do you care about other people enjoying themselves at work well for two reasons and this is gonna sound a little
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trite because every company's got a mission statement but people at Google really attached to it they really feel
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it they they believe in this idea of making information free and sharing things and transparency and so reason
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one is we want to we want to do that we want to try that the second is because what we found is rightly or wrongly you
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know when Google makes news people pay attention and so even if we're saying
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things that aren't rocket science we did this thing called Project oxygen which
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actually had rocket science in it was fascinating about what makes managers work well but it it got a lot of
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coverage as soon as the New York Times picked it up and people paid attention and we got all these stories about
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people treating their employees better and we thought you know what yes we got organized world's information
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that's important but we should be doing the right thing and everything we do and
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this is a way to share some of that well can you tell us some of the main principles that you espouse in the book
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if you were to say what the message is of this book what would that be I think I think there's a few one is
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that it's important to have meaning in your work and there's fantastic work
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actually about one of your colleagues Adam grant around the importance of mission and connecting your work to
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something meaningful and what he's seen in his research you get a 30% to sometimes 400 percent improvement in
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productivity by just making work meaningful ami Rosinski professor at Yale University also a friend similar
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work she looked at people who were housekeepers who were janitors in a hospital and she found a third of folks
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even in that kind of job found meaning in their work and ways to make it matter so number one is that the
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second is taking power away from managers managers have all these incentives to control and manage but as
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employees we want to be free and when we feel free we do our best work so I write
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a lot about how to take power away from managers at Google for example managers can't hire they can't choose who to
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promote it's all done by committee the third big thing is actually applying some data some science to making sure
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that the decisions we make when it comes to people are right because our intuition is is wrong most of the time
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you actually can't trust your gut in our computer scientists tell us you've got
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11 million bits of information coming at you at any given time if you think about
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not just what you see what you hear you actually you feel that your clothing on you right you're tasting the inside of
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your mouth all your all the time your brain filters us out and can only process about 40 of those 11 million
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bits so we make bad decisions without realizing it so the rest of the book is about how do you apply science to
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actually make better decisions and it is we'll take what we learned and and the
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beautiful thing is it works for just about any company well this is one question a lot of people would would
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would say this is something that can happen in Silicon Valley or especially at Google they have all these resources
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is it really applicable to my company whether it's small guy or an industrial
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guy is it really applicable outside of your special setting yeah so so far it really seems to be and what's amazing is
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we at Google have applied a lot of intellectual horsepower and analytics to prove this stuff works but you know like
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a lot of good ideas a lot of companies develop this stuff independently and have just been doing it so in the
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Northeast you've got this grocery chain called Wegmans and they treat people
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well they open their books to people they give people incredible freedom there's this great story that jaktip
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eaters their CEO told me dad a baker who got a call and said you know I need a wedding cake this afternoon can you
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please help me so God bakes a cake and he he picks it up and goes to deliver it he shuts down
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the bakery for four or six hours to get this cake to a customer and when he comes back to the store he's not
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vilified for losing revenue they say he's a hero because he did the right thing and then
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outside the US there's this really cool company I stumbled across doing the research called Brand X retail our
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textile manufacturer they and you think about textile manufacturing in a developing country
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you don't think great working conditions but they have a largely female workforce
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they teach them entrepreneur entrepreneurship because they actually want them to actually go and do other
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things afterwards they give them money to buy wells and build wells and their home villages so people have clean water
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and so they're viewed as heroes and they do all these things and they're more
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profitable they're viewed as a great company they have higher employee retention and higher quality work
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product as a result so all these things around what you do for people lots of companies as different-sized I've done
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it and what they generally find is you actually end up with better economics rather than worse selasa
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if that's the case and it can it's more profitable and it works for grocers and
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Buffalo and textile manufacturers in India why don't more people do it why don't more organizations do it that's a
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great question I think I think the reason more organizations don't do this stuff is it's not always intuitive and
