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How Inflation Affects Consumer Spending – Wharton Prof. Itay Goldstein on Ripple Effect Podcast

November 28, 2023 / 16:28

This episode discusses consumer spending patterns, inflation, and economic dynamics post-COVID with guest E. Goldstein, a finance professor at Wharton.

Host Looney and E. Goldstein examine how government financial assistance during COVID and the absence of student loan payments have influenced consumer behavior. They note that despite high inflation, many consumers continue to spend due to a desire to make up for missed experiences during the pandemic.

Goldstein highlights the psychological shift in spending, where individuals feel compelled to enjoy life now, given uncertainties about the future. He also addresses the impact of climate change awareness on consumer behavior.

The conversation touches on economic inequality, with some consumers able to spend more than others. Goldstein discusses the Federal Reserve's approach to interest rates and inflation, emphasizing the uncertainty surrounding future economic conditions.

As the episode concludes, Goldstein shares insights on how companies should prepare for potential changes in consumer spending as they head into 2024, balancing optimism with caution regarding economic indicators.

TL;DR

E. Goldstein discusses consumer spending trends and inflation dynamics post-COVID, emphasizing psychological shifts and economic inequality.

Episode

16:28
00:00:00
in general uh when you have interest
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rates going up and inflation at high
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levels uh usually this is the kind of
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things that will uh push people to spend
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less uh but then I think on the other
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hand what we have is the Dynamics of
00:00:15
going out of Co and the fact that uh
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people have all these uh missed
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experiences and things that they want to
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do welcome to the ripple effect the
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podcast that takes you on a journey
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through the minds of work and faculty
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I'm your host Looney and in each episode
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we'll be diving deep into the
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inspiration behind the groundbreaking
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research that Wharton professors have
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conducted and exploring how their
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findings resonate with the world today
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well certainly consumers have been
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spending big over the last 3 years the
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financial assistance from the government
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during the time of covid combined with
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other factors like no student loan
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payments have allowed people to buy
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things spend money fixing up their home
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or take a vacation but now we have
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higher inflation for the first first
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time in several decades and that could
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lead to a change in spending patterns so
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what will this mean for the economy e
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Goldstein is a professor of Finance here
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at the Wharton School eai great to talk
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to you again great talking to you thank
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you so obviously this has been a unique
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time over the last three years with how
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people have spent you were saying to me
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before we started this that maybe even
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still today there's an element of the
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covid spending that still is is
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impacting what's going on I think think
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so yes I I think uh when you go back to
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think about covid it was a period of
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time where people could not spend uh
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they could not do things that they like
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to do they could not take vacations uh
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they could not eat in restaurants uh and
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it's been you know a good two years or
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more that people felt constrained on all
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these things I think once uh we passed
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Co and people think like uh they see
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that they can go out again they can uh
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go back to living their lives uh there
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is a little bit of a change in the
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psychology of spending so you know uh
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one thing to uh think about is there are
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all these missed uh experiences so for a
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while you didn't uh go on vacation and
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then you go back and you check and there
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all these places you wanted to see you
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haven't had a chance to do it yet and
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now you feel like this is the time to to
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do it um but but I think even beyond
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that something has changed because
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people realized you know I should
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probably spend and consume and have a
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good time today because who knows what's
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going to happen down the road and I
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think those two things have changed
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during covid and the aftermath of covid
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and led people to uh think a little
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differently when they decide how much
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they want to spend um you know I I would
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add to this maybe a little uh
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speculatively something else that uh is
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happening now uh big time and and this
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is climate change and you know there is
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climate change itself but there is also
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the awareness of it uh and if you go
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back to think about all the news we saw
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over the summer uh about unprecedented
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weather and things are changing quickly
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and more quickly than we thought and all
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this and I think people start having
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this in mind you know who knows what's
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going to happen let's just do it uh as
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quickly as as we can because th things
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around us are changing and maybe things
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that we are doing today we will not be
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able to do uh a couple years from now or
