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I think one of the most important things for any product is their brand and how people think about that brand.
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And I think the same is true for countries. The reason it's important for products is if people feel positively
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about it, they're more likely to buy it. They're more likely to pay more for it.
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I think the same is true in a little bit different way for countries. If you feel
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more positively about a country, you're more likely to visit it. You're more likely to buy products from it.
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You're more likely to invest in it. So, we see foreign direct investment, foreign trade, and tourism all directly
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affected by it. And many countries have their own sort of brand manager. And it's because they're concerned about it.
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