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How Analytics and New Rules Are Changing Baseball

March 05, 2026 / 01:01:15

This episode of Wharton Moneyball features an interview with Theo Epstein, discussing his impact on baseball, analytics, and recent rule changes. Key topics include the influence of Billy Beane, the integration of analytics in team management, and the evolution of player evaluation.

Theo Epstein shares insights on his early career with the Boston Red Sox, where he helped end an 86-year championship drought. He discusses how he was influenced by Billy Beane's work with the Oakland Athletics and the importance of blending scouting with analytics.

Epstein elaborates on the challenges of transitioning teams to adopt data-driven strategies, emphasizing the need for organizational alignment and the value of both traditional scouting and modern analytics. He also highlights the role of ownership in fostering a data-oriented culture.

The conversation touches on recent rule changes in Major League Baseball, such as the pitch clock and larger bases, which aim to enhance the fan experience and increase action in games. Epstein explains how these changes have positively impacted gameplay and fan engagement.

Finally, Epstein reflects on the current state of baseball, the importance of building competitive teams, and his role with Fenway Sports Group, where he advises on various sports ventures.

TLDR

Theo Epstein discusses his career, analytics in baseball, and recent MLB rule changes to enhance gameplay and fan experience.

Episode

1:01:15
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Welcome. Welcome everyone to this week's edition of Wharton Moneyball. My favorite time of the week where two of
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my favorite subjects, sports and data science collide. This is Eric Bradlo, professor of marketing statistics and
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data science here at the Wharton School. I'm joined today by my longtime friend,
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collaborator, co-author, and co-host, professor of statistics and data science, Audi Winer. some combination of
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the two of us, Kade Massie and Shane Jensen are here every week on the Wharton podcast network version of
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Wharton Moneyball. Well, Audi, you and I have been at this for almost 12 years together. Been friends for 30 years.
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Today's a very special week. Um, I always say one of the greatest things we get to do here on Wharton Moneyball is
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we get to talk to people that are living statistics and data science and its application to sports in the real world.
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I would say today is no exception. But today really, you and I were talking about this off the air. I would think
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you and I would both consider this a pinnacle of everything we've been trying
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to achieve with Wharton Moneyball is uh interviewing our guest today, Theo Epstein. Um, for those of you that don't
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know, I don't know how you could not possibly know who this is, but what the
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hell? I'm going to read a bio anyway. And by the way, Theo, just so you know,
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this was generated by a large language model to show you the whole world knows this. We'll see how accurate it is.
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>> Yeah, we worry about that. >> Yeah, we'll see. Exactly. Theo Epstein
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is one of the most influential baseball executives of the modern era. Best known
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for helping end two of the sport's longest championship droughts. After rising quickly through the Boston Red
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Sox front office, he became MLB's youngest general manager and hate build helped build the roster that won the
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2004 World Series for the Red Sox, the franchise's first title in 86 years. and
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later another championship in 2007. He then took over baseball operations for the Chicago Cubs and helped the
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organization to a historic 2016 World Series victory ending a 108-year title drought. Widely respected for blending
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scouting, player development, and analytics. Epstein has also been a prominent voice on the future of the
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game, including pace of play and competitive balance. So, Theo, please, on behalf of Audi and myself and all of
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our listeners, welcome to Wharton Moneyball. Thanks for having me. I appreciate uh I'm not sure I'm the
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pinnacle of anything, but I I appreciate that kind intro. >> Now, I should warn you, by the way, you
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know, I don't know if you've ever listened to our show. Um you broke our
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hearts cuz just so you Oh, listen. >> Yeah, he's going to get it out there
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right early. >> I might as well let you know there's no two more diehard Yankee fans than Eric
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Bradlow and Audi Winer. But withstanding that, we do have respect for everything
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that went on in 2004, 2007, 2016, and beyond. >> Yeah. I'm I'm breaking my rule of being
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outnumbered by Yankee fans. >> Yeah, I'll roll with it. >> Well, Audi, let me turn things over to
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you, please. >> Sure. Okay. So, um there's a I thought it was a pretty accurate bio. Um, but in
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the in the process of doing a little bit of research, I remember that when you first started at the Red Sox, um, Billy
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Bean was in hot pursuit by the Red Sox and he and he obviously turned them down to stay at at the Oakland A's and he and
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at least the the story is is that he actually recommended they just hire you. Um, so you can confirm or deny that
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that's up to you, but I wanted to ask you specifically, how influenced were you by what Bean was doing at Oakland
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A's? And just to be more specific, um, how what we would call saber, meaning
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sports analytics oriented or baseball analytics, were the Red Sox back in back in the day when you first took over
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because it's a different time now than it was then. >> Yeah. Well, first off, it's it's true
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that Billy recommended me, but not before I recommended him. So, I was I was actually running the search process
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uh for the GM. I was the assistant GM. I'd been there a year. um my boss, the
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interim general manager, Mike Port, had been let go at the end of the or removed
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from that role at the end of the O2 season. So, we had a search process that I led and uh Billy was the top guy, the
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guy that we all wanted and it was sort of a long very public pursuit and he ended up accepting the job, got a record
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contract and then, you know, the Moneyball the movie sort of has it a little bit right and and there's more to
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it. But >> he uh he called me 24 hours after taking the job and asked if I was sitting down
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and and and then after I sat down, he told me that he had decided he couldn't
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take the job. And so I had to go back with my tail between my legs to um John Henry and Tom Warner and Larry Lucino
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and told them we had to start the process over again. They met and yeah, a day or two later they they called me and
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said, "Well, we just want you to do it. that's what Billy said we should do and
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we've gotten to know you over the last year and we think you're the right
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person for the job. So, um, as to how influenced I was by Billy and what Oakland was doing, I'm definitely
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absolutely took note of it. I mean, they were doing remarkable things on a small
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budget. I think it's probably accurate to say both Billy and I and Billy's
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um mentor Sandy Alderson were all sort of influenced by Bill James and by men and by you know the school of sabertric
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thought that had always existed sort of outside uh the walls at MLB up to that point. You know, I grew up in the 80s
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watching baseball, playing baseball, but then also reading Bill James baseball abstracts. And I know Sandy, he he's
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talked about this that when he got the job, he saw it as an opportunity to apply a lot of Bill's concepts. And
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frankly, a lot of that dates back to like George Weiss and the and the Yankees. you know, he had his own
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>> personal statistician and he made a lot of decisions based on >> um you know, the hidden value of numbers
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in baseball. Branch Ricky the same the same way and a lot of so a lot of it dates way back. But Bill Bill's
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masterful mind um sort of just made it crystal clear that there's this whole
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other world, other way to evaluate players, other way to understand the game. Sandy, I think understood that,
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weaponized it. Billy took it to another level. And then and then when I took over the Red Sox, um it was at a time,
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it was before Moneyball had come out, there were only a handful of teams really using statistical analysis in a
