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Understanding America's Master Shipbuilder

March 06, 2013 / 18:15

This episode features Steve Uif Fusa, author of the book "A Man and His Ship: America's Greatest Naval Architect and His Quest to Build the SS United States." Key topics include the life of William Francis Gibbs, the design and significance of the SS United States, and Gibbs' impact on naval architecture.

Steve shares his personal connection to the SS United States, recounting how his grandmother's stories sparked his interest in ocean liners. He describes his journey from a childhood fascination to writing a book about Gibbs, emphasizing the ship's status as an American icon.

The discussion highlights Gibbs' early experiences that shaped his career, including a pivotal moment when he witnessed a ship launch as a child. Despite his father's disapproval of his chosen profession, Gibbs pursued naval architecture and became a leading figure in ship design.

Steve also compares Gibbs to modern figures like Steve Jobs, noting Gibbs' control over his projects and his intense dedication to shipbuilding. The episode touches on Gibbs' relationships, both personal and professional, and his legacy in the maritime industry.

Listeners gain insight into the historical context of shipbuilding in America, particularly during World War II, and the technological advancements that Gibbs championed in naval design.

TL;DR

Steve Uif Fusa discusses William Francis Gibbs and the SS United States, highlighting Gibbs' influence on naval architecture and shipbuilding history.

