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The internet wasn’t built for AI. Now companies are playing catch up.

June 03, 2026 / 01:08

This episode discusses the evolution of the internet, focusing on the need for two distinct types: one for people and one for machines. Key topics include the challenges bots face with current web design, the emergence of protocols for machine-friendly pages, and the importance of consistent product information.

The conversation highlights the shift towards creating web standards that cater to both human users and automated systems. The speaker emphasizes the necessity for innovation at the intersection of marketing, retail, and supply chain.

Startups are mentioned as key players in this evolving landscape, indicating a growing investment in making the internet more accessible for bots while maintaining usability for people.

TLDR

The episode discusses the need for two internets: one for people and one for machines.

Episode

1:08

00:00:00

The internet that we have today is an internet that was designed for people, not for bots. So, it is highly visual.

00:00:05

It supports the way that we like to do things. So, you've got to this drop-down

00:00:09

menus that make search and navigation easier, but those are hard for bots. And so, we need to think about what can we

00:00:15

do to make it easy for bots to find the information that they need on our websites. And so, you started seeing now

00:00:22

the emergence of protocols and standards and you know, companies starting to release pages that are not designed for

00:00:30

people, but they're designed for machines. We will need basically two internets, one for people and one for

00:00:34

machines. And these two internets need to somehow speak the same language, meaning that there has to be consistency

00:00:40

in the product information. There have been, you know, things like availability and prices and product attributes and

00:00:45

all the rest of it. And so, we don't quite know exactly how to do that, but there are lots of startups and lots of

00:00:50

efforts in this space. So, I expect a lot of, let's say, investments and interesting innovation happen at this

00:00:57

boundary between marketing, retail, and supply chain.

Episode Highlights

The Future of the Internet
A vision emerges for two distinct internets: one for humans and one for machines.
“We will need basically two internets, one for people and one for machines.”
@ 00m 33s
June 03, 2026

Episode Quotes

We will need basically two internets, one for people and one for machines.
The internet wasn’t built for AI. Now companies are playing catch up.

Key Moments

Two Internets00:33
Innovation Ahead00:55