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The first thing will be to challenge the
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approach they're currently using asking
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the question to what extent whatever I'm
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doing now is still relevant given the
00:00:10
changes in the business environment in
00:00:12
consumer behavior in technology in the
00:00:16
competitive landscape and if the
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analysis of this suggests that there may
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be problems or there may be other
00:00:23
approaches that will be better let them
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use any of the many approaches we
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discuss both in the course and in the
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book to try to generate new alternatives
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and then evaluate them. And then the
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most important thing is to have the
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courage to experiment with them and
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implement them.
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[music]
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>> [music]
