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in the old world the model was this we
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as marketers would stand on the
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Mountaintop and preach to the choir
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those messages were received in a
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one-way street now the fact that
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consumers all have the ability to
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basically connect with us and share
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information amongst themselves has
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created a different network of messaging
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connections that we have to pay
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attention to as Brands products services
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and organizations and so because that
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conversation is constantly going on it's
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always reflective of what's happening
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during a particular s ort of media
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environment we know now that the
00:00:33
political conversations that are so
00:00:34
Salient during the leadup to election
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time for example are going to be
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important aspects of these conversations
00:00:41
that consumers are going to have and so
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Brands product Services organizations
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can elect to be a part of that
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conversation in order to create a
00:00:49
certain sense of alignment with people's
00:00:51
identities certainly in the context for
00:00:54
political ideology