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meaningful way uh to make decisions. And so that made it uh that left a lot of lowhanging fruit. And then my personal
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philosophy having come up with the Padres's under Kevin Towers, I had I had the benefit of, you know, my my cubicle
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was literally situated between the scouting director, uh, Brad Sloan, and the statistical director, Eddie Epste,
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no relation. And those two had completely opposite views of the world. Brad Sloan
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>> didn't want to know a player stats. He just wanted wanted us to evaluate them
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by watching them play. He thought it would it would uh bias his opinion or scouts opinion if he knew what the
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player's performance was. And Eddie was the opposite. He didn't want to see him
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play. He just wanted to to take a sophisticated look at the players track record, run it through his models, and
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make a projection. So those two guys had opposed views of the world. But I I ended up soaking up a lot from both of
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them and and sort of came to the conclusion that the right answer is not just looking through the traditional
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scouting lens and not just looking through the the uh object objective analysis lens but whenever possible
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using both to try to get to the clearest picture of the player. And so watching what Billy was doing successfully in
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Oakland and taking over in Boston, knowing that we had a lot more resources than they did, and I I had uh this
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personal approach trying to blend uh analytics and scouting, I just saw it as sort of a great opportunity to learn
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from a lot of great people and and go off and try to apply it the best we could with a new approach.
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>> Just to say just to jump in here and then I know Audi's going to continue on
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with some other questions. Couple things. One is um I I'm a strong believer like you are Theo. Apparently
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we you know in statistics we might call that an ensemble estimator. We get two we get a scouting approach. We get a
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more analytics approach. Any I mean every theorem of statistics says you get optimal solutions when you blend both.
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Neither is 100% correct and you do better. The second thing you'll be proud of this. Last week our guest was Josh
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Rawitz uh the president of the National Baseball Hall of Fame. Um we of course recommended you for the Hall of Fame. We
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hope that you know seriously we hope it happens someday. And the other person we
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talked about was Bill James and we said but unfortunately for Bill there isn't
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like the same path there is for you as an executive. And we just told Josh we did this on the air we just said
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something has to be fixed like how Theo Epstein's not in the Hall of Fame and
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how Bill James is not in the Hall of Fame. Like to us there is no Hall of Fame. And he gave a very good answer. He
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said, "Well, I don't know if there'll be a day where a plaque of Bill James will
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be in the Hall of Fame, but Bill James is in the Hall of Fame. It's the Hall of
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Fame and Museum. You can't talk about the history of baseball without talking
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about Bill James." And I thought that was a very thoughtful answer, but we wanted I just want to know on the
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record, we want you both in the Hall of Fame. >> Appreciate the the support there. But
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yeah, Bill Bill's had a had a transformational impact on the game and on a lot of others who went on to make
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their own impact as well. So my that actually leads me to my second question because Bill James um obviously his his
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role is incredible but as you pointed out a lot of these ideas particularly the ones that most people will talk
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about the the the value of the OBP the home run and the the poverty of the batting average as a metric um shifts
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and things like this. These were known for a long time. And in fact, when I teach um students at all levels, I
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emphasize that Moneyball the book and the movie especially is actually a it's
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people think it's a baseball book. It sort of is. Um people often think it's a
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statistics book. It sort of is that, but it's really a management book. It's
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really about getting an organization that didn't value certain things to change and become and value them. And we
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know like in and we always ask the question, how did it take basketball so long to figure out that three is bigger
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than two? It's just how do you miss that? Um and and the answer is actually complicated. And and so I guess my
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question for you is >> how did you transition a team from doing things historically into what I mean
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everybody does now to varying degrees understands completely that that you have to use the numbers the way they are
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done now. How did that transition actually how did how did that take place? Um, well, we had the benefit of
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having an owner and John Henry who really set the tone for that. I mean, he the >> my first meeting with John after I um
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got the job, you know, he said, "Oh, we need to arm you, you know, with some
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some experienced adviserss because you're young and it'll help you. It'll
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also make it look better." and and so Bill Lejoy who was um you know a great
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general manager we we brought in uh put the 84 Tigers together um and then John suggested Bill James and I said great so
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let's call him never forget sitting in John Henry's office we just cold called
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Bill James and uh Bill Bill's answer he goes well he goes I have I have a a rule
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I I try to live by which is never say no to if a billionaire wants to meet with you never say no so he agreed to fly to
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Austin and we ended up hiring him as an adviser. But um so we had we had great alignment throughout the organization
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because John set the tone. He had made his fortune um in the in the markets using models and algorithms and um
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understanding trends and trend following in the markets. And so he was he was a Bill James reader. he was um very driven
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by data and and so um I guess I guess the way I approached it initially was was um you know to to to make make it
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clear that we were going to take some risks that um you know the Red Sox had at the time what 84 years or or so of of
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of of not having success and we were going to try things a different way that we weren't afraid to be wrong. Um, but
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that but that just because we were going to build an infrastructure that allowed
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us to work successfully with data didn't mean that we didn't place tremendous
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value on scouting. It didn't mean that we didn't place tremendous value on
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player development and that there that there was room for everything. We tried to um be transparent and open with the
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organization that you'll remember back then at the time there was a lot of animosity really for you know from the
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old guard to the new guard scouts computers were going to come and take their jobs and
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>> um so we just tried to um >> cross-pollinate as best we could share
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information. And we'd send our analysts out on the road with the scouts to get
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them to understand how hard their job was and to understand what they bring to the table and share ideas. We'd bring
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our scouts into the draft room and and and in preparation for the draft and show them the models that that we were
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going to use. And we had some some early wins um that uh helped create some some
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momentum behind some of the ideas we were using. And you tried to just create a culture of thoroughess using all the
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information possible, creativity, trying to innovate, you know, that there were sort of no bad
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ideas. And you know, when you're when you're trying to find a competitive
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advantage, um, in baseball, you do a lot of R&D, probably 99 projects can lead nowhere. And the
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hundth one might help you getting a little bit of insight, something actionable, help you position the
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fielder a little bit better, help you evaluate a player in the draft a little bit better. and just tried to foster
