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from the campus of the University of
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Pennsylvania Wharton School this is
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marketing matters on Business
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Radio hello and welcome you're listening
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to marketing matters here on Business
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Radio SiriusXM 132 I'm Barbara Khan the
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Patty and JH Baker professor of
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marketing and I'm joined by my co-host
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Americus Reed the Whitney M Young Junior
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professor of marketing and the brand
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identity theorist hello American I am so
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excited we are marketers and one of the
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things we do is promotion and
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advertising and we are on the precipice
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of one of the biggest moments every year
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that is of course the Super Bowl the
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combatants have been decided and now
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it's all about what sort of Brands
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products Services organizations are
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going to get in on this action so this
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will be exciting to talk about what have
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we got on the program today yes of
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course today we're going to talk Super
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Bowl Super Bowl Super Bowl because it is
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the biggest thing from a marketing point
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of view and and there's some football
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too um but really it is about
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advertising it's about the hype it's
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about the stories it's about the podcast
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it's about everything that's going on
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and it's particularly exciting because
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it's in Las Vegas so there's even more
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stuff to talk about from a marketing
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point and in order to do justice to this
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fantastic title we have got the
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editorinchief of AD age on our show
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Janine poi uh who is here and she uh the
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G has the T-shirt to prove she is the
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guru she is all things advertising yes
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so Janine thank you so much for being on
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the show and helping us discuss Super
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Bowl
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2024 thank you for having me happy Super
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Bowl commercial
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week exactly so tell us a little bit
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about like how exciting it is to be at
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ad age during the Super Bowl week we've
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been gearing up for this really since uh
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the holidays uh getting ready for Super
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Bowl season there's a lot that goes into
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it over at ad AG as you can imagine
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waiting to see all the spots and getting
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them in and getting to review Those ads
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and pinpoint the trends that will be big
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and the celebrities that'll be buzzing
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and all of that it's it's a lot of fun
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but a lot goes into it so tell us a
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little like what your role is do so do
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you get the I mean so all of us can see
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some of the ads before the game and
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that's kind of part of the hype do you
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get it even before that do you have a
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relationship with these agencies or I
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mean how what tell us a little bit about
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behind the scenes what happens when
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you're really in the business yeah come
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this Saturday if I haven't seen all of
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the ads that will be airing on Sunday
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I'll definitely have wake up in
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nightmares so yes we we typically get to
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see all of the ads before they run we
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come up with our ad review which will uh
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hit right after the game sort of
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evaluate every single ad National ad
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that ran in the game so we get we get an
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inside look but I think even more so
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what makes it unique is like the layers
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of how these commercials are made like
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the strategy that goes on to thinking
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about like what are the creative tones
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for this year's you know game what are
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sort of the new emerging Tech that's
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being added to Super Bowl ads how do
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they pick what celebrities are going to
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be in the game like all of the fun stuff
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of how they pull off big game
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commercials is really like what we're
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doing at it oh that's so that's so cool
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but let me just jump in real quick
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because I want you to follow up really
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quickly on something uh and that is it
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sounds like you and the gurus get
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together and you watch the ads and you
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analyze them what are the how do you
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come up with a score what are these
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Dimensions that you use to figure out
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well this one is did really well or this
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one I mean talk talk us through the
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evaluation process that's going to be
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the output of the results of this is
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what we thought about these ads from
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your group I mean at the very basic
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level we are like no one El everyone
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else and that we're just like on slack
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immediately after we SL ad who's ad
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celebrity do you know that one it's a
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lot of fun we all look forward to doing
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this but then we do take into account a
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lot of different things sort of things
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that we've seen of what has worked well
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in the past what types of ads you know
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have one ad meter in the past what types
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of a creative are unique and different a
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lot of times in any given year you'll
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see some of the same like tropes or
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things kind of emerge sometimes it blurs
