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Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success

September 03, 2015 / 14:33

This episode features Kade Massey and Laszlo Bock discussing Bock's new book, Work Rules, and key principles of workplace management. Topics include the importance of meaningful work, transparency, and data-driven decision-making.

Laszlo Bock explains how Google encourages a positive work environment, emphasizing that work should not be miserable. He shares insights on how Google decided to open-source its management practices to improve work experiences globally.

Key principles from the book include giving employees more freedom by limiting managerial power, using data to make informed decisions, and fostering a sense of meaning in work. Bock cites examples from various companies, such as Wegmans and Brand X, demonstrating that these principles can apply across different industries.

They also discuss the concept of nudges, which are subtle changes in the work environment that can lead to better decision-making. Bock shares successful experiments at Google that resulted in healthier eating habits among employees.

The conversation concludes with Bock highlighting the importance of long-term research and continuous improvement in workplace practices, encouraging companies to adopt similar approaches.

TL;DR

Laszlo Bock discusses workplace principles from his book <i>Work Rules</i>, emphasizing meaningful work, transparency, and data-driven decisions.

Episode

14:33
00:00:01
welcome to the show I'm Kade Massey
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professor the practice here at the
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Wharton School and I'm joined by Laszlo
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Bock he's the head of people operations
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at Google and importantly he's the
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author of a brand new book a book called
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work rules we're here to talk with
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Laszlo about his new book welcome well
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okay it is fantastic to be here thank
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you it's fantastic to have you here I've
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chatted with you in various places
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around the u.s. anyway but I've never
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chatted with you here on camera and we
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want to hear about your thoughts on your
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new book so the first question in my
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mind is what does it say about Google
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they allowed you to write this book I
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mean most people I think would want to
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keep these secrets of how you guys
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operate to themselves and yet they
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allowed you to write this book what does
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it say about the firm
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yeah well it's it's funny we kind of had
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this epiphany and I was thinking about
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this and I realized work actually sucks
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for a lot of people a lot of the time
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and and at Google it's actually pretty
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good most days we still have bad days I
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have bad days but it's not miserable all
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the time before a lot of people work
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system means to an end and we spend more
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time working than we do anything else
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more time than we do sleeping more time
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than we do with our loved ones and it
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didn't feel right that that we would be
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having something and figuring out how to
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do things and kind of other firms
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wouldn't be able to learn from a benefit
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from what we do so we decided we're
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gonna open-source some of this stuff and
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share it with the world in the hopes
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that actually work gets better
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everywhere not just at Google why does
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Google care about that improving the
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state of the world in terms of work you
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guys are about organizing information
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why do you care about other people
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enjoying themselves at work well for two
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reasons and this is gonna sound a little
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trite because every company's got a
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mission statement but people at Google
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really attached to it they really feel
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it they they believe in this idea of
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making information free and sharing
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things and transparency and so reason
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one is we want to we want to do that we
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want to try that the second is because
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what we found is rightly or wrongly you
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know when Google makes news people pay
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attention and so even if we're saying
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things that aren't rocket science we did
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this thing called Project oxygen which
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actually had rocket science in it was
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fascinating about what makes managers
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work well but it it got a lot of
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coverage as soon as the New York Times
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picked it up and people paid attention
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and we got all these stories about
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people treating their employees better
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and we thought you know what yes we got
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organized world's information
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that's important but we should be doing
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the right thing and everything we do and
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this is a way to share some of that well
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can you tell us some of the main
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principles that you espouse in the book
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if you were to say what the message is
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of this book what would that be
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I think I think there's a few one is
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that it's important to have meaning in
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your work and there's fantastic work
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actually about one of your colleagues
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Adam grant around the importance of
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mission and connecting your work to
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something meaningful and what he's seen
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in his research you get a 30% to
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sometimes 400 percent improvement in
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productivity by just making work
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meaningful ami Rosinski professor at
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Yale University also a friend similar
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work she looked at people who were
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housekeepers who were janitors in a
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hospital and she found a third of folks
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even in that kind of job
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found meaning in their work and ways to
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make it matter so number one is that the
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second is taking power away from
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managers managers have all these
