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How AI and Rising Costs Are Reshaping Family Roles

May 06, 2026 / 11:57

This episode discusses the impact of inflation, childcare costs, and labor market changes on American families, particularly working mothers. Corinne Lowe, an associate professor at the Wharton School, shares insights on the economic pressures families face.

Lowe explains how rising costs and increased demands on parents create a challenging environment for working mothers. She highlights the financial gap between men and women, emphasizing that many women are the primary earners in their households.

The conversation also touches on the effects of AI on job security and gender roles, suggesting that women may have more stable employment in sectors like healthcare. Lowe argues for flexibility in gender roles to adapt to changing economic conditions.

Additionally, the episode examines the evolving work-from-home dynamic and how companies are responding to these changes. Lowe notes that while some firms are adopting hybrid models, others are scaling back benefits like maternity leave due to a soft labor market.

Overall, the discussion emphasizes the need for families to prepare for economic uncertainty and the importance of maintaining human connections in the workplace.

TL;DR

Corinne Lowe discusses inflation's impact on working mothers and the evolving labor market dynamics.

Episode

11:57
00:00:00
Certainly, we know that the economy is going through a bit of a rough patch with persistent
00:00:03
inflation, higher gas and food prices, and a bit of a softer labor market. So how are those elements
00:00:10
impacting families and maybe more importantly, working mothers? Corinne Lowe is an associate
00:00:15
professor of business economics and public policy here at the Wharton School. Corinne,
00:00:19
great to catch up again. Great to see you, Dan. So yeah, you said it all. I mean, American families
00:00:25
are feeling what I call the squeeze, which is about not just money, but also time, because
00:00:33
what they're finding is, you know, costs are rising. They feel like they need to put more
00:00:37
time into their careers. The demands that we place on parents have increased. The time we spent
00:00:43
parenting has doubled across the span of a generation. And at the same time,
00:00:48
childcare costs are rising. So a lot of families are saying, you know, we can't afford not to have
00:00:53
somebody in the labor market. But at the same time, it's hard for us to afford the childcare
00:00:57
for somebody to go and work. So, you know, they're in kind of a catch-22.
00:01:02
And really, for women who are working mothers, you and I have talked over the last few years
00:01:09
about the financial gap between what men are paid and women are paid. If you're a single
00:01:14
working mother, and you have all of these dynamics going on, and you throw in inflation and all these
00:01:20
other components, it has to be one of the most challenging times that they have had, and maybe
00:01:26
even more so than what we went through with the pandemic. Yeah, that's right, because when you
00:01:32
think about what it costs to work, obviously you work to earn money, but what does it cost to work?
00:01:38
Well, that's gas in the car, and gas prices right now are astonishing, right? And that's
00:01:44
childcare. And childcare, you talked about inflation, the cost of childcare has actually
00:01:48
outpaced the cost of inflation. So childcare has actually increased more rapidly than the already
00:01:53
punishing rate of inflation. And so, you know, absolutely, that is putting the squeeze on working
00:01:57
mothers. And then when you get to the fact that women are paid less than men, if you are a, you
00:02:02
know, single working mom, you're supporting a family on that salary, you know, it's very, very
00:02:07
difficult. And that's why I actually think it's so important. You remember the New York Times
00:02:11
article a while back that was like, are women ruining the workplace? And that's why I think
00:02:16
it's so important that we reframe because so much of the discourse has treated women's work as
00:02:22
though it's some kind of kind of like optional hobby. Like, you know, women are doing it for
00:02:26
feminism. They're doing it because, you know, they want to for their own self-fulfillment. But
00:02:32
millions of women are supporting American families. They're not working for fun. They're
00:02:37
working to put food on the table. They're working to keep the lights on. And that's what gets lost
00:02:43
when we talk about this dynamic as though it's optional. It's not optional. It's something that
00:02:48
is so essential that we make possible and that we figure out how to bring those costs down
00:02:53
so that families can continue to thrive. Well, and then there are also the components,
00:02:58
not only what they are dealing with in their jobs, in their careers, but what they're dealing
00:03:03
with at home as well, because a lot of the data says that working mothers are still contributing
00:03:09
a lot, maybe even more so than their husbands if they're married or their partners, in the home
00:03:18
setting in terms of, you know, keeping everything kind of running, setting the doctor's appointments,
00:03:24
the banking dynamics, you know. So you add that on top of it and it's even more challenging.
00:03:30
That's exactly right. So thanks for saying it for me so I didn't have to. You know, that's my paper,
00:03:35
winning the bread and baking it too, that even women who are breadwinners, women who are the
00:03:40
ones who are bringing home a significant paycheck and maybe even the sole earner in a household,
00:03:46
they still do more. If they are married to a man, they still do more at home. They still do twice
00:03:51
as much cooking and cleaning as their lower earning male partners. And that's one of the
00:03:56
notes I want to make as we look at broader economic trends and economic change. And AI
00:04:01
is really shaking up the labor market and it is shaking up our idea of who is going to be a high
00:04:09
earner, because you might have a couple where he is a computer programmer, she's a nurse, maybe he
00:04:15
out-earned her, right? But if those jobs go away, that earning dynamic might shift because healthcare,
00:04:21
very AI-proof industry, because it's about care, it's about being at the bedside. And so she's
00:04:28
still going to be bringing home that paycheck. And the question is, is he ready to evolve into
00:04:32
a new role of actually doing more at home? Is it too early to truly understand what kind of
00:04:38
impact that AI is having or will have in the future on the careers of working mothers?
00:04:45
I do think it's too early to understand, because I think, personally, I think what we're going to
00:04:51
see is that even though some women's jobs are going to be displaced by AI, I actually think
00:04:58
that a lot of the sectors that women work in, as I said, such as teaching, such as healthcare,
00:05:02
of course, those aren't all the jobs that women do. Women are professors like me, women are lawyers,
00:05:06
women are all sorts of things. But some of the sectors that women work in are more AI-proof
00:05:11
than some of the sectors that men work in. And as a result, as I said, I think what's really
00:05:17