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and it's hard to distinguish one ad from
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another in some years what stands out
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right like what looks different in see
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of you know about 60 to 65 commercials
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that will air in the game which ones of
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those really resonate and stand out
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which one you walk away and you not only
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have a message and a story but also kind
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of know like what are they selling like
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what is the product what is the brand
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message and kind of can point the brand
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to the commercial and be able to
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identify that and remember that those
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are some of the things that we're really
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thinking about is we evaluate whether or
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not a commercial is a hit orst you're
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making me so excited there's so many I
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wish listeners could see Barber's face
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right now so excited because it's a lot
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of things to talk about I mean I let me
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say the fact that it's in Las Vegas and
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Taylor Swift for later let's talk a
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little bit about what you just said
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because I think one of the trends you
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noticed and from your historic
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perspective is that typically um the ads
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are like beer commerci alcohol beer or
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or cars and I know that one of the
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trends you talked about was that those
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are down a little bit do you want to
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talk a little bit about that you know
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from what you're saying the trend
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analysis and your historic perspective
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about the types of ads that run and what
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we're seeing this year we definitely are
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starting to see a ship for sure like you
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said it was beer snack foods cars those
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were like the big categories
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historically in the Super Bowl
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interestingly we definitely see
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especially as more women watch the game
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and we know that it's almost an even
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5050 split in women and men watching the
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Super Bowl so increasingly over the last
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couple of years you see like Beauty
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Brands coming in Dove is back in this
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year advertised yeah for the first time
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nationally in the Super Bowl you're
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definitely seeing more female Centric
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brands or commercials with more female
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Centric messaging uh the lead characters
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in the commercial being women just
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leaning into that because really the the
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division in terms of who's watching is
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very close to 50/50 and then not to
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bring the Taylor Swift in part but for
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sure we're going to see the swifties in
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the game this year so you're definitely
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seeing a change in the types of Brands
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this year one of the big categories is
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actually candy and sweets not an unusual
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category but they're in in a very big
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way this year which is interesting they
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definitely come to the Super Bowl with
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much more light-hearted type commercials
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making people laugh having sort of that
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comfort and Feelgood feeling uh so well
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that is one category the candy we're
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calling it a little bit of the candy
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Bowl here uh that you'll see Reese's Oro
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so much to talk about oh my God you're
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just getting me so excited so let's talk
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about candy I mean I mean we can talk we
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can talk about beer too I want to talk a
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little bit about beer because I want to
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get your reaction on that bud commercial
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um but before we get to beer which is
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more historic let's talk about what you
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just mentioned which is candy and
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cookies and the sweet category so you're
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seeing M&M's is back um right and Oreos
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and both of them have always done really
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creative things what do you think about
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there ad yeah so you know I think the
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the KY ones are interesting I think one
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of the risks with that many different
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kinds of Suites in the game is like not
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seeing uh distinguishing themselves one
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from another I think you know with Oreo
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you're seeing Chris Jenner in the spot
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and uh they're doing this play on like
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the idea of twisting an Oreo which
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everyone does you know and using that as
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like making a choice so if B twists and
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the you know cream is on one side or
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another you make this or this Choice
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sort of like a heads or taals scenario
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and they're playing off of that idea you
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know they're interesting because I think
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what people really associate oreo with
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in the Super Bowl if you remember is the
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dunk in the dark
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tweet that was really something and they
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really helped originate this idea of
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like real time social media buzz and
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jumping in in the moment in the game of
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like capturing people's attention like
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jumping into a cultural moment and so
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they originated that right and I think
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that adds itself to a little bit of
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intrigue of like what they might do more
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even on social media U than necessarily
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like what their in-game ad will be
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interestingly enough I think that's true
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for a lot of Brands I think everyone