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incentives to control and manage but as
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employees we want to be free and when we
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feel free we do our best work so I write
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a lot about how to take power away from
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managers at Google for example managers
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can't hire they can't choose who to
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promote it's all done by committee the
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third big thing is actually applying
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some data some science to making sure
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that the decisions we make when it comes
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to people are right because our
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intuition is is wrong most of the time
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you actually can't trust your gut in our
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computer scientists tell us you've got
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11 million bits of information coming at
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you at any given time if you think about
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not just what you see what you hear you
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actually you feel that your clothing on
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you right you're tasting the inside of
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your mouth all your all the time your
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brain filters us out and can only
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process about 40 of those 11 million
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bits so we make bad decisions without
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realizing it so the rest of the book is
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about how do you apply science to
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actually make better decisions and it is
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we'll take what we learned and and the
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beautiful thing is it works for just
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about any company well this is one
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question a lot of people would would
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would say this is something that can
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happen in Silicon Valley or especially
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at Google they have all these resources
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is it really applicable to my company
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whether it's small guy or an industrial
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guy is it really applicable outside of
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your special setting yeah so so far it
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really seems to be and what's amazing is
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we at Google have applied a lot of
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intellectual horsepower and analytics to
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prove this stuff works but you know like
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a lot of good ideas a lot of companies
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develop this stuff independently and
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have just been doing it so in the
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Northeast you've got this grocery chain
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called Wegmans and they treat people
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well they open their books to people
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they give people incredible freedom
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there's this great story that jaktip
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eaters their CEO told me dad a baker who
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got a call and said you know I need a
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wedding cake this afternoon can you
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please help me
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so God bakes a cake and he he picks it
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up and goes to deliver it he shuts down
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the bakery for four or six hours to get
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this cake to a customer and when he
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comes back to the store he's not
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vilified for losing revenue they say
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he's a hero
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because he did the right thing and then
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outside the US there's this really cool
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company I stumbled across doing the
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research called Brand X retail our
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textile manufacturer they and you think
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about textile manufacturing in a
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developing country
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you don't think great working conditions
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but they have a largely female workforce
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they teach them entrepreneur
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entrepreneurship because they actually
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want them to actually go and do other
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things afterwards they give them money
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to buy wells and build wells and their
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home villages so people have clean water
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and so they're viewed as heroes and they
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do all these things and they're more
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profitable they're viewed as a great
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company they have higher employee
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retention and higher quality work
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product as a result so all these things
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around what you do for people lots of
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companies as different-sized I've done
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it and what they generally find is you
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actually end up with better economics
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rather than worse selasa
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if that's the case and it can it's more
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profitable and it works for grocers and
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Buffalo and textile manufacturers in
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India why don't more people do it why
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don't more organizations do it that's a
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great question I think I think the
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reason more organizations don't do this
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stuff is it's not always intuitive and
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it actually cuts against all your
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incentives as a manager as a leader the
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reason you get promoted is because
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you've done good work you've hit your
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goals you've made good decisions so
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you're in this job and of course you
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immediately want to make good decisions
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hit your goals move things forward and
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you forget that when you're an employee
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you want your manager helping and you
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know giving you advice and then kind of
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getting you up getting out of your way
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as a manager your whole mindset shifts
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so if your whole mindset shifts and once
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you start doing is saying like well I
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got to make sure everyone delivers I got
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a micromanage I got a watch thing so
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it's not intuitive as a manager to
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actually give people more freedom and
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back off and that's one of the things
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we've discovered that you have to limit
