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How Inflation Affects Consumer Spending – Wharton Prof. Itay Goldstein on Ripple Effect Podcast

November 28, 2023 / 16:28

This episode discusses consumer spending trends, inflation, interest rates, and economic outlooks with E. Goldstein, a finance professor at Wharton.

Host Looney speaks with E. Goldstein about the impact of COVID-19 on consumer spending habits. They highlight how government financial assistance and the desire for missed experiences have influenced spending patterns.

Goldstein explains that despite high inflation, some consumers continue to spend due to a changed psychology stemming from the pandemic. He notes that while spending remains above expectations, there are signs of potential economic slowdown.

The conversation also touches on the Federal Reserve's response to inflation and interest rates, emphasizing the uncertainty businesses face as they plan for the future.

Goldstein concludes with thoughts on the economic outlook for 2024, acknowledging both optimism and the risks of recession.

TLDR

E. Goldstein discusses consumer spending, inflation, and economic uncertainty post-COVID with host Looney.

Episode

16:28
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in general uh when you have interest rates going up and inflation at high levels uh usually this is the kind of
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things that will uh push people to spend less uh but then I think on the other hand what we have is the Dynamics of
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going out of Co and the fact that uh people have all these uh missed experiences and things that they want to
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do welcome to the ripple effect the podcast that takes you on a journey through the minds of work and faculty
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I'm your host Looney and in each episode we'll be diving deep into the inspiration behind the groundbreaking
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research that Wharton professors have conducted and exploring how their findings resonate with the world today
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well certainly consumers have been spending big over the last 3 years the financial assistance from the government
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during the time of covid combined with other factors like no student loan payments have allowed people to buy
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things spend money fixing up their home or take a vacation but now we have higher inflation for the first first
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time in several decades and that could lead to a change in spending patterns so what will this mean for the economy e
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Goldstein is a professor of Finance here at the Wharton School eai great to talk
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to you again great talking to you thank you so obviously this has been a unique time over the last three years with how
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people have spent you were saying to me before we started this that maybe even still today there's an element of the
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covid spending that still is is impacting what's going on I think think so yes I I think uh when you go back to
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think about covid it was a period of time where people could not spend uh they could not do things that they like
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to do they could not take vacations uh they could not eat in restaurants uh and it's been you know a good two years or
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more that people felt constrained on all these things I think once uh we passed Co and people think like uh they see
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that they can go out again they can uh go back to living their lives uh there is a little bit of a change in the
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psychology of spending so you know uh one thing to uh think about is there are all these missed uh experiences so for a
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while you didn't uh go on vacation and then you go back and you check and there
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all these places you wanted to see you haven't had a chance to do it yet and
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now you feel like this is the time to to do it um but but I think even beyond that something has changed because
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people realized you know I should probably spend and consume and have a good time today because who knows what's
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going to happen down the road and I think those two things have changed during covid and the aftermath of covid
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and led people to uh think a little differently when they decide how much they want to spend um you know I I would
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add to this maybe a little uh speculatively something else that uh is happening now uh big time and and this
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is climate change and you know there is climate change itself but there is also the awareness of it uh and if you go
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back to think about all the news we saw over the summer uh about unprecedented weather and things are changing quickly
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and more quickly than we thought and all this and I think people start having this in mind you know who knows what's
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going to happen let's just do it uh as quickly as as we can because th things
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around us are changing and maybe things that we are doing today we will not be able to do uh a couple years from now or
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maybe things will change and uh we will just not have the same opportunities obviously we've seen a run of inflation
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uh unprecedented that we haven't seen in such a long period of time so then I
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guess with all of that money kind of a wash in the in people's pockets it's
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probably not a surprise to see them even spending when you've got that level of
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inflation in the economy because as you said we were we were blocked out of a lot of this for such a you know such a
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period of time yes I I will say this is true I mean you know as as you point out
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in in general uh when you have interest rates going up and inflation at high levels uh usually this is the kind of
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things that will uh push people to spend less uh but then I think on the other hand what we have is the Dynamics of
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going out of covid and the fact that uh people have all these uh missed experiences and things that they want to
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do uh and you know this was certainly very strong in the first year after Co covid but I think it still has an effect
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um and then uh the psychology that has changed the fact that people now say uh you know who knows when I will be able
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to do it again so I should probably just do it now so so I think this is kind of
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a counter effect to the inflation and the interest rate and pushing people to spend more despite of uh these
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traditional economic forces how much of it is potentially kind of a tale of two stories here with the people that have
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and the people that have not and how each grouping of people are are reacting to the higher interest rates in where