Episode

18:15
00:00:01
[Music]
00:00:08
[Music]
00:00:21
uh so hi Steve um I'm here with Steve uh
00:00:24
uif fusa uh and Steve is the author of a
00:00:28
wonderful book uh called a man and his
00:00:31
ship America's greatest naval architect
00:00:34
and his quest to build the SS United
00:00:36
States it was named by the Wall Street
00:00:40
Journal as one of the top 10 non-fiction
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books of
00:00:44
2012 uh it's a personal favor to mine uh
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in doing some research on a book that I
00:00:49
was writing uh I came across this and
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actually ended up using uh some of the
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stories and and the the the personality
00:00:57
of the William Francis Gibbs the the
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architect of this great ship uh in uh as
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an example of some things that I wanted
00:01:05
to talk about so Steve welcome to
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knowledge of wardon oh thank you so much
00:01:08
for having me um so I I just thought it
00:01:11
would be interesting if we could chat a
00:01:12
little bit about both uh your journey
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and writing this book and also uh the
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the journey you Chronicle uh William
00:01:20
Francis Gibbs and uh his um remarkable
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achievement in uh in building the SS
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United States so why don't we just start
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by uh giving you a chance to tell uh
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tell our audience how did you stumble
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into this topic what was it that
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prompted you to write about uh about
00:01:39
this remarkable man well for me I was
00:01:42
always interested in um ocean liners for
00:01:44
as far back as I could remember and
00:01:45
ships in the sea in general uh my
00:01:48
grandmother uh was a passenger on the SS
00:01:50
United States and she told me uh stories
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of what it was like on board and she
00:01:54
also told me the story of the Titanic uh
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which first got me interested in ships
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in the sea when I was around 6 or seven
00:02:00
years old and uh it was a personal
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passion of mine I was a little kid that
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built models of ships in my parents'
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basement and uh I first saw the SS
00:02:10
United States when we were looking at
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colleges my junior year and we were
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driving over the walw bridge in 1996 and
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the SS United States once the glory of
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the American passenger Fleet had just
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arrived in Philadelphia and was sitting
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there rusted and Abandoned and I pointed
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at said oh there it is there it is and
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my grandmother was in the car with us
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and she said oh I remember that ship and
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I ended up coming to Philadelphia for
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graduate school and uh never leaving
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been here ever since and back in 2007 um
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I started doing some freelance pieces
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and one of them was on the SS United
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States um because I had just been
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fascinated with it and um the editor at
00:02:49
plan Philly uh gentleman called Matt
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gois uh said well we've always wanted to
00:02:53
have someone write about that how about
00:02:55
you tell us more about the man who
00:02:56
designed it and then uh it ended up
00:02:59
evolving into a book proposal and it was
00:03:01
published by simonon Schuster after
00:03:03
about 5 years of work and for me it
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started off with the interest in the
00:03:07
ship as an American icon is a true
00:03:09
Masterpiece of American Technology built
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at a time in the 1940s and 50s when
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America was at the top of its
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manufacturing prowess and as One
00:03:19
Maritime historian said this is a ship
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that was like a cathedral it was built