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would be paying attention to not only
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what we see you know watching in the
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game but then like how do they take this
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off the TV online whether it's X Twitter
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you know Instagram Tik Tok in particular
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this year like how does that translate
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to social media so that's what I think
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like some of the other interesting
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things will that's interesting because
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that Oreo thing really you could could
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see how it translate very well to social
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media and stuff whenever I do that with
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my Oreos it's never as neat and clean as
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it is on theirs you have to
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practice I can totally see that Oreo
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twisting is is in not as good and then
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the other idea you were talking about is
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a change in Celebrity so Chris Jenna
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Jenner that's not a traditional one
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typically in these Super Bowl ads you
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see a lot of football players or Sports
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athletes and in the going back to the
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alcohol one which is more you know
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traditional I think in the michelo ultra
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campaign you see Dan Marino I mean
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that's a pretty sophisticated football
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fan Who would know necessarily I don't
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think the swifties know who Dan Marino
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is you know so like that's much more of
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a true traditionally traditional ad
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right right yeah look I think a lot of
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them celebrities in general obviously
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have always been like an incredibly
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critical part of Super Bowl ads you know
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historically you do see a lot of like
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famous faces that most people will know
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that is no different this year you're
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still going to see that I mean you have
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Christopher Walkin for BMW Arnold
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Schwarzenegger is going to be in a State
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Farm Ed you know these are some major
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celebrities with a lot of clout that
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will be in superow commercials but then
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you'll also see on top of that some
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lesser known uh faces that you know star
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uh for Star we have ice spice who is a
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rapper um who actual music sort of uh
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bubbled up on Tik Tok she be uh starring
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in the star commercial um you saw in the
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Nerds a teaser Addison Ray who's been
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also big on Tik Tok being she was in
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that um so there are different types of
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celebrities I think ultimately like when
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you're looking at a brand who's paying s
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million for 30 seconds of airtime they
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really want to reach as many people and
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connect with as many people across
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Generations as possible so we're
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actually seeing a lot of brand sort of
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like double up on the number of
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celebrities in their ads right so it's
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not enough to just have one celebrity
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one big celebrity in the ad you'll have
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cameos right like you have may one star
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in the spot but you'll have some cameos
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of others sort of come in to sort of
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touch on all of the different
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demographics and generations to bring
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everyone in so everyone who's watching
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the commercial can say oh I knew someone
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or some yeah that's in in that Michelob
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ults you not only have Dan Marino who's
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probably not as well known and only
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football I mean football fans know him
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for sure but then you have liess and
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yeah and and Jason sakis how do you say
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his name something like that yeah yeah
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right whatever um but like he's Ted
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lasso that's how I know him exactly 100%
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100% um and so that it just to your
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point is a very broad audience bace
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somebody will know one of those the
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international people know the Soccer
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Star the football people know the
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football star and everybody else will
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know Ted lasso
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Janine POI editor and chief for ad AG
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speaking with us she's the guru and has
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been studying studying and analyzing the
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advertising for the Super Bowl question
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Barbara I remember a time I remember one
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Super Bowl where a lot of the ads were
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like purpose-driven and dealing with
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issues Janine is that out the window now
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are people like listen I don't want to
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hear about anything that has to do with
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World politics or social impact this is
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Sunday it's the swifties I want to see
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Taylor Swift I want to have fun I want
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to see grank try to kick a extra point
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are are are people done with that I mean
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is this the moment where please stay out
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of let me add to what Americans are
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saying and ask you in particular to talk
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about Budweiser there because that's an
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example of a misstep in uh some
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purpose-driven marketing and now they're
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back to the kale dog combination um so
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just that's a specific concrete example
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of what the more General Trend that
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Americus is noting yeah I mean there was
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definitely times where we saw more
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purpose-driven leading into things that
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could be either
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controversial or divisive I don't think