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they can spend what they can spend on and kind of the reassessment of of the idea of a budget and you know maybe that
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idea of a budget had gone away for a while as well yeah I think this is uh definitely true I mean we always have a
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story of inequality um and uh some people have money to spend and they're spending more
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other people don't have and they're spending less and in some sense over
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time we do unfortunately see these gaps growing so I I do think we see some of it now I mean certainly the fact that
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interest rates are high uh is affecting some people much more adversely than than others uh and I expect that we're
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going to continue seeing that uh going forward and and it is important to note you know I mean we are sitting here and
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talking about the fact that people are generally spending uh a lot um I don't
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think this is unbounded I do think there is some boundary to it it and at some point uh we will see that it is uh
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starting to to reverse uh and in fact it is important to note that we already see
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some of the signs of uh reversal or slowing down showing up in recent data it's not that when you look at the data
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uh this is unambiguously strong and and going in Just One Direction so it is a bit of a mix uh I I would say in general
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uh what you see is a level of spending that is above experts expectations given the economic uh conditions um but as you
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point out uh there are some people who spend more some people who don't and I
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also think that when you look at the aggregate you know it's it's a bit of a
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mix it's it's not like it is unambiguous uh increase if there is a slowing of the
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economy and there are suggestions that we're seeing that a little bit right now
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how much do we potentially slow down how much impact is there potentially or is that still kind of a wait and
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see uh I think this is still a a wait and see I mean uh you know this is in some sense really the the big uh
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question that is on everyone's uh mind um you know if you think a little bit
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about the economic uh developments of recent years uh we've seen a period of
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high inflation then the FED is coming in and starting to increase rates uh really
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fast and really substantially uh much more I think than uh was originally uh planned and uh and the expectation was
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that uh this is going to slow down the economy potentially bring a recession uh but at least it will help us uh fight
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inflation we haven't seen the recession coming in uh yet uh so uh that's that's
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the good news um but uh the the bad news in that is that we also did not see inflation fully under control I mean it
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is true that inflation did not continue to go up if you're thinking about the
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rate of increase in prices it has slowed down so from a level from a rate of 9% or so we are now down to four so this is
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uh this is okay but but four is still uh pretty high and and higher than uh policy makers are comfortable with um so
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we're still not out of the woods uh so they are still you know uh continuing to
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to try to slow down in inflation and bring it back towards the two and as long as they're continuing to do that uh
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there is still the chance that there will be a significant slowdown in in the economy and we might even see a
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recession so there there's the consumer side of this but there's also uh the
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business side of this and and companies that are dealing with this and trying to
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especially at this time of the year make kind of an idea and a path as to what they should expect from consumers right
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now how much of a challenge is it for companies do you think at this time of the year especially retailers who really
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in in years past story has been you make your money you make your hay at the end
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of the year to adjust to this Dynamic when they assume that interest rates are going to stay higher for longer and
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that's going to present a variety of other challenges for them yes absolutely
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I mean all firms are now uh thinking about these different scenarios uh what this is going to imply to their uh
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revenues uh and ultimately to to the bottom line um and um you know I I will say overall uh it's it's ambiguous uh
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some uh some will be more optimistic some are less optimistic and it's very hard to tell where where it's going to
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go I mean overall when I look at what happened in the last few months um I think the signs are overall fairly
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encouraging and uh you know we do see as we discussed spending still fairly strong and I think there is a good case
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to believe that it's going to continue being strong uh going into the holiday
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so at the end of the year is going to be good for uh for many firms in that respect um but there are so many forces
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going on uh and the fact that interest rates are still high and the fact that also the the reserves that allowed
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people to spend more are dwindling to to some extent um at some point there will
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be some inflection point and we might see it starting uh to go the other way is there an element of that spend then
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that you think is still actually out there in in people Pockets at this point I think so yes I mean you know you you
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mentioned it's uh those who have and those who have not and and clearly that
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that's true that that's there uh so uh certainly uh from the point of view of
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many uh households they don't have uh the the money to to spend or whatever they had whatever they accumulated uh
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during covid is is gone uh but we still have a significant uh portion of the population uh that has those significant
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reserves in can spend and I think as I mentioned in the beginning I still think the psychology of covid and the fact
