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Rufus Peabody: Prediction Markets and the Future of Sports Betting Analytics

January 30, 2026 / 57:11

This episode of Wharton Moneyball features discussions on sports betting, prediction markets, and the upcoming Super Bowl. Guests include Rufus Peabody, a sports betting expert.

The hosts, Kade Massie, Audi Winer, Shane Jensen, and Eric Bradlo, welcome Rufus Peabody to discuss the current state of sports betting, particularly focusing on prediction markets like Khi and Poly Market. Rufus shares insights on how these markets differ from traditional sportsbooks, emphasizing their advantages for bettors.

Rufus explains the dynamics of prediction markets, including how liquidity affects betting strategies and the importance of understanding market behavior. He also touches on the challenges faced by sharp bettors in navigating these platforms.

The conversation shifts to the upcoming Super Bowl, with the hosts analyzing the performance of teams and players leading up to the event. They discuss the implications of recent games and the betting landscape surrounding the Super Bowl.

In the second half, the hosts continue their analysis of the Super Bowl and touch on the Australian Open, discussing player performances and matchups. The episode concludes with reflections on the evolving nature of sports analytics and betting.

TL;DR

Rufus Peabody discusses prediction markets and Super Bowl betting strategies on Wharton Moneyball.

Episode

57:11
00:00:01
Welcome, welcome to Wharton Moneyball.
00:00:05
Welcome to a full hour of sports
00:00:07
analytics here on the Wharton podcast
00:00:10
network. This is Kade Massie hosting
00:00:12
this week's show with the full crew.
00:00:14
Audi Winer is here. Shane Jensen is
00:00:17
here. Eric Bradlo is here. We're
00:00:19
recording on Tuesday afternoon as we
00:00:21
typically do these days. The show will
00:00:23
go up on Wednesday. We are going to do a
00:00:26
standard format. We're going to have a
00:00:28
guest in the first half hour, then roll
00:00:29
into open lines in the second sometime
00:00:32
in the second half hour, we'll roll into
00:00:34
open lines. Lots of things to talk
00:00:36
about, but in particular, this Super
00:00:38
Bowl week, or rather Super Bowl two
00:00:40
weeks, the conference championships for
00:00:42
this past weekend, we know who is on,
00:00:45
and that means it's a big betting
00:00:47
weekend.
00:00:48
We've got a friend in the sports betting
00:00:52
space, former guest, frequent guest in
00:00:54
our early years in particular, Rufus
00:00:56
Peabody, sports better extraordinaire,
00:00:59
quant
00:01:01
of some fame. Rufus, thanks for making
00:01:04
time for us. Appreciate you coming on
00:01:06
the show.
00:01:06
>> Well, Kade, you taught me everything I
00:01:08
know. So, it's
00:01:09
>> I taught you everything you knew when
00:01:11
you were like 20. You're like 40 now.
00:01:14
So, I think I I think I can't claim that
00:01:16
anymore.
00:01:17
>> I'm a man. I'm 40. [laughter]
00:01:19
>> You're almost You're almost a man.
00:01:20
You're almost No, you are 40. You are
00:01:22
40. That's right.
00:01:23
>> I know. It's It's crazy. I don't know
00:01:25
where all the time went.
00:01:27
>> Well, you spin it well. You've done very
00:01:29
well. Rufus has been He went straight
00:01:31
from his undergrad into Las Vegas. Spent
00:01:34
about a year working for LBSC back in
00:01:37
the day and then rolled into his own
00:01:39
betting group really from one year out
00:01:41
of school. Been doing that full-time
00:01:43
since then. Rufus is coming to us from
00:01:45
Las Vegas, one of the places he spends a
00:01:47
fair bit of time. In previous years,
00:01:49
especially early on, this would have
00:01:50
been a manic week for Rufus. He's kind
00:01:54
of famous for his prop bets, Super Bowl
00:01:56
prop bets, but he's um he's his
00:02:01
portfolio looks a little different these
00:02:02
days, and he assured me he had capacity
00:02:04
to do the show this week despite that.
00:02:06
Rufus, we want to catch up with you in
00:02:08
general. The whole crew enjoys time with
00:02:10
you. Lots of things we could ask you
00:02:12
about, but the thing we're most
00:02:13
interested in hearing from you on is
00:02:16
what's going on in the sports betting
00:02:18
world with these prediction markets.