interesting is thinking about, are we prepared to rescale men, to reconsider gender roles in light
00:05:25
of potentially women's earning power within the household getting stronger over the next few
00:05:30
decades with the rise of AI? How has the work-from-home component played into the equation
00:05:37
now? I mean, you and I talked about this during the pandemic and how it could potentially have
00:05:42
an impact on women's careers. You've also written about the motherhood penalty. But how is that
00:05:47
dynamic of work-from-home kind of evolving, do you think?
00:05:51
Well, we have seen a lot of companies are trying to drive return to office, right? And the reason
00:05:57
is because so much research shows that there's things that happen when we are together,
00:06:01
in terms of idea sharing, in terms of innovation, that just don't happen the same way at home. And
00:06:08
so a lot of companies are also considering hybrid models. And that's why, you know, I have
00:06:12
been encouraging firms to think, you know, if I want return to office, if I want the benefits of
00:06:18
being together and synchronous, does that need to be, you know, 8 a.m. till 9 p.m.? Or can I get
00:06:26
those benefits, you know, from 10 to 4, of kind of core hours where we try to be in office, but then
00:06:31
let people, you know, take care of other things and let people kind of be more flexible for that
00:06:36
second part of their workload? And so I think that's some of the things companies might want
00:06:41
to consider. But when we think about work from home, you know, what's interesting is, I think,
00:06:46
because when you're in the office, you're connecting with other humans. And that's the
00:06:50
piece that AI can't replace. I do think people should be thinking, if I am in a work-from-home
00:06:55
job, I should be more worried that I'm more replaceable. The less human contact that I have,
00:07:01
right, the more that I actually need to be concerned about the long-term trajectory of
00:07:07
this job category. So I think we should be looking for ways to create more human connection, but we
00:07:13
also shouldn't be sacrificing the very real need to do care labor and to do other types of
00:07:19
production, like home production, in our lives. And so that's about setting those boundaries on
00:07:24
those in-office times and not expecting it to kind of bleed into all hours. So you mentioned
00:07:28
a moment ago about men maybe adjusting how they are thinking about work and the workforce.
00:07:34
But larger scale, since we've had the pandemic and now we have this period of time,
00:07:38
it made me wonder if families in general are thinking about and looking at ways where they
00:07:45
potentially are tweaking their lifestyles longer term. Because I think a lot of us believe that
00:07:51
while we're in this period of time now, there's probably another crisis that's going to come
00:07:55
around the corner, maybe a year, two years, three years, whatever it is down the line.
00:07:59
And so I'm wondering if we're almost going through a little bit or getting ready for
00:08:03
more transition in our lives. Yes, I do think that we are looking at a period of economic
00:08:09
turmoil ahead. And I think, again, from a gender perspective, since that's what I study,
00:08:15
to be ready for that, you have to be ready to have either partner earn more, to have either
00:08:20
partner be the one who's stepping up their hours in the labor force. And I think what makes us
00:08:24
ready for that is being flexible in those gender roles. Is it being OK for dad to be the one to do
00:08:30
pickups if suddenly mom's career is more promising? Is it being OK for dad to be the one who's doing
00:08:35
the grocery shopping and the cooking? But the other thing is just from a personal finance
00:08:40
perspective that American families should be thinking about right now, making sure that they
00:08:44
have those emergency funds, making sure that they have those plans in case they do get laid off.
00:08:50
And just thinking through that scenario, because you want to think through it before
00:08:55
it gets to you. So thinking, what would I do if I got laid off from my job? What places would I
00:09:01
apply? Are my contacts active? Have I reached out recently and had some coffee chats with people
00:09:06
in my industry or in adjacent industries I'm interested in? So I think we can all afford to
00:09:13
do a little bit of saving, not just of money for a rainy day, but saving up in terms of our
00:09:20
contacts, our human capital, our relationship capital so that we are prepared for a period
00:09:25
of turmoil. How are companies reacting to all this? Because you and I, I remember talking a while back
00:09:31
about, you know, companies adapting to a degree to the work from home and people having to deal
00:09:37
with all the other dynamics in their life. As long as they were able to get their work done,
00:09:41
they may be working more of a fractured workday, but they're still putting in their eight hours.
00:09:47
Maybe it's over the course of 12 hours. So are companies more receptive now than even before
00:09:54
the pandemic about the dynamics of everything that's going on in people's lives right now?
00:10:01
Well, I think we see two opposing forces, right? One is that the pandemic did teach us that we
00:10:07
can do a certain portion of our work asynchronously. So in the data, we do see a lot
00:10:12
more work from home. We see a lot more hybrid models. People who even have in-office jobs
00:10:17
are not going to the office five days a week. They might be going more like four days a week. So
00:10:21
we just learned that some of this can happen over Zoom, but we also learned that there's some stuff
00:10:26
that is not replaceable and we don't want everybody working from home. And that's why a lot
00:10:31
of companies have been doing return to office, right? But the opposing force, along with the
00:10:35
firms learning and potentially becoming more innovative in their structures, the opposing
00:10:40
force is the soft labor market. And when you have a soft labor market, firms have more bargaining
00:10:45
power. And so we just saw Zoom and Deloitte cut maternity leave. And this is the first time we've
00:10:55
heard of a big cut like this. What we've been hearing is firms adding benefits, firms saying
00:10:59
that they are increasing their benefit package. Now Zoom and Deloitte, two major companies,
00:11:03
come out and say, you know what, we're scaling it back. We're cutting back the number of months
00:11:07
we offer for maternity leave. We are cutting back on who is covered. Certain categories of
00:11:11
employees are going to have fewer months than others. And I think the reason that they can do
00:11:16
that is because of the soft labor market. And so those two forces are going to be fighting each
00:11:20
other, where on one hand, companies were making progress, but now they sense an opportunity that
00:11:25
says, wait a minute, you know, jobs are in demand. We can afford to spend a little bit less to recruit
00:11:31
and retain our employees.
00:11:33
Corinne, great to talk to you again. Thanks very much.
00:11:36
Thank you, Dan. Always a pleasure.
00:11:38
Thank you. Corinne Lowe, Associate Professor of Business Economics and Public Policy
00:11:41
here at the Wharton School.