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we'll see anything as politic leaning in
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for politics that's for sure like you're
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not really going to see any brand come
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in with a message that can like split
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the nation but what it's not completely
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devoid of any sort of like social good
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Purpose Driven marketing uh two in
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particular Google and Dove will have
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spots that sort of touch on this Dove is
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uh using its commercial to promote girls
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in sports so it's working with Nike on a
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program um where they are pushing to
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help keep girls young girls um who they
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say typically drop out of sports by age
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about 14 due to a low body confidence to
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help promote keeping girls in sports so
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that's definitely more of a
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purpose-driven
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positive message to your point it
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doesn't divide people
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that's yeah it's not something that
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people are go in there and like not
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support girls in sports right right
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another one is Google is using its
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commercial to promote a Google pixel a
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feature on there that helps visually
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impaired people take pictures again
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who's gonna be against visually impaired
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right so the the way their approach to
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this was really interesting they
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actually the entire spot is shot through
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the lens of if you were visually
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impaired so like interesting way and
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definitely gonna be one that stands out
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right because it'll look different than
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everything else in the game but they're
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definitely not um Dove and Google like
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lighthearted funny Whimsical like these
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are definitely mysterious in tone and
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nature and wasn't there also isn't there
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an anti-Semitism ad
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that yeah there's a there's a PSA for an
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anti-Semitism ad there's also H Jesus is
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back right wow if you guys remember from
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wait a minute
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when started last year I get the okay
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get the
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memo wow is back Jesus Is
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Back
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even that ad is not a divisive ad it's
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supposed to bring in it's supposed to be
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a bring unite people together type of AD
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it's not a politically Jesus one
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interestingly I think last year there
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was a little bit more concern going into
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the game that there would be like some
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polarizing messages this year it's all
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about like Love Thy Neighbor so like
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treat people well um you know so we'll
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see what those look like okay so let's
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just talk about the elephant in the room
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um let's talk about Taylor Swift are de
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are there going to be Travis Kels I mean
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in most football games like one out of
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two is a Travis Kel as far as I is that
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Gonna Be True in the Super Bowl too yeah
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right now we actually have not seen any
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commercials yet that feature Travis
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Kelce that said I think just the
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momentum around Taylor Swift and Travis
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Kelsey will be felt from the brand side
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during the game I know that there are
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lots of agencies right now working on
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behalf of their clients thinking about
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and planning for what Our Brands going
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to do on social to lean into that moment
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of there are plenty of so-called War
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rooms Gathering all of the different
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imagery that they can find and prepping
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fun little on liners that they can use
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on Super Bowl Sunday on X and on you
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know Instagram and all of that um to
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lean into the moment so meme Factory the
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meme Factory for sure is working
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overtime this week kind of think about
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like how do brandley n to tellers I
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remember a time Barbara and Janine where
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you know they would cut to the at the
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end of the game and they would ask the
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winning quarterback hey you just won the
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Super Bowl what are you gonna do and I'm
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going to Disneyland you know so maybe
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it'll be I'm going to the Taylor Swift
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concert I don't know but uh I think it's
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interesting yeah right all of this but
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you made a good point barara which is
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like how do we create and you can
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comment on this Janine like relatable I
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think is a big authentic this are the
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words I keep hearing relatable and
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connect and resonating with people so
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I'm assuming that the the ad AG gurus
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have like a relatability connection
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resonance sort of analysis that goes
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along with this what's your can you
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share with us like the the what the what
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is one of the ads that is like the top
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it's bubbling to the top right now that
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you're saying hey this one we believe
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with good high probabilistic likelihood
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is going to be a big hit can you can you
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point to one that we can expect you know
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unfortunately not yet it's a little too
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soon to get like a full read on that
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what I will say is we did do a survey
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with Harris poll about like what do
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people want from Super Bowl ads and