00:02:20
People have been talking about it,
00:02:21
especially over the last year. Khi Poly
00:02:24
Market, the two big leaders burst into
00:02:27
this space, kind of wrangle their way
00:02:29
around regulations, state regulations
00:02:32
that don't legalize sports betting in
00:02:33
like California and Texas. They've blown
00:02:36
up. They're being valued at billions of
00:02:38
dollars themselves. Of course, sports
00:02:41
betting is massive. FanDuel and
00:02:42
DraftKings, these companies are cap
00:02:45
market caps are like 15 billion, $30
00:02:48
billion in the case of FanDuel. So,
00:02:50
massive market. We need to understand a
00:02:53
little bit from you about what's going
00:02:54
on here. So, you know, why is prediction
00:02:57
markets advantageous from a better
00:02:59
perspective in particular? Let me just
00:03:02
say one last thing. Rufus has been an
00:03:04
evangelist on the side of the better for
00:03:07
years. his guy his cause is you know
00:03:09
better markets better rules better
00:03:11
access fair play in some sense for
00:03:14
sports betterers and I think that's one
00:03:15
of the reasons he likes prediction
00:03:17
markets but let's hear from you Rufus
00:03:19
first off Jade um
00:03:23
they're it's predicting it's it's sports
00:03:26
predicting not sports betting I think we
00:03:28
should get that straight
00:03:29
>> okay
00:03:29
>> very very different
00:03:30
>> very so different
00:03:32
>> um but as you as you alluded to I I do
00:03:35
think um one really good thing about
00:03:37
prediction markets is that they are
00:03:39
markets. There is a counterparty um
00:03:42
[snorts] in the case of Kshi, it's
00:03:43
anonymous that you know you nobody can
00:03:46
sit the counterparty can't see that
00:03:49
they're trading against you [snorts] and
00:03:52
there's no cap to how much you can get
00:03:54
down. Um well the cap is the market
00:03:56
liquidity and so with sports books like
00:04:00
FanDuel and DraftKings limiting sharper
00:04:02
people uh it it becomes very difficult
00:04:05
to be able to get down. So um so so
00:04:08
that's a big advantage. The other thing
00:04:10
is the you're going to in some cases
00:04:13
have tighter margins especially if
00:04:15
you're making markets rather than taking
00:04:18
the fee structure the the fee structure
00:04:20
at Khi right now is actually set up in a
00:04:22
way that isn't super advantageous for
00:04:24
taking. Um you're basically paying at a
00:04:27
50 cent a line at 50 cents you're paying
00:04:30
like 1.44%.
00:04:32
Um, but on top of the bid ass spread. So
00:04:35
if something was trading like 50 51, you
00:04:39
take it at 51, that's 52.44%.
00:04:42
That's a little worse than minus one or
00:04:45
sorry, you take it at 51. Yeah, it's a
00:04:47
little bit worse than minus 110 there.
00:04:49
But um but it's it it's so so in
00:04:53
general, it's not super price
00:04:55
advantageous for a recreational better.
00:04:58
Um and especially on call she with the a
00:05:02
lot of people uh are able to bet through
00:05:06
um Robin Hood. They have a distribution
00:05:08
through Robin Hood and other brokers and
00:05:10
I believe Robin Hood also takes a fee.
00:05:12
So that makes it really
00:05:13
>> coffee. Really? Wow. Okay. Interesting.
00:05:17
>> But overall I would say for for somebody
00:05:19
like me who like let's say there's a
00:05:22
game I make it 52%. I'm never going to
00:05:25
be betting that in a sports book. But if
00:05:27
I can sort of make a price at 50 cents
00:05:29
or 49 cents, um, you know, I I I
00:05:33
suddenly have opened up a door to a lot
00:05:35
more games I can bet on.
00:05:37
>> Does somebody see since Ruf I don't use
00:05:39
that site. Does somebody see the size of
00:05:42
the, you know, let's call it ask that
00:05:44
you're putting out there because one
00:05:46
could imagine that if a sharp is putting
00:05:49
a million dollars out there, I'll just
00:05:50
use some big massive number. um then
00:05:54
someone might say hm more or less less
00:05:56
likely to take that bet. So h how how do
00:05:59
you think about that from a how you
00:06:01
structure your play on prediction sites
00:06:04
like this?
00:06:05
>> That that is a great point and a great
00:06:07
question Eric and and it is something
00:06:09
that that everybody can see. So you you
00:06:12
can you can't see
00:06:14
you know you can see that there's three
00:06:16
million shares bid at 51 cents on some
00:06:19
game. You can't see that it's one person
00:06:20
to bid 3 million for example.
00:06:24
But so if if like something like the
00:06:27
Super Bowl money line um I don't think
00:06:29
you have to worry about that at all.
00:06:31
It's going to be one cent wide and with
00:06:32
massive volume on either side. The
00:06:34
problem there is just getting your offer
00:06:35
taken because you're going to be so far
00:06:37
back in the queue. Um, but it is
00:06:40
definitely a concern and we ran into
00:06:43
this at some point, especially with um
00:06:47
with some of these other sweep stakes
00:06:48
sites we were doing predictions on. Um,
00:06:51
like for example, Novig um that's a a
00:06:53
prediction market as well. And
00:06:55
>> say more about what a sweep a sweep
00:06:57
stakes site.
00:06:58
>> Uh sweep stakes technically you're not
00:07:01
betting money. you are you're depositing
00:07:04
money and you get
00:07:07
like draft or not draft kings you get
00:07:10
like no vig bucks or something like that
00:07:12
I don't know what it's called but but
00:07:13
but you're betting those things which
00:07:15
can be redeemable one to one for dollars
00:07:17
at the end so the way around
00:07:20
>> their scheme actually
00:07:21
>> yeah yeah it's it's yeah a lot of states
00:07:24
are closing this sweep stake sweep
00:07:26
stakes loophole uh though now
00:07:28
>> okay
00:07:28
>> but
00:07:30
there there was a market there might be
00:07:31
a market trading at um you know maybe
00:07:34
minus 110 on each side or something like
00:07:36
that with $500 and if you put up $10,000
00:07:40
um the first time you know it it works
00:07:43
out okay but then afterwards it's it
00:07:46
people or or I shouldn't say the first
00:07:47
time but I think for a little while
00:07:49
people were able to get good fills that
00:07:50
way. Um, let's say, you know, maybe I
00:07:52
want I'll take the minus 110. I'll offer
00:07:54
a plus 110 um to somebody else, right?
