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Favorite Ads from Super Bowl LVIII with Wharton Marketing Professors Barbara Kahn and Americus Reed

February 15, 2024 / 00:41

This episode discusses favorite Super Bowl ads, focusing on the E-Trade ad featuring babies playing pickleball and the State Farm ad's 360 campaign.

The E-Trade ad is highlighted for its fun portrayal of babies engaging in pickleball, a trending sport, and the nostalgic return of the E-Trade babies. The interaction between the babies and adults is noted as a clever way to promote the brand.

The State Farm ad is praised for its comprehensive marketing strategy, including a buildup, humor, and a follow-up on social media. This approach is expected to effectively draw attention to the brand's slogan.

TLDR

Hosts discuss their favorite Super Bowl ads, highlighting E-Trade and State Farm's marketing strategies.

Episode

0:41

00:00:00

so my favorite Super Bowl ad probably was the eade ad with the little babies playing pickle ball and here's why I

00:00:06

think that it's fun because pickle ball is a hot thing right now and I think

00:00:10

bringing back the E Trade babies was pretty awesome and the way that they interacted with the adults and sort of

00:00:15

an adult fashion and giving props to the eade brand was pretty cool my favorite Super Bowl ad was the State Farm ad

00:00:22

because I really liked that it was a 360 campaign it had a buildup it had the ad

00:00:27

it was a funny ad and then it's going to have social media followup and it's

00:00:31

going to be really successful at drawing attention to its slogan

Episode Highlights

E Trade Babies Return
The E Trade ad featuring babies playing pickle ball is a nostalgic hit!
“Bringing back the E Trade babies was pretty awesome!”
@ 00m 10s
February 15, 2024
State Farm's 360 Campaign
State Farm's ad stands out with its engaging buildup and social media follow-up.
“It was a funny ad and then it’s going to have social media followup!”
@ 00m 27s
February 15, 2024

Episode Quotes

Pickle ball is a hot thing right now!
Favorite Ads from Super Bowl LVIII with Wharton Marketing Professors Barbara Kahn and Americus Reed
Bringing back the E Trade babies was pretty awesome!
Favorite Ads from Super Bowl LVIII with Wharton Marketing Professors Barbara Kahn and Americus Reed
It was a funny ad and then it’s going to have social media followup!
Favorite Ads from Super Bowl LVIII with Wharton Marketing Professors Barbara Kahn and Americus Reed

Key Moments

E Trade Babies00:10
State Farm Success00:27