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that culture of there are no bad ideas and that it was, you know, but but good ideas would be rewarded and brought down
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to the clubhouse or or or or you know, show up on the GM's desk. So, it was,
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you know, sort of a culture change uh project as as as much as anything else. >> I'm loving this format, Audi, where you
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ask questions, Theo answers. Now, I get to chirp in here. So, let me just chirp in. Yeah. Um, one is Theo, you said
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something that makes me think of today, which is, you know, you people were worried back then that computers were
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going to take their jobs. Wow. If we just replace that with the word AI, we're in we're in 2026. And so that's
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one thing. Uh, the second is our listeners on Morton Moneyball knows this. I started the data science team at
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the Philadelphia Eagles, our home football team. Jeffrey Lur has a PhD in sociology. He's a quant guy. He
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contacted me and it starts from the top. when you know it was him and Howie Roseman that I reported to. how he's a
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very quantoriented guy that would you know I hate to say it but you know the rest of the organization fell in line
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when the owner says we will be data oriented and we'll use it as a you didn't use these exact words but it's
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what you bent it's a decision support tool by no it's no one's looking to
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automate draft decisions to Eric Bradlo's statistical model but it's another input into the decisionm so I I
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really everything you said really resonated a lot with me >> and there was it was a time when there
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was so much lowhanging fruit that we would have been negligent in in not >> and not not picking them up. I give you
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an example. You know, I'd been in the draft room um with the Padres's in the
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in the mid 90s and late 90s and there were there were no stats in the room whatsoever. And I remember one year we
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had these extra picks and I was up high and I was the night before the draft I was in a panic because I could tell from
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the way we were setting up our board and the way we were talking about certain players that we were going to end up
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with a handful of players who who had subpar performance at small colleges and we were going to draft them just based
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on some scouting looks and expect them to go out and you know perform their way through the minor leagues and perform in
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the big league against better competition. And so like in a panic, I remember calling the night before the
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draft, calling sports information directors at the respective colleges and and and asking them to fax me their team
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stat sheet. So I'd at least have, you know, the ability to stand up on a soap
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box and say, "Why are we about to draft a kid from Texas Pan-American with a
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five and a half erra, you know, at the bottom of the first round?" And >> and and we did and he didn't get that
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aball. But so when I got to the Red Sox, literally the first project we did, we sent a team of interns to NCA
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headquarters um and had them look through file cabinets and photocopied 30 years worth of college baseball stats
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just trying to answer the simple question um what do great big leaguers look like when they're in college? And
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so just, you know, simple process, building a database, run some regression analyses, came up with a very simple
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set of formulas. one was ISS iso ISO power over strikeouts, ISOP over K. And it just basically showed that if if you
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if you slug, it doesn't have to be homers, but if you have isolated power, if you slug in in college ball and and
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you make a lot of contact and don't strike out, you tend to project really well. So, we took that into the draft in
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2004. And Dustin Pedroya was, you know, not a not a prototypical high pick because he didn't hit for a
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ton of power. Although he hit a a lot of doubles and some triples, he only had a
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handful of homers, but he never struck out. And so he did extremely well in the ISOP over K. We moved him up to the
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point where he became our first pick. And uh you know, you know, good scouting reports, great makeup, but
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also you know, we moved him where we needed to because he lit up this metric that we had just devised. And then you
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know, obviously the rest is history. Rookie of the year. Yeah, we know all about it. Yeah, we don't want to.
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>> So, it's just but it's just an example of, you know, there was so much low
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hanging fruit. You could you go from one year this you're with an organization
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you're not using any stats in the draft and they're not allowed to a couple
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years later now you have some formulas where you think you can identify what good big leaguers look like in college.
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You can weaponize that. And we had we ended up being the best drafting team of the decade.
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mainly through great scouts and great process but also because we were one of the first teams to to really incorporate
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that kind of data and that kind of innovation into the draft room. So I think it's fair uh to say that I want to
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I want to scroll us in time to today to 2026 teams all over are using these these are now fan graphs it's every you
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get all this information so so I don't even want to entertain that but let's
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ask a question I'll start with an example uh some of the one of the most recent papers I wrote in baseball
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surprisingly I write more papers now um baseball's still my favorite sport in
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football and other things because there's so much widespread interest and in some level more to do but I did write
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a paper on on something which every time you watch a baseball game and it's late
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in the game. The announcers keep yapping away about what they call a third time through the order effect. So if you
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actually see how it's implemented in the game, the way they implement it is what
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we would call statistically based on what uh the idea of a discontinuity. So that the pitcher once he turn the line
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lineup turns over, you're now dealing with batters who have seen the pitcher
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twice and they have now an advantage. That's a discontinuity. So and therefore
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you should react accordingly. the pitcher is going to be hit, more likely to be hit. So, what I did was look at
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the data. I did this with my my former PhD student Ryan Bril, and we discovered that while it's very obvious that the
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pitcher starts to break down in the third time through the order, it's not because of a discontinuity. It's because
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of a combination of getting exhausted and that the everyone's watching the pitcher. So, at some level, it is batter
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learning. They are watching the pitcher, but it's not a discontinuity. And the
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reason why that's distinction is because there's no real reason to pull the
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pitcher just because they're heading into the third time through the order if
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they're having a good game and that it's not a it's not a discontinuity. So I
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take that as something that that is it is a widespread practice that I believe as an academic status is wrong. So my
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question to you is uh what are the analytics that are either using being used too much uh and maybe ineffectively
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and and is there another analytics thing uh or an avenue an area of baseball where analytics isn't being applied
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enough? So where is it over the top and where is it um not being underused and this is in today's game? Do you have
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anything you could >> Yeah. Where is it being used too much? Um >> so I I I my example was the third time
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there trying to do it too much with the relievers and not looking almost in the oldfashioned way. How is that pitcher
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doing on that day? >> Well, I think it's a process, right, where we're like when when you can first
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quantify something, it becomes over relied upon. So, right, you know, team I think people have always known, yeah,
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you have to be careful with pitchers as they get later in games. Then it was, oh
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wow, look what happens third time through the order. Oh, we can quantify it. Here's a third time through the