00:07:58
And they can go arb that with FanDuel or
00:08:00
DraftKings maybe. Um, but if you put up
00:08:03
a big enough order, someone's like, "Oh,
00:08:05
this is clearly somebody sharp and and
00:08:07
you're going to blow up the market."
00:08:09
>> Mhm.
00:08:10
>> People are right. It's, you know, I
00:08:12
might get a little bit of fill, but but
00:08:13
I'm not going to get enough fill to
00:08:15
justify blowing up the market like that.
00:08:17
Mhm.
00:08:18
>> But
00:08:19
>> I will say prediction markets like why
00:08:21
I'm one reason I'm enjoying them so much
00:08:23
is because it is a different game and
00:08:25
you do need to like like the game isn't
00:08:28
just clicking a bet in. It's it is there
00:08:32
are market dynamics. It's understanding
00:08:34
the order book. Um it's trying to put a
00:08:37
position you think is going to get
00:08:38
filled without um without tipping people
00:08:41
off. Like iceberg orders, right? Like we
00:08:43
have things that'll auto like
00:08:45
automatically re-trigger a new order if
00:08:47
you will have an order. So so like you
00:08:49
know but then
00:08:51
which which is what you need in more
00:08:53
illlquid markets.
00:08:54
>> Mhm.
00:08:55
>> But you also don't want to go so small
00:08:58
that other people join you and then
00:09:00
suddenly you you lose Q priority and
00:09:03
can't down as much. So yeah there
00:09:05
there's I mean I can talk about this for
00:09:07
hours. So, but this this is the kind of
00:09:09
thing that you used to never I mean you
00:09:11
you were a price maker essentially. You
00:09:13
were you were a model builder for years
00:09:16
and this is more like the trading aspect
00:09:19
of it. And there are some people like
00:09:21
your uh your good buddy whose name
00:09:23
escapes me at the moment who just makes
00:09:26
a living like a very good living just
00:09:27
doing technical trading stuff in the
00:09:29
traditional sports betting markets and
00:09:30
those are very different approaches but
00:09:31
with the prediction markets it feels
00:09:33
like you're moving a little bit more
00:09:34
towards being intrigued by the technical
00:09:36
aspects the trading aspects of the
00:09:38
prediction market.
00:09:38
>> Oh I'm I'm very intrigued by it. It's
00:09:40
it's so fun like you know you can just
00:09:43
explore these markets and learn
00:09:44
something new every single day. like you
00:09:46
know the I I've spent a lot of time
00:09:50
trying to create a flowchart to
00:09:53
understand the logic of some of these
00:09:54
bots I'm up against and be like I can
00:09:56
you know if I can predict exactly what
00:09:58
they're going to do you know you can
00:10:00
generally kind of figure out uh push up
00:10:02
buttons and figure out like a weakness
00:10:04
because every every bot has a weakness
00:10:07
who's the most famous well not most
00:10:10
famous but the most successful sports
00:10:11
better in or not sport the most
00:10:15
successful better in general I think in
00:10:17
the history of the world. Um
00:10:20
he says that the best trader will always
00:10:24
will always be better than the best bot.
00:10:28
I mean the goal is to every bot has a
00:10:31
weakness
00:10:32
>> and
00:10:32
>> because they're too rigid because
00:10:34
they're too predictable because it is
00:10:35
algorithmic.
00:10:36
>> There's logic. I mean they're trying to
00:10:38
be human. You're trying to program in
00:10:40
all the in all your intuition
00:10:42
understanding markets perfectly and
00:10:44
inevitably there's cases that come up
00:10:45
that you haven't encountered before and
00:10:48
a bot is going to behave in a very
00:10:50
predictable manner. I think the best
00:10:52
bots actually have some random should
00:10:54
have some rand there's like a TTO bot
00:10:57
right you know some of the time it's
00:10:59
going to jump the order when it should
00:11:01
you know some of the time it's going to
00:11:02
join um
00:11:04
>> you would think so right
00:11:05
>> you put up 500 shares and it gets filled
00:11:08
does it replenish right like maybe it
00:11:10
does 95% of the time when it you know
00:11:13
when you normally would right but you
00:11:15
don't want to you you don't want to be
00:11:17
too predictable and honestly it's the
00:11:18
same thing for a sports book I think
00:11:20
most sports book like sportsbook auto
00:11:22
movers are too predictable.
00:11:25
>> If if I bet into this line, I know
00:11:27
they're going to move two points off of
00:11:29
me. Um that that's really good
00:11:32
information to have, but it also allows
00:11:35
but knowing that allows me to manipulate
00:11:38
uh uh or not manipulate, but like
00:11:41
>> to to um to to move a line a little bit
00:11:45
if I want to.
00:11:47
>> Sure. Sure. Sure. Rufus, tell us
00:11:49
something about your sense of the
00:11:51
dynamics with the prediction markets
00:11:53
coming in. How what percentage of your
00:11:56
business do you send to prediction
00:11:57
markets now versus traditional outlets?
00:11:59
And what's your sense of other sharp
00:12:00
better say like all the sharp money
00:12:02
moved? What fraction of the sharp money?
