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A hidden market is a market where we're deciding who gets what, but we're not
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doing it based on who's willing to pay the most. There's some other set of
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rules that decides who gets what and who gets nothing. If you want to gain an advantage in a hidden market, the very
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first thing you have to do is realize that the market exists. See that it's a
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case where there are many more people who want something than they have it available to give, but they're not going
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to just sell it to the highest bidder. Once you see that there's a hidden market, then you can start to learn its
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rules. and then develop the strategy that is best suited for that particular hidden market. You do those three steps,
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you too can get lucky by design. For example, if you want a reservation to a hot restaurant, you need to figure out
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what are the rules under which they're releasing those reservations. Are they
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all available at one moment in time on the first of the month? And do you have to show up at that moment and click for
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the restaurant reservation that you want most? If that's the case, you might want
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to think about who you're competing against. Maybe it's not your best strategy to click for a 7 p.m.
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reservation. Maybe you should play it safe or what I call settle for silver and go for something less desirable
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where you're racing against fewer people.