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order penalty. Let's make sure we don't fall victim to that. And then, um, you
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know, overreact and start pulling pitchers too early. I think then there's more sophisticated thought. Oh, let's
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separate fatigue from the exposure element. Um, we can and and then you have to take into account, you know,
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what the alternative is just because you may not be as effective the third time of the order, you have to then look at,
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you know, well, what's what are my probabilities of getting outs, you know, with with the alternatives. And so I
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think most teams by this point have now gotten to a point where they'll have
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their manager prepared with a card that shows sort of the appropriate third time
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through the order penalty, but then also what the what the matchup is for a fresh
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each available reliever facing for the first time. I mean, he can make a comparison so that you're, you know, if
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you look at the information in context and better understand it visa the alternatives, you're you're more likely
00:22:07
to make a decision than just overreacting to some sort of newly discovered phenomenon. I I feel like a
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lot of baseball um new new data streams or new insights fall into that pattern. like when you
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know we first started to be able to quantify defense um there were a lot of overreactions and sort of like
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misattribution of of skill in certain ways we didn't have we had some data but
00:22:31
it wasn't perfect data and we wasn't taking all the factors into consideration. Um so back to your
00:22:37
original question which is um where is it being underutilized where is it being under um uh where is it being
00:22:45
underutilized? sort of being overutilized. Um I don't know. I think um I mean think about that. I think I think
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you know personally I think there's sort of too much data being used in in-game
00:23:01
decision making right where >> you where like the manager Yeah. He needs some basic information which he probably
00:23:12
>> understands because managers prepare really well for games to begin with. But
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there is something to the flow of a game to understanding your personnel to being
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in the dugout. Um to feel is a real thing just because it's not like quantifiable and driven by numbers.
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Managers have a pretty good understanding of of of of how to run a game. I think you lose a little bit of
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that when there's too heavy a hand, too much information being forced upon on on
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the manager. I wouldn't want a manager who's underprepared, who doesn't
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understand their percentages. And but at the same time, I wouldn't want to put a
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manager in a position where he doesn't have the ability to take in all the factors, including those that are harder
00:23:54
to quantify and and and make decisions where there's probably not enough data
00:24:00
in the game and where there's a race to properly incorporate data is like injury
00:24:04
prevention, right? We're just um that's I think the next big breakthrough. It
00:24:10
it's already started in player development using obviously data and tech to improve player development and
00:24:16
to sort of engineer training for certain outcomes that are that are really important to
00:24:21
>> let's hope AI and motion data also helps with that video analysis now that can be
00:24:25
done at large scale with motion data as well. >> Absolutely. And all and what all all
00:24:29
that will do is is um you know increase the data set and give you enough information where then now
00:24:38
>> your analyst or AI or a combination thereof um can can go about analyzing a
00:24:43
big enough data set where >> we will hopefully find some leading indicators of injury that we can sort of
00:24:50
uh develop and and and and uh around and and put players in a better position to
00:24:56
stay healthy. It's a billion dollar question. It's it's also an arms race
00:24:59
because right >> you know they they get very advanced training methods which is giving you
00:25:03
more ability to train harder and longer but now you get more injury and you get methods to prevent that and so it's
00:25:09
almost like it's still I don't think the injury rates have >> really have they gone up they've gone
00:25:14
down and they where are they they constant I mean >> yeah they're they're really constant and
00:25:18
what's amazing and Bill James used to make this point too um and this gets to
00:25:22
your point about third time through the order and fatigue but you know the the >> the pit pitch limits
00:25:27
and pitch counts and innings limits. You know, we've we've changed pitcher usage
00:25:32
so dramatically over the year. It really started like with remember when Billy Martin had the four aces in Oakland
00:25:39
>> and they were on the cover of Sports Illustrated and everyone thought, "Oh,
00:25:42
they have this dominant pitching staff that's young. They're going to be
00:25:46
together forever." And then all four of those guys got hurt and and blew out in
00:25:50
the course of a year. And what happened? Billy Martin lost his job >> because that in and Bill's theory is
00:25:56
that all because if you look at the data that's when the most dramatic change in
00:26:01
pitch pitcher usage occurred where we started going from you know 275 innings to you know 250 225 200 now you know 180
00:26:11
170 pitchers used to throw you know upwards of 200 pitches a game and then there was a huge drop off obviously now
00:26:18
we're like below 100 but >> that was that was sort of this inflection point in Bill's series that
00:26:23
the the ma managers notice that if you blow out your very talented, very valuable pitchers, you're more likely to
00:26:29
lose your job. So, usage dramatic a bit. Look, look how far we are from where pitchers were a couple generations ago
00:26:36
throwing so much less. It's such less lowered volume and injury rates are exactly the same. And
00:26:43
>> the main reason for that is because obviously when you throw less, you throw
00:26:46
with more max. >> Yeah. This the entire modern game. We've had lots of biomechanics people on our
00:26:52
show that have talked to us about what really matters in their view, love your view on this, is not so much the number
00:26:59
of pitches, but how much how many max effort pitches? >> Yeah, exactly. And so people ask all the
00:27:04
time um you know, well, a how do you um how do you keep pitchers healthier? And then B is also sort of how do you how do
00:27:16
you rein pitching in a little bit so that the strikeout rate gets back under control, balls are in play a little bit
00:27:22
more, pitchers can go deeper in games, restore the value of the starting pitcher. And I think, you know, it's
00:27:28
it's obviously not a new concept, but this idea of if if you could get to a point where you have real limits on the
00:27:36
number of pitchers on a pitching staff, you know, when when I was growing up, there were 10 pitchers on a staff, then
00:27:40
it went to 11 and 12 and 13 and 14 and 15. We've obviously ran it back in with
00:27:45
the 13 pitcher limit. But if you could ever gradually work it down, so say, "Hey, we're going to we're going to move
00:27:51
that limit to 12 pitchers two years from now. So train your pitchers accordingly." And then if we don't get
00:27:57
the strikeout rate um under control, but you know, if we don't hit a certain
00:28:01
metric, two years after that, we're going to 11 pitchers. And if we don't
00:28:04
get the strikeout rate, you know, under 22% or by then we're going to go to 10
00:28:10
pitchers. You would just have to draft and develop pitchers differently and bring back the art of pitching. you
00:28:16
know, the and the number of pit the percentage of pitches thrown at max effort would go down because that, you
00:28:22
know, the job of the starting pitcher used to be go as deep in the game as you possibly can, if not pitch the whole
00:28:28
thing. And so pitchers would modulate their effort. They'd come out throwing
00:28:31
90 miles an hour and if they really needed it in a big spot, they'd reach back and throw a max effort fast and get
00:28:37
more. But now the the whole job description has changed because of optimization. and we understand how hard
00:28:44
it is to hit a, you know, maximum stuff, throw them with max effort. And so now the job description of the pitcher is
00:28:51
get me as many outs as you can, but miss as many bass as you can along the way. And don't worry if you have to come out
00:28:57
after four and two/3 because I've got, you know, eight guys and you are throwing 99. One of my Theo, just so you
00:29:04
know, one of Audi and my favorite moments on our show was when we interviewed John Smoltz and we asked
00:29:10
him, you know, you know, who wouldn't even make the major leagues? And he said, "Oh, there's no way Greg Maddox
00:29:15
would make the major leagues today with the stuff he had." Like, who would have
00:29:18
seen that a guy, you know, who can barely throw 90 that hits all his spots would win whatever 300?
00:29:24
>> That's actually not true. That's actually not true because when Greg
00:29:27
Maddox was drafted out of high school and then his his early years in the minor leagues, he was actually throwing
00:29:31
he threw quite hard. He was throwing five miles an hour. But what Maddox >> learned is that he he could be just as
00:29:39
effective, toning it back, hitting his spots and using movement and changing speeds to be effective. I think if Greg
00:29:45
Maddox were drafted today, they would said, "Hey, you throw 95. >> Now throw 98.
00:29:50
>> Let's put let's put you on a velocity program to make sure you throw 98." and
00:29:54
he would have thrown a fraction of the the amount of innings and probably never would have developed.
00:29:58
>> So that actually leads me to my next kind of question and topic is you were
00:30:01
really influential in changing a bunch of the rules that that were really I think it had a tremendously positive
00:30:08
impact on MLB the pitch clock uh the bases the the the pickoff uh limitation and the size of the bases. Um I guess I
00:30:16
want to confirm that that that this was you were studying this with the MLB. Um and I love the changes. Um, I want you
00:30:22
to comment that, but but um but particularly the the um the time between pitches, what has that done to the
00:30:29
pitcher? Does that force them to not throw as hard because they don't have a
00:30:33
35 minute, 45 seconds to a minute to catch their breath and rare back another 100 mph fast or is it just making their