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to last forever in terms of how well she
00:03:25
was built but then I began thinking
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about what about the man who created the
00:03:31
ship that's what ultimately made the
00:03:32
book is what sort of creative person did
00:03:35
it take to design a ship this
00:03:38
spectacular and this um strong and fast
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why did he want to build the finest
00:03:45
fastest soci liner in the world and then
00:03:46
I began looking at William Francis Gibbs
00:03:48
and discovered this man is on par with
00:03:51
uh Frank Lord Wright John Augustus
00:03:53
robling who designed the Brooklyn Bridge
00:03:55
one of these American creative uh
00:03:58
individuals who uses the American
00:04:01
industrial system the financial system
00:04:04
and his own creativity and vision to
00:04:06
create not just a ship that was built to
00:04:09
transport people from A to B but
00:04:11
something to transcend that to be a
00:04:12
floating work of art uh this man was so
00:04:15
in love with this ship that he would
00:04:16
greet it every time he ca every time the
00:04:19
ship came into New York and uh someone
00:04:21
once asked him Mr Gibbs do you love that
00:04:24
more than your wife and he
00:04:25
responded you're a th% correct what sort
00:04:28
of person is this
00:04:30
someone who's married to his work I
00:04:31
guess very much so uh so tell us a
00:04:34
little bit about um about the U the
00:04:37
story that William Francis Gibbs that
00:04:39
you uncovered about him what uh what led
00:04:42
him to become interested in ships well
00:04:46
in 1894 when he was an 8-year-old boy he
00:04:49
uh was brought by his father to the
00:04:51
cramped shipyards in the banks of
00:04:52
Delaware here in Philadelphia and he saw
00:04:54
an ocean L launch called the St Louis
00:04:56
and she roared down the ways sending up
00:04:58
clouds of smoke as she splashed into the
00:05:01
Delaware the crowds were cheering the
00:05:03
American flags were waving and Gibb said
00:05:05
from that moment I knew what I wanted to
00:05:06
do with my life I knew I wanted to be a
00:05:09
naval architect his father was an
00:05:11
extremely wealthy finer um he was very
00:05:15
closely connected with the Widener
00:05:16
family he was one one of the richest men
00:05:18
in Philadelphia and his father said uh
00:05:21
that is not a good career to be a naval
00:05:23
architect and Gibbs ended up going to
00:05:25
Harvard in preparation to be a lawyer he
00:05:27
proved to be a terrible engineer ing
00:05:30
student and a math student and uh he had
00:05:33
he ultimately and this is the defining
00:05:35
event of his life he was brought up in a
00:05:38
big mansion in writtenhouse square uh
00:05:41
all the Comforts and conveniences of the
00:05:43
early 1900s Gilded Age America but then
00:05:46
his senior year his father went bankrupt
00:05:49
and the family lost everything this was
00:05:51
about what
00:05:53
192 1910 okay 1910 and Gibbs would later
00:05:57
say if not for the fact that my father
00:05:59
father had gone bankrupt I never would
00:06:01
have amounted to anything in life and
00:06:03
that I think really gave him the drive
00:06:06
to reinvent himself from being the poor
00:06:08
little rich boy who loves ships into
00:06:10
being someone who's saying you know what
00:06:12
I'm going to be an AAL architect and I'm
00:06:14
going to do it on my terms my father
00:06:17
pursued this this path and he basically
00:06:20
tried to make me do something I didn't
00:06:21
want to do and I'm going to show him I
00:06:25
can do what I want to do so so uh so
00:06:27
Gibbs really was a man who
00:06:30
uh saw the um the dream very early in
00:06:33
life uh when he had this experience with
00:06:36
the the ship launching and then uh found
00:06:39
the
00:06:40
motivation uh sort of a little bit later
00:06:42
while he was in college and then spent
00:06:45
the rest of his life essentially
00:06:47
pursuing the the dream very much so and
00:06:50
uh he and his brother Frederick uh
00:06:53
became very close business partners and
00:06:55
they came up with designs in 1914 for a
00:06:58
thousand foot long American ocean liner
00:07:01
and uh this is a time when America was
00:07:03
not really building passenger ships and
00:07:06
Gibbs who actually ended up finishing
00:07:08
his training as a lawyer at Colombia he
00:07:09
ended up working his way through law
00:07:11
school at his father's assistance um
00:07:13
said I can't be stuck in this profession
00:07:15
I can't stand I need to do something I
00:07:17
really love to do so he ultimately
00:07:19
finagled two connections one was to a
00:07:23
gentleman called Admiral David W Taylor
00:07:25
who was Chief Constructor of the US Navy
00:07:27
uh who also was uh very interested in
00:07:30
America building up its passenger and
00:07:33
naval fleets at the time uh Taylor ended
00:07:36
up meeting this young very nerdy very
00:07:39
socially awkward young man from
00:07:40
Philadelphia and said this kid has some
00:07:43
issues with math but he has drive he has
00:07:45
talent and Taylor ends up taking Gibbs
00:07:48
under his wing and providing a lot of
00:07:50
the training that Gibbs never had and a
00:07:52
lot of the support and credentials but
00:07:54
then Gibbs also got introduced to JP
00:07:56
Morgan Jr uh who was the son of the
00:07:59
famous banker and JP Morgan Jr had his
