00:00:00
So with all the knockouts and super fix
00:00:03
around, you would think that luxury
00:00:05
brands should be panicking at their
00:00:07
existence. But our research actually
00:00:10
shows that's not necessarily the case.
00:00:12
The luxury brands can benefit from the
00:00:15
presence of those counterfeits. The
00:00:17
reason why they could benefit from all
00:00:19
this is because consumer behavior would
00:00:22
change. Many of those super rich
00:00:24
customers would want to pursue the
00:00:27
maximum luxury instead of minimalist
00:00:29
luxury.