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probably not surprising to anyone like
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humor does bubble up to the top of like
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what people want from Super Bowl ads uh
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which is interesting I think I do think
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you know people want to enjoy themselves
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they want to laugh um they want to like
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be in on the joke and I think that's
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probably like the hardest part we were
00:17:50
having this like de debate a little bit
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internally this morning uh the BMW
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Christopher Walkin ad is out today and
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we were watching that and I thought it
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was funny and enjoyed it and you know I
00:18:01
made the comment to one of my colleagues
00:18:03
of like I wonder if you don't know who
00:18:05
Christopher Walkin is the spot is so
00:18:08
beholden on the idea of people imitating
00:18:11
Christopher Walkin that if you don't get
00:18:12
it like if you didn't know that joke or
00:18:14
know how people imitate him it would be
00:18:17
hard for you to like find that amusing
00:18:19
and bring it in so it really does I do
00:18:21
think that for the most part still Super
00:18:23
Bowl advertisers are trying to reach the
00:18:26
broadest demographic possible but as we
00:18:29
think about all of this and definitely
00:18:30
something that we've been thinking a lot
00:18:32
about at ad age is like the Gen Z
00:18:34
demograph yeah that's what I was G to
00:18:36
ask you it's a massively growing
00:18:38
demographic we've seen just a ton of
00:18:40
interests like from our audience around
00:18:42
like how do you more authentically
00:18:43
connect with the Gen Z where do you you
00:18:46
know relate to them and I still think a
00:18:49
lot of that is not going to happen on
00:18:51
the TV but that's where brands are going
00:18:54
to be thinking like off TV to online of
00:18:57
how do they then take take those
00:18:58
messages that maybe they don't know the
00:19:00
celebrity in the spot or maybe it's
00:19:02
something that they weren't even born
00:19:04
when it was you know a concept but that
00:19:07
you could take it offline and then make
00:19:08
that ad relevant to the
00:19:11
audience where they engaging right like
00:19:13
that that's where they're watching yeah
00:19:15
that let let me double down on that a
00:19:17
little because not just in the Super
00:19:18
Bowl in general I teach marketing 101
00:19:21
here and so I teach freshmen and they're
00:19:24
18 so they're like really maybe even
00:19:27
getting closer to gener a alpha and when
00:19:29
I ask them what do you think of
00:19:31
advertising or linear advertising
00:19:33
they're not big fans you know that isn't
00:19:35
the way they think of advertising so
00:19:38
this is one of the big remaining linear
00:19:41
advertising world so from your
00:19:43
perspective at ad age what do you think
00:19:45
is the way gen Z is looking at ads and
00:19:48
thinking about this kind of thing and
00:19:50
you started to talk about it yeah like
00:19:52
let's just take some couple recent
00:19:54
things that have happened outside of
00:19:55
Super Bowl look at Stanley's the Stanley
00:19:58
tum water tumblers and then look at I
00:19:59
don't know if you're famili with the
00:20:00
brand drunk elephant but they've been
00:20:03
all over on Tik Tok because of how young
00:20:06
gen Alpha girls are going to Sephora to
00:20:09
buy drunk elephant products and it's a
00:20:11
massive social media Trend that like
00:20:14
increased drunk elephant sales and when
00:20:16
you look at Stanley and how all of its
00:20:18
momentum came from social media and you
00:20:20
look at drunk elephant this beauty brand
00:20:22
that like during the holidays was like
00:20:24
the top of like 10y old girls wish lists
00:20:27
interesting you just see you it's
00:20:30
evident how this generation is finding
00:20:33
Brands engaging with Brands and that is
00:20:34
really on Tik Tok and on social so I
00:20:37
think that you're right like the ads
00:20:39
that are made for TV are going to
00:20:41
continue to look like the ads that are
00:20:43
made for TV because that audience is
00:20:45
different than the ones on Tik Tok and
00:20:47
how they're engaging with Brands there
00:20:49
but I think what will be smart what
00:20:51
smart Brands will do is they'll do both
00:20:53
right they'll find a way to like appeal
00:20:55
to the audience that is watching
00:20:57
traditionally and that's where they're
00:20:58
going to get their you know commercials
00:21:00
and connect with Brands and then find
00:21:03
ways to also in the same breath connect
00:21:05
with the younger audiences on social and
00:21:08
that's why I think Taylor Swift is
00:21:10
interesting because she is bringing in
00:21:12
Bridge on people who are not that
00:21:14
interested in football frankly you know
00:21:16
I mean the new audience that she's
00:21:17
bringing are very young female not
00:21:21
football oriented but they do like the
00:21:22
hype they like the excitement something
00:21:24
fun is going on and if you can create it
00:21:27
in the social Med media World um I think
00:21:30
there's incredible opportunity so it'd
00:21:32
be interesting to see like you're saying
00:21:34
people sitting in the war rooms and
00:21:35
exactly what creativity will come out of
00:21:37
that event uh and I think it's more and
00:21:39
more important as you think about the
00:21:41
younger population here absolutely so
00:21:45
when we're talking also about the
00:21:46
uniqueness of this Super Bowl the other
00:21:48
thing that's interesting is Las Vegas um
00:21:52
so and the sphere and have you thought
00:21:54
anything about what all what's going on
00:21:56
in town and the fact that it's in Los
00:21:58
Vegas and how that changes things oh for
00:22:00
sure I mean I think the sphere is a
00:22:02
really interesting opportunity for
00:22:03
Brands ones that will definitely see
00:22:06
play out over the course of this week
00:22:07
and on Super Bowl Sunday I think there
00:22:09
are some opportunities for Brands to you
00:22:11
know buy into the sphere and have like
00:22:13
an added boost to what they're doing you
00:22:15
know on TV um Las Vegas in particular on
00:22:18
the ground uh some of the events that
00:22:21
are taking place and opportunities to
00:22:23
connect with people in person I think
00:22:25
are really interesting I think this does
00:22:26
make it a little bit more unique than
00:22:29
perhaps other Super Bowls and I I'll be
00:22:30
interested to even see during the game
00:22:32
when they cut away from the stadium like
00:22:34
do you see a shot where you can get see
00:22:37
some brands in there that like kind of
00:22:39
adds a little bit more bang for the buck
00:22:41
if like you zoom out and there are there
00:22:43
are some brands in cool and unique ways
00:22:46
um on the sphere so yeah that would be
00:22:48
very cool they do that when the EOS
00:22:51
played when the Eagles played in the
00:22:52
Super Bowl and they cut away they showed
00:22:54
the the the skyline of Philadelphia all
00:22:56
dressed in green you know but that's not
00:22:58
quite the same thing as Las Vegas and
00:23:01
The Spar you know and what they can do
00:23:03
with that so that would really be an
00:23:05
interesting kind of thing we definitely
00:23:07
should see stuff like that that will be
00:23:09
very cool um absolutely um and so one of
00:23:13
the other things I was thinking about is
00:23:14
in Super Bowl we not only see the hype
00:23:16
running up to the game but then we see a
00:23:18
lot of hype after the game and a lot of
00:23:21
evaluations um and you you weigh in this
00:23:24
is what to your point bar this is the
00:23:26
important part right how how long be
00:23:28
extended and discussed in the word of
00:23:29
mouth space right yeah so you know you
00:23:31
were saying some of it's going to be
00:23:33
game time decision in the war rooms and
00:23:35
things but what do you anticipates gonna
00:23:36
happen following the Super Bowl um to
00:23:39
Hype up things yeah you know what's
00:23:41
interesting it's really a before during
00:23:44
and maybe a day or two after I have
00:23:46
found over like recent years that people
00:23:48
move on really quickly so might be a
00:23:51
little bit of buzz after obviously if
00:23:53
something really pops the night of the
00:23:55
game if there's some like major social
00:23:57
Buzz we'll hear about it for the next
00:23:59
few days but just as quickly something
00:24:01
else will come in the news cycle right
00:24:02
and it'll uh sort of go away so I think
00:24:05
capitalizing it is really like the
00:24:06
couple of days this week right game day
00:24:09
and then probably the Monday or Tuesday
00:24:11
after are the big moments we really do
00:24:13
see a drop off after that interest I
00:24:15
think people but you might remember last
00:24:17
year didn't Rihanna announce her
00:24:19
pregnancy it was it was less of been an
00:24:24
announc but that generated hype after
00:24:27
the Super Bowl quite a while I mean so
00:24:29
you it's an opportunity to create an
00:24:31
event like that and to do something you
00:24:34
know would you anticipate anything like
00:24:35
that possibly happening because she got
00:24:38
incredible um who is the halftime
00:24:40
entertainment this year Usher Usher is
00:24:43
Usher right okay he's actually in at
00:24:45
least one Super Bowl ad making a little
00:24:48
Cameo the BMW one I I expect we'll see
00:24:51
him pop up in various places too with
00:24:54
Brands because it is an opportunity with
00:24:56
all those eyeballs to create some kind
00:24:58
of news like Rihanna who's a brilliant
00:25:01
marketer let's just say her beauty blew
00:25:03
up it was already blowing up but then it
00:25:05
was but she took advantage of it and do
00:25:07
things like that so somebody who's smart
00:25:10
can do something along the lines of of
00:25:12
that you know and this opportunity and
