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People want to cook at home in 2026, CMO of HelloFresh Jorge Samayoa says.

January 28, 2026 / 00:36

This episode discusses the rise of home cooking in America, featuring survey results that show 82% of Americans plan to cook more in 2026. Key statistics reveal that 70% of respondents find cooking at home helps them decompress, while 83% feel better when they cook compared to only 8% who feel good ordering food.

The conversation highlights the importance of home cooking in American culture and its benefits for mental well-being. The survey of 5,000 Americans indicates a strong trend towards cooking at home, suggesting a shift in consumer behavior.

Listeners gain insights into how the kitchen is becoming a central part of daily life for many, emphasizing the emotional and psychological advantages of preparing meals at home.

TLDR

82% of Americans plan to cook more at home in 2026, highlighting its mental health benefits.

Episode

0:36

00:00:00

We recently did a survey that was pretty telling for me. It was about 5,000 Americans and about 82% said that 2026

00:00:06

was the year of the kitchen, meaning this is the year they're going to actually cook more at home. I was very

00:00:11

excited because obviously [clears throat] it's part of our positioning, right? We found that 70% of

00:00:16

them feel that cooking at home helps them decompress. 83% feel better when they cook at home despite when only 8%

00:00:23

feels good when they order food. So, it's just we know that home cooking is at the heart of Americans and we just

00:00:28

want to be there to serve them better.

Episode Highlights

The Year of the Kitchen
A survey reveals that 2026 will see a rise in home cooking among Americans.
“2026 is the year of the kitchen!”
@ 00m 03s
January 28, 2026
Emotional Benefits of Cooking
70% of respondents say cooking at home helps them decompress.
“Cooking at home helps them decompress.”
@ 00m 16s
January 28, 2026

Episode Quotes

2026 is the year of the kitchen!
People want to cook at home in 2026, CMO of HelloFresh Jorge Samayoa says.
Cooking at home helps them decompress.
People want to cook at home in 2026, CMO of HelloFresh Jorge Samayoa says.
83% feel better when they cook at home.
People want to cook at home in 2026, CMO of HelloFresh Jorge Samayoa says.

Key Moments

Home Cooking Trend00:03
Emotional Connection00:16
Home Cooking Benefits00:20