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the power of managers and then people
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actually perform way way better so
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institutionally you solve that as a
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organization by robbing your managers of
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power and this is I think one of the
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most interesting one of those surprising
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aspects of the book I mean we always
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need the story of transparency and
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illustrations of it we've heard about
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empowerment and we've seen some
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illustrations of it you guys seem to
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take the empowerment thing a step
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further by explicitly philosophically
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robbing managers of power
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you mentioned the term committee is that
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really an improvement on giving manager
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I mean some sense you're not empowering
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that manager yeah so we we actually make
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a lot of decisions by committee so
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hiring for example you interview at
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Google you'll meet your potential
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manager your potential peers potential
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subordinates everyone writes up feedback
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feedback goes to a hiring committee and
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none of the people you met will be on
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that committee and then that committee
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makes a recommendation which goes to a
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more senior one and eventually to Larry
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Page or CEO and these committees are
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really important because they've just
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got one job they their job is to keep
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the quality bar incredibly high and the
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reason you go to the separate group to
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review this stuff is because they don't
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have any other incentives other than
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keeping quality high if I'm a manager I
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want to fill my job and I want
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somebody's gonna do what what they're
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told and by the way if I've got a
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customer who's got a nephew and the
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nephew needs a job maybe I want to give
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that kid a job so that maybe I'll get a
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sale or some kind of deal later with
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this customer those are all bad
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incentives the committee is all about
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quality and that's our only incentive
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the other thing is once you remove sort
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of the individual you know oh I
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interviewed this person I like them you
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know I like to sale they like to sale or
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I went to the same school you know we
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must be similar
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once you remove all that you get less
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biased decisions and what we find is we
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actually do better in terms of hiring in
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diversity because you remove all this
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bias that is introduced in the interview
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process okay another another thing I
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hear that I've heard in other places but
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again you guys seem to take it further
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than most is transparency and this is a
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major theme in the book and I'm curious
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do you think there are necessary
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conditions before you can start being
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that transparent does transparency
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follow other conditions or does it lead
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that's an interesting question we so
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Google had we had an advantage our
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founders Larry Page and Sergey Brin
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believed from the beginning it was
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important to be transparent so it's in
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our DNA so they started having employee
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All Hands called TGIF's you know sort of
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once the coming out 50 people if you
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listen to surrogate
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and we've just always done it we've
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always shared information it's kind of
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part of who we are in what we do if you
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don't have that kind of culture I
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wouldn't start where we start right like
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what we do today is every quarter Eric
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Schmidt our chairman after the board
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meeting he comes two dozen he comes and
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doesn't all hands for all our employees
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and he tells you exactly what happened
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at the board meeting he shares all the
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materials that's a big step as a first
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step so what I would do instead is build
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trust and I'd start sharing things you
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would normally wouldn't share so for
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example it might be as simple as the
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minutes from the meeting of the
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management team might be as simple as
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having people come and be no takers who
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are junior people who can kind of soak
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up how decisions are made it might be a
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product roadmap you don't normally
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change share with folks or it could be
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you know some financials you don't
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normally share but give people a little
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and allow that trust to build and it'll
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feel less scary and you get to a point
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where people share a lot more and the
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benefit of that is not just that people
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feel trusted which is a positive because
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then they'll work harder for you the
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other benefit is they'll know what's
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going on and they'll make better
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decisions and they'll create better
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product um something I've seen with you
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guys over the years and you talk about
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some of the book is how much research
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you do internally and how do you how do
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you inculcate this sense of always