00:08:03
own issues with shipping because his
00:08:05
father was one of the principal actually
00:08:07
he was the principal investor in the
00:08:10
White Star Line that built the RMS
00:08:12
Titanic ah so all shipping stories
00:08:16
either begin end or go through the
00:08:19
Titanic uh oddly enough William Francis
00:08:21
Gibbs when he was designing the ship
00:08:23
that became the SS United States his
00:08:25
primary uh Focus was I want this ship to
00:08:29
be able to withstand the same damage
00:08:32
that sank the Titanic in
00:08:33
1912 and that was sort of the departure
00:08:36
point for ship safety and he felt that a
00:08:39
lot of shipping companies were skimping
00:08:41
on safety on the in the for the sake of
00:08:44
Passenger comfort for the sake of
00:08:45
cost-saving and he would later say that
00:08:48
uh it is almost a crime for a company to
00:08:50
skimp on safety uh for the sake of
00:08:53
shortterm uh cost saving because the
00:08:56
potential damage that could happen to a
00:08:57
company when you know hundreds or in the
00:08:59
case of the Titanic you know 1500 people
00:09:02
killed uh is definitely it's actually
00:09:05
makes better business sense to over
00:09:07
engineer a ship right for safety we're
00:09:09
we're having a little example of air
00:09:11
safety uh even as we do this interview
00:09:13
with uh the Boeing Dreamliner the latest
00:09:16
uh technology of the air having not been
00:09:18
completely uh uh flawlessly designed and
00:09:22
and now The Fleets uh on the sidelines
00:09:24
for a few uh weeks or months as they
00:09:27
figure out the battery problem that it's
00:09:28
having so uh so let me ask you a little
00:09:31
bit um uh I know that William Francis
00:09:34
Gibbs was on the cover of Time Magazine
00:09:37
when one year in the uh in the 40s uh
00:09:41
what brought him to the to the cover of
00:09:43
Time Magazine well Gibbs uh by the 1940s
00:09:45
had founded his own very successful
00:09:47
Naval Architecture Firm uh David W
00:09:50
Taylor the famous Admiral who become a
00:09:52
partner his brother was a partner and
00:09:54
they ended up becoming the leading uh
00:09:56
Navy contractors uh building new Navy
00:09:59
ships during the 1930s during the
00:10:01
buildup to World War II and gibbs's real
00:10:04
strength I mean as one of his colleagues
00:10:07
said he was a great designer but his
00:10:10
real strength lay in project management
00:10:13
he was very much kind of a Steve Jobs
00:10:14
figure who came up with the concept of
00:10:17
how he wanted a ship to look the
00:10:19
specifications it would it was to have
00:10:22
and then would work very closely with
00:10:24
very talented subordinates who were very
00:10:26
good technically to come out with the
00:10:28
finished product he was an utter control
00:10:30
freak uh and he also had a very
00:10:32
notorious mouth uh he had spoke with
00:10:36
addiction of a Philadelphia Aristocrat
00:10:38
but had the mouth of a sailor and uh he
00:10:41
um ended up getting on the cover of Time
00:10:43
Magazine because his firm was
00:10:45
responsible for the production of the
00:10:47
famous Liberty ships which were the
00:10:49
first true mass-produced cargo ships in
00:10:51
which America's industrial engine was
00:10:54
thrown behind the war effort and this is
00:10:56
a time when America could produce at one
00:10:59
time a liberty ship in 3 weeks from stop
00:11:03
to finish from start to finish prefab
00:11:06
being a lot of stuff off site and then
00:11:07
building these ships basically faster
00:11:10
the Germans could sync them and that's
00:11:12
what landed him on the cover of Time
00:11:13
Magazine he was called a technological
00:11:15
revolutionist he brought Henry Ford's
00:11:18
idea of mass production from Cars to
00:11:23
ships interesting and uh and I I seem to
00:11:26
remember uh somewhere in your book uh
00:11:28
that actually he not just a liberty ship
00:11:30
but he ended up his firm ended up
00:11:32
designing something like 3/4 of all the
00:11:35
ships that the Americans uh used in the
00:11:37
war effort or some large percentage yes
00:11:40
his firm Gibson Cox was responsible
00:11:43
directly or indirectly for 70% of All
00:11:45
Ships built during World War II all Navy
00:11:47
ships and his firm uh ended up becoming
00:11:51
one of the leading uh military
00:11:54
contractors uh he loved passenger ship
00:11:56
design but he saw it didn't really pay
00:11:58
that much uh so he decided to focus on
00:12:01
government contracts he had a
00:12:03
relationship with President Roosevelt
00:12:04
Who Loved ships himself and uh that
00:12:07
really grew his business he ended up
00:12:09
having employing nearly 2,000 draftsman
00:12:11
designers engineers in his firm in lower
00:12:14
Manhattan by the end of World War II
00:12:16
interesting let let's let's uh segue
00:12:18
just a little bit you mentioned Steve
00:12:20
Jobs uh as a a a a modern uh person with
00:12:25
some of the same qualities that William
00:12:26
Francis Gibbs had um tell me a little
00:12:29
bit about uh Steve Jobs's personality is
00:12:32
now uh you know part of the public
00:12:34
discourse because of biography recently
00:12:36
written uh by Walter Isaacson uh you've
00:12:39
uh you've uh you've gotten William
00:12:42
Francis Gibbs into our imagination What
00:12:44
kind of person was he and and why do you
00:12:46
compare him as a personality to uh to
00:12:49
Steve Jobs well in many ways Gibbs was
00:12:51