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that they have a deficit of uh spending in their mind they wanted to do all these things and they didn't do them uh
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combined with the fact that they still have money to do it still pushes them to spend and I think this is what we see in
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the in the data what do you think's been the the impact on the mindset of the
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Federal Reserve and the leaders in terms of making these rate increases that obviously theyve they've made over the
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last year and a half but also the path to go forward I mean the question now is whether or not is there another rate
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increase that's needed or is it something that you know we're off the books we can let it sit for a while and
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see how the economy reacts to it so when you listen uh to uh the leaders of the FED um you know the people at the board
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the presidents of the regional fed um they are basically watching it as we go and continuing to update almost on a
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daily basis I I would say um I think uh whenever I uh listen to them and and talk to to people who who work there uh
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there is a sense that uh what we are seeing is not exactly what we expected and doesn't really go by the book
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according to recent experiences uh so it's it's a bit of a a novel uh dynamics that that we see here
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but you know life continues to have novel elements right you you never see exactly what you've seen before and I
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think this is what we see here um so they are just watching the data continuously and and trying to decide
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what to do um as as you know there was a period of time where they they paused the the rate increase because they
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thought that uh they've done enough uh of it and now they uh want to see how it
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affects the economy and they don't want to overshoot because the risk of overshooting is that you're going to
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push the economy into a severe recession uh so that has been the mindset recently
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but there are certainly um some uh some other voices um and and you know I think
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it really depends on how the data uh evolves how then should companies be thinking about their quarterly
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expectations with all of these Dynamics at play I mean they still obviously are looking for the the best profitability
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that they can fine but if we do see a a relatively noticeable slowdown in what consumers think then they have to
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reassess what their numbers are going to be over the next couple of quarters don't they yes absolutely so you know
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the the CFOs uh of of the the companies I think all companies are exactly the same position uh they are updating as we
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speak and they are continuously watching the data and and deciding what to do I mean in some sense this is not uh
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unusual because this is what they always do I mean it's it's not like you can
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think about a period of time where there is no uncertainty and we know exactly where we are going there are always
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different factors pushing in different directions and uh you always need to to update uh but I think it will be fair to
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say that this is a period with uh increased uncertainty because of all these things that we discussed so you
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know they they have to continuously watch what the FED is doing um what spending is uh and when you're thinking
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about spending it's at the mro level but also at the industry level and the level
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of their own firm um and and they're making uh predictions uh based on that what do you think then is the message to
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the public about what we're seeing play out right now and obviously what we've
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seen with the Federal Reserve and how companies are reacting to all of this as we head towards the end of the year and
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we think about 2024 which I think a lot of people hope is going to be a better year than we've seen this
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year yes um a lot of people hope it's going to be a a better year uh I think
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that's a fair statement uh but we don't really know um I I think uh as as we
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discussed um there there are still those uh headwinds uh coming away um basically
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the fact that interest rates are still high inflation is still not completely under control um
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you know people hope that there is a soft lending um but we haven't seen it yet um
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and we might fall into alternative scenarios uh you know one one scenario is the scenario of no lending at all
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where inflation is still up up there and and is not fully under control another scenario is a scenario of lending but is
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not so soft so we we're going into a recession so those are still out there as possibilities going into uh
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2024 I think there are reasons to be optimistic and hope for a soft Landing but it's certainly not guaranteed e
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great to talk to you again thank you very much very good talking to you thank you thank you e gold steam professor of
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Finance here at the warten school thank you for listening to the ripple effect we hope you found this episode
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informative and engaging don't forget to subscribe and leave us a review so that
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we can continue to bring you the best Insight from the Wharton School

Episode Highlights

  • The Ripple Effect Podcast Introduction
    Explore the minds of Wharton professors and their groundbreaking research.
    “Welcome to the ripple effect, the podcast that takes you on a journey.”
    @ 00m 22s
    November 28, 2023
  • Consumer Spending Trends Post-COVID
    Despite inflation, consumer spending remains strong due to pent-up demand.
    “People want to spend and consume because who knows what’s going to happen?”
    @ 02m 30s
    November 28, 2023
  • Economic Uncertainty Ahead
    High inflation and interest rates create a complex economic landscape.
    “We are still not out of the woods.”
    @ 08m 17s
    November 28, 2023

Episode Quotes

  • Who knows what's going to happen down the road?
    How Inflation Affects Consumer Spending – Wharton Prof. Itay Goldstein on Ripple Effect Podcast
  • We are still not out of the woods.
    How Inflation Affects Consumer Spending – Wharton Prof. Itay Goldstein on Ripple Effect Podcast
  • There are still those headwinds coming our way.
    How Inflation Affects Consumer Spending – Wharton Prof. Itay Goldstein on Ripple Effect Podcast

Key Moments

  • COVID Spending Psychology02:30
  • Inflation Concerns08:17
  • Economic Outlook for 202416:01

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