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How AI and Rising Costs Are Reshaping Family Roles

May 06, 2026 / 11:57

This episode discusses the impact of inflation, rising childcare costs, and labor market changes on American families, particularly working mothers. Guest Corinne Lowe, an associate professor at the Wharton School, highlights the financial and time pressures families face.

Lowe explains how rising costs and increased demands on parents have created a challenging environment for working mothers. She notes that childcare expenses have outpaced inflation, making it difficult for families to balance work and home responsibilities.

The conversation also addresses the evolving roles of men and women in the workforce, especially in light of AI's impact on job security. Lowe emphasizes the importance of flexible gender roles and the need for both partners to adapt to changing economic conditions.

Additionally, the episode touches on how companies are responding to these dynamics, with some firms cutting maternity leave benefits despite previous trends toward increased support for employees.

Lowe concludes by stressing the importance of preparing for potential economic turmoil and maintaining strong professional networks.

TLDR

Corinne Lowe discusses inflation's impact on working mothers and the evolving dynamics of family roles in the workforce.

Episode

11:57
00:00:00
Certainly, we know that the economy is going through a bit of a rough patch with persistent
00:00:03
inflation, higher gas and food prices, and a bit of a softer labor market. So how are those elements
00:00:10
impacting families and maybe more importantly, working mothers? Corinne Lowe is an associate
00:00:15
professor of business economics and public policy here at the Wharton School. Corinne,
00:00:19
great to catch up again. Great to see you, Dan. So yeah, you said it all. I mean, American families
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are feeling what I call the squeeze, which is about not just money, but also time, because
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what they're finding is, you know, costs are rising. They feel like they need to put more
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time into their careers. The demands that we place on parents have increased. The time we spent
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parenting has doubled across the span of a generation. And at the same time, childcare costs are rising. So a lot of families are saying, you know, we can't afford not to have
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somebody in the labor market. But at the same time, it's hard for us to afford the childcare
00:00:57
for somebody to go and work. So, you know, they're in kind of a catch-22. And really, for women who are working mothers, you and I have talked over the last few years
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about the financial gap between what men are paid and women are paid. If you're a single
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working mother, and you have all of these dynamics going on, and you throw in inflation and all these
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other components, it has to be one of the most challenging times that they have had, and maybe
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even more so than what we went through with the pandemic. Yeah, that's right, because when you
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think about what it costs to work, obviously you work to earn money, but what does it cost to work?
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Well, that's gas in the car, and gas prices right now are astonishing, right? And that's
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childcare. And childcare, you talked about inflation, the cost of childcare has actually
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outpaced the cost of inflation. So childcare has actually increased more rapidly than the already
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punishing rate of inflation. And so, you know, absolutely, that is putting the squeeze on working
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mothers. And then when you get to the fact that women are paid less than men, if you are a, you
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know, single working mom, you're supporting a family on that salary, you know, it's very, very
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difficult. And that's why I actually think it's so important. You remember the New York Times
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article a while back that was like, are women ruining the workplace? And that's why I think
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it's so important that we reframe because so much of the discourse has treated women's work as
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though it's some kind of kind of like optional hobby. Like, you know, women are doing it for
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feminism. They're doing it because, you know, they want to for their own self-fulfillment. But
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millions of women are supporting American families. They're not working for fun. They're
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working to put food on the table. They're working to keep the lights on. And that's what gets lost
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when we talk about this dynamic as though it's optional. It's not optional. It's something that
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is so essential that we make possible and that we figure out how to bring those costs down
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so that families can continue to thrive. Well, and then there are also the components,
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not only what they are dealing with in their jobs, in their careers, but what they're dealing
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with at home as well, because a lot of the data says that working mothers are still contributing
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a lot, maybe even more so than their husbands if they're married or their partners, in the home
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setting in terms of, you know, keeping everything kind of running, setting the doctor's appointments,
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the banking dynamics, you know. So you add that on top of it and it's even more challenging.
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That's exactly right. So thanks for saying it for me so I didn't have to. You know, that's my paper,
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winning the bread and baking it too, that even women who are breadwinners, women who are the
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ones who are bringing home a significant paycheck and maybe even the sole earner in a household,
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they still do more. If they are married to a man, they still do more at home. They still do twice
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as much cooking and cleaning as their lower earning male partners. And that's one of the
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notes I want to make as we look at broader economic trends and economic change. And AI
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is really shaking up the labor market and it is shaking up our idea of who is going to be a high
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earner, because you might have a couple where he is a computer programmer, she's a nurse, maybe he
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out-earned her, right? But if those jobs go away, that earning dynamic might shift because healthcare,
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very AI-proof industry, because it's about care, it's about being at the bedside. And so she's
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still going to be bringing home that paycheck. And the question is, is he ready to evolve into
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a new role of actually doing more at home? Is it too early to truly understand what kind of
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impact that AI is having or will have in the future on the careers of working mothers?
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I do think it's too early to understand, because I think, personally, I think what we're going to
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see is that even though some women's jobs are going to be displaced by AI, I actually think
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that a lot of the sectors that women work in, as I said, such as teaching, such as healthcare,
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of course, those aren't all the jobs that women do. Women are professors like me, women are lawyers,
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women are all sorts of things. But some of the sectors that women work in are more AI-proof