00:30:40
time through the game shorter? What is what is the impact of that? And and how do you reflect on on that change in
00:30:45
particular? You proud of it? I mean, I love it. >> Yeah, know it's true. I had been on the
00:30:49
when I was serving as general manager, I had been on the competition committee for, you know, over a decade and um so I
00:30:56
had given those issues a lot of thought and frankly it was kind of frustrating because we just couldn't we couldn't get
00:31:01
much done on the competition committees and so when I was getting reaching the end of my time with the Cubs, I reached
00:31:07
out to Commissioner Manfred and and asked if I could have a role at Major League Baseball just help helping out
00:31:13
with um the rule change projects. and he was great and and brought me in. So with
00:31:19
Morgan Sword and his staff of at baseball operations at Central Baseball, I was allowed to be one of the leaders
00:31:25
of um uh those projects and it was a lot of fun. There were a lot of different components to it. There was a sort of
00:31:31
like research component. We we relied on a lot of club analysts and a lot of very
00:31:36
smart people try to model all the changes. There was a a sort of scientific method experimentation
00:31:42
process where we we were able to we had this great petri dish of the Myer Leagues where we could experiment a
00:31:48
little bit, make sure we >> um uh sort of planned and and and determined any unintended consequences
00:31:55
and sort of understood what worked about the proposed changes, what didn't in in
00:31:59
in not just in theory but in practice. and we were able to test over the course of 8,000 minor league games to so that
00:32:07
by the time we were ready to implement at the major league level, we were really confident, we understood that the
00:32:13
rules worked, what the outcome would be, and that they were fair to players. And
00:32:17
then there was a sort of like political campaign element of the rule change process too where we were trying to win
00:32:24
hearts and minds and um you know sort of plate traditionalists as well as as as as sort of younger fans and get the
00:32:33
players and the managers and the media on on board. And then the execution element where you know you had to make
00:32:40
sure the adjustment period was as as small as possible and that that went pretty well. I think by
00:32:45
>> pretty much by like the end of April that first year, people just didn't
00:32:48
notice the pitch timer and all they all they noticed was this really crisp, beautiful pace uh to the game and that
00:32:55
they were getting home at a at a more reasonable hour. But as far as the pitch timer's impact on on pitchers, I mean
00:33:00
the pitch pitch timer um was going to have a lot of effects um ultimately I think like on on pitchers
00:33:09
on hitters um on on on the pace of play on fans and ultimately they were like all going to be really positive right
00:33:16
with with with pitchers. One of the secondary impacts on pitchers was going to be um that this trend of pitchers
00:33:26
taking a lot of extra time between pitches in order to be able to recover and throw max effort was going to be
00:33:33
mitigated a little bit. So, I think pitchers figured out and and and and a lot of people at the clubs figured out
00:33:40
that, you know, to to throw more pitches at max effort, you could you could accomplish that by pacing yourself. And
00:33:48
conversely, if you have to work at a more rapid pace, you have to modulate a little bit. Now, the strikeout rate
00:33:54
didn't go down directly because of that because it's a it's a multiffactorial
00:33:58
issue and a complicated um equation. Um, but I think it helps a little bit. And then obviously you have to balance that
00:34:06
with the concern that um, recovery is a good thing and that if you ask pitchers to do too much, you could potentially
00:34:13
run the risk of hurting them. But I think the data has backed up that what we saw in the minor leagues, I think
00:34:18
what's held true in the in the major leagues is that the pitch timer is not a
00:34:21
contributing factor to the increased injury rate. It's simply um the desire to throw max effort um as as as
00:34:31
frequently as possible that's really leading to these injuries. >> I think they probably have to pull it
00:34:35
back just because they just don't have the the uh the the energy. But I'm I'm
00:34:39
surprised that the strikeout rate didn't go down. Um and that probably was in It
00:34:44
didn't go up though, did it either? >> Yeah, it went it stabilized a it
00:34:47
stabilized a a little bit >> because we don't have the counterfactual. I would imagine it would
00:34:51
have gone it would have gone up a little bit and probably kept it from rising and
00:34:54
just sort of stopped stopped that trend. >> Again, I think it's just going to be um
00:34:59
there are sort of other interventions that ultimately will be necessary to lower the strikeout rate and we tested
00:35:06
all kinds of things even we even tested mound distance where >> in one of the independent leagues.
00:35:12
>> Yeah, we heard that that ran this joint venture. we moved it back from 60 ft 6
00:35:16
in by >> I think it was a foot and um again it's sort of like a dynamic environment. So
00:35:24
that alone doesn't lower the strikeout rate because then you breaking balls actually break a little bit more from
00:35:29
that distance and it >> there's a huge adjustment period for hitters to to who have trained their
00:35:34
whole lives seeing pitches at 60 feet six inches. How long is do they have to be exposed to this new input before they
00:35:41
can adjust as well? So, I still think there's something there uh to toy with,
00:35:45
but you know, lot lot of different things you can a lot of different levers you can pull to try to get the strikeout
00:35:50
rate um back under control. I think ultimately the most important thing is we have to ask a little bit more from
00:35:57
our pitchers in terms of volume whether through it it's its pitcher roster limits or through like mandating the
00:36:05
length of starts be certain innings unless you know you have to go you lose your DH if you know or you can't come
00:36:12
out of the game unless you've gone five innings or give up five runs or um unless there's an injury concern. Um,
00:36:19
but just change the job job description for more volume. So that so that pitch pitching is not about power and missing
00:36:28
bats exclusively. It's also an art where you're where you need to be efficient.
00:36:33
So that you know there's a reason to throw under certain game situations throw a one-1 sinker down the middle.
00:36:40
Know that >> there's only aso as the famous quote I think it was Sandy Kofax said right? I
00:36:44
became a good pitcher when I stopped trying to guy make guys miss the ball. Yeah. And and under the current
00:36:50
environment, teams are asking pitchers, hey, if you want to be a good pitcher, miss as many bats as you can, right?
00:36:56
>> And because that's an optimization under the current system. So, putting in
00:37:00
constraints that change the equation, change the incentives, soon you'll start rewarding pitchers
00:37:06
that can go deep in games and that throw volume even at reduced strikeout rates.
00:37:12
But under the current system, teams would be crazy to pay for anything other than bat missing. That's the that's the
00:37:16
one way to know you're you're going to get guys out. >> So, I want to ask about the the I guess
00:37:21
the fan experience, which is one of the things that the pitch clock really helped. It moved the game along. Now,
00:37:27
I'm a traditionalist and my view is you brought it back to where it was. >> Yeah, exactly.
00:37:31
>> The game pace was back to where it was and why it would be very against
00:37:34
changing the distance because one of the beauty things, beautiful things about baseball is you can say, "Yeah, Sandy
00:37:38
Kovac was playing the same game as they're playing today." And they really
00:37:42
are. Um, so I'll add two things. because I actually went to a Phillies game um
00:37:46
this past season and there weren't any strikeouts and there was a lots of lots
00:37:50
of ground balls, lots of terrific fielding and one of the things that's great about a game in person is you
00:37:54
really feel what a spectacular fielding play. You don't catch that on TV that's
00:38:00
missing but you really feel that in person. There was there were stolen bases. So I I'll just an anecdote. You
00:38:07
know back in the day stealing bases was considered something you needed to do. And one of the things the analyst showed
00:38:12
that if you're not doing that on average twothirds of the time, although there's
00:38:16
some variance in that depending on context, you're not getting any value out of that. And
00:38:22
>> even so Babe Ruth used to steal tons of bases when he was young and he was
00:38:26
actually somewhat quick, but he was not successful at it very much half the time. He was actually costing his team a
00:38:31
lot of value. We know that now. But from a fan experience, all those balls in play, all that action makes the game fun
00:38:37
to watch. Yeah. >> And so the the new rules about stolen bases have have made the game more
00:38:43
exciting. I think you you would concur. Um so my question is two things. Um >> how do we get the I mean as you know and
00:38:51
and Eric and you were all roughly the same age. You're a little younger than
00:38:55
we are but not too much. Um baseball was once the the national game. Um and football has overtaken and I I think
00:39:02
that's largely to do with the TV the beauty and elegance it has on television. Um, but what we have is what
00:39:08
we I say we we uh baseball has the advantage of having a great experience in the ballpark and 162 games and I
00:39:16
think all of us I don't know I know Eric and I we got to be baseball fans from
00:39:20
our childhood from the experience of going to games and maybe you did in something similar are playing. How do we
00:39:25
get baseball to bring back fans and be attracted to it? How do we make the fan experience better? Is that something
00:39:30
that's that you're thinking about? I know that some people are trying to get
00:39:34
engagement that really um connects with fans through computers, through their phones, through through like
00:39:39
forecasting. Um but the how do we how do you think about the fan experience? And
00:39:43
you can think about stolen bases an example and maybe jumping on from that. >> Yeah. Um so the entire rule change
00:39:50
project that led to the pitch timer bigger bases and and um the shift changes was was um intended to give fans
00:40:01
more of what they like and less of what they don't like. And the reason I I I
00:40:05
love that project is you I'd worked 29 years for for teams where you're really
00:40:10
only focused on winning, right? So, I'm a huge baseball fan, but you have to
00:40:15
almost stop thinking like a fan in order to be a GM and your your currency is wins. And so, you're you're trying to
00:40:22
optimize your player selection, your player deployment, your player development just simply to win. So, um,
00:40:30
you know, for instance, if if you know that, uh, the stolen base attempt is only a good play if you're going to be
00:40:36
successful 70% of the time, then you ask your your base runners not to go unless
00:40:42
unless, you know, everything adds up, all the math adds up that they're going
00:40:45
