Search Captions & Ask AI

Social Media’s Impact on Workplace Culture

May 06, 2025 / 13:01

This episode of The Ripple Effect features Nancy Rothbard discussing workplace relationships, social media's impact, and personal disclosure in professional settings.

Nancy Rothbard, a Management Professor at the Wharton School, shares insights from her 2022 research on how social media influences work relationships. She highlights the importance of personal information disclosure, even simple things like sharing cute dog pictures, in fostering connections among colleagues.

The conversation touches on the challenges of maintaining boundaries between personal and professional lives, especially in a hybrid work environment. Rothbard explains how different generations and roles affect comfort levels with social media interactions.

Gender dynamics in workplace relationships are also examined. Rothbard notes that women bosses benefit from disclosing personal information, while male bosses may face negative perceptions when doing the same.

The episode concludes with a discussion on the evolving nature of workplace interactions and the necessity of understanding individual preferences regarding personal and professional boundaries.

TL;DR

Nancy Rothbard discusses social media's role in workplace relationships and the impact of personal disclosure on professional dynamics.

Episode

13:01
00:00:00
I think that one of the things that we found in the study is
00:00:02
that people will be much more comfortable connecting to other
00:00:06
people who disclose personal information, right? And it
00:00:10
doesn't have to be deeply intimate personal information,
00:00:13
right? By the way, cute dog pics are a very, very hot commodity,
00:00:18
and you know, if you have a cute dog and you want to post
00:00:21
pictures of them, that's a very good strategy. Because people
00:00:25
always love them, and they feel like they know you, and they
00:00:27
feel connected to you.
00:00:29
Welcome to <i>The Ripple Effect</i>, the
00:00:30
podcast that takes you on a journey through the minds of
00:00:33
Wharton faculty. I'm your host, Dan Loney, and in each episode,
00:00:37
we'll be diving deep into the inspiration behind the ground-
00:00:40
breaking research that Wharton professors have conducted and
00:00:44
exploring how their findings resonate with the world today.
00:00:48
The office culture has a variety of components to it, but one of
00:00:51
the more compelling is that boundary between colleagues
00:00:55
inside of the office, but also being friends outside of it. It
00:00:59
is a challenge because it can blur the lines of what is
00:01:04
normally accepted. Wharton's. Nancy Rothbard was part of
00:01:07
research done in 2022 on this topic, which remains at the
00:01:11
forefront of office etiquette. And Nancy joins us right now.
00:01:15
Nancy, great to talk to you again. How are you?
00:01:17
Great, Dan. Wonderful to talk with you.
00:01:20
What was it that drove
00:01:22
you in the first place to look at this as an important area?
00:01:25
Well, I've actually been very— I've been obsessed, actually,
00:01:29
over the last few years, with online social media and how it
00:01:32
is fundamentally transforming our work relationships as well
00:01:37
as our non-work relationships. But— but I'm primarily
00:01:40
interested in the work relationships, and— and how we
00:01:44
interact with people at work.
00:01:46
And so this was in part, looking
00:01:48
at the information that employees collected in the
00:01:52
course of working with others.
00:01:53
Yeah, so we— we did several
00:01:55
studies where we asked people about their interactions with
00:02:00
people at work. We asked them to recollect various situations
00:02:05
that they had found themselves in, and we also asked them
00:02:08
about, you know, current situations. We also relied on an
00:02:12
archival data set that was— that was a nationally representative
00:02:15
sample around, you know, how people used social media at work.
00:02:23
How has the influx of social media in our lives every
00:02:27
day kind of impacted that— that work process that we have, on a
00:02:31
day to day basis?
00:02:33
Well, I think one of the things that was
00:02:35
really interesting to us was just the prevalence of it,
00:02:38
right? Most people are using some form of social media to
00:02:43
connect with their colleagues in some way or another, and what
00:02:48
that social media form is might vary across person and across
00:02:54
type of role. You know, across generation. You know, there are
00:02:59
different— different platforms that are more prevalent with
00:03:02
college-student-aged students, or younger— younger employees, and
00:03:08
others that are more prevalent with, you know, older employees,
00:03:11
right? And so it can vary what platform you're using. But by
00:03:14
and large, people are connected with their colleagues on— on one