00:12:03
It's an absurd question, but what's your
00:12:05
sense
00:12:06
>> have? I think it's it's still a small
00:12:08
percentage for most people. I would say
00:12:10
relatively. I mean to I guess to give
00:12:12
you some perspective we've done in the
00:12:15
last 4 months or so I think something
00:12:18
like 165 170 million contracts on KHI
00:12:24
but the other thing with KI is it's less
00:12:26
predictable so each contract has to win
00:12:28
a dollar
00:12:30
um it it's less predictable though so
00:12:32
there's some games where we will get
00:12:34
very big fills on things and others we
00:12:36
won't and so uh something like the
00:12:39
conference championship games, you know,
00:12:41
I I end up with positions across a like
00:12:46
a wide range of of outcomes like al
00:12:48
alternate spreads, totals, um some some
00:12:52
prop stuff, too. And I can't predict
00:12:55
exactly exactly what it's going to come
00:12:58
in on. And I I have to have, you know,
00:13:02
well, I should say we cuz it's me and my
00:13:04
team. We have our system set in place to
00:13:06
have some some positional limits. But it
00:13:08
gets kind of difficult too when you when
00:13:10
you have all these sort of correlated
00:13:11
things. You know, if if I get filled a
00:13:13
lot on um Seattle minus4 and a half,
00:13:18
getting the Rams minus 14 and a half
00:13:20
doesn't is that's not a that doesn't
00:13:22
really offset it that that much, right?
00:13:24
Um but so so there's all these Yeah. So
00:13:27
So there's I'm not answering your
00:13:30
question here, though. I I would say
00:13:33
>> No, no. One thing you're saying is that
00:13:34
it's it's less than I would I might have
00:13:36
thought. The way you talk about the
00:13:37
benefits and the value, you might think
00:13:38
that you put all your business there,
00:13:40
but you're saying there's still limits
00:13:41
to what you can do.
00:13:42
>> Yeah. I mean, it's if we want to fill
00:13:44
$50,000 on a college basketball side,
00:13:46
like we're still not generally doing
00:13:49
that on a prediction market.
00:13:51
It's, you know, we don't have the
00:13:54
certainty we're going to get down that
00:13:55
much. Like it's there's certain markets
00:13:59
for example like
00:14:01
the conference championship games NFL
00:14:03
games where you can get tremendous
00:14:05
amounts of volume down very easily but
00:14:07
others where you can't. You know most of
00:14:09
these college basketball games like
00:14:11
there's some that trade like $800
00:14:14
pregame total like across all like
00:14:17
spread total money line you know if it's
00:14:20
like Drexel against Lyola or something.
00:14:24
>> Yeah. Yeah. Okay, Rufus, what have been
00:14:26
the sports books response to this? I
00:14:28
know that DraftKings and FanDuel now are
00:14:30
starting doing prediction markets of
00:14:32
some kind, but you know that they have
00:14:34
been the subject of withering criticism
00:14:37
from people like yourselves. Are they
00:14:39
learning? Are they adapting in any way
00:14:41
or are they just going to play the same
00:14:43
game and keep on doing their typical
00:14:45
stuff on the sportsbook side?
00:14:47
>> Well, I I I think that they see they see
00:14:49
this as a risk, an existential risk, and
00:14:52
probably rightfully so. And they do have
00:14:55
their own sports prediction markets, I
00:14:59
guess, of some sort. Like I know DRA
00:15:01
DraftKings bets started and we looked
00:15:03
into that. To be honest, I'm not
00:15:05
convinced that DRA I'm I'm not convinced
00:15:08
that it's actually a legit prediction
00:15:10
market. I feel like it may just be
00:15:11
DraftKings calling it that. Like part of
00:15:13
me, the cynic in me says, right, because
00:15:16
I I don't think it's an open I don't
00:15:19
think it's like it's certainly not an
00:15:21
open API and I don't think people can
00:15:23
make on it. Um, you know, the cynic in
00:15:26
me says DraftKings is just doing this to
00:15:28
try to like bring down prediction
00:15:30
markets so that they in general so that
00:15:32
they go back to having their uh little
00:15:34
little monopoly. But
00:15:37
>> interesting.
00:15:38
Okay. What does the industry think's
00:15:40
going to happen with prediction markets?
00:15:42
I know that it's turning in there's a
00:15:43
regulatory question across states and
00:15:46
even now federal government but there's
00:15:48
also it kind of becomes a political
00:15:50
question. Do people have senses of which
00:15:52
way it's going to go? Well, I I think
00:15:54
the consensus among the the sort of
00:15:56
sharp betting community is that the next
00:15:58
three years are probably going like
00:16:01
prediction markets are a fairly safe bet
00:16:04
especially given the amount of venture
00:16:06
capital that's flowed into this and
00:16:07
given the fact that uh Trump Junior's on
00:16:10
the board of both Kali and Poly market.
00:16:12
It seems it seems more than likely that
00:16:15
unless the Supreme Court takes this up
00:16:17
that that during the Trump
00:16:19
administration prediction markets are
00:16:21
probably pretty safe. um after that kind
00:16:23
of all bets are off. So I think a lot of
00:16:25
people were kind of focused on on that
00:16:27
that sort of time frame.
00:16:29
>> All right. Well, let me let Yeah, Audi,
00:16:32
jump in, please. Oh, I'm sorry. Eric, I
00:16:33
saw that there. Let me just Audi first.
00:16:34
>> Audi, I've already asked a question.
00:16:35
Aie, go and then I'll go after you.
00:16:36
>> No, I'm just trying to get a lay of the
00:16:38
land here. So, you're moving uh heavily
00:16:39
into the prediction market. Um you never
00:16:42
really bet in the FanDuel area in like
00:16:44
because they limit you. Do you do sports
00:16:46
bettings um more still in Vegas? Is that
00:16:49
is that where things are shaking out for
00:16:51
big bettors?
