00:00:00
Food and hospitality is at a really
00:00:02
interesting point where you're starting
00:00:03
to see consumers actually care what's
00:00:07
going on back of house and the service
00:00:10
model and the deeper stories beyond what
00:00:12
dishes should I eat, what are the best
00:00:14
restaurants and the fact that a show
00:00:15
like the bear is in multiple seasons and
00:00:17
running demonstrates that like the
00:00:19
consumer really woke up. And personal
00:00:21
hypothesis is food is one of those last
00:00:24
sort of frontiers that you can digitize
00:00:27
everything around it but you can't
00:00:28
digitize the taste yet and the
00:00:30
experience of being served and the
00:00:32
people behind it. And my other personal
00:00:33
hypothesis is during co I think we
00:00:37
really felt the gap of not being able to
00:00:39
gather and go out to eat. Your phone is
00:00:42
down. You are looking at the person next
00:00:44
to you or across the table from you. And
00:00:46
there's a real respect for people
00:00:48
providing that level of service and
00:00:50
cuisine.
