00:00:00
All brands on space, they have either
00:00:02
100 years or more. Like the youngest, if
00:00:05
I'm not mistaken, has 79 years old.
00:00:07
Gillette, like Wahl, like Philips
00:00:09
Norelco, like Braun. We needed to to
00:00:11
break through. They can't talk our talk,
00:00:15
and and we needed to break through. But
00:00:17
the part that I was going to call out,
00:00:18
too, is we need to balance this with an
00:00:22
obsessive quality
00:00:24
on everything else. So, that's why you
00:00:27
see like our packaging is like solid.
00:00:29
The graphics are nicely designed. The
00:00:31
product design itself, the product
00:00:33
itself, like the sound of the trimmer
00:00:35
when you turn on has to feel premium,
00:00:37
has to feel well crafted. Because
00:00:39
otherwise, you can be confused with a
00:00:42
novelty product. It's like a very
00:00:44
>> interesting because you hardly ever see
00:00:47
luxury or really high-quality things
00:00:50
like you're talking about play with
00:00:52
humor. It isn't usually the way it goes.
00:00:54
So, it is paradox to put all of these
00:00:57
things together.
