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A hidden market is a market where we're
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deciding who gets what, but we're not
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doing it based on who's willing to pay
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the most. There's some other set of
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rules that decides who gets what and who
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gets nothing. If you want to gain an
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advantage in a hidden market, the very
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first thing you have to do is realize
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that the market exists. See that it's a
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case where there are many more people
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who want something than they have it
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available to give, but they're not going
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to just sell it to the highest bidder.
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Once you see that there's a hidden
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market, then you can start to learn its
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rules. and then develop the strategy
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that is best suited for that particular
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hidden market. You do those three steps,
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you too can get lucky by design. For
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example, if you want a reservation to a
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hot restaurant, you need to figure out
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what are the rules under which they're
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releasing those reservations. Are they
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all available at one moment in time on
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the first of the month? And do you have
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to show up at that moment and click for
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the restaurant reservation that you want
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most? If that's the case, you might want
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to think about who you're competing
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against. Maybe it's not your best
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strategy to click for a 7 p.m.
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reservation. Maybe you should play it
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safe or what I call settle for silver
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and go for something less desirable
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where you're racing against fewer
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people.