00:03:20
of these platforms, very often.
00:03:22
And as you kind of alluded to,
00:03:24
that relationship, in terms of the role that each person has
00:03:28
within the company, within the office— that becomes, I guess,
00:03:32
kind of an important, you know, point of focus of who, maybe, you
00:03:36
do or do not get in touch with outside of the office.
00:03:41
Absolutely. As we started to really examine these questions,
00:03:46
we actually first started with some interviews with people. And
00:03:49
one of the things that really struck me when we were talking
00:03:53
with people about this phenomenon was that the
00:03:57
hierarchical boundary between levels in organizations, right—
00:04:03
boss, subordinate— really was powerful. It came up a lot in
00:04:07
terms of how people thought about these questions. You know,
00:04:11
they might be very comfortable connecting with peers, but then
00:04:15
very uncomfortable connecting across levels. And one of the
00:04:19
funniest things to me was when we would talk to people about
00:04:21
this, a lot of times they would equate connecting with somebody
00:04:24
on, you know— connecting with a boss on something like Facebook
00:04:28
or Instagram as— as equivalent to connecting with their mother,
00:04:32
right? It was sort of the same horror that some— that they would—
00:04:36
they would express as they talked about those relationships.
00:04:40
All right, so then, how should both companies
00:04:44
and the employees think about that process? Because there are
00:04:48
some dynamics that probably could get a little tricky along the way.
00:04:52
Absolutely. I mean, I think that
00:04:55
a lot of companies, for example, have social media policies. And
00:05:00
it's not necessarily who you're connecting with,
00:05:02
typically, but more what you are posting. Or, you know— you know,
00:05:08
are you allowed to post stuff about work or about people at
00:05:10
work? Or sometimes it is about who you're allowed to connect
00:05:14
with, right? So that there's no conflicts of interest. And so
00:05:18
there are policies that some organizations have. But what I
00:05:23
would also say is that connecting on social media is
00:05:26
also a way of just, you know— especially throughout the last
00:05:30
couple of years where we've engaged in more remote work,
00:05:32
more hybrid work— it's also an opportunity to know what's going
00:05:36
on in people's lives, right? So just banning it entirely may not
00:05:40
be the right approach. One has to think about— judiciously. How
00:05:46
do— how do— who do you connect with, and what do you
00:05:50
disclose to them? And you know, what is that relationship that
00:05:56
you're willing to cross that boundary so that you're willing
00:05:59
to blur the line between professional and personal?
00:06:03
Well, one of the things I found interesting is that you also
00:06:06
talk about this element of self disclosure, and the fact that
00:06:10
that can kind of ease and better the opportunity to have a
00:06:15
relationship or a friendship outside of the office when
00:06:18
somebody is maybe talking about their kids or talking about the
00:06:22
traffic or, you know, some component outside of what would
00:06:26
normally be discussed in terms of the business.
00:06:29
Absolutely, I
00:06:30
think that one of the things that we found in the study is
00:06:33
that people will be much more comfortable connecting to other
00:06:37
people who disclose personal information, right? And it
00:06:40
doesn't have to be deeply intimate personal information,
00:06:44
right? By the way, cute dog pics are— are a very, very hot
00:06:48
commodity. And you know, if you have a cute dog and you want to
00:06:52
post pictures of them, that's a— that's a very good strategy,
00:06:58
because people always love them, and they feel like they know
00:07:00
you, and they— they feel connected to you, and they— it
00:07:03
gives them a sense of warmth that you're displaying, and a
00:07:07
feeling that they— they know something about you that's
00:07:09
important, and that's, you know, not fake. You know, or surface
00:07:13
level. And so that personal disclosure really helps to
00:07:18
create a bond between you and your fellow coworkers.
00:07:22
How do you think, then, that potentially impacts the culture within the
00:07:27
office? Because for a long time, I remember you used to hear the
00:07:30
old story, "Don't— don't talk with your boss outside of the
00:07:33
walls." You know, once you leave for the for the day, that's it.
00:07:37
You're done. But it seems like that's changing a little bit.
00:07:40
So I think that that has changed a little bit. But what we also
00:07:43
found in this study was a gender difference in terms of the
00:07:47
expectation around self disclosure and disclosure of
00:07:51
personal information. So we— we found, it— you know, we found a
00:07:55
very complex three-way interaction effect between
