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People want to cook at home in 2026, CMO of HelloFresh Jorge Samayoa says.

January 28, 2026 / 00:36

This episode discusses a recent survey revealing that 82% of Americans believe 2026 will be the year of home cooking. Key findings include 70% of respondents stating that cooking at home helps them decompress, while 83% feel better after cooking compared to only 8% who feel good ordering food.

The conversation highlights the importance of home cooking in American culture and the desire to support this trend. The survey, conducted with 5,000 participants, reflects a growing interest in cooking at home.

Overall, the episode emphasizes the positive effects of home cooking on well-being and the commitment to enhancing the home cooking experience.

TL;DR

82% of Americans predict 2026 as the year of home cooking, highlighting its benefits for mental well-being.

Episode

0:36
00:00:00
We recently did a survey that was pretty
00:00:01
telling for me. It was about 5,000
00:00:03
Americans and about 82% said that 2026
00:00:06
was the year of the kitchen, meaning
00:00:08
this is the year they're going to
00:00:09
actually cook more at home. I was very
00:00:11
excited because obviously
00:00:13
[clears throat] it's part of our
00:00:14
positioning, right? We found that 70% of
00:00:16
them feel that cooking at home helps
00:00:18
them decompress. 83% feel better when
00:00:20
they cook at home despite when only 8%
00:00:23
feels good when they order food. So,
00:00:24
it's just we know that home cooking is
00:00:26
at the heart of Americans and we just
00:00:28
want to be there to serve them better.

Episode Highlights

  • The Year of the Kitchen
    A survey reveals that 82% of Americans plan to cook more at home in 2026.
    “This is the year they're going to actually cook more at home.”
    @ 00m 06s
    January 28, 2026
  • Benefits of Home Cooking
    70% of respondents feel cooking at home helps them decompress, with 83% feeling better after cooking.
    “Home cooking is at the heart of Americans.”
    @ 00m 26s
    January 28, 2026

Episode Quotes

  • Cooking at home helps them decompress.
    People want to cook at home in 2026, CMO of HelloFresh Jorge Samayoa says.
  • 83% feel better when they cook at home.
    People want to cook at home in 2026, CMO of HelloFresh Jorge Samayoa says.

Key Moments

  • Home Cooking Trends00:03
  • Cooking Benefits00:16
  • Emotional Connection00:20

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