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improving and building on what you've
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done Minh you guys take now two three
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four generations of research to continue
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to improve it you don't treat these
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things as a one-off project you don't
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have an outside consultant come in and
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do the same one time you're it's almost
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academic in the way it builds on
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previous work how do you pull that off
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well actually part of it is you we lean
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on academics so Prasad Sethi who leads
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our analytics and compensation team he
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often says if you're a company if you're
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a non-profit if you're the government
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you should be spending more time with
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academics than you do with consultants
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because academics also have this
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long-term perspective you know they're
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they're trying to make tenure right and
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so they want to show results over a long
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time they're interested in topic area
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you can actually get some great results
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so they actually those kind of
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partnerships actually encourage you to
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have a longer term perspective but the
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other piece is I often talk with the
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team at Google about there's a
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difference between running a program and
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doing a stunt
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a stunt is we're just one time gonna try
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this and see how it goes and on to the
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next thing but you never actually know
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for sure what the benefit was of that
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program because there's always lots of
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other things so you need to repeat
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things you need to run experiments they
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need to watch how they unfold over time
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to make sure that what you did actually
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works mm-hmm great so we're about out of
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time
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I'm curious we've talked about some
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parts of your book the book is rich it's
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got tons of information tons of detail
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tons of interesting ideas is there
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anything in particular we've not talked
00:11:36
about you want to make sure you share
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you know I think that that's part of the
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book that kind of I had the most fun
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writing was this chapter on nudges and
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it's called nudge a lot and nudges are
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these things to academics Fowler and
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Sunstein kind of came up with this idea
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and they talked about a nudge is is a
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it's a it's a nudge it's not a shove
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it's not a push it's not forcing someone
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the idea is what can you change in the
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environment around somebody to help them
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make a better decision without removing
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their options of making choices and it's
00:12:07
a very cool area of research and I'm
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glad you're asking because we haven't
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talked about it a lot but the two of the
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coolest things in there one is about
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actually weight loss so we did this
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experiment where we we put all the candy
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in our New York office and opaque
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containers so we have micro kitchens
00:12:22
everywhere free food healthy snacks
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unhealthy we put the candy and opaque
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containers and by making a little harder
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to see and a little harder to get to
00:12:30
people shifted to healthier snacks and
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over a three-week period people consume
00:12:34
7 million fewer calories almost a
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thousand pounds worth of calories fewer
00:12:39
consumed and then you think about your
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home pantry and you open the pantry and
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what have you got right in front you've
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got like the sugary cereals and the
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snack food and the candy bars and all
00:12:47
the healthy stuff is hard to get to like
00:12:49
it's immediately applicable to home and
00:12:51
you know you can actually make yourself
00:12:52
healthier there's another piece about
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the importance of savings and in a way
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it's kind of the dullest but also the
00:13:00
most important idea in the book another
00:13:02
researcher looked at how much wealth
00:13:04
people accumulate over a lifetime and he
00:13:06
found that he looked at the lowest
00:13:07
decile people who had $35,000 of social
00:13:10
security reportable income over 25 year
00:13:12
period which means all their other
00:13:14
income or transfer payments right social
00:13:16
security medicare medical food stamps
00:13:19
things like that
00:13:20
and within that cohort of people $35,000
00:13:24
is all they earned some of them were
00:13:26
able to save $150,000 over a 25 year
00:13:29
period and the reason was if you set a
00:13:31
baseline savings rate and just keep
00:13:33
saving that rate you accumulate a lot of
00:13:35
money and most of us don't most of us
00:13:37
live paycheck to paycheck or it's hard
00:13:39
to save but because of the power of
00:13:40
compounding if you and your 20 save 100
00:13:43
bucks a month you can retire with 50 or
00:13:45
100 150 thousand dollars more than if
00:13:47
you didn't and it's super boring because
00:13:49
it's like it's just talking about
00:13:51
retirement it's the future and there's
00:13:52
this math and compounding but honestly
00:13:55
it has the potential to have the biggest
00:13:56
impact on somebody reading the book
00:13:58
wonderful great we thank you for being
00:14:01
here good luck with the book it's great
00:14:03
work we've been with Laszlo Bock new
00:14:05
book work rules hope you pick it up
00:14:06
Thank You Leslie pleasure thank you so
00:14:08
much Kate
00:14:25
you

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Episode Highlights

  • Work Rules: A New Perspective
    Laszlo Bock discusses his book 'Work Rules' and the importance of meaningful work.
    “Work actually sucks for a lot of people a lot of the time.”
    @ 00m 48s
    September 03, 2015
  • Empowering Employees
    Laszlo shares how Google empowers employees by removing power from managers.
    “When we feel free, we do our best work.”
    @ 03m 04s
    September 03, 2015
  • The Power of Nudges
    Laszlo explains how small changes can lead to better decision-making without limiting choices.
    “A nudge is not a shove; it’s not forcing someone.”
    @ 11m 54s
    September 03, 2015

Episode Quotes

  • Work actually sucks for a lot of people a lot of the time.
    Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success
  • When we feel free, we do our best work.
    Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success
  • You can’t trust your gut... our intuition is wrong most of the time.
    Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success
  • A nudge is not a shove; it’s not forcing someone.
    Inside Google's Playbook: Former VP Laszlo Bock Shares Insights for Workplace Success

Key Moments

  • Laszlo Bock00:05
  • Work Philosophy00:48
  • Empowerment03:04
  • Data-Driven Decisions03:20
  • Nudges Explained11:54

Words per Minute Over Time

Vibes Breakdown

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