00:16:52
>> We we sports bet out at anywhere and
00:16:54
everywhere kind of it it's like um it
00:16:58
it's this whole ecosystem Audi where
00:17:01
there are people that there's like
00:17:02
people that are movers that have
00:17:05
operations that get accounts and can you
00:17:08
know in essence get get like glorified
00:17:12
middlemen, right? But but um like
00:17:15
brokers if you will that exist. Um, we
00:17:18
have we have our own accounts at at
00:17:20
various places. There's the exchanges.
00:17:22
We have people in Europe. Um, you know,
00:17:26
we wish we had more connections in Asia
00:17:28
to be honest because that's if you like
00:17:30
China, that's where you really want to
00:17:32
be if you can if you want to bet a lot
00:17:33
of money. But, [snorts] um, it it's it's
00:17:35
honestly it's a big logistical mess.
00:17:39
Like I don't know how else to
00:17:42
>> But that's no different than it has
00:17:43
been. I mean, my sense of you, you used
00:17:45
to be in a group of four four people and
00:17:48
two of you guys were kind of the the
00:17:51
number guys and two of the guys were
00:17:53
more or less getting money down. Is that
00:17:54
was that the right way to think about
00:17:55
it? And that was kind of in traditional
00:17:58
sports betting world. So, it's a a lot
00:18:00
of the work has always been getting
00:18:02
money down and it's just getting more
00:18:03
and more complicated. It's
00:18:04
extraordinary.
00:18:06
>> Yeah. And it's it's it's very
00:18:07
decentralized. We we use a lot of
00:18:09
different people to help get us accounts
00:18:12
to get to get down basically.
00:18:13
>> Brad Loop.
00:18:14
>> Yeah. So, let me ask you. So, just
00:18:16
building off something you said earlier.
00:18:18
So, since I'm Wharton's vice of AI and
00:18:20
analytics, I might as well ask you an AI
00:18:22
question. If I build an epsilon greedy
00:18:24
reinforcement learning algorithm and
00:18:26
ingest a lot of this data, am I going to
00:18:29
start making some
00:18:31
well, I'm going to choose an algorithm
00:18:33
that um understands that if I make a bet
00:18:36
today, there's some immediate payoff,
00:18:39
but if I make a bet today, it's also
00:18:42
potentially going to change the state of
00:18:44
the world. If I, for example, could move
00:18:46
the line, it could move people's
00:18:48
perceptions of me. And so that's the way
00:18:50
reinforcement learning algorithms work.
00:18:53
Meaning there's an immediate payoff that
00:18:54
I win this bet or not. Then there's it
00:18:57
puts me it changes the future state of
00:18:59
the world. And the epsilon greedy is
00:19:01
what you said before which is I don't
00:19:04
always necessarily choose the one that
00:19:06
maximizes things. Sometimes I want to
00:19:08
play a little randomness in there
00:19:10
because randomness can have some
00:19:12
benefits. So, have you seen in your
00:19:15
world are people applying? Because now
00:19:18
it's all the rage. If I was going to
00:19:20
serve serve Rufus Peabuddy a display ad
00:19:24
or if I was going to show you a price
00:19:26
and I was a big tech firm, I would
00:19:28
probably ingest a huge amount of data
00:19:30
and optimize this using a standard
00:19:33
computer science reinforcement learning
00:19:34
algorithm. So I'm just wondering has
00:19:36
that made its way as far as you know and
00:19:38
the answer could be you don't know into
00:19:40
the betting worlds
00:19:41
>> in in in what sense
00:19:43
in terms of modeling or in terms of bet
00:19:46
like executing bets
00:19:47
>> well someone trading off of that more on
00:19:49
the quant side like it's telling you
00:19:52
it's making some AI based recommendation
00:19:56
of bets based on maximizing this
00:20:00
objective function which is some blend
00:20:02
of making money today and putting you in
00:20:03
a better place tomorrow. I'm just
00:20:05
wondering cuz this sounds to me like a
00:20:07
very standard reinforcement learning
00:20:09
problem, but I'm just wondering if like
00:20:12
there's a ton of computer scientists
00:20:14
just applying this stuff to data that
00:20:16
they can scrape off these sites.
00:20:18
>> Um, so in terms of like modeling actual
00:20:21
events, like
00:20:23
you know, I I think at some point like
00:20:26
well
00:20:27
I I'm not sure how much the future would
00:20:30
be affected by how you model the event
00:20:32
today. Um, I I think that I mean I think
00:20:36
there's a lot of really smart computer
00:20:38
science people looking at this stuff in
00:20:40
general and especially um especially the
00:20:44
the trading dynamics. I think that's
00:20:45
where this is most interesting cuz how
00:20:48
how you actually go about like trading
00:20:51
like because you you have counterparties
00:20:53
and
00:20:55
let's say some counterparty has a
00:20:57
weakness. If you exploit them like for
00:21:00
everything right now, they're gonna wise
00:21:03
up to it probably.
