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Barry Schwartz's 'Practical Wisdom'

December 17, 2012 / 18:44

This episode features Barry Schwartz discussing the intersection of economics, psychology, and wisdom with co-author Ken Sharp. They address societal distrust in institutions, the importance of character over rules, and practical wisdom as a solution.

Schwartz explains that many believe fixing broken systems requires more rules or incentives, but he argues that true improvement comes from fostering good character. He cites Aristotle's concept of practical wisdom, emphasizing that it helps individuals navigate complex moral situations.

One key example discussed is Luke, a janitor who exemplifies practical wisdom by choosing to comfort a grieving father in a hospital, demonstrating how character can enhance job performance beyond mere task completion.

Schwartz also critiques the ineffectiveness of ethics lectures in organizations, advocating for leaders to model ethical behavior consistently. He highlights the need for institutions to regain public trust through demonstrable actions rather than empty promises.

The conversation concludes with Schwartz expressing skepticism about the ability of certain institutions to rebuild trust, emphasizing the long-term commitment required to achieve this goal.

TLDR

Barry Schwartz discusses practical wisdom, character, and rebuilding trust in institutions with examples from real-life situations.

Episode

18:44
00:00:01
[Music] [Music] Barry thank you very much for speaking with knowledge of Wharton today my
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pleasure you study the link between economics and psychology and have more recently been focusing on wisdom with
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Ken sharp uh your co-author on practical wisdom the issues you are writing about
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have really resonated your TED Talks have been watched for by U nearly 5 million people astonishing isn't it it
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it's amazing it's amazing you know that there's a collective sense of
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dissatisfaction with and mistrust of the institutions and people that surround us
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why is that and how are we responding so I don't want to be sort of monomaniacal about this I think that
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there are probably many reasons not one for this distrust of Institutions but the one that Ken and I focused on in
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writing this book uh about wisdom is that we have we have we have come to the view as a society that when things are
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broken the way to fix them is either by making more rules um or by creating smart incentives
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so that people will do the right thing because it's in their own self-interest
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to do the right thing and if you make a lot of rules and you got somebody standing over people's heads watching
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them to make sure that they actually obey the rules then it doesn't you don't
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care what people's motivation is you have to follow the rules or you or you're out so anytime something is
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broken schools don't work rigid curriculum scripts for teachers to follow and then bonuses if your kids do
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well and stuff like that in in in domain after domain if the financial system is
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broken change the incentive structure so that Bankers stop uh ripping off their clients uh and the point of our book is
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that you will never get what you need and want out of any institution That Matters by relying on rules and
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incentives rules and incentives are the booby prize uh if you can't count on
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anything else then you impose rules and incentives but you'll never get what you
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want you'll just it's a kind of insurance policy against disaster but it
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doesn't produce Excellence you need people of good character who want to do the right thing because it's the right
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thing who know H who know how to figure out what the right thing is in this particular situation with this
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particular person and are willing to improvise uh take the initiative risk being wrong and all in the service of
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actually serving the emission of whatever activity they're in teachers who want their kids to learn and be
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excited about learning doctors who want their patients to be healthy lawyers who
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want their clients interests to be well served and so on and don't need to be
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goated either by rules or by incentives into achieving that so we think that what we are doing as a society instead
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is um a very very pale substitute for what's needed but you never hear you don't hear anyone talking about the
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importance of character to the making of good teachers good doctors good bankers
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and uh pretty much good good uh politicians or or pretty much anything else that's right and you say that
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practical wisdom is uh is a better path can you tell us uh the source of that idea and and what you mean by that well
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the source of the idea embarrassingly enough is Aristotle Aristotle uh who was famous uh for being
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what's called a virtue theorist that is the way you create good societies is by
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creating good people and the way you create good people is by instilling in them the virtues and he had his own list
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of what the virtues are and our list would be different from his but the point is he thought that good societies
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depend on people of good character and good character is something that can be trained so he had a big list of Virtues
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but he thought there was one particular virtue that was the master and that one he called practical wisdom and the
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reason was courage is a virtue but you can be too courageous and then we don't
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call it Courage anymore we call it recklessness so what's the right amount of Courage that requires wisdom honesty
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is a virtue but so is kindness often you find yourself having to decide whether this is a situation that calls for
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honesty or one that calls for kindness what enables you to figure that out wisdom is what enables you to figure
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that out and so for him uh one one the way one scholar put it is that these virtues are running running around like
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unruly school children and wisdom is what creates order out of this chaos uh and actually helps people to find what
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he called the mean the right amount appropriate for this person and this situation so all we did in the book was
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try to take Aristotle's ideas and translate them into a language that makes sense in the 21st century and
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apply them to the kinds of Institutions and problems that we face in modern developed societies as opposed to
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ancient Athens and the thing that you do so well is you really describe um people who are
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are living that and um uh illustrating that through their lives and the person who I think a lot about is Luke um the
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janitor and St I would love to hear you talk a little bit about that and really what the takeaways are I I can't tell
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you how surprised I was um by the by the choice that he made in that moment and it startled me that I was surprised by
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it so so this is this is work that was actually done by a um a psychologist named Amy rusi who is visiting Wharton
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this very year but she's on the faculty at at uh at Yale and was an undergraduate here at Penn and she
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started doing this work as an undergraduate at Penn she was interested in how people craft their jobs and
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especially people who do what is called Dirty Work the the people who are invisible the people we don't notice so
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she did a big study of Hospital janitors Hospital custodians at a major academic
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teaching in academic hospital and you know for for a lot of them there was a long list of job duties I don't know 30
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different things that you had to do as a janitor but when she started interviewing janitors she found there
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were some who thought their job was just doing these 30 things emptying trash restocking shelves washing floors and so
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on but there was a non-trivial number who thought their job was doing whatever was necessary to provide Aid and comfort
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to the professional staff to the patients and to the patients families so the example of Luke involved a a young
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man who was in a coma apparently the result of a fight in which he got the tar beaten out of him uh and this Luke
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this young boy's father was keeping a vigil all day every day except that he
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would go out and smoke a cigarette now and then so Luke cleaned the kids's room
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and uh washed the floor but the dad was out smoking and didn't see it and so
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when the dad came up he said he he angrily accused Luke of not cleaning the boy's room you know the boy's in a coma
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how the boy wouldn't know so he was taking advantage and it should also be said that Luke is African-American the
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boy had gotten beaten beaten up by African-Americans and so you could imagine a certain antagonism on the part
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of the dad toward a black person who was responsible for his sons getting beaten
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up so Luke was angry but he immediately suppressed the anger and he said oh okay
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I'll take care of it and he went and he cleaned the room again he cleaned it so
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that the boy's father could see him clean it and he said in interview that he understood that you know he should
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have been angry he could have been angry but he finally decided you know I I can
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understand what this man is going through why not do something so he can see that he's actually having an effect
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uh on that contributes to the welfare of his son so he clean the room again and it it's really a it's an incredibly
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touching story because one doesn't expect that kind of judgment and Humanity from people who are basically
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invisible these are the people nobody notices without whom the institutions wouldn't function uh and the reason Luke