to be successful more than 70% of the time, even though it's a very entertaining game. So, we started that
00:40:50
project with with a ton of fan outreach, trying to determine what is it that fans
00:40:54
really like about baseball? What is it that they don't like? We're trying to
00:40:58
create the most joyful, most entertaining version of baseball. Figuring that if you do that, that's the
00:41:04
single best thing you can do to to bring fans back. Turns out, you're right, fans
00:41:09
like action. They like the ball and play. They like athleticism on display. Their favorite uh three events at a
00:41:16
baseball game are triples, doubles, and stolen bases. Their least favorite events are anything that has to do with
00:41:23
uh inaction or inactivity. So, they don't like uh pitching changes. Um they don't like intentional walks. They don't
00:41:31
they don't like things where there's dead any dead time whatsoever. So, we
00:41:35
knew we wanted to try to incorporate some rules that would change the math on stolen bases to make it a little bit
00:41:41
better percentage play so that there'd be more attempts and more stolen bases
00:41:45
and more athleticism on display on the bases. So, you know, you mentioned being a traditionalist as well and you could
00:41:51
you never want to change 60' 6 in. Well, the same is sort of true of the base
00:41:55
paths. You know, they're they've been set out um 90 ft um >> in shorter now.
00:42:02
>> Well, no, but it's not it's See, this is what's interesting. I'll tell you this
00:42:06
anecdote. Um it's not 90 ft between bases. It's a 90 90 foot square at which
00:42:12
the bases are set out with first base is is uh on one end of that square. Second
00:42:18
base is the midpoint of the base. >> Uhhuh. on on the 90 degree uh corner.
00:42:23
Second base, third base is within there. So, it's actually le it's always been
00:42:26
less than 90 feet between bases, >> right? >> So, we were sitting around, we said,
00:42:30
well, one way we can encourage soul and base activity is to shorten the distance
00:42:34
between bases, but we could never get away with that because everyone thinks it's 90 ft between bases. It was
00:42:39
actually an analyst at the Cubs, Chris Jones, who we were having a meeting about this and he just he he came up he
00:42:46
just said bigger bases. I said, "What do you mean bigger bases?" He said, "Well,
00:42:50
that's that's that's another way to shorten the distance between bases
00:42:53
without having to change the geometry of the game." So, fast forward a year
00:42:57
later, >> I'm leading this project at MLB and I'm on a Zoom with all 30 major league
00:43:02
managers. >> And I asked them, okay, uh, how wide is home plate? And they all knew 17 inches.
00:43:08
And I said, well, how what's the distance between home plate and the pitchers mount? They all knew 60 feet 6
00:43:13
in. And I said, well, let me ask you this. What are the dimensions of a major league base? No idea.
00:43:20
>> Guess how many of the 30 you knew. >> None. >> Correct. >> Beautiful.
00:43:27
>> No one knew that it was >> I don't know. And I'm a numbers fan.
00:43:29
>> Yeah. So, it was 15 in by 15 in, right? 15 in squared. >> And so, I said, "Well, look, if you guys
00:43:36
don't even know how big a base is, then I don't want I don't want to hear that
00:43:40
we're ruining the game by going by adding 3 in on the base." And so when
00:43:44
you add three, you make the base uh 18 in by 18 in, which is what we did. Now all of a sudden, the distance between
00:43:51
first base and second base is shorter by 4 1/2 in because you gain 3 ft at first
00:43:56
base and you gain an inch and a half at second base. So 4 and 12 in is like the length of your finger. So all those all
00:44:02
those bang bang plays where you're just out at second base by less now all of a
00:44:08
sudden you're safe. So the stolen base became a better percentage play by shortening the distance between bases
00:44:16
doing it in a way that didn't offend the traditionalist because you weren't
00:44:19
messing with 90 ft. You were just messing with the size of the base which not even the major league managers knew
00:44:24
about. And it ended up being a very successful rule change because the math worked. We tested it in the minor
00:44:29
leagues. There were once you shorten the distance, more stolen base attempts, higher percent higher success rate. And
00:44:36
that's exactly what happened in the minor le in the major leagues. And so, you know, we were we we had gotten down
00:44:40
to a point where guys were leading the big leagues in stolen bases with like 40 bags. And we just realized it's a better
00:44:47
game when guys can steal 70 80 bags. And so now there's a lot more guys running,
00:44:53
a lot more guys getting, you know, 30 bags and it's a better pickups, right?
00:44:58
How much how would you distribute the increase to the pickoff limitation versus the
00:45:03
>> Yeah, I think you that was definitely part of it. You know, as part of the
00:45:07
pitch timer rule, you had to put in the the the pickoff throw limitation. It's
00:45:11
really a disengagement. It's really a limit on how many times you can disengage from the rubber as a pitcher.
00:45:17
um the the the data shows that um it's it's not that's not as significant as as
00:45:24
as you would you would think, but certainly helps and certainly moves the needle the right direction. Everyone
00:45:30
everyone was saying, "Oh, once you get to, you know, once you've disengaged
00:45:34
once, you only have one left or once you've disengaged twice and you have to
00:45:37
put the runner out or else it's an automatic 90. It's going to be an automatic bag." And that that fear did
00:45:43
not play out. If you look if you look behind the data, it hasn't ruined the game. You don't hear too many people
00:45:47
talk about it. Now it's just another another part of the batter the pitcher runner dynamic.
00:45:54
>> So go ahead. Go ahead. >> Yeah. Let me let me ask you a few last questions for us here.
00:45:59
>> Um first >> without giving out any secret sauce about what you're specifically working
00:46:03
on now, which I'll ask you in a second. Um, how do all of us, how do all the
00:46:07
teams, whether it's our Yankees, your Red Sox, whether formerly the Cubs, how
00:46:12
do we compete with the Dodgers today? Like, if you know, one way to think about it is we need to go in an entirely
00:46:20
different direction. Like, they're good on these dimensions and so we can't
00:46:23
compete. We can't be better than them on the dimensions in which they're really
00:46:27
strong. Another option would be, you know, we have to invest in, I don't know, purely, you know, we're going to
00:46:34
be the best defensive team and so we'll try to create as many outs that way. How
00:46:38
do you think about competing with a team that's now the two-time champion and,
00:46:43
you know, team spender? >> Yeah, they're they're they've gotten
00:46:47
better. They're the biggest spender. like how how do teams even think about compet like for example you know you've
00:46:54
been a general manager long enough you know you remember when our Yankees were the three-time repeat champions and were
00:46:59
an out or two away from fourtime repeat champions in 2001 h how did you think about it then and how do you think about
00:47:05
it now >> yeah look I think obviously the Dodgers have tremendous resources and have done a
00:47:11
remarkable job of of using them and growing them and creating this cycle where um they've had so success that
00:47:19
their revenues have grown. They're up over like a billion dollars in revenue,
00:47:22
I think, now, and it's just this perpetuating cycles. They've done a phenomenal job. But look, it's it's it's
00:47:29
baseball. So, the you know, Billy famously said the playoffs are a crapshoot, and I don't I don't fully
00:47:35
agree that it's not a crapshoot, but there's there's no team that's actually
00:47:39
um you know, can get anywhere close to a 50% chance of winning the World Series there. So, the Dodgers still are still
00:47:46
underdogs. compared to the field. And so the answer is is you you try to build a
00:47:53
team that has sustained success and gets into the playoffs as often as possible and then lean into the ingredients that
00:48:00
make for a successful October baseball team and chance plays a huge part in what happens in October. The Dodgers
00:48:08
themselves were an inch away from not being champions last year and then they became. But um there are certain
00:48:13
elements of of the game and elements of the roster that that take on added emphasis in October. So our goal when I
00:48:22
was with the Red Sox was always, you know, build a team that wins, you know, a foolproof team to win 95 games a year.
00:48:30
You know, anything that could get in the way of us winning 95 games a year, uh we
00:48:34
needed to attack and create redundancies and depth because you couldn't look up
00:48:38
and say injuries are excuse or this is an excuse. So win 95 and get in and then make sure your roster is is built for
00:48:46
for October as well. And that worked then with the Cubs different landscape. Now there's wild card teams lowers the
00:48:52
bar a little bit. 93. >> You don't need 95 to be 95 anymore. But you know now that
00:48:58
bar has never been lower. You know say you could either be a fan or a critic of the modern uh playoff structure but the
00:49:05
reality is the bar has never been lower to get into the postseason. And so, um, if I were with a team and said, "How am
00:49:12
I going to compete with the Dodgers?" I would start with build a team that's get
00:49:15
into the playoffs every single year and then lean into the elements that make a team successful in October. Be prepared
00:49:22
and and attack it that way. >> So, maybe two more questions. I lied. Um, >> oh, I got to do a follow-up though to
00:49:27
just jump in. Go ahead. You go ahead. >> What is that? So, we love to argue about
00:49:30
what that actual element is. Some people have said it's starting pitching. Others
00:49:34
said it would be middle relief pitching. Others said, "Is it contact? Is it
00:49:37
homers?" If you had to pick one thing that's that that that that ingredient
00:49:42
for October that's different from the 90 95 games in the in in the in the regular
00:49:46
season, what would it be? >> Well, one of my roles now is with Fenway Sports Group, which owns the Red Sox,
00:49:51
and I'm right so I'm an adviser there. So, I'm not going to share >> You're not going to talk about a an
00:49:57
element that's that's kind of obvious and has been publicly discussed. So,
00:50:01
it's not showing anything, but you know, >> uh you're, you know, having like an ace
00:50:06
reliever or two or three just absolute shutdown relievers has added import in in October because they're pitching
00:50:14
>> a much greater percentage of the innings and and and where the the sort of most
00:50:20
important innings where the game turns in October. So, you know, so takes that's why we traded for Raldis Chapman.
00:50:25
One of the reasons we traded for old as Japan with the Cubs is we we were not, you know, doing that to maximize our
00:50:32
chances of winning the division and we were pretty sure we were going in the division. Our calculation was literally
00:50:37
based on World Series odds, >> right? >> And a pitcher like that can change your
00:50:41
World Series odds. I think I think adding him changed our World Series odds from something like um World Series
00:50:48
