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Will Holiday Sales and Marketing Look Different from Past Years? with Wharton Professor Peter Fader

December 05, 2023 / 00:32

This episode discusses the retail holiday season, focusing on doorbuster sales and marketing strategies. It highlights the lack of substantial changes in consumer behavior.

The speaker emphasizes that early indications suggest a return to traditional holiday marketing practices. There is a hope that these strategies will help salvage the year for retailers.

Overall, the conversation reflects on the predictability of the retail landscape during the holiday season.

TL;DR

Retail holiday season trends remain unchanged with doorbuster sales.

Episode

0:32
00:00:00
the spirit of the holiday season which
00:00:02
just say the spirit of the retail
00:00:04
holiday season will be pretty much the
00:00:06
same it's going to be you know
00:00:07
doorbuster sales let's just get all that
00:00:09
stuff out there let's hope that it
00:00:10
salvages the year for us uh so yeah
00:00:13
we're not seeing a big substantial
00:00:15
changes now it's too early and maybe I'm
00:00:16
wrong and maybe we'll see uh some some
00:00:19
companies kind of going against the
00:00:20
traditional grain of of of holiday
00:00:22
marketing but the early indications are
00:00:25
that we're we're right back to where we
00:00:28
were

Episode Highlights

  • Hope for the Year
    There's a hope that holiday sales will salvage the year for retailers.
    “Let’s hope that it salvages the year for us.”
    @ 00m 10s
    December 05, 2023

Episode Quotes

  • Let’s hope that it salvages the year for us.
    Will Holiday Sales and Marketing Look Different from Past Years? with Wharton Professor Peter Fader
  • Maybe I’m wrong and maybe we’ll see some companies going against the traditional grain.
    Will Holiday Sales and Marketing Look Different from Past Years? with Wharton Professor Peter Fader

Key Moments

  • Retail Sales00:02
  • Hope for Change00:10
  • Traditional Marketing00:19

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