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maybe things will change and uh we will
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just not have the same opportunities
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obviously we've seen a run of inflation
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uh unprecedented that we haven't seen in
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such a long period of time so then I
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guess with all of that money kind of a
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wash in the in people's pockets it's
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probably not a surprise to see them even
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spending when you've got that level of
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inflation in the economy because as you
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said we were we were blocked out of a
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lot of this for such a you know such a
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period of time yes I I will say this is
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true I mean you know as as you point out
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in in general uh when you have interest
00:04:02
rates going up and inflation at high
00:04:04
levels uh usually this is the kind of
00:04:07
things that will uh push people to spend
00:04:10
less uh but then I think on the other
00:04:12
hand what we have is the Dynamics of
00:04:15
going out of covid and the fact that uh
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people have all these uh missed
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experiences and things that they want to
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do uh and you know this was certainly
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very strong in the first year after Co
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covid but I think it still has an effect
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um and then uh the psychology that has
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changed the fact that people now say uh
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you know who knows when I will be able
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to do it again so I should probably just
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do it now so so I think this is kind of
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a counter effect to the inflation and
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the interest rate and pushing people to
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spend more despite of uh these
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traditional economic forces how much of
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it is potentially kind of a tale of two
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stories here with the people that have
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and the people that have not and how
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each grouping of people are are reacting
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to the higher interest rates in where
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they can spend what they can spend on
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and kind of the reassessment of of the
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idea of a budget and you know maybe that
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idea of a budget had gone away for a
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while as well yeah I think this is uh
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definitely true I mean we always have a
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story of
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inequality um and uh some people have
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money to spend and they're spending more
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other people don't have and they're
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spending less and in some sense over
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time we do unfortunately see these gaps
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growing so I I do think we see some of
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it now I mean certainly the fact that
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interest rates are high uh is affecting
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some people much more adversely than
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than others uh and I expect that we're
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going to continue seeing that uh going
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forward and and it is important to note
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you know I mean we are sitting here and
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talking about the fact that people are
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generally spending uh a lot um I don't
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think this is unbounded I do think there
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is some boundary to it it and at some
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point uh we will see that it is uh
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starting to to reverse uh and in fact it
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is important to note that we already see
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some of the signs of uh reversal or
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slowing down showing up in recent data
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it's not that when you look at the data
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uh this is unambiguously strong and and
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going in Just One Direction so it is a
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bit of a mix uh I I would say in general
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uh what you see is a level of spending
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that is above experts expectations given
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the economic uh conditions um but as you
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point out uh there are some people who
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spend more some people who don't and I
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also think that when you look at the
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aggregate you know it's it's a bit of a
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mix it's it's not like it is unambiguous
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uh increase if there is a slowing of the
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economy and there are suggestions that
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we're seeing that a little bit right now
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how much do we potentially slow down how
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much impact is there potentially or is
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that still kind of a wait and
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see uh I think this is still a a wait
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and see I mean uh you know this is in
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some sense really the the big uh
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question that is on everyone's uh mind
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um you know if you think a little bit
00:07:11
about the economic uh developments of
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recent years uh we've seen a period of
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high inflation then the FED is coming in
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and starting to increase rates uh really
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fast and really substantially uh much
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more I think than uh was originally uh
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planned and uh and the expectation was
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that uh this is going to slow down the
00:07:33
economy potentially bring a recession uh
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but at least it will help us uh fight
00:07:39
inflation we haven't seen the recession
00:07:42
coming in uh yet uh so uh that's that's
00:07:45
the good news um but uh the the bad news
00:07:48
in that is that we also did not see
00:07:51
inflation fully under control I mean it
00:07:53
is true that inflation did not continue
00:07:56
to go up if you're thinking about the
00:07:57
rate of increase in prices it has slowed
00:08:01
down so from a level from a rate of 9%
00:08:04
or so we are now down to four so this is