championship odds from something like, you know, 18% to 22%. I would guess three to 5% which is
00:50:56
>> right. And so you got back with one player. It's it's that and and you know
00:51:01
what we don't win game five of the World Series at Wrigley Field without him. He
00:51:06
comes in and >> one out in the seventh and that gets eight huge outs in a one-run game. So
00:51:12
that one that one turned out well. But um so so ace reliever and then you know it's obvious like you need a really you
00:51:20
need you need good fourth fifth starters sixth seventh eighth starters to get through a season and win enough games to
00:51:26
get in the postseason but your fourth and fifth starters probably don't see the light of day you know in in the
00:51:31
postseason and your your ace pitches you know out of the 1400 innings these days
00:51:38
he might be lucky to pitch 200 in the regular season. So, one oneth, you know, 13 14% whatever that is. Um,
00:51:47
but in the postseason, you know, especially if if he can start games 1, four, and seven, he's pitching a much
00:51:54
higher percentage. So, like your your top two or three starters, your top one or two relievers, obviously those are
00:52:01
more important positions in the postseason even than in the regular season. >> Can you just maybe just last question,
00:52:07
you mentioned about the work you're doing now with the Fenway Sports Group. What is your actual role and title
00:52:12
today? And um you know, are we going to see you back in a general manager? Are you interested in a full-time general
00:52:19
manager role again? Or you know, I don't know if the baseball Josh Raw told the
00:52:24
story where you know, the baseball hall of fame called him and he took over the job. Is there some dream job you'd like
00:52:30
to have? Like you know, I don't know when Rob Manfred called you tomorrow and
00:52:33
said, "Theo Epstein, you know, the owners of you know, we need you to take over Major League Baseball." I mean, no.
00:52:39
No. Oh, I mean it's not imp you're laughing but I mean none of us would no
00:52:43
there's no baseball fan that would would have a problem with that at all. So what
00:52:47
are you doing now for the Penway Sports Group and what do you see your to me you
00:52:50
look like an extremely young man. What do you forecast for the next 30 years of your career in baseball?
00:52:56
>> Um well I appreciate that compliment. I am 52 so it's all age is age is all
00:53:01
relative but um yeah I have two part-time jobs now and and also have the benefit you know after those 29 years in
00:53:09
front offices of of spending more time with my kids I have two boys 18 and 11 so making up for lost time with them but
00:53:15
with Femway Sports Group I guess technically my title is senior adviser and part owner um so I kind of advise
00:53:23
all the different uh uh organizations and companies that we have across the portfolio. So different role with each
00:53:30
organization. So with the Red Sox, I get to play that Bill the Joy role for for Craig Brezlo where I had the benefit of
00:53:37
Bill's wisdom, someone who had done the job and done it successfully. Now I get
00:53:41
to be there for Craig whenever he has questions, help him see around corners, help him with his development in in that
00:53:47
role. And then um we also own the Pittsburgh Penguins, uh Liverpool Football Club and the Premier League. We
00:53:54
have a a NASCAR team, Rous Femway, uh, Racing. We're, uh, I, you know, I can't
00:54:00
drive stick, so I'm not sure I'm I'm I'm a great help there, but we're also the,
00:54:05
uh, lead investor in this consortium, um, that that is invested in the PGA Tour. So, I'm actually doing a lot of
00:54:11
work. I'm on this uh competition this uh future competition committee at the PGA
00:54:17
Tour where we're putting in a lot of thought under the leadership of um Brian
00:54:21
Rolap who's the new CEO of the PGA Tour and Tiger Woods who's chairing the
00:54:25
committee trying to reimagine the competitive and commercial model uh for the for the tour.
00:54:30
>> Oh, you got to be eating that up. That's got to be right up your You must be
00:54:33
loving that. >> No, it's real. It's really interesting stuff. And my oldest is a big golfer, so
00:54:37
I've got the golf bug myself the last couple years. So, it's good work. And
00:54:41
then I'm also an operating partner for Artos Partners. >> Oh, >> Artos Partners was the first mover in in
00:54:48
in the space of institutional capital coming into the sports world. So they're
00:54:53
sports only private equity company started. >> We know them well here at the Wharton
00:54:57
School. We have a partnership with Artos. So >> that's right. So uh they were the first
00:55:01
mover in that space. actually got got the rules changed at Major League Baseball and subsequently
00:55:08
um NHL and NBA and now just uh the last year or two the NFL. So they have um you
00:55:14
know close to 30 investments in in in in different teams across the the four major sports here in global soccer. So,
00:55:21
it's been fun. You know, after sort of working for for owners um for 30 years,
00:55:26
I recognized what a sea change this was going to be with institutional capital coming in and creating liquidity and
00:55:32
some growth capital. And so, it's been fun to advise. I definitely do not ever
00:55:36
want to consider myself a finance guy and I and I do not. Um but getting exposure to that world and they're doing
00:55:43
some real exciting work on the phone with commissioners and sports owners every day. It's been been a lot of fun.
00:55:48
So, as far as the future, yeah, as my kids get older and can see myself jumping back in full-time, if it's with
00:55:55
a team, you know, I definitely want to I I've seen the the power of great ownership in sports, like what you can
00:56:01
do to make an impact in your city. Um, how you can um align the team around certain values on and off the field. So,
00:56:11
um, yeah, if I'm back helping run a team again someday, I definitely want to be
00:56:15
do it from from, you know, an ownership position to sort of maximize the impact.
00:56:19
And, um, yeah, who know? Like I I was lucky enough to work at Major League Baseball and help with the rule change
00:56:25
project. I I you started to allude to earlier how you think it's a better world when baseball truly is the
00:56:31
national pastime. I completely sign off on that. I agree. So, anything I can ever do to help baseball in any capacity
00:56:38
and help help restore it to its place at top the pecking order, I think we're all
00:56:42
we're all better off. And you you know, you asked earlier about what can we do.
00:56:47
I mean, baseball has some incredible advantages relative to the other sports. I we have twice the content uh in a
00:56:53
world where live content is king in the media and entertaining landscape these days. So, um, you know, Rob and and the
00:57:02
powers at BM baseball are really starting to be strategic and creative and how we can, um, use that going
00:57:09
forward in next collective bargaining agreement, next set of media deals to sort of like maximize uh, engagement and
00:57:16
and and lift the the impact of the sport. We um, we take place every day. It's sort of, you know, the news cycle
00:57:22
is so short now. We don't, you know, unlike football and hockey, we don't
00:57:25
wear helmets on our players. like our players should be the biggest stars in all sports because they're very
00:57:31
accessible. They're out there every single day. We play twice the amount of games. Baseball has unbelievable
00:57:37
narrative arcs, you know, watching a starting pitcher out there perform or play within the course of the season.
00:57:42
So, you know, we lean into that. You you expand um the fan base, you know, you attract casual fans who might be in it
00:57:49
more for human interest than for all the inside baseball stuff. And um you know,
00:57:55
it's sort of unlimited potential. And as it is, look, we draw more fans than any
00:57:59
other sport by by by a 3x multiple. The second most attended sport in in in this
00:58:07
country is minor league baseball. There more people go to minor league games than go to the NFL or NBA or NHL. And
00:58:14
>> it's also a family game. You if you go to a baseball game, you see families
00:58:16
there. You don't see that. >> Absolutely. Absolutely. And it's just
00:58:19
it's a good the the pace now of the game is back restored as you said earlier to
00:58:24
this naturalism. you can talk to people, you can enjoy it without being completely locked in. Um, and it's uh,
00:58:31
you know, it's a good antidote for what's happening in the rest of the country with our addiction to screens
00:58:38
and this constant demand from different sources for our attention and the polarization that you find sort of like
00:58:46
everywhere. Baseball's a great unifier. So, I just think we have so many natural
00:58:50
advantages as as the best game there is that over time as we adjust to new societal norms and lean into the
00:58:57
advantages we have. We're going to be in good shape. >> Well, Theo Audi and I would like to
00:59:02
thank you for joining us here on Wharton Bunnyball and the Wharton Podcast Network. Uh we've been talking to Theo
00:59:07
Epstein, a man who I'm going to make a statement now. I assume when he's either
00:59:11
in Boston or Chicago or possibly many other cities will never spend a money on a beer for the rest of his life.
00:59:17
Well, I like what you said though. Do people recognize me in Boston? >> No. So, one one quick anecdote about
00:59:23
that. So, we said everyone came up to me after we won in '04 and said, "You'll
00:59:27
never buy a beer in Boston again." So, we had kind of a disastrous spring training in 2005 where our whole
00:59:34
rotation got hurt and Kurt Schilling was down. He was going to start opening day.
00:59:40
Next thing, you know, we had to throw David Wells out there. Opening day, Sunday night baseball, Yankee Stadium.
00:59:46
He gets bombed. Matt Clement, our big free agent signing, like didn't get out
00:59:50
of the fourth inning in game two. And by the time by the time we got home uh to to start our first home stand of the
00:59:58
year, trust me, we Tito and I were joking around. We were paying full freight for
01:00:03
dinner and everything else. The honeymoon period is short in the in the good baseball market.
01:00:07
>> By the way, remember you're sitting here talking to two fans whose team has won
01:00:10
one championship in 26 years. So if you had told us that in 2000, we would have said that's not possible. I keep talking
01:00:17
about the I you call the dice roll or whatever the playoffs. If you would told Audi and I that the end of the 2000
01:00:24
season, the Yankees would have one championship in 26 seasons, we would have said, "How is that possible? It's
01:00:31
not possible." >> And they're the winningest team in baseball over that 26 years.
01:00:35
>> Yeah. >> In terms of regular season. >> Well, there we go. But a but um Theo,
01:00:39
we'd like to thank you for joining us on Wharton Moneyball. On behalf of myself,
01:00:43
this is Eric Bradlo. On behalf of my co-host today, Audi Winer, this has been one hour of Wharton Moneyball. Uh some
01:00:49
combination of myself, Audi, Cade Massie, and Shane Jensen are here every week talking sports and statistics. For
01:00:55
our producer, uh Dion Simkins, for our big the big boss man, Marissa Rena, we'd
01:01:01
like to thank you. And thank you again for Theo Epstein for this week on Wharton Moneyball.

