00:00:00
I'm Stefano puntoni I'm a professor of
00:00:02
marketing at the Wharton School I've
00:00:04
been studying the psychology of human
00:00:05
replacement for a number of years and
00:00:07
here are three things as you should know
00:00:10
first many want to know what people
00:00:13
think about AI but maybe it's more
00:00:15
interesting to ask how will I change the
00:00:18
way that we think about ourselves
00:00:21
second consumer's identity is often a
00:00:24
big factor in the driving consumer
00:00:26
resistance to Automation and AI so
00:00:29
companies want to be successful in the
00:00:31
market need to understand how consumers
00:00:33
feel about themselves in the context of
00:00:35
the consumption activity and the role of
00:00:37
AI in that context and third our
00:00:41
thinking about AI is to change from the
00:00:44
perspective of human or AI to that of
00:00:47
human and and AI how do we create AI
00:00:51
systems that capitalize on the unique
00:00:54
skills and abilities of humans and
00:00:57
machines