Episode Highlights

  • The Squeeze on Families
    Families are facing rising costs and increased demands on their time, creating a challenging situation.
    “American families are feeling what I call the squeeze.”
    @ 00m 25s
    May 06, 2026
  • Childcare Costs Outpacing Inflation
    The cost of childcare is rising faster than inflation, adding pressure on working mothers.
    “Childcare has actually increased more rapidly than the already punishing rate of inflation.”
    @ 01m 48s
    May 06, 2026
  • Women in the Workforce
    Women are not just working for self-fulfillment; they are essential for family support.
    “Millions of women are supporting American families. They're not working for fun.”
    @ 02m 37s
    May 06, 2026

Episode Quotes

  • American families are feeling what I call the squeeze.
    How AI and Rising Costs Are Reshaping Family Roles
  • Millions of women are supporting American families. They're not working for fun.
    How AI and Rising Costs Are Reshaping Family Roles
  • We need to figure out how to bring those costs down so families can thrive.
    How AI and Rising Costs Are Reshaping Family Roles

Key Moments

  • The Squeeze00:25
  • Childcare Crisis01:48
  • Women Breadwinners03:40
  • Economic Turmoil Ahead08:09
  • Hybrid Work Models10:12
  • Maternity Leave Cuts10:55

Words per Minute Over Time

Vibes Breakdown

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