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I'm Stefano puntoni I'm a professor of marketing at the Wharton School I've
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been studying the psychology of human replacement for a number of years and here are three things as you should know
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first many want to know what people think about AI but maybe it's more interesting to ask how will I change the
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way that we think about ourselves second consumer's identity is often a big factor in the driving consumer
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resistance to Automation and AI so companies want to be successful in the market need to understand how consumers
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feel about themselves in the context of the consumption activity and the role of
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AI in that context and third our thinking about AI is to change from the perspective of human or AI to that of
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human and and AI how do we create AI systems that capitalize on the unique skills and abilities of humans and
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machines