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Favorite Ads from Super Bowl LVIII with Wharton Marketing Professors Barbara Kahn and Americus Reed

February 15, 2024 / 00:41

This episode discusses Super Bowl ads, focusing on the E-Trade ad featuring babies playing pickleball and the State Farm ad's 360 campaign.

The E-Trade ad is highlighted for its fun concept, using the popular trend of pickleball and the nostalgic E-Trade babies interacting with adults. The guests appreciate the creativity and humor in the ad.

The State Farm ad is praised for its comprehensive marketing strategy, including a buildup, humor, and planned social media follow-up. The guests believe this approach will effectively draw attention to the brand's slogan.

TL;DR

Guests discuss their favorite Super Bowl ads, highlighting E-Trade and State Farm's creative marketing strategies.

Episode

0:41
00:00:00
so my favorite Super Bowl ad probably
00:00:02
was the eade ad with the little babies
00:00:04
playing pickle ball and here's why I
00:00:06
think that it's fun because pickle ball
00:00:08
is a hot thing right now and I think
00:00:10
bringing back the E Trade babies was
00:00:12
pretty awesome and the way that they
00:00:14
interacted with the adults and sort of
00:00:15
an adult fashion and giving props to the
00:00:18
eade brand was pretty cool my favorite
00:00:20
Super Bowl ad was the State Farm ad
00:00:22
because I really liked that it was a 360
00:00:24
campaign it had a buildup it had the ad
00:00:27
it was a funny ad and then it's going to
00:00:29
have social media followup and it's
00:00:31
going to be really successful at drawing
00:00:33
attention to its
00:00:39
slogan

Episode Highlights

  • E Trade Babies Return
    The E Trade babies make a fun comeback in a Super Bowl ad!
    “Bringing back the E Trade babies was pretty awesome!”
    @ 00m 10s
    February 15, 2024
  • State Farm's 360 Campaign
    State Farm's Super Bowl ad features a comprehensive marketing strategy with social media follow-up.
    “It was a funny ad with a great buildup!”
    @ 00m 27s
    February 15, 2024

Episode Quotes

  • Pickle ball is a hot thing right now!
    Favorite Ads from Super Bowl LVIII with Wharton Marketing Professors Barbara Kahn and Americus Reed
  • Bringing back the E Trade babies was pretty awesome!
    Favorite Ads from Super Bowl LVIII with Wharton Marketing Professors Barbara Kahn and Americus Reed
  • It was a funny ad with a great buildup!
    Favorite Ads from Super Bowl LVIII with Wharton Marketing Professors Barbara Kahn and Americus Reed

Key Moments

  • E Trade Babies00:10
  • State Farm Campaign00:20

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