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Often it's the case that everything from the neck down is optimized, right? And
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pretty straightforward to measure. And so the differentiator is what's going on
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between the ears. So, how fast you process information, you know, how good are your decisions under pressure, how
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well do you recover from fatigue, you know, what's your degree of focus. The beauty of it is that now we can
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measure those things quite readily without really being a burden on the athlete or on the team. And we
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understand what they mean. And so we've uncovered what we will call three readiness signals in the brain
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that predict performance on the pitch, on the wrestling mat, on the baseball diamond, right? So, a lot of these
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translate across sports. And many of those also translate into other kinds of jobs.