00:07:59
whether you're— you're a boss, and, you know, a boss versus a
00:08:04
peer, for example. And whether you are disclosing or not, and
00:08:11
your gender. And so what we found was that women who
00:08:15
disclosed more personal information were— they were— that
00:08:21
really helped them, actually. That helped people. Women bosses
00:08:24
who disclosed personal information, people really
00:08:26
responded positively to that. For male bosses, interestingly,
00:08:31
that personal disclosure didn't help as much. And in fact,
00:08:36
sometimes what people would say— we actually had both
00:08:40
quantitative and qualitative data in these studies. And one
00:08:43
of the quotes that I'll never forget is, you know, somebody
00:08:46
was saying about a male boss who disclosed personal information,
00:08:50
you know, "I found it creepy." You know, like— and other— other
00:08:57
comments about some of these male bosses were like, you know,
00:08:59
"Is he trying to spy on me?" Right? You know? So— so it
00:09:03
wasn't quite as benign, in terms of how it was interpreted
00:09:09
when it was a male boss who was disclosing. So interestingly,
00:09:12
women bosses, like— this is one way in which gender role
00:09:16
stereotypes around warmth and disclosure and connection were
00:09:21
helping women bosses to kind of be connected with others.
00:09:26
But if to a degree, we've kind of opened up this— I don't know if
00:09:31
Pandora's box is the right term to use, but we've kind of opened it
00:09:34
up when you think about remote work and messaging channels, and
00:09:38
the fact that in many cases, messaging channels aren't just
00:09:42
about work anymore. There's usually a channel about what
00:09:45
your life— what's going on in your life as well. So we've— with
00:09:48
technology, kind of brought this to the front.
00:09:52
Absolutely. And some people really are very comfortable with
00:09:55
that, and really embrace it. And they— they love the blurring of
00:09:59
the work/non-work boundary, and they're— they just feel like this
00:10:03
is a way to make— you know, create a work family, right?
00:10:08
Whereas other people feel less comfortable with that
00:10:13
approach. And they— they— I called— I've done a lot of work
00:10:17
on what I call integrators versus segmenters. And
00:10:20
integrators are the ones that are very comfortable with
00:10:22
blurring that boundary, where segmenters want to keep that
00:10:25
bright line between the personal and the professional, and they
00:10:28
feel really a lot of distress when that line is crossed. And
00:10:32
so you have to really pay attention, as a colleague, to
00:10:36
how other people,
00:10:39
how they like to interact around this, and understand that your
00:10:43
preference may not be their preference. And so respecting
00:10:47
their boundaries may be also an important element to keep in mind.
00:10:52
I mentioned you did this originally, this research, in
00:10:55
2022,
00:10:56
but here we are a couple of years later. What did this
00:11:01
research tell you then, but also how this process has kind of
00:11:06
developed over the last couple of years?
00:11:08
Well, I mean, I actually did this research both pre-,
00:11:13
during and post-pandemic. Okay. So I will say that, you know,
00:11:18
it's been— I've actually had a lot of different times in which
00:11:24
the research was done. And I think that it's become this
00:11:29
connection, this social connection, via social media and
00:11:33
online platforms, has become in some ways even more important
00:11:39
in the world we're living in now, where there is a lot, as
00:11:43
you say, more
00:11:46
more platforms, more remote work, more hybrid work, where we
00:11:50
need to find ways to connect
00:11:54
in meaningful ways with our colleagues. And it's not— we're
00:11:58
not always just standing around the water cooler. And so we have
00:12:01
to find those ways to feel like we get— we've gotten to know
00:12:04
people. And so sometimes the online social media provides a
00:12:11
channel with which we can— we can really deepen those
00:12:15
relationships in a way that is also giving equal access to
00:12:22
people, right? Where they— you know, some people might be,
00:12:26
you know, working more remotely than others. But you know,
00:12:29
having that— that access to what's going on in people's
00:12:33
lives can help you form and build lasting relationships.
00:12:37
Nancy, great to talk to you as always again. Thank you.
00:12:41
Thanks so much, Dan.
00:12:42
Thank you. Nancy Rothbard, Management Professor
00:12:44
and Deputy Dean here at the Wharton School.
00:12:48
Thank you for listening to <i>The Ripple Effect</i>. We hope you found this episode
00:12:51
informative and engaging. Don't forget to subscribe and leave us
00:12:55
a review so that we can continue to bring you the best insight
00:12:58
from the Wharton School.
00:13:00
You.