an engineer with the soul of an artist
00:12:54
and I think Gibbs was someone who had
00:12:57
very um little patience for a small talk
00:13:01
he wanted very when he was talking he
00:13:02
wanted you know he was very to the point
00:13:05
of what he wanted uh he as a young man
00:13:08
when he was just starting out uh as a
00:13:11
designer he felt he was too nice and too
00:13:14
Meek and he felt that his Pro his his
00:13:16
ideas were getting bowled over so in his
00:13:18
early 30s he sort of had this
00:13:20
transformation where he said you know
00:13:21
what if I want to get something done if
00:13:24
I want to aim for an ambitious goal
00:13:26
being disagreeable or even being nasty
00:13:29
is a way of getting to a to a greater
00:13:32
goal he would later tell his um his uh
00:13:36
staff when they finished design the SS
00:13:37
United States I apologize for how I
00:13:40
behaved but this is like trying to build
00:13:42
a pyramid here interes and uh and Gibbs
00:13:45
was the sort of guy that would sneak up
00:13:47
on his designers when they were working
00:13:50
soundlessly it kind of creeped them out
00:13:51
a little bit but he was everywhere he
00:13:54
kept um he would he kept um tabs on
00:13:58
everything everyone was doing
00:13:59
sort of a control uh a control
00:14:02
personality but but he knew exactly what
00:14:04
he wanted at the end exactly he was a he
00:14:07
was a very uh controlling personality uh
00:14:09
he once he also had a great sense of
00:14:11
humor uh love giving speeches and you
00:14:14
know Steve Jobs is a similar way very
00:14:16
charismatic Persuader uh for impossible
00:14:19
ideas and uh Gibbs once said uh if I
00:14:22
didn't have a sense of humor working
00:14:24
with ship Builders I'd be dead a long
00:14:25
would have been dead a long time ago and
00:14:28
he says everyone thinks such a mean
00:14:29
fellow cuz I like ships More Than People
00:14:31
interesting which is I think it was a
00:14:33
dig it himself but also revealing that
00:14:36
he um was devoted to Creation did he did
00:14:40
he have the same problems with his
00:14:41
family life as as job seems to have had
00:14:43
with his he had a very distant
00:14:45
relationship with his children uh he and
00:14:48
his wife uh ended up leading uh
00:14:51
relatively separate lives uh by their
00:14:54
You by when they were in older um Vera
00:14:57
was the daughter of Paul Kath the famous
00:15:00
New York attorney who founded Kat Swain
00:15:02
and Moore and she was very um devoted to
00:15:05
her husband and his
00:15:07
creation but uh Gibbs on one hand I
00:15:10
think relied on her but then he once
00:15:12
said in a New Yorker interview my life
00:15:14
is my wife is a beautiful intelligent
00:15:15
wonderful woman she goes her way and I
00:15:17
go mine perhaps that's why we get along
00:15:20
so well so it was kind of a telling
00:15:23
thing I think he was he wanted to create
00:15:26
his own world and gibs and Cox's firm
00:15:30
was um a very closely guarded um
00:15:35
basically under the mil the context of
00:15:37
military secrecy um you there were all
00:15:40
mazes of barriers um to get in and get
00:15:43
out uh he once told a security guard um
00:15:47
please check the identification of
00:15:48
everyone who comes in here and the next
00:15:51
day uh William Fran gibes walks in the
00:15:54
door and this this is a story from one
00:15:56
Naval architect told me um and the
00:15:59
security guard sees the um Gibbs in and
00:16:02
waves them through and Gibbs says you're
00:16:03
fired you should have asked me for ID
00:16:06
yeah so I think like jobs and Gibbs they
00:16:09
want to create their own sort of little
00:16:11
creative worlds and I guess I guess in
00:16:13
the high-tech sense uh Trade Secrets and
00:16:16
all that stuff creates the need for that
00:16:18
kind of uh careful scrutiny and security
00:16:22
and in and gives his world it was the
00:16:23
government contracts and the secrets of
00:16:25
Naval design and and then his own
00:16:27
personality that did it oh they all
00:16:29
meshed very well I mean the uh the naval
00:16:32
vessels he were designing were top
00:16:34
secret right and there were a lot of
00:16:36
other Naval firms that wanted to get a
00:16:38
look at what he was doing uh there was
00:16:40
one exception though he asked a a bishop
00:16:43
to come in and take a look at what he
00:16:44
was doing a bishop and the bishop said
00:16:46
are you sure you want me to uh come into
00:16:48
this model shop and see this see all the
00:16:51
stuff you're doing you know how clergy
00:16:53
talk and Gibb said that's okay I'm not
00:16:54
worried about you I'm not only convinced
00:16:56
in your character but the abysmal
00:16:58
ignorance of the you're about to
00:17:00
see well um uh Steve I uh I remember
00:17:05
when I first moved to Philadelphia going
00:17:07
down to the docks uh here in
00:17:09
Philadelphia and seeing this great huge
00:17:11
hulking vessel uh parked uh on the
00:17:15
Delaware River uh and wondering what on
00:17:17
Earth could that be uh and it said SS
00:17:21
United States on the side and having
00:17:24
read your book uh a whole area of not
00:17:27
just Philadelphia history but also uh
00:17:30
the history of American Business and uh
00:17:33
this incredibly important uh ship
00:17:35
building industry that the United States
00:17:37
was so strong in over the years uh
00:17:40
really came to life so uh so thank you
00:17:43
for bringing that all to us thank you
00:17:48
[Music]

