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The Rise of Omnichannel Shopping – Wharton Professor Santiago Gallino

November 21, 2023 / 00:28

This episode discusses the concept of omnichannel retailing, emphasizing the blurred lines between online and brick-and-mortar shopping experiences.

The conversation highlights how customers use their phones while shopping in stores and how they may leave empty-handed, opting to order online later.

It also addresses the need for retailers to adapt to this behavior and understand the modern shopping habits of consumers.

TL;DR

Omnichannel retailing blurs online and in-store shopping experiences.

Episode

0:28
00:00:00
it is I think a fictitious effort to try
00:00:02
to characterize a particular customer as
00:00:04
an online customer a brick and mor
00:00:06
customer when we are all Omni Channel we
00:00:09
walk in the store with our phone on the
00:00:11
hand we leave the store empty-handed
00:00:13
because we know that we can order when
00:00:15
we are home or the other way around
00:00:17
we're at home we find something we like
00:00:19
say I'm going to go to the store and
00:00:20
check it out and I think that the
00:00:21
retailers need to be aware of
00:00:26
this

Episode Highlights

  • The Omni Channel Experience
    Today’s customers seamlessly blend online and in-store shopping, using their phones as tools.
    “We are all Omni Channel.”
    @ 00m 06s
    November 21, 2023
  • Retail Awareness
    Retailers must adapt to the changing shopping habits of consumers who shop both online and offline.
    “Retailers need to be aware of this.”
    @ 00m 21s
    November 21, 2023

Episode Quotes

  • We are all Omni Channel.
    The Rise of Omnichannel Shopping – Wharton Professor Santiago Gallino
  • We walk in the store with our phone on.
    The Rise of Omnichannel Shopping – Wharton Professor Santiago Gallino

Key Moments

  • Omni Channel00:06
  • Tech Influence00:09
  • Retail Awareness00:21

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