Episode Highlights

  • The Ripple Effect Podcast
    Join host Dan Loney as he explores the groundbreaking research of Wharton professors.
    @ 00m 29s
    May 06, 2025
  • The Power of Personal Disclosure
    Nancy Rothbard discusses how sharing personal information can strengthen workplace relationships.
    “People will be much more comfortable connecting to others who disclose personal information.”
    @ 06m 30s
    May 06, 2025
  • Gender Differences in Workplace Disclosure
    Research reveals that personal disclosure affects women and men differently in professional settings.
    “Women bosses who disclosed personal information were positively received.”
    @ 08m 15s
    May 06, 2025

Episode Quotes

  • Cute dog pics are a very, very hot commodity.
    Social Media’s Impact on Workplace Culture
  • Personal disclosure really helps to create a bond between you and your fellow coworkers.
    Social Media’s Impact on Workplace Culture
  • I found it creepy.
    Social Media’s Impact on Workplace Culture

Key Moments

  • Connecting at Work00:02
  • Personal vs Professional01:04
  • Social Media Impact02:27
  • Gender Dynamics07:47
  • Integrators vs Segmenters10:17
  • Remote Work Relationships11:29

Words per Minute Over Time

Vibes Breakdown

Related Episodes

Understanding Workplace Boundaries in the Age of Social Media
July 02, 2025
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
03:34
Understanding Workplace Boundaries in the Age of Social Media
Women & Work: Will Power Protect You From Retaliation? | Nancy Rothbard – Ripple Effect Podcast
March 07, 2023
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
20:06
Women & Work: Will Power Protect You From Retaliation? | Nancy Rothbard – Ripple Effect Podcast
How Workplace Networks Evolve During Mergers and Acquisitions
March 03, 2026
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
14:44
How Workplace Networks Evolve During Mergers and Acquisitions
In Praise of the Office: Why Hybrid Work Has Its Limits
October 14, 2025
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
17:07
In Praise of the Office: Why Hybrid Work Has Its Limits
Why Supporting Employees Holistically Boosts Productivity
May 27, 2025
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
15:41
Why Supporting Employees Holistically Boosts Productivity
Pros & Cons of Gig Work & Algorithms Managing Employees
February 25, 2025
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
16:44
Pros & Cons of Gig Work & Algorithms Managing Employees
Sponsorship and Mentorship with Wharton Professor Nancy Rothbard — Ripple Effect Podcast
March 05, 2024
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
12:52
Sponsorship and Mentorship with Wharton Professor Nancy Rothbard — Ripple Effect Podcast
Must-read Wharton Faculty Authors: How Successful People Think | Katy Milkman— Ripple Effect Podcast
August 15, 2023
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
23:05
Must-read Wharton Faculty Authors: How Successful People Think | Katy Milkman— Ripple Effect Podcast
What Duolingo Gets Right About Motivation and Goal-Setting
July 22, 2025
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
12:46
What Duolingo Gets Right About Motivation and Goal-Setting
The Role of Firms in Immigration and Economic Prosperity
October 08, 2024
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
15:23
The Role of Firms in Immigration and Economic Prosperity
Remote Work: What Are the Pros and Cons? with Wharton's Martine Haas — Ripple Effect Podcast
September 12, 2023
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
20:34
Remote Work: What Are the Pros and Cons? with Wharton's Martine Haas — Ripple Effect Podcast
Social Media or Social Minefield
June 09, 2014
Captions not detected. You can watch the video, but not search it. If you think this is an error, contact support.
16:31
Social Media or Social Minefield