00:25:14
then give it a life you know to your
00:25:15
point maybe it's not natural given but
00:25:18
if it's newsworthy they'll be able to
00:25:19
give it a life after the after the Super
00:25:22
Bowl I think but then we moved very
00:25:25
quickly into um Valentine's Day
00:25:28
yeah the next marketing event to over
00:25:30
commercialize is is going to happen as
00:25:32
well well tenine uh it's really
00:25:35
wonderful for you to come on the show
00:25:36
and talk about this and talk about uh
00:25:39
the big day and everything that you're
00:25:41
you and your team bring to to
00:25:43
advertising and understanding
00:25:45
advertising so where can our listeners
00:25:47
go to keep up with you yes so we're
00:25:49
actually going to be on Instagram live
00:25:51
all night of the Super Bowl with
00:25:53
commentaries we'll be live all night and
00:25:56
you can pop in their come join us come
00:25:58
chat with us tell us what you like tell
00:26:00
us what you don't like um and you can
00:26:02
hear our commentary and then all of our
00:26:05
coverage you could watch the ads watch
00:26:07
the teasers keep up with all the trends
00:26:09
at adage.com
00:26:11
Superbowl wow that's fantastic thank you
00:26:13
very much thanks Janine we're gonna take
00:26:15
a short break up next it's Andrew snade
00:26:18
who's the Executive Vice President of
00:26:20
marketing at FanDuel so we'll have a
00:26:22
different way of looking at the Super
00:26:24
Bowl this is marketing manners Business
00:26:27
Radio
00:26:28
SiriusXM
00:26:30
132 hello welcome back to marketing
00:26:33
matters here on Business Radio SiriusXM
00:26:37
132 I'm Barbara Khan the Patty and JH
00:26:40
Baker professor of marketing and I'm
00:26:41
joined by my co-host America Reed the
00:26:44
Whitney M Young Junior professor of
00:26:46
marketing and the brand identity
00:26:48
theorist and today on our Spotlight
00:26:51
section we are talking about 2024 Super
00:26:55
Bowl marketing oh yes and we're really
00:26:58
excited to have a very interesting guest
00:27:00
to talk about this from an interesting
00:27:02
perspective we have as our guest Andrew
00:27:05
snade who's the Executive Vice President
00:27:08
of marketing at Fan duel hello hello
00:27:13
thanks for having me excellent so
00:27:15
Americus and I were talking about this
00:27:17
we know what FanDuel is um and I imagine
00:27:20
tons of people do but I also imagine
00:27:22
some people don't because it's kind of a
00:27:25
new idea so can you before we talk a
00:27:27
little bit about you and your your most
00:27:28
recent marketing and what you're doing
00:27:30
for this Super Bowl tell us about what
00:27:33
FanDuel is and your Revenue model and
00:27:36
like it's history sure uh FanDuel is a
00:27:41
relatively new brand we're Innovative
00:27:44
Sports Tech entertainment company that
00:27:47
changes the way customers are engaging
00:27:49
with sports we're America's number one
00:27:52
sports book
00:27:54
online uh we also offer an exciting
00:27:56
Casino progam
00:27:58
uh product and we started as a daily
00:28:01
fantasy sports brand so we're relatively
00:28:04
new as legalized sports betting
00:28:08
continues to expand throughout America
00:28:10
we're excited to be the number one and
00:28:13
excited for ways in which people can
00:28:15
actively get involved with the sports
00:28:16
they love so so let me back up a bunch
00:28:18
of what you said so fantasy football
00:28:21
that is that that's how you started
00:28:23
right is that right that is how we
00:28:24
started yes and so what that means is
00:28:26
like a bunch of different different
00:28:27
people play Fantasy Football and and
00:28:30
they need some way to like figure out
00:28:32
what the statistics are and how things
00:28:34
are working and who was but money and is
00:28:37
that how you got involved kind of doing
00:28:39
that kind of stuff yeah we started uh as
00:28:43
daily fantasy sports so rather than
00:28:45
having a season long commitment to your
00:28:47
team which is how a lot of people enjoy
00:28:50
uh fantasy sports it was an opportunity
00:28:53
to play peer-to-peer against others just
00:28:56
perhaps on a Sunday against each other
00:28:58
in football so that's how we started and
00:29:01
then when sports betting was legalized
00:29:04
in 2018 we had a natural audience of
00:29:08
folks that wanted to participate and it
00:29:10
gave us a great head start that we've
00:29:12
turned into leadership in sports betting
00:29:15
now when you say it's legalized it's not
00:29:17
legal everywhere right it's a state byst
00:29:19
state kind of thing and you're in a
00:29:21
certain number of states I think like we
00:29:24
are now legalized for sports betting in
00:29:26
21 states so there's still lots of
00:29:29
opportunity as more and more States look
00:29:31
to expand and make this experience
00:29:34
legalized and controlled and taxed and
00:29:37
so how's your Revenue do you make money
00:29:39
on the bets you make money on
00:29:40
Advertising you make money on
00:29:43
sponsorship we primarily make money on
00:29:46
uh the bets so the opportunity for folks
00:29:50
to put a bet together and on average
00:29:53
people should be doing this as a form of
00:29:55
entertainment because not unlike brick
00:29:58
and mortar casinos the house is likely
00:30:00
to
00:30:01
win and the opportunity is there that if
00:30:04
you enjoy a $ five wager on tonight's
00:30:07
basketball game uh it's worth it whether
00:30:10
you win or lose you just have a lot more
00:30:12
fun on the edge of your seed sharing for
00:30:14
the outcomes that you hope occur let me
00:30:17
ask you this Andrew because I think
00:30:18
you're pointing to something that's kind
00:30:19
of an interesting conceptual issue for
00:30:22
the brand of sports betting more
00:30:24
generally and that's the idea of you
00:30:26
know creating a more creating a a less
00:30:29
stigmatized view of the entertainment
00:30:32
piece and it sounds like that you all at
00:30:35
FanDuel were very cognizant of the fact
00:30:37
that there may be some potential
00:30:38
negative baggage about the gambling it
00:30:41
has a sort of like a bookie and a lone
00:30:43
shark and all of this stuff that we see
00:30:45
in the movies and so to create like an
00:30:47
opportunity but still maintain a kind of
00:30:49
positive social impact as you bring this
00:30:51
entertainment to fans that was something
00:30:53
that was built in initially to the
00:30:55
strategy it sounds like is that correct
00:30:57
yeah for sure we want to make sure that
00:30:59
we're
00:30:59
seeing uh genuinely we want to help
00:31:02
people and we want to do this in a
00:31:04
trusted way so for sure people want to
00:31:06
have fun with sports betting the
00:31:09
excitement of enjoying Sports more and
00:31:11
we need to do that in a context of us
00:31:13
earning the trust of our customers and
00:31:16
society that we will do this in the
00:31:18
right way so we actively monitor
00:31:21
responsible play we're really eager to
00:31:24
make sure that we treat our customers
00:31:26
data with extreme
00:31:27
care um and so there's a lot that comes
00:31:30
with building a brand that is uh in a
00:31:33
category that's become newly regulated
00:31:36
so I'm curious about your relationship
00:31:38
with say the NFL or the baseball league
00:31:41
or what so first of all if you start
00:31:42
with fantasy and I don't know that much
00:31:44
about it but my son is Abid to it and it
00:31:47
really changed his watching behavior
00:31:49
let's look at football for example so he
00:31:52
has his own personal teams of course he
00:31:53
loves the Eagles he was brought up he's
00:31:55
a dolphins fan too and dolphins so he
00:31:57
has two teams to start with but now that
00:31:59
he's in fantasy he has a bunch of teams
00:32:03
so like in his living room he has like
00:32:05
four TV sets because he has to be
00:32:08
watching all of these different games
00:32:10
because he not only has his personal
00:32:12
rooting interest but then he has you
00:32:14
know the fantasy rooting interest and so
00:32:17
my guess is this has been great for
00:32:18
football or for baseball or for any of
00:32:21
this stuff but I'm just wondering you
00:32:23
Amicus and I were talking about it
00:32:24
beforehand there's some ethical issues
00:32:27
on you know gambling and the teams and
00:32:29
the players and you know there's some
00:32:31
issues there so I I I want I I imagine
00:32:34
this is positive from the NFL's point of
00:32:37
view but I'm curious if you can kind of
00:32:39
unpack some of the complexities of the
00:32:43
relationship yeah so we're fortunate to
00:32:45
be an official partner of the NBA of the
00:32:49
NFL and other
00:32:50
leagues um first to the core question I
00:32:54
also have an 18-year-old son who loves
00:32:56
his family fantasy football league and I
00:32:59
watch him practicing to understand how
00:33:02
he takes stats and makes it work to try
00:33:04
to make his team better that's very
00:33:07
different than what we do so we have a
00:33:10
you must be 21 years old and you have to
00:33:13
have banking information and Social
00:33:16
Security information to prove your an of
00:33:19
AG customer to participate in our real
00:33:21
money gaming products so they're
00:33:24
different um the relation ship with the
00:33:28
leagues uh is one where we want to make
00:33:30
sure that we're building this the right
00:33:32
way so for example we just created uh an
00:33:35
education series with our partners at
00:33:38
the NBA on what more we can do to make
00:33:40
sure that people understand how to spot
00:33:44
people that need help oh interesting
00:33:46
what to do about it um and with the NFL
00:33:49
you can imagine as there you know
00:33:53
whether it's uh a season long fantasy or
00:33:56
daily game games it's more ways to be
00:33:59
enjoying the sport even if the outcome
00:34:03
becomes uh obvious that it is a very
00:34:06
lopsided game there still lots of
00:34:07
reasons to keep watching so it's a
00:34:11
relationship where we both want to build
00:34:13
this the right way yeah that's a really
00:34:15
interesting point because a lot of times
00:34:17
when we talked about Sports Marketing
00:34:19
you would talk if your team was winning
00:34:21
you know it was easy to put to Market
00:34:23
and if your team was losing it was kind
00:34:25