00:08:08
uh this is okay but but four is still uh
00:08:11
pretty high and and higher than uh
00:08:13
policy makers are comfortable with um so
00:08:17
we're still not out of the woods uh so
00:08:19
they are still you know uh continuing to
00:08:22
to try to slow down in inflation and
00:08:24
bring it back towards the two and as
00:08:26
long as they're continuing to do that uh
00:08:28
there is still the chance that there
00:08:30
will be a significant slowdown in in the
00:08:32
economy and we might even see a
00:08:34
recession so there there's the consumer
00:08:37
side of this but there's also uh the
00:08:39
business side of this and and companies
00:08:41
that are dealing with this and trying to
00:08:44
especially at this time of the year make
00:08:46
kind of an idea and a path as to what
00:08:48
they should expect from consumers right
00:08:50
now how much of a challenge is it for
00:08:53
companies do you think at this time of
00:08:55
the year especially retailers who really
00:08:58
in in years past story has been you make
00:09:00
your money you make your hay at the end
00:09:02
of the year to adjust to this Dynamic
00:09:05
when they assume that interest rates are
00:09:08
going to stay higher for longer and
00:09:10
that's going to present a variety of
00:09:12
other challenges for them yes absolutely
00:09:14
I mean all firms are now uh thinking
00:09:18
about these different scenarios uh what
00:09:21
this is going to imply to their uh
00:09:24
revenues uh and ultimately to to the
00:09:27
bottom line um and um you know I I will
00:09:31
say overall uh it's it's ambiguous uh
00:09:34
some uh some will be more optimistic
00:09:36
some are less optimistic and it's very
00:09:38
hard to tell where where it's going to
00:09:40
go I mean overall when I look at what
00:09:42
happened in the last few months um I
00:09:44
think the signs are overall fairly
00:09:47
encouraging and uh you know we do see as
00:09:51
we discussed spending still fairly
00:09:53
strong and I think there is a good case
00:09:55
to believe that it's going to continue
00:09:57
being strong uh going into the holiday
00:09:59
so at the end of the year is going to be
00:10:01
good for uh for many firms in that
00:10:04
respect um but there are so many forces
00:10:06
going on uh and the fact that interest
00:10:08
rates are still high and the fact that
00:10:11
also the the reserves that allowed
00:10:13
people to spend more are dwindling to to
00:10:16
some extent um at some point there will
00:10:18
be some inflection point and we might
00:10:21
see it starting uh to go the other way
00:10:23
is there an element of that spend then
00:10:26
that you think is still actually out
00:10:28
there in in people Pockets at this point
00:10:31
I think so yes I mean you know you you
00:10:33
mentioned it's uh those who have and
00:10:35
those who have not and and clearly that
00:10:37
that's true that that's there uh so uh
00:10:40
certainly uh from the point of view of
00:10:42
many uh households they don't have uh
00:10:45
the the money to to spend or whatever
00:10:47
they had whatever they accumulated uh
00:10:49
during covid is is gone uh but we still
00:10:53
have a significant uh portion of the
00:10:55
population uh that has those significant
00:10:58
reserves in can spend and I think as I
00:11:00
mentioned in the beginning I still think
00:11:02
the psychology of covid and the fact
00:11:04
that they have a deficit of uh spending
00:11:08
in their mind they wanted to do all
00:11:09
these things and they didn't do them uh
00:11:12
combined with the fact that they still
00:11:13
have money to do it still pushes them to
00:11:15
spend and I think this is what we see in
00:11:17
the in the data what do you think's been
00:11:19
the the impact on the mindset of the
00:11:20
Federal Reserve and the leaders in terms
00:11:24
of making these rate increases that
00:11:27
obviously theyve they've made over the
00:11:29
last year and a half but also the path
00:11:32
to go forward I mean the question now is
00:11:34
whether or not is there another rate
00:11:36
increase that's needed or is it
00:11:38
something that you know we're off the
00:11:40
books we can let it sit for a while and
00:11:43
see how the economy reacts to it so when
00:11:46
you listen uh to uh the leaders of the
00:11:51
FED um you know the people at the board
00:11:54
the presidents of the regional fed um
00:11:58
they are basically watching it as we go
00:12:02
and continuing to update almost on a
00:12:05
daily basis I I would say um I think uh
00:12:10
whenever I uh listen to them and and
00:12:13
talk to to people who who work there uh
00:12:16
there is a sense that uh what we are
00:12:19
seeing is not exactly what we expected
00:12:22
and doesn't really go by the book
00:12:25
according to recent
00:12:27
experiences uh so it's it's a bit of a a
00:12:29
novel uh dynamics that that we see here
00:12:32
but you know life continues to have
00:12:34
novel elements right you you never see
00:12:36
exactly what you've seen before and I
00:12:38
think this is what we see here um so
00:12:42
they are just watching the data
00:12:44
continuously and and trying to decide
00:12:46
what to do um as as you know there was a
00:12:48
period of time where they they paused
00:12:50
the the rate increase because they
00:12:51
thought that uh they've done enough uh
00:12:55
of it and now they uh want to see how it
00:12:57
affects the economy and they don't want
00:13:00
to overshoot because the risk of
00:13:01
overshooting is that you're going to
00:13:03
push the economy into a severe recession
00:13:06
uh so that has been the mindset recently
00:13:08
but there are certainly um some uh some
00:13:11
other voices um and and you know I think
00:13:14
it really depends on how the data uh
00:13:16
evolves how then should companies be
00:13:19
thinking about their quarterly
00:13:21
expectations with all of these Dynamics
00:13:24
at play I mean they still obviously are
00:13:26
looking for the the best profitability
00:13:28
that they can fine but if we do see a a
00:13:32
relatively noticeable slowdown in what
00:13:34
consumers think then they have to
00:13:36
reassess what their numbers are going to
00:13:37
be over the next couple of quarters
00:13:38
don't they yes absolutely so you know
00:13:41
the the CFOs uh of of the the companies
00:13:45
I think all companies are exactly the
00:13:47
same position uh they are updating as we
00:13:50
speak and they are continuously watching
00:13:52
the data and and deciding what to do I
00:13:55
mean in some sense this is not uh
00:13:57
unusual because this is what they always
00:14:00
do I mean it's it's not like you can
00:14:02
think about a period of time where there
00:14:04
is no uncertainty and we know exactly
00:14:06
where we are going there are always
00:14:08
different factors pushing in different
00:14:10
directions and uh you always need to to
00:14:13
update uh but I think it will be fair to
00:14:15
say that this is a period with uh
00:14:18
increased uncertainty because of all
00:14:20
these things that we discussed so you
00:14:22
know they they have to continuously
00:14:24
watch what the FED is doing um what
00:14:26
spending is uh and when you're thinking
00:14:29
about spending it's at the mro level but
00:14:32
also at the industry level and the level
00:14:34
of their own firm um and and they're
00:14:37
making uh predictions uh based on that
00:14:40
what do you think then is the message to
00:14:42
the public about what we're seeing play
00:14:46
out right now and obviously what we've
00:14:49
seen with the Federal Reserve and how
00:14:51
companies are reacting to all of this as
00:14:54
we head towards the end of the year and
00:14:55
we think about 2024 which I think a lot
00:14:58
of people hope is going to be a better
00:15:00
year than we've seen this
00:15:02
year yes um a lot of people hope it's
00:15:06
going to be a a better year uh I think
00:15:08
that's a fair statement uh but we don't
00:15:12
really know um I I think uh as as we
00:15:15
discussed um there there are still those
00:15:18
uh headwinds uh coming away um basically
00:15:22
the fact that interest rates are still
00:15:24
high inflation is still not completely
00:15:26
under control um
00:15:29
you know people hope that there is a
00:15:31
soft
00:15:32
lending um but we haven't seen it yet um
00:15:36
and we might fall into alternative
00:15:39
scenarios uh you know one one scenario
00:15:41
is the scenario of no lending at all
00:15:43
where inflation is still up up there and
00:15:45
and is not fully under control another
00:15:49
scenario is a scenario of lending but is
00:15:52
not so soft so we we're going into a
00:15:54
recession so those are still out there
00:15:56
as possibilities going into uh
00:15:59
2024 I think there are reasons to be
00:16:01
optimistic and hope for a soft Landing
00:16:04
but it's certainly not guaranteed e
00:16:06
great to talk to you again thank you
00:16:07
very much very good talking to you thank
00:16:08
you thank you e gold steam professor of
00:16:10
Finance here at the warten school thank
00:16:13
you for listening to the ripple effect
00:16:15
we hope you found this episode
00:16:16
informative and engaging don't forget to
00:16:18
subscribe and leave us a review so that
00:16:21
we can continue to bring you the best
00:16:23
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School