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than some of the sectors that men work in. And as a result, as I said, I think what's really
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interesting is thinking about, are we prepared to rescale men, to reconsider gender roles in light
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of potentially women's earning power within the household getting stronger over the next few
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decades with the rise of AI? How has the work-from-home component played into the equation
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now? I mean, you and I talked about this during the pandemic and how it could potentially have
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an impact on women's careers. You've also written about the motherhood penalty. But how is that
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dynamic of work-from-home kind of evolving, do you think? Well, we have seen a lot of companies are trying to drive return to office, right? And the reason
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is because so much research shows that there's things that happen when we are together,
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in terms of idea sharing, in terms of innovation, that just don't happen the same way at home. And
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so a lot of companies are also considering hybrid models. And that's why, you know, I have
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been encouraging firms to think, you know, if I want return to office, if I want the benefits of
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being together and synchronous, does that need to be, you know, 8 a.m. till 9 p.m.? Or can I get
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those benefits, you know, from 10 to 4, of kind of core hours where we try to be in office, but then
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let people, you know, take care of other things and let people kind of be more flexible for that
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second part of their workload? And so I think that's some of the things companies might want
00:06:41
to consider. But when we think about work from home, you know, what's interesting is, I think,
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because when you're in the office, you're connecting with other humans. And that's the
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piece that AI can't replace. I do think people should be thinking, if I am in a work-from-home
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job, I should be more worried that I'm more replaceable. The less human contact that I have,
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right, the more that I actually need to be concerned about the long-term trajectory of
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this job category. So I think we should be looking for ways to create more human connection, but we
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also shouldn't be sacrificing the very real need to do care labor and to do other types of
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production, like home production, in our lives. And so that's about setting those boundaries on
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those in-office times and not expecting it to kind of bleed into all hours. So you mentioned
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a moment ago about men maybe adjusting how they are thinking about work and the workforce.
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But larger scale, since we've had the pandemic and now we have this period of time,
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it made me wonder if families in general are thinking about and looking at ways where they
00:07:45
potentially are tweaking their lifestyles longer term. Because I think a lot of us believe that
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while we're in this period of time now, there's probably another crisis that's going to come
00:07:55
around the corner, maybe a year, two years, three years, whatever it is down the line.
00:07:59
And so I'm wondering if we're almost going through a little bit or getting ready for
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more transition in our lives. Yes, I do think that we are looking at a period of economic
00:08:09
turmoil ahead. And I think, again, from a gender perspective, since that's what I study,
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to be ready for that, you have to be ready to have either partner earn more, to have either
00:08:20
partner be the one who's stepping up their hours in the labor force. And I think what makes us
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ready for that is being flexible in those gender roles. Is it being OK for dad to be the one to do
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pickups if suddenly mom's career is more promising? Is it being OK for dad to be the one who's doing
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the grocery shopping and the cooking? But the other thing is just from a personal finance
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perspective that American families should be thinking about right now, making sure that they
00:08:44
have those emergency funds, making sure that they have those plans in case they do get laid off.
00:08:50
And just thinking through that scenario, because you want to think through it before
00:08:55
it gets to you. So thinking, what would I do if I got laid off from my job? What places would I
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apply? Are my contacts active? Have I reached out recently and had some coffee chats with people
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in my industry or in adjacent industries I'm interested in? So I think we can all afford to
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do a little bit of saving, not just of money for a rainy day, but saving up in terms of our
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contacts, our human capital, our relationship capital so that we are prepared for a period
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of turmoil. How are companies reacting to all this? Because you and I, I remember talking a while back
00:09:31
about, you know, companies adapting to a degree to the work from home and people having to deal
00:09:37
with all the other dynamics in their life. As long as they were able to get their work done,
00:09:41
they may be working more of a fractured workday, but they're still putting in their eight hours.
00:09:47
Maybe it's over the course of 12 hours. So are companies more receptive now than even before
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the pandemic about the dynamics of everything that's going on in people's lives right now?
00:10:01
Well, I think we see two opposing forces, right? One is that the pandemic did teach us that we
00:10:07
can do a certain portion of our work asynchronously. So in the data, we do see a lot
00:10:12
more work from home. We see a lot more hybrid models. People who even have in-office jobs
00:10:17
are not going to the office five days a week. They might be going more like four days a week. So
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we just learned that some of this can happen over Zoom, but we also learned that there's some stuff
00:10:26
that is not replaceable and we don't want everybody working from home. And that's why a lot
00:10:31
of companies have been doing return to office, right? But the opposing force, along with the
00:10:35
firms learning and potentially becoming more innovative in their structures, the opposing
00:10:40
force is the soft labor market. And when you have a soft labor market, firms have more bargaining
00:10:45
power. And so we just saw Zoom and Deloitte cut maternity leave. And this is the first time we've
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heard of a big cut like this. What we've been hearing is firms adding benefits, firms saying
00:10:59
that they are increasing their benefit package. Now Zoom and Deloitte, two major companies,
00:11:03
come out and say, you know what, we're scaling it back. We're cutting back the number of months
00:11:07
we offer for maternity leave. We are cutting back on who is covered. Certain categories of
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employees are going to have fewer months than others. And I think the reason that they can do
00:11:16
that is because of the soft labor market. And so those two forces are going to be fighting each
00:11:20
other, where on one hand, companies were making progress, but now they sense an opportunity that
00:11:25
says, wait a minute, you know, jobs are in demand. We can afford to spend a little bit less to recruit
00:11:31
and retain our employees. Corinne, great to talk to you again. Thanks very much.
00:11:36
Thank you, Dan. Always a pleasure. Thank you. Corinne Lowe, Associate Professor of Business Economics and Public Policy
00:11:41
here at the Wharton School.