of harder to Market for example in the
00:34:28
NBA here in Philadelphia MB just got
00:34:31
injured that's like a really big issue
00:34:34
for basketball here in the city and my
00:34:37
son has seasoned tickets to that and all
00:34:39
of a sudden those tickets are worth less
00:34:40
you know so but this is a way like
00:34:43
you're saying to stay engaged yeah to
00:34:45
stay engaged and that's a very
00:34:48
interesting just from a theoretical
00:34:49
marketing point of view a way to make
00:34:52
the game more interesting without having
00:34:54
to just rely on the winning and losing
00:34:56
seasons that's really fascinating can
00:34:59
you talk a little bit more about that
00:35:01
yeah there are times when I remind
00:35:03
everyone on our team that the core of
00:35:06
what we're
00:35:07
selling is Entertainment Tonight so for
00:35:11
example in your philly 76ers example you
00:35:16
know the ability to put a $ five parlay
00:35:18
on tonight's game for are they going to
00:35:21
beat the spread what's maybe they're
00:35:23
going to hit the
00:35:24
over and and be would have gotten more
00:35:27
than six rebounds now you're actively
00:35:30
watching the game leaning in and caring
00:35:33
about it in much more depth yes and you
00:35:36
may or may not hit that $5 parlay that
00:35:39
maybe would turn into
00:35:41
$40 but even if you lose you've enjoyed
00:35:44
your $5 entertainment that night maybe
00:35:47
more than the risk you would have placed
00:35:49
on renting a movie on Amazon for five
00:35:51
bucks interesting that's really so like
00:35:54
what does that do you know so what does
00:35:55
that do for competition what what does
00:35:57
it do to the players knowing that I mean
00:36:01
I think it's positive I think anything
00:36:03
that keeps the engagement up sounds like
00:36:05
it's good for the sport and the players
00:36:07
and everything especially like in this
00:36:09
example where it's pretty sad for the
00:36:11
Sixers that inde that's like a really
00:36:13
big deal and now you're talking about
00:36:16
keeping that game interesting yeah that
00:36:19
I think that's interesting does it have
00:36:20
an effect on the on the players or I
00:36:23
mean there's a reason why they can't
00:36:24
gamble you know so so how does all that
00:36:27
work have you thought about that well
00:36:30
it's important for the Integrity of the
00:36:31
game that there's very clear rules from
00:36:34
each of the sports for how they want to
00:36:37
make sure that this is managed with
00:36:38
their players and so we're happy to work
00:36:41
with them on that and make sure that
00:36:42
whatever rules they want we're we're
00:36:45
delivering uh and I in general uh you
00:36:49
know the opportunity is there for us to
00:36:51
bring into the spotlight what previously
00:36:54
was in the shadows and make sure that
00:36:58
you know the that this is regulated well
00:37:02
that people that need help can get help
00:37:03
and that it is taxed uh for the benefit
00:37:06
of the state interesting yeah that's a
00:37:08
good point because it's not like this
00:37:09
didn't go on anyway you're just like
00:37:12
bringing it open and actually making it
00:37:15
positive and creating like a a positive
00:37:17
impact on things super interesting
00:37:19
Andrew snade EVP of marketing for
00:37:21
FanDuel joining us here on this uh
00:37:23
special Super Bowl edition of marketing
00:37:25
matters question for you how do you come
00:37:27
up Andrew with the things with that will
00:37:30
be parlayed that will be um contested in
00:37:34
a in a game like how does this is there
00:37:35
a how does this happen where it's like
00:37:38
where do the opportunities and the menu
00:37:40
of possible things that I could put that
00:37:41
$5 on where does that come from is that
00:37:44
generated from some you know some
00:37:46
analysis of the most popular kinds of
00:37:47
things within a game within a team how
00:37:49
do you all figure out that those kinds
00:37:51
of analytics yeah that's a great
00:37:52
question so first we're a regulated
00:37:55
sports book which means that we can only
00:37:57
offer what the state uh allows us to be
00:38:00
able to make as a market so things like
00:38:04
uh offering a five doll wager on whether
00:38:07
Travis Kelce will propose
00:38:11
to something very interesting but it's
00:38:13
not an on the
00:38:15
field wow that's a money maker man it's
00:38:19
too bad but we can offer the things that
00:38:22
we know people are interested so for
00:38:24
example we know right now that the uh
00:38:27
most uh likely outcome well what the
00:38:31
betters have decided is most likely to
00:38:33
occur is that Travis Kelsey will get a
00:38:35
touchdown that's our most uh popular
00:38:38
prop BET right now interesting and you
00:38:41
can bet anything from will it be the
00:38:42
first touchdown will a running back
00:38:46
yards that's awesome yeah some states
00:38:49
are different and allow on the field
00:38:51
action to include the color of Gatorade
00:38:53
and oh wow heads or tails but for the
00:38:57
most part it's about the play between
00:38:59
the whistles interesting I mean there's
00:39:01
an interesting Dynamic right because
00:39:02
imagine if you're on the other team
00:39:04
you're on the defense and you and you
00:39:06
know like hey we it's something here I
00:39:08
gotta stop Travis Kelce here with which
00:39:10
they're trying to do anyway it changes
00:39:12
his behavior that's exactly what I was
00:39:14
wondering if you know if certain things
00:39:16
are I mean and that's the reason why
00:39:18
players can't bet because it'll change
00:39:20
their behavior and they're supposed to
00:39:22
be motivated by the competition that's
00:39:23
right interesting but it was stuff that
00:39:26
was going on anyway so now it's going on
00:39:28
in a more of a regulated controlled
00:39:30
manner right right right for the Super
00:39:32
Bowl we'll have over 600 different
00:39:35
markets that we offer and for the most
00:39:37
part it's all about whether or not the
00:39:40
player who's trying to achieve those
00:39:42
things will get them so it lines up with
00:39:46
them wanting to do their job at their
00:39:48
best yes have the opportunity to bet
00:39:51
whether they think they'll occur or
00:39:53
think they won't occur so uh the players
00:39:57
just can get after doing their job and
00:39:59
this could be corre and as long as it's
00:40:01
constructive like that like in the ID
00:40:03
example I think can also be a motivator
00:40:05
100% so you know you even though maybe
00:40:08
the Sixers won't win without
00:40:09
embiid that I don't really say that I
00:40:12
know they can win without embiid but you
00:40:14
can also motivate other kind of behavior
00:40:16
on the court um you know right which
00:40:20
people might bet on and it could be
00:40:22
positive even if it's not necessarily
00:40:25
for the win so I'm curious like from a
00:40:28
marketing point of view this is
00:40:29
marketing matters here on sirusxm
00:40:31
Business Radio powered by the wooden
00:40:35
School the Super Bowl's got to be for
00:40:38
everybody it's got to be an important
00:40:40
marketing opportunity but for you it's
00:40:42
got to be a particularly important
00:40:44
marketing opportunity so before you tell
00:40:46
us about your your particular or
00:40:47
specific campaigns how do you view this
00:40:50
as an opportunity what did you do to get
00:40:52
ready and what are you hoping to achieve
00:40:55
from any kind of affili ilation with the
00:40:57
Super Bowl yeah I think the difference
00:41:00
for uh for FanDuel versus all other
00:41:03
brands is a stark one we are actually a
00:41:06
part of the game as opposed to an
00:41:09
Advertiser during the game where our
00:41:11
product is central for our customers and
00:41:14
the experience that they have on Super
00:41:16
Bowl Sunday so we wanted to make sure
00:41:19
that in whatever way we bring uh the
00:41:21
marketing to life in this moment we
00:41:24
don't advertise on the game the way any
00:41:28
other category a cpg a car company and
00:41:30
others could participate we wanted to be
00:41:32
an important part of Super Bowl Sunday
00:41:36
which is why we created the campaign
00:41:39
that we've called the kick of Destiny
00:41:42
and this is the second year of the
00:41:44
campaign with our sequel yes Rob
00:41:46
gronowski four time Super Bowl champion
00:41:50
has the opportunity to redeem
00:41:54
yes last year and an opportunity in a
00:41:57
live spot right before kickoff uh to uh
00:42:02
make the opportunity for everyone that
00:42:04
picks correctly they can pick if you
00:42:07
miss they can pick if he'll make and if
00:42:09
they pick correctly they share in $10
00:42:11
million of winnings wow so how did you
00:42:14
pick I mean he's pretty well he's Tom
00:42:16
Brady's friend right that yeah you can
00:42:18
say say that much they are they are
00:42:21
candre yeah yeah they make history
00:42:23
together so obviously anybody real
00:42:26
football player I mean football fan
00:42:28
knows him um but how how did you pick
00:42:30
him and why did you pick him and I mean
00:42:33
he's not a kicker right so like that's
00:42:35
exactly why we
00:42:37
picked exactly so when we first
00:42:39
introduced this to him he looked across
00:42:41
the table at me and said but Andrew I
00:42:43
catch I don't
00:42:46
kick that's why it's interesting for
00:42:48
everyone interesting this is often an
00:42:50
Overlook part of the game it's usually a
00:42:52
dramatic finishing moment of the game as
00:42:54
a kick y and it's he's now got a big
00:42:58
appreciation for the mental toughness
00:43:01
that it takes in that moment and then
00:43:02
just how hard it is to consistently kick
00:43:04
a ball straight and long yes he took it
00:43:07
very seriously trained he's training
00:43:10
terrible when he started he would get
00:43:13
one out of every 20 kicks correct we oh
00:43:17
man this is gonna look terrible but we
00:43:20
got him a trainer yeah can't take the
00:43:23
athlete uh away from the competition he
00:43:25
got really focused on make sure that he
00:43:28
could put up a respectful attempt and
00:43:30
was so eager to bring it back this year
00:43:33
that's amazing we saw him practicing
00:43:34
with random objects on the Jimmy Fallon
00:43:36
show that was fantastic he did pretty
00:43:38