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    Best concept / idea

Episode Highlights

  • Theo Epstein Joins Wharton Moneyball
    The influential baseball executive discusses his journey and impact on the game.
    “Thanks for having me. I appreciate that kind intro.”
    @ 02m 18s
    March 05, 2026
  • The Hall of Fame Debate
    The hosts advocate for Theo Epstein and Bill James to be inducted into the Hall of Fame.
    “We want you both in the Hall of Fame.”
    @ 09m 18s
    March 05, 2026
  • The Third Time Through the Order Effect
    A discussion on the misconception of the third time through the order effect in baseball.
    “It's not a discontinuity.”
    @ 20m 01s
    March 05, 2026
  • Pitch Clock Changes
    Exploring the impact of the pitch clock on pitchers and the pace of play.
    “I love the changes.”
    @ 30m 22s
    March 05, 2026
  • The Evolution of Pitching
    Exploring how pitching strategies have changed and the importance of efficiency.
    “Pitching is not about power and missing bats exclusively.”
    @ 36m 28s
    March 05, 2026
  • Fan Experience and Game Pace
    How rule changes aim to enhance the fan experience by increasing action.
    “The pitch clock really helped move the game along.”
    @ 37m 26s
    March 05, 2026
  • Stolen Bases and Game Dynamics
    The impact of new rules on stolen bases and overall game excitement.
    “The new rules about stolen bases have made the game more exciting.”
    @ 38m 40s
    March 05, 2026
  • Competing with the Dodgers
    Strategies for teams to compete against the financially dominant Dodgers.
    “Build a team that gets into the playoffs every single year.”
    @ 49m 15s
    March 05, 2026
  • Theo Epstein's Career Forecast
    Theo Epstein discusses his future in baseball and the impact of ownership.
    “I definitely want to help restore baseball to its place at the top.”
    @ 56m 34s
    March 05, 2026
  • The Power of Baseball
    Epstein reflects on baseball's unique advantages and its role as a family game.
    “Baseball's a great unifier.”
    @ 58m 48s
    March 05, 2026
  • Anecdote from Boston
    Epstein shares a humorous story about the expectations of fans after winning in 2004.
    “You’ll never buy a beer in Boston again.”
    @ 59m 27s
    March 05, 2026

Episode Quotes

  • I appreciate that kind intro.
    How Analytics and New Rules Are Changing Baseball
  • It's not a discontinuity.
    How Analytics and New Rules Are Changing Baseball
  • It's a billion dollar question.
    How Analytics and New Rules Are Changing Baseball
  • I became a good pitcher when I stopped trying to make guys miss the ball.
    How Analytics and New Rules Are Changing Baseball
  • The bar has never been lower to get into the postseason.
    How Analytics and New Rules Are Changing Baseball
  • I definitely want to help restore baseball to its place at the top.
    How Analytics and New Rules Are Changing Baseball

Key Moments

  • Special Guest00:37
  • Hall of Fame Discussion09:18
  • Data Innovation18:34
  • Rule Changes30:16
  • Stolen Bases38:40
  • Career Reflection52:54
  • Family Time53:15
  • Institutional Capital55:28

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