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Episode Highlights

  • The Squeeze on Families
    Families are facing rising costs and demands, leading to a challenging economic squeeze.
    “American families are feeling what I call the squeeze.”
    @ 00m 25s
    May 06, 2026
  • The Cost of Working
    The cost of childcare is outpacing inflation, complicating the decision for working mothers.
    “Childcare has actually increased more rapidly than the already punishing rate of inflation.”
    @ 01m 48s
    May 06, 2026
  • Gender Roles in Transition
    The rise of AI may shift traditional gender roles in the household.
    “Are we prepared to rescale men, to reconsider gender roles?”
    @ 05m 25s
    May 06, 2026
  • Maternity Leave Cuts
    Zoom and Deloitte have made significant cuts to maternity leave, impacting working mothers.
    “Zoom and Deloitte are cutting maternity leave for the first time.”
    @ 10m 55s
    May 06, 2026

Episode Quotes

  • American families are feeling what I call the squeeze.
    How AI and Rising Costs Are Reshaping Family Roles
  • Women are not working for fun; they’re working to put food on the table.
    How AI and Rising Costs Are Reshaping Family Roles
  • It’s not optional. It’s essential that we make it possible for families to thrive.
    How AI and Rising Costs Are Reshaping Family Roles
  • We are looking at a period of economic turmoil ahead.
    How AI and Rising Costs Are Reshaping Family Roles
  • Zoom and Deloitte are cutting maternity leave for the first time.
    How AI and Rising Costs Are Reshaping Family Roles

Key Moments

  • The Squeeze00:25
  • Childcare Costs01:48
  • Gender Role Shift05:25
  • Maternity Leave Cuts10:55

Tension Over Time

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