well so he he's into it now this is like
00:43:41
a big deal there's and it's it's going
00:43:43
the kick is gonna happen before the game
00:43:45
Andrew or yeah so this year we've made
00:43:47
it that we actually have two ads okay
00:43:50
the first is the live event of him
00:43:53
kicking and it's going to happen right
00:43:55
after the The Anthem and right before
00:43:58
the coin toss wow and then in the we
00:44:02
have to quickly addit together depending
00:44:05
on the result the version of our spot if
00:44:07
he makes versus the version of our spot
00:44:09
ify all right that's cool we have a 42
00:44:12
second edit window to get that done and
00:44:15
get it up as our ad in the second
00:44:17
quarter wow because last year we had
00:44:19
just
00:44:20
enough hair gray of a live ad why don't
00:44:23
we also
00:44:24
add yeah is like a pit stop at NASCAR or
00:44:28
form I mean it's like it's got to happen
00:44:29
so fast right Andrew it's G to be pretty
00:44:31
cool yeah so we have to and just like
00:44:34
them it's preparation and practice so
00:44:36
interesting we have to have the Masters
00:44:38
ready and we do full game time
00:44:40
rehearsals Wednesday and Friday this
00:44:42
week to make sure we got that's
00:44:43
incredible now Andrew how many how many
00:44:45
people will be watching at that moment
00:44:47
when the when the when the Super Bowl
00:44:50
starts well the it's we I'm interested
00:44:54
to see whether or not the Taylor Swift
00:44:56
effect takes the numbers up beyond what
00:44:58
has been there previously we know that
00:45:01
our core audience is there and all of
00:45:03
the people that still have an
00:45:04
opportunity and haven't yet decided to
00:45:07
try out a sports book are watching in
00:45:10
total there's probably 110 to 120
00:45:14
million eyeballs on both the kick itself
00:45:18
and just before half time the
00:45:20
opportunity for us to put the
00:45:22
celebration on whatever the result was
00:45:24
wow that's incredible the Super Bowl is
00:45:26
so amazing right Barbara and just in
00:45:28
terms of the number of eyeballs in that
00:45:29
moment like tuned in and like really
00:45:31
paying attention well and one of the
00:45:33
things that's interesting about this
00:45:34
year's Super Bowl is that it's in Las
00:45:36
Vegas yeah um and the fact that that is
00:45:39
the gambling capital of the world and
00:45:41
there had been some resistance to having
00:45:42
it in Las Vegas in the past because it's
00:45:44
always been somewhat of an uneasy
00:45:46
relationship between gambling and Sports
00:45:48
for the reasons we were talking about so
00:45:50
the fact you were talking about two
00:45:51
things that make this different one is
00:45:52
that Las Vegas really does make it
00:45:54
different and there's a lot the sphere
00:45:56
and all these other stuff that's going
00:45:58
on in that environment and the other
00:46:00
thing really is Taylor Swift you know
00:46:03
and what the Swift these are gonna do so
00:46:05
um have you you know you started to talk
00:46:07
about that but what do you think about
00:46:10
that is in terms of what it does to the
00:46:12
business and you know football or sports
00:46:15
or the idea of making it more of an
00:46:17
entertainment kind of thing um what is
00:46:20
your personal feeling about that even if
00:46:22
it may not affect your business uh
00:46:24
feeling or maybe it does I don't know no
00:46:27
we well we already see that Travis Kelce
00:46:29
is the most popular prop bet person so I
00:46:32
don't think it's surprising that that
00:46:33
might be more than just his amazing
00:46:36
football play correct um obviously it's
00:46:40
about expanding the reach and if you're
00:46:43
the NFL there's not much more you can
00:46:45
expand so they kind of have gotten quite
00:46:48
lucky with the fact that incremental
00:46:51
audience is going to turn in that may
00:46:53
not have otherwise watched everyone that
00:46:56
loves football is clearly there right
00:46:58
and there's going to be an even bigger
00:47:00
audience that comes with it so somehow
00:47:03
the NFL goes from number one to even
00:47:05
more number one I think but you know
00:47:07
this idea of celebrity isn't totally new
00:47:09
I mean Tom Brady had kind of a famous
00:47:11
wife as well or you know partner um so
00:47:16
you know how is it different do you
00:47:17
think it's different what's happening
00:47:19
with Taylor Swift and what happened with
00:47:21
Tom Brady was pretty big celebrity you
00:47:23
know and it was it wasn't culturally
00:47:24
iconic I may I'm Mis misreading it but
00:47:27
if it feels like it this is this is a
00:47:29
moment that is such more has so much
00:47:31
more scale Barber would you say that's
00:47:33
correct in your uh analysis that's what
00:47:35
I'm seeing too the the just the
00:47:37
magnitude this path has been there's
00:47:40
been other famous celebrities dating
00:47:42
quarterbacks and players in past this
00:47:45
just takes the biggest pop icon in the
00:47:48
world multiplies it by the biggest
00:47:50
sporting moment in the world and yeah
00:47:53
it's
00:47:54
like it really is what's going to happen
00:47:57
but if you see all the little videos of
00:47:59
all the swifties like they still don't
00:48:01
understand football they don't need to
00:48:03
understand like Andrew said that they're
00:48:05
gonna be entertained that's all that
00:48:06
matters they don't get exactly what's
00:48:09
going on and of course here in Philly
00:48:10
you know we have our own little twist on
00:48:12
it with Jason Kelsey and that's raised
00:48:14
up the um the visibility of his own
00:48:17
daughters and his wife um and it really
00:48:19
has a lot of uh uh other effects besides
00:48:24
just what happens on the on the field so
00:48:27
you said you talked a little bit about
00:48:28
how Bandu started I'm curious what your
00:48:31
personal relationship is to the company
00:48:34
and how you got involved in this and
00:48:36
what you bring to the party yeah yeah so
00:48:39
I've been here for three years and in
00:48:42
FanDuel time that's a really long
00:48:45
time we we're a 3,000 person company now
00:48:49
it was probably only about 600 when I
00:48:51
started um the my background is cpg I
00:48:56
started at craft uh then I went into the
00:48:59
beer world and I managed the Budweiser
00:49:02
brand
00:49:04
globally during my time there yeah uh
00:49:08
and sort of the parallels exist how do
00:49:10
you build a brand well and entertainment
00:49:13
brand well in a regulated world that
00:49:15
made a lot of sense for me to be able to
00:49:18
enjoy this next step into the world of
00:49:20
FanDuel well now that you have Budweiser
00:49:23
um history let's ask you tin a bit about
00:49:25
that bud campaign I don't know if you've
00:49:27
seen what the ads are that they're going
00:49:29
to do for the Super Bowl but they're
00:49:30
going back to traditional branding and
00:49:33
trying to get away from all the
00:49:34
controversy I mean just informally do
00:49:37
you have any reaction to that and what
00:49:39
all the controversy that went around
00:49:41
budlight and I am personally really
00:49:45
proud of what they're putting in this
00:49:46
year but I have a unique perspective
00:49:48
that they're bringing back one of the
00:49:51
ads that I'm very proud to have been
00:49:53
part of building which is the puppy love
00:49:56
spot where the the end of the Budweiser
00:49:59
at includes the the dog back licking uh
00:50:03
the Clydesdale and that was a was an
00:50:05
amazing moment in my career 10 years ago
00:50:07
so I'm excited to back oh that's
00:50:09
interesting because I looked at the um
00:50:11
ad I looked at the ad and that is
00:50:13
exactly how it ends again so they're
00:50:15
really trying to bring back let's get
00:50:16
rid of all this controversy we did in
00:50:18
the meantime and let's go back to what
00:50:20
our brand is known for your work Andrew
00:50:22
is Evergreen congratulations sir thank
00:50:25
no and I do think it's wise to try to
00:50:28
you know I I celebrate the same mindset
00:50:31
thinking about Super Bowl Sunday is
00:50:33
different and it's a day for us to move
00:50:36
past selling and to genuinely be a part
00:50:40
of the entertainment for the day with
00:50:42
America and I know my ex- colleagues at
00:50:45
and Heiser Bush think of it
00:50:47
similarly and you know it is genuinely
00:50:50
an opportunity for them to reconnect and
00:50:53
remind people about the tradition that
00:50:55
bud was or plays on Super Bowl Sunday
00:50:57
and the role that it can have in
00:50:58
people's lives got it well that's pretty
00:51:01
good well Andrew thank you so much for
00:51:03
joining us today so where can our
00:51:05
listeners go to follow you and
00:51:07
everything that's going on at Fan D duel
00:51:09
and if they want to get involved in this
00:51:11
bedding and all that other stuff can you
00:51:12
give us some detail on how they can do
00:51:15
that yeah well I guess first the ability
00:51:18
to make your pick if Rob's going to make
00:51:21
or Miss it's a free pick you download
00:51:24
the app you don't have to at anything
00:51:25
you can make a free pick it's the
00:51:28
easiest way to have a first step into
00:51:30
the world of sports
00:51:31
betting and uh please enjoy Super Bowl
00:51:36
Sunday we're pleased to be a part of it
00:51:38
and we look forward to the moment
00:51:40
excellent well that's exciting thank you
00:51:42
very much for joining us
00:51:44
today well that's all we have time for
00:51:46
today and we'd like to thank our
00:51:49
producers Deon Simpkins and Dana cash
00:51:51
we're here every Wednesday from 5: to
00:51:54
6:00 p.m. eastern time and we replay our
00:51:56
show several times throughout the week
00:51:58
you can follow our show and see our
00:52:00
history or shelf of podcasts if you want
00:52:03
if you go to knowledge at Wharton um and
00:52:06
in the podcast Tab and you'll see our
00:52:08
show marketing matters there and you can
00:52:11
also follow Business Radio at sxm
00:52:14
business for information about all our
00:52:17
programming thank you all for listening
00:52:19
today we'll be back next week till then
00:52:22
this has been marketing matters I'm
00:52:23
Barbara con here with America's Reed
00:52:26
business radio Sirius XM
00:52:35
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