00:21:05
But if you if you don't, you just take
00:21:08
little bitty pieces and somebody else
00:21:10
realizes this and then figures out the
00:21:13
same weakness and then goes after them
00:21:14
big, then you're like, well, I just left
00:21:15
a bunch of money on the table. So I mean
00:21:18
I personally I am not smart enough to to
00:21:22
understand how how um how all the this
00:21:27
this AI stuff works that you're talking
00:21:28
about um the reinforcement learning
00:21:30
stuff but um it's
00:21:34
I mean it's such a
00:21:38
like everything is changing so quickly
00:21:40
and it's the kind of thing that
00:21:45
I think is inherently very difficult to
00:21:47
predict cuz you don't know I mean the
00:21:49
market participants are changing right
00:21:51
like you can build something and then
00:21:53
this new company you know Jane Street
00:21:56
launches um you know market making on on
00:22:00
Khi or something and maybe it changes
00:22:02
things right or or I mean look things
00:22:05
are I I think we think of changes as
00:22:08
happening more kind of smoothly but in
00:22:10
my sports betting career I've realized
00:22:11
that things kind of happen sometimes
00:22:13
very suddenly like I thought I had this
00:22:16
great bottle to to win betting second
00:22:19
halves in college football in the NFL
00:22:20
and I did for 5 years and then one year
00:22:25
like I suddenly wasn't winning and and
00:22:29
basically was just break even and I
00:22:31
wasn't finding much value anymore. It's
00:22:33
like the market had suddenly got more
00:22:34
efficient. And it turns out that the guy
00:22:36
setting the opening price at Bet Chris
00:22:40
um who the the previous 5 years had
00:22:43
retired um or or been told to step down
00:22:46
and somebody new had come on who
00:22:49
actually looked at the live lines before
00:22:51
he posted the second half F line and and
00:22:53
there were a lot of people out there
00:22:54
that were holding that the weak openers
00:22:58
that they had posted in place so that
00:23:00
other books copied and then like people
00:23:02
could get down and there was an
00:23:04
opportunity But suddenly sharper openers
00:23:06
had just happened just like that.
00:23:07
Suddenly the opportunity was gone and I
00:23:09
I kind of had no idea it was such a
00:23:11
precarious like it was such like my
00:23:13
edges were so fragile in that way.
00:23:17
>> Right. Right. AI uh I got I guess I ask
00:23:20
a question of a comment. I'll start with
00:23:22
a comment because I like what you just
00:23:24
said. I do with my sports and gaming
00:23:26
analytics class an example. I look at
00:23:28
old NFL lines going back like 65 years
00:23:31
and I show that in every decade betting
00:23:33
heavily on a big home [laughter] dog is
00:23:36
a very profitable bet and then it and
00:23:38
then all of a sudden it's not just
00:23:41
and I get them all to bet on whether
00:23:44
they should continue that everyone's
00:23:45
like oh my god yeah it's great how we're
00:23:46
not doing this and it just disappears
00:23:48
one day and and I have no idea why. You
00:23:50
might actually be able to tell me why
00:23:51
but it just is gone. Um so that's my
00:23:53
comment. My question is guess sort of
00:23:55
related to what Eric had to say. um when
00:23:59
you're looking for edges, I can imagine
00:24:00
there's two directions. One is to just
00:24:02
build better models and have better
00:24:05
prices and know the probabilities better
00:24:07
and find mismatches and buy them. Um,
00:24:10
the other would be to kind of look at
00:24:12
just in general at the behaviors of the
00:24:14
markets and find out there's anything in
00:24:16
the betting the the the the demand
00:24:18
structure the way and this is kind of
00:24:20
what Eric was talking about where you
00:24:22
can find bets not by knowing not by
00:24:24
studying say football or baseball but by
00:24:26
studying the market and figuring out if
00:24:28
there's advantages because I think that
00:24:31
the question is Eric has is about that
00:24:33
and you're like how is reinforcement
00:24:35
going to learn about football you know
00:24:37
and which it's not by the there's no end
00:24:40
effort to do that something else and I
00:24:42
imagine I don't know these markets well
00:24:44
there's probably opportunities in both
00:24:46
areas but but I but how about in the in
00:24:48
the way this the bets are structured I I
00:24:50
mean I think that's the whole I mean
00:24:52
that like like so we're building
00:24:54
automated market making stuff and this
00:24:56
is what I've spent the last like
00:24:59
four or five months like primarily doing
00:25:03
um aside from my normal you know I still
00:25:05
have to run my golf model every week run
00:25:07
the Massie Pbody ratings etc. But but
00:25:11
the whole idea of understanding the
00:25:13
market dynamics, understanding like um
00:25:17
how the market moves and I mean I I
00:25:22
trying to trade and get two-way action.
00:25:24
And what I've learned is that a lot of
00:25:26
there's a lot of bots out there and by
00:25:28
bots I mean automated market makers that
00:25:31
other people are, you know, have created
00:25:34
um that don't know anything about the
00:25:38
mark like the the the sports betting
00:25:40
market as a whole and are just trading
00:25:42
based on on the trades of other or the
00:25:46
orders put up by other market
00:25:48
participants.
00:25:49
And I've found some that are very weak
00:25:51
at this because they have nothing to
00:25:52
anchor to. um you know in some wider
00:25:56
markets they can be uh pushed to a to
00:26:01
give you a really good price. Um you
00:26:04
know there there's bots that literally
00:26:06
in illlquid markets you know let's say
00:26:09
something is trading um maybe it's like
00:26:11
a no touchdown market. It's it's trading
00:26:13
like 82 cent bid 97 ask. Um you know if
00:26:18
I put up 85 they'll put up 86. So I put
00:26:21
up 87 they'll pull up 88. if I put up,
00:26:25
you know, 93, they'll put up 94, right?
00:26:28
I mean, there's there's there's some
00:26:30
bots that are just like infuriating in
00:26:33
in certain ways. And so the ones that
00:26:35
are infuriating, you kind of want to
00:26:36
teach them a lesson so they stop so so
00:26:38
they, you know, but I I I guess just to
00:26:43
kind of comment on this, I feel like I
00:26:44
maybe brought up that like there's this
00:26:46
like there's really two dimensions here.