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it actually cuts against all your incentives as a manager as a leader the reason you get promoted is because
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you've done good work you've hit your goals you've made good decisions so
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you're in this job and of course you immediately want to make good decisions
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hit your goals move things forward and you forget that when you're an employee
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you want your manager helping and you know giving you advice and then kind of getting you up getting out of your way
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as a manager your whole mindset shifts so if your whole mindset shifts and once you start doing is saying like well I
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got to make sure everyone delivers I got a micromanage I got a watch thing so it's not intuitive as a manager to
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actually give people more freedom and back off and that's one of the things we've discovered that you have to limit
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the power of managers and then people actually perform way way better so institutionally you solve that as a
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organization by robbing your managers of power and this is I think one of the most interesting one of those surprising
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aspects of the book I mean we always need the story of transparency and illustrations of it we've heard about
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empowerment and we've seen some illustrations of it you guys seem to take the empowerment thing a step
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further by explicitly philosophically robbing managers of power you mentioned the term committee is that
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really an improvement on giving manager I mean some sense you're not empowering
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that manager yeah so we we actually make a lot of decisions by committee so hiring for example you interview at
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Google you'll meet your potential manager your potential peers potential subordinates everyone writes up feedback
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feedback goes to a hiring committee and none of the people you met will be on that committee and then that committee
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makes a recommendation which goes to a more senior one and eventually to Larry Page or CEO and these committees are
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really important because they've just got one job they their job is to keep the quality bar incredibly high and the
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reason you go to the separate group to review this stuff is because they don't
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have any other incentives other than keeping quality high if I'm a manager I
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want to fill my job and I want somebody's gonna do what what they're told and by the way if I've got a
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customer who's got a nephew and the nephew needs a job maybe I want to give that kid a job so that maybe I'll get a
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sale or some kind of deal later with this customer those are all bad incentives the committee is all about
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quality and that's our only incentive the other thing is once you remove sort
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of the individual you know oh I interviewed this person I like them you know I like to sale they like to sale or
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I went to the same school you know we must be similar once you remove all that you get less
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biased decisions and what we find is we actually do better in terms of hiring in
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diversity because you remove all this bias that is introduced in the interview process okay another another thing I
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hear that I've heard in other places but again you guys seem to take it further
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than most is transparency and this is a major theme in the book and I'm curious
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do you think there are necessary conditions before you can start being that transparent does transparency
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follow other conditions or does it lead that's an interesting question we so
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Google had we had an advantage our founders Larry Page and Sergey Brin believed from the beginning it was
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important to be transparent so it's in our DNA so they started having employee
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All Hands called TGIF's you know sort of once the coming out 50 people if you
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listen to surrogate and we've just always done it we've always shared information it's kind of
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part of who we are in what we do if you don't have that kind of culture I wouldn't start where we start right like
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what we do today is every quarter Eric Schmidt our chairman after the board meeting he comes two dozen he comes and
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doesn't all hands for all our employees and he tells you exactly what happened
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at the board meeting he shares all the materials that's a big step as a first
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step so what I would do instead is build trust and I'd start sharing things you
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would normally wouldn't share so for example it might be as simple as the minutes from the meeting of the
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management team might be as simple as having people come and be no takers who are junior people who can kind of soak
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up how decisions are made it might be a product roadmap you don't normally change share with folks or it could be
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you know some financials you don't normally share but give people a little and allow that trust to build and it'll
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feel less scary and you get to a point where people share a lot more and the benefit of that is not just that people
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feel trusted which is a positive because then they'll work harder for you the
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other benefit is they'll know what's going on and they'll make better
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decisions and they'll create better product um something I've seen with you
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guys over the years and you talk about some of the book is how much research you do internally and how do you how do
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you inculcate this sense of always improving and building on what you've done Minh you guys take now two three
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four generations of research to continue to improve it you don't treat these