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was able to do that and he has you know uh colleagues who behave similarly is that they weren't being so closely
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supervised so they could do their job the 30 things on on their list and still have time to do what they thought was
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their real job which was to provide comfort and care to patients and their families imagine the hospital um having
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financial difficulties and having to crack down and you know layoff staff so now they're you know onethird fewer
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janitors than there used to be well all of a sudden you have more responsibilities and you have to be
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working faster and harder and you don't have time you got somebody breathing
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down your neck and you don't half time to do what you think is your real job
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because there are just too many rooms to get clean and too many trash cans to uh
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empty so Luke was blessed to be working in a time and in an environment in which
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his supervisors left him alone so he could do both the job that was officially defined as his job and the
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job as he had crafted it and get enormous satisfaction out of it and when you asked him and people like him how
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how how hard is it to learn to do this job they would say it takes a lot of experience to do this job it doesn't
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take a lot of experience to wash floors and empty trash cans it takes a lot of experience to know how to intervene with
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patients and their families in a way that actually is comforting and helpful you know you don't want to be a Loose
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Cannon and initially you probably are your well-intentioned um efforts to make people feel better don't work but over
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time you learn when to intervene how to intervene and how what small things you can do that make a big differen there
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another nurse I think we mentioned her in the book who uh there was somebody who' had been in the hospital for months
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and months and months and she not did I say nurse janitor who just took it upon herself to change the pictures on the
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wall in this patient's room who notices what pictures are on the wall in the
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hospital room but she figured that maybe it would be it would it would Inspire this person to get a sense that there
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was actually progress being made that things were changing if the environment wasn't exactly the same hour after hour
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and day after day so I don't know every couple of weeks she take pictures from
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another room and put them in this room uh this is not obviously part of her job description so it's I think people
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really do come up short when they hear this because they don't they don't
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expect it they deeply admire it when they hear about it and they what I hope is they ask themselves well how can I do
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something like that in my work right I don't know if they do ask themselves that question but it would be nice if
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they did there um that's you know one very interesting or a couple very interesting
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examples of one way of sort of um acting um in an ethical way um using the wisdom
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that you talk about um on a a very uh personal level you know um but what about the cases where the stakes are
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much higher such as in the case of those that surrounded pen State's um jury
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sanduski many people have uh been charged with keeping his crimes a secret you know what can businesses do to help
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their employees do the right thing in cases like that well I think that's a huge challenge I I I'm much better at
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saying what won't do the job than I am saying what will start there what won't
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do the job is giving lectures to people about about business ethics or organizational ethics there's no sure
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way to marginalize ethics than to have a separate course in it because what people learn is that ethics is something
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that you learn in a separate course and U write exam answers to and you try as hard as you can to make sure that it is
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completely insulated from your actual day-to-day activities on the job so I think that you need to
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exemplify the behavior that you want the people working uh with you and under you
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to display you need to be a model of what it means to be an ethical organization and uh you need to be doing
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it all day every day uh and there are very very few organizations that I'm aware of that that behave like that
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there is a um Charter School movement that's become National called Kip knowledge is power they've had
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incredible uh uh results with inner city kids um there are a couple of Kip schools actually in Philadelphia and
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what and what the the founders of Kip realized though they didn't quite say it
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in that way at the time is that the most important thing that kids need to learn
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is character if you can teach them character respect for knowledge respect for the educational process respect for
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the teacher respect for one another if you can teach them that then teaching them how to add and subtract is Trivial
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and if you can't teach them that then teaching them how to add and subtract is
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impossible so then the question is how do you teach them that and the answer is you teach them that by showing it to
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them every minute of every day so that's what Kip teachers do they are on stage
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all they are always teaching and they know that they're always teaching it's
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incredibly demanding on them and I think it's the secret sauce that produces
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these extraordinary results that's what people who run organizations need to do
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right so it's it's not um the the rule or the policy or the incentive to act in
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a certain way it's really over time starting to Foster certain ideals and behaviors um by um through the act of
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mentors or teachers or even um uh ways of doing things within an organization is yes you need the power of good
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examples you need to show people that you really do value ethical conduct uh rather than just talking the talk and uh
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and and then ignoring unethical Behavior I think the reason one reason why the why the bank catastrophe has happened is
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that you know you have these CEOs of major Banks who have become public figures and they go off and give
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speeches about the bank's ethical commitments and commitments to rebuilding the city and the neighborhood
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and this that and the other thing and they know that two levels down in the hierarchy there is a manager whose job
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depends on the people he supervises making their margins they don't have to know how that
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manager gets that to happen all they need to know is that the manager does get it to happen and if he doesn't out
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he goes so there's this it's not just plausible deniability it's just like
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complete indifference to what it takes to produce the results that you're insisting that the people who work for
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you produce and meanwhile you're giving this these completely sincere speeches
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about what an ethical uh uh community-minded company you are uh and that that are in practice um uh betray
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basically every minute of every day by the people who work under you um so as long as that kind of dynamic exists you
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can forget about ethical um uh speeches from corporate leaders because it will never actually have an impact on the way
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the people who are making the day-to-day decisions in the company operate and I guess there's a question here about how
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institutions can regain our trust um you know to Circle back back to the sort of
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the first part of what we were discussing is that possible it's not easy I think we you know you have
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to you have to do it again there's the power of the good example you do it by
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doing the right thing in in conspicuous ways uh and slowly bit by bit Episode by episode you re you win
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back the trust of the community that depends on you um you can't there's
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nothing you can tell people that will or should earn uh their trust you have to demonstrate it in the way you behave
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which means you have to be in it for the long Hall and be patient uh uh and we you sort of win one victory at a time um
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and with respect to some institutions it I'm you know I can't it's hard to be
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optimistic I don't see how uh um what what uh public educational institutions
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can do to regain the trust of the families who are have not been well served by them um I don't know what
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financial institutions can do to regain the trust of people who have not been well served by them as far as I'm
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concerned the ra the uh the ratings agencies should all be you know everybody in the ratings agency should
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simply be thrown in jail and the keys to the jail thrown away they they so betrayed the public Trust
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and they're giving AAA ratings to every piece of crap Under the Sun uh it'll
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take a generation if people are paying attention it will take a generation to regain the trust that got lost in the
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space of you know six months and the adoption of a lot more practical wisdom thank you very much for talking with
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knowledge at Wharton today thank you nice talking to you [Music]