00:26:47
There's the predictability of an event
00:26:49
and then there's the irrationality of
00:26:52
behavior around that event. You know
00:26:54
what I'm saying? And and and I kind of
00:26:56
feel like I guess yeah, Audi was talking
00:26:59
about like you can build better and
00:27:00
better models for finding out which
00:27:02
events are truly like unpredictable
00:27:04
versus not or getting an edge, but it's
00:27:05
like again without without even a
00:27:08
comment on how predictable the actual
00:27:10
event is, are there certain behaviors?
00:27:12
Yeah. like either bots or people exhibit
00:27:16
that kind of like are are you know
00:27:18
arbitrageable or whatever like it's kind
00:27:19
of an irrationality of betting behavior
00:27:21
whether it even automated or
00:27:25
>> okay no no like no it was more of a
00:27:32
>> but what I think one of the things
00:27:34
>> for me at least it increased my instinct
00:27:35
to kind of have it on these two
00:27:36
different dimensions
00:27:38
>> I will say you're right like so as Kade
00:27:39
said like I've spent most of my career
00:27:41
building predictive models and and being
00:27:43
less focused on the actual trading and
00:27:45
and I've had partners doing that, but
00:27:47
that's more logistics than anything
00:27:48
else. It's it's not like, you know, we
00:27:51
understand market dynamics, but the
00:27:52
market like in general is going to move
00:27:54
towards our price and we want to get
00:27:56
down as early as we can where we can
00:27:59
still get enough money down, right? And
00:28:01
and prediction markets are very
00:28:03
different. Um there is this whole it's a
00:28:06
whole another game you're playing. Um
00:28:08
not trying to tip your hand. um you know
00:28:11
like let's say I want to bet
00:28:14
um and and actually putting up orders at
00:28:18
prices that you don't even think are
00:28:20
good because if you know you can get
00:28:23
two-way fill um you can effectively get
00:28:26
a better price that way. So, let's say
00:28:28
the most I want on a particular event is
00:28:31
200,000 contracts. Um, and let's say I
00:28:35
price this event at 60%. 60 cents. You
00:28:39
know, I could get let, you know, I could
00:28:42
get 200,000 contracts at 55 cents and
00:28:45
that's a great bet. But what if I could
00:28:48
get a million at 55 cents and then sell
00:28:52
800,000 at 57? That's way better, right?
00:28:55
And so a lot of it is like predicting
00:28:57
where the order flow is going to come
00:28:59
from. And like I made up this word fill
00:29:02
velocity where I you're kind of like
00:29:05
it's my idea of like trying to figure
00:29:07
out um and I haven't actually built a
00:29:09
model to do this but but it's
00:29:10
fascinating to me because I don't it's
00:29:13
very I I don't think one can do this
00:29:15
without AI by the way but basically
00:29:18
given how how quickly something's been
00:29:20
filling what the top uh you know how how
00:29:24
deep the queue is how many contracts are
00:29:27
at the sort of top ask price. So, um,
00:29:30
and like trying to figure out what the
00:29:32
likelihood I get filled in, you know, a
00:29:35
certain amount of time is. Um, but then,
00:29:38
you know, you can have this and then
00:29:40
something changes. the market move as a
00:29:42
whole moves and and so it's you know the
00:29:46
way Kali is set up with 1 cent tick
00:29:49
sizes um is m makes it a very different
00:29:53
game because it is so Q position uh or Q
00:29:58
priority is such is so important. So you
00:30:01
really have to sort of like think ahead
00:30:05
um and and try to like like if I want to
00:30:10
get filled on both sides of something
00:30:12
and you know where one side might not be
00:30:16
posit isn't positive EV for me but
00:30:18
overall I think I can get a better price
00:30:20
that way like I have to put that order
00:30:22
up before I even get filled for the
00:30:24
first you know the side I actually want
00:30:26
right and so I mean there's some games
00:30:28
but but you know there's nothing more
00:30:30
satis satisfying to me than some game
00:30:32
where I was able to like,
00:30:34
>> you know, take one side at 85 cents and
00:30:37
the other side at like 12 cents. It's
00:30:40
just even even though it's not the most
00:30:43
it's not those aren't the biggest EV
00:30:45
trades I'll make, um there's something
00:30:47
satisfying about getting filled both
00:30:50
ways and especially if I have something
00:30:52
up and I literally see the action coming
00:30:54
in on both sides, I'm kind of like, you
00:30:56
know, it's it's basically what a sports
00:30:57
book is, you know, trying to do. Are are
00:31:00
you saying they're happy to get
00:31:01
arbitragees, but they're not that
00:31:03
they're not they're not really that much
00:31:05
profitable because the the gap is tiny,
00:31:07
>> right? I mean, well, I'm I mean, they
00:31:09
can be quite profitable and the gaps,
00:31:11
you know, aren't the gaps are, you know,
00:31:15
you won't see a market sitting there
00:31:16
with like a, you know, 90% over round or
00:31:20
something like that most of the time.
00:31:22
But, um, normally it's going to add up
00:31:24
to like 98 or 99 cents. Um,
00:31:28
>> Rufus, one of the things I think I'm
00:31:29
hearing from you is that you you and I
00:31:32
think maybe I've heard from you this
00:31:33
other places is that the combination of
00:31:36
understanding
00:31:38
fundamental value and understanding
00:31:41
market mechanisms and market dynamics.