Episode Highlights

  • The SS United States: A Masterpiece
    The SS United States was hailed as a true masterpiece of American technology, built during a time of manufacturing prowess.
    “This is a ship that was like a cathedral.”
    @ 03m 21s
    March 06, 2013
  • Gibbs' Journey to Naval Architecture
    William Francis Gibbs' passion for ships began in childhood, leading him to become a renowned naval architect.
    “From that moment I knew what I wanted to do with my life.”
    @ 05m 06s
    March 06, 2013
  • Gibbs on Safety in Shipping
    Gibbs emphasized the importance of safety in ship design, learning from the Titanic disaster.
    “It is almost a crime for a company to skimp on safety.”
    @ 08m 50s
    March 06, 2013

Episode Quotes

  • This is a ship that was like a cathedral.
    Understanding America's Master Shipbuilder
  • If I didn’t have a sense of humor working with ship builders, I’d be dead.
    Understanding America's Master Shipbuilder
  • I love ships more than people.
    Understanding America's Master Shipbuilder

Key Moments

  • Shipbuilding Passion05:06
  • Titanic Lessons08:50
  • Gibbs' Humor14:24

Words per Minute Over Time

Vibes Breakdown

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Author Alex Brown talks about his book 'Greatness and Goodness: Barbaro and His Legacy.
The Many Meanings of Baseball: History, Data, and Fan Experience
April 02, 2026
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56:14
The Many Meanings of Baseball: History, Data, and Fan Experience
Sharing Your Talents
December 10, 2015
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30:13
Sharing Your Talents
The Power of Maps
November 26, 2012
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12:06
The Power of Maps
How GE Can Make the Best of Its ‘Reset Moment’
October 30, 2018
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How GE Can Make the Best of Its ‘Reset Moment’
Sheryl Sandberg and Adam Grant Interview on ‘Option B’ Book
May 31, 2017
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55:58
Sheryl Sandberg and Adam Grant Interview on ‘Option B’ Book
The Pacific Ocean's Role in the Modern World
December 03, 2015
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16:47
The Pacific Ocean's Role in the Modern World
Career Success Advice from Betty Liu – Sharing CEO Insights with Adam Grant
April 07, 2014
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19:50
Career Success Advice from Betty Liu – Sharing CEO Insights with Adam Grant
Royal Caribbean's Richard Fain on the Cruise Business
April 30, 2008
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16:48
Royal Caribbean's Richard Fain on the Cruise Business
How Analytics Shape NFL Team Building
March 18, 2026
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46:52
How Analytics Shape NFL Team Building