Episode Highlights

  • The Ripple Effect Podcast
    Join host Looney as he explores the insights of Wharton professors and their research.
    “Welcome to the ripple effect, the podcast that takes you on a journey.”
    @ 00m 22s
    November 28, 2023
  • Consumer Spending Trends Post-COVID
    Despite inflation, consumers are still spending due to missed experiences during COVID.
    “People now say, 'I should probably just do it now.'”
    @ 04m 38s
    November 28, 2023
  • Economic Uncertainty Ahead
    Experts discuss the potential for a recession and the impact of high inflation.
    “There are still those headwinds coming our way.”
    @ 15m 22s
    November 28, 2023

Episode Quotes

  • Who knows what's going to happen down the road?
    How Inflation Affects Consumer Spending – Wharton Prof. Itay Goldstein on Ripple Effect Podcast
  • Let's just do it quickly because things are changing.
    How Inflation Affects Consumer Spending – Wharton Prof. Itay Goldstein on Ripple Effect Podcast
  • There are still those headwinds coming our way.
    How Inflation Affects Consumer Spending – Wharton Prof. Itay Goldstein on Ripple Effect Podcast

Key Moments

  • Consumer Spending00:41
  • COVID Aftermath02:30
  • Economic Challenges15:22

Words per Minute Over Time

Vibes Breakdown

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Understanding the Housing Affordability Crisis in Today’s Housing Market
How Tariffs and Inflation Are Shaping the Retail Economy
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08:07
How Tariffs and Inflation Are Shaping the Retail Economy
Is a Recession Coming? Insights from Former Fed President Loretta Mester
April 19, 2025
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10:41
Is a Recession Coming? Insights from Former Fed President Loretta Mester
Should You Try to Time the Market When Buying a Home?
June 18, 2024
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05:12
Should You Try to Time the Market When Buying a Home?
The U.S. Housing Market Has Homeowners Stuck
May 07, 2024
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16:15
The U.S. Housing Market Has Homeowners Stuck