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Episode Highlights

  • The Role of Practical Wisdom
    Practical wisdom is essential for creating good societies and individuals.
    “Good societies depend on people of good character.”
    @ 04m 01s
    December 17, 2012
  • Luke the Janitor's Compassion
    A touching story of a janitor who chose kindness over anger in a difficult situation.
    “One doesn’t expect that kind of judgment and humanity from invisible workers.”
    @ 08m 32s
    December 17, 2012
  • Trust in Institutions
    Regaining trust requires consistent ethical behavior over time.
    “You have to demonstrate it in the way you behave.”
    @ 17m 12s
    December 17, 2012

Episode Quotes

  • You’ll never get what you want by relying on rules and incentives.
    Barry Schwartz's 'Practical Wisdom'
  • Practical wisdom is a better path.
    Barry Schwartz's 'Practical Wisdom'
  • It’s an incredibly touching story.
    Barry Schwartz's 'Practical Wisdom'
  • It takes a lot of experience to know how to intervene with patients.
    Barry Schwartz's 'Practical Wisdom'
  • You have to demonstrate it in the way you behave.
    Barry Schwartz's 'Practical Wisdom'

Key Moments

  • Practical Wisdom03:27
  • Luke's Compassion08:32
  • Trust Issues17:12

Tension Over Time

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