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We're working with a company called Adrenaline, which Shawn Lee is a big player there. Shawn Lee, the Cowboys
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linebacker, if you remember, and they're an analytics company. They've got real
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time data coming in from NFL NextGen Stats. And what they use it for is to predict the probability of blitzes, run
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pass, and target probability, and it's dynamically updating. So, when a linebacker starts to creep forward,
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you'll see that blitz probability pop. I found that to be really cool, especially
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if you look just trends over game. We did the San Francisco game a few weeks ago, not this last week, but a few weeks
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ago, and in the first half, everything was singledigit blitz probability. They were just 8 9% blitzing. And I don't
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know if they blitzed at all in the first half. And then suddenly in the second half, it was 40% or 45% or 50% and they
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were blitzing more. And to me, that was cool as someone that it just I I just need the numbers sometimes to highlight
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this. And even though it was predictable, it was clearly showing a shift in mentality that they had from
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early in the game to later in the game.