00:00:00
If you look at who's doing omni channel
00:00:02
the best, this is an easy answer, but I
00:00:05
have to say Walmart, the world's biggest
00:00:07
retailer, they're a retailer that really
00:00:09
learn. So Walmart was an instore
00:00:12
experience, but during COVID, they
00:00:14
learned how to do things online and now
00:00:17
they've really successfully integrated
00:00:19
to be a fully omni channel experience.
00:00:22
They've even moved a little bit into
00:00:24
luxury and premium products in a
00:00:26
believable way. And then they've also
00:00:28
made it very smooth to buy online, pick
00:00:32
up in the store, curbside delivery.
00:00:34
They've just made it where do you want
00:00:36
to get the product? We're going to be
00:00:37
there for you. And it's because they
00:00:39
collect amazing amounts of data and then
00:00:42
operationalize their insights.