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things as a one-off project you don't have an outside consultant come in and
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do the same one time you're it's almost academic in the way it builds on
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previous work how do you pull that off well actually part of it is you we lean on academics so Prasad Sethi who leads
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our analytics and compensation team he often says if you're a company if you're
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a non-profit if you're the government you should be spending more time with academics than you do with consultants
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because academics also have this long-term perspective you know they're they're trying to make tenure right and
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so they want to show results over a long time they're interested in topic area
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you can actually get some great results so they actually those kind of partnerships actually encourage you to
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have a longer term perspective but the other piece is I often talk with the team at Google about there's a
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difference between running a program and doing a stunt a stunt is we're just one time gonna try
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this and see how it goes and on to the next thing but you never actually know for sure what the benefit was of that
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program because there's always lots of other things so you need to repeat things you need to run experiments they
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need to watch how they unfold over time to make sure that what you did actually works mm-hmm great so we're about out of
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time I'm curious we've talked about some parts of your book the book is rich it's
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got tons of information tons of detail tons of interesting ideas is there anything in particular we've not talked
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about you want to make sure you share you know I think that that's part of the
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book that kind of I had the most fun writing was this chapter on nudges and it's called nudge a lot and nudges are
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these things to academics Fowler and Sunstein kind of came up with this idea and they talked about a nudge is is a
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it's a it's a nudge it's not a shove it's not a push it's not forcing someone
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the idea is what can you change in the environment around somebody to help them make a better decision without removing
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their options of making choices and it's a very cool area of research and I'm
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glad you're asking because we haven't talked about it a lot but the two of the
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coolest things in there one is about actually weight loss so we did this experiment where we we put all the candy
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in our New York office and opaque containers so we have micro kitchens everywhere free food healthy snacks
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unhealthy we put the candy and opaque containers and by making a little harder to see and a little harder to get to
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people shifted to healthier snacks and over a three-week period people consume 7 million fewer calories almost a
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thousand pounds worth of calories fewer consumed and then you think about your home pantry and you open the pantry and
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what have you got right in front you've got like the sugary cereals and the snack food and the candy bars and all
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the healthy stuff is hard to get to like it's immediately applicable to home and
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you know you can actually make yourself healthier there's another piece about
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the importance of savings and in a way it's kind of the dullest but also the
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most important idea in the book another researcher looked at how much wealth people accumulate over a lifetime and he
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found that he looked at the lowest decile people who had $35,000 of social security reportable income over 25 year
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period which means all their other income or transfer payments right social security medicare medical food stamps
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things like that and within that cohort of people $35,000 is all they earned some of them were
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able to save $150,000 over a 25 year period and the reason was if you set a baseline savings rate and just keep
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saving that rate you accumulate a lot of money and most of us don't most of us
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live paycheck to paycheck or it's hard to save but because of the power of compounding if you and your 20 save 100
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bucks a month you can retire with 50 or 100 150 thousand dollars more than if you didn't and it's super boring because
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it's like it's just talking about retirement it's the future and there's
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this math and compounding but honestly it has the potential to have the biggest impact on somebody reading the book
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wonderful great we thank you for being here good luck with the book it's great
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work we've been with Laszlo Bock new book work rules hope you pick it up Thank You Leslie pleasure thank you so
00:14:08
much Kate you

Episode Highlights

  • Work Rules: A New Perspective
    Laszlo Bock shares insights from his book on improving workplace culture and productivity.
    “Work actually sucks for a lot of people a lot of the time.”
    @ 00m 48s
    September 03, 2015
  • The Importance of Meaningful Work
    Laszlo discusses how meaningful work can significantly boost productivity.
    “It’s important to have meaning in your work.”
    @ 02m 29s
    September 03, 2015
  • Data Over Intuition
    Laszlo explains why relying on data leads to better decision-making.
    “You actually can’t trust your gut.”
    @ 03m 25s
    September 03, 2015

Episode Quotes

  • Work actually sucks for a lot of people a lot of the time.
    Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success
  • We decided we’re gonna open-source some of this stuff.
    Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success
  • It’s important to have meaning in your work.
    Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success
  • You actually can’t trust your gut.
    Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success
  • What’s amazing is we at Google have applied a lot of intellectual horsepower.
    Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success

Key Moments

  • Laszlo's Book00:11
  • Work Culture Discussion00:44
  • Principles of Work02:20
  • Transparency in Management08:26
  • Nudges and Decision Making11:41

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