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All brands on space, they have either 100 years or more. Like the youngest, if I'm not mistaken, has 79 years old.
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Gillette, like Wahl, like Philips Norelco, like Braun. We needed to to break through. They can't talk our talk,
00:00:15
and and we needed to break through. But the part that I was going to call out, too, is we need to balance this with an
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obsessive quality on everything else. So, that's why you see like our packaging is like solid.
00:00:29
The graphics are nicely designed. The product design itself, the product itself, like the sound of the trimmer
00:00:35
when you turn on has to feel premium, has to feel well crafted. Because otherwise, you can be confused with a
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novelty product. It's like a very >> interesting because you hardly ever see
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luxury or really high-quality things like you're talking about play with humor. It isn't usually the way it goes.
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So, it is paradox to put all of these things together.