00:31:43
That combination is especially powerful.
00:31:46
I think that combination is what sets us
00:31:48
apart because I think a lot of just
00:31:50
market makers don't have something to
00:31:52
anchor to or they're anchoring to the
00:31:54
market the sports betting market as a
00:31:56
whole but
00:31:59
the sports betting market as a whole is
00:32:01
also often times like well there are
00:32:05
large moves sometimes and and it there's
00:32:07
times when it's more fragile than others
00:32:10
and so um you know somebody can be like
00:32:13
oh the market's minus 2 and a half like
00:32:15
I'm very happy to just take collect, you
00:32:18
know, to to give people big bets, you
00:32:20
know, if I'm if if if I'm getting 47
00:32:24
cents on the dollar, basically if I'm
00:32:26
getting the plus 110 or plus 112. Um,
00:32:29
but that market might, you know, not
00:32:32
actually be the most efficient thing at
00:32:35
the moment, especially if there's more
00:32:37
volume on Koshi. I think that's the
00:32:38
bigger thing. There's there's we I've
00:32:41
seen this multiple occasions where um
00:32:44
I'll get hit and then after that
00:32:48
somebody will hit the sports books that
00:32:50
uh the on-screen sports books and
00:32:52
basically the the sports betting market,
00:32:56
DraftKings, FanDuel, Pinnacle, all those
00:32:58
books will move afterwards because
00:33:01
normally you think like the thing is
00:33:03
most market makers are sort of using
00:33:05
this the market the sports betting
00:33:08
market as a whole as this sort a sense
00:33:09
of truth but or
00:33:12
yeah that is that's their sort of golden
00:33:15
or their northern north star I guess
00:33:19
but I mean it's I I it's it's
00:33:23
interesting to see if how it'll keep
00:33:25
changing because I think a lot of you
00:33:27
know what makes something efficient
00:33:28
right price discovery
00:33:30
where is there more price discovery
00:33:31
being done you know in some cases it's
00:33:35
on koshi
00:33:36
>> right for sure okay Eric has a question
00:33:38
But Eric, we need to wind this down
00:33:40
pretty quickly. So, what do you got?
00:33:41
>> I was just going to ask one last
00:33:43
question. Like, how complicated can bets
00:33:45
be in the sense of is it ever like the
00:33:48
way we're going to make money on this,
00:33:50
let's call it event is to make 17
00:33:54
different bets, like three of them on
00:33:56
FanDuel, four of them contracts on Khi,
00:34:00
six of them through this or that's just
00:34:03
over complicating things. It's never I
00:34:05
mean I'm not saying you couldn't do that
00:34:07
but is that just not ever done?
00:34:09
>> I mean I it sounds over like it's over
00:34:12
complicating a little bit but I think it
00:34:13
all depends on price. If you can get the
00:34:14
best price on FanDuel you know then take
00:34:17
the FanDuel. If you can get the best
00:34:18
price on KI take the
00:34:19
>> KHI. This is a a lesson you hear from
00:34:22
Sharps again and again and again. It's
00:34:24
like price shop. Find you you need
00:34:26
information go to the places where the
00:34:28
prices are best. That's going to be the
00:34:29
quickest way to get yourself in an
00:34:31
advantageous position. Mhm.
00:34:33
>> Um, Rufus, thanks for all of that
00:34:36
phenomenal, very dynamic moment in that
00:34:39
whole world. Before you go though, this
00:34:41
thing I've said about you for years is
00:34:42
fun to say. I say you're the world's
00:34:44
best golf better. And I and it's fun
00:34:46
because it's a ridiculous thing to say,
00:34:48
but it also might be true. And um, so
00:34:50
before you go, give us something on
00:34:52
golf. Scotty Sheffller wins his 20th PGA
00:34:55
title this weekend. First, I think the
00:34:57
second event of the year or whatever.
00:34:58
Scotty Sheffer. Can
00:34:59
>> it was his first event of the year, but
00:35:01
not Yeah.
00:35:02
>> Not the overall. Okay. Give us something
00:35:04
on golf. Eric probably has some question
00:35:06
about golf. Can you I know sometimes
00:35:07
you're like, I'm not even paying
00:35:08
attention to Scotty Sheffer. I'm just
00:35:10
running my model and betting, you know,
00:35:11
the 79th most likely guy because he the
00:35:14
numbers are right. Do you have anything
00:35:15
to say about Scotty Sheffler? I mean I
00:35:18
think if you look at his last what two
00:35:21
three years I mean it's right up there
00:35:24
with it is close to peak Tiger. It
00:35:29
really is. I mean Tiger Tiger sustained
00:35:32
it for a decade. Um but but he really is
00:35:36
on another level. I think it's kind of
00:35:38
surprising because like Tiger looked so
00:35:40
athletic and and his swing looks so
00:35:42
perfect and and Sheffller looks like
00:35:45
he's about to fall down half the time
00:35:46
and and he he he doesn't really look
00:35:50
like the athlete Tiger does but and it's
00:35:53
not classically beautiful but it's you
00:35:56
know he is
00:35:59
you know what is it what do they say
00:36:00
face to path impact or path path to face
00:36:03
impact I don't know I mean he he's able
00:36:05
to consistently
00:36:07
do it and and his distance control is
00:36:10
just on another level. Um, and I think
00:36:12
that's something that is I think has
00:36:14
separated him uh more than anything else
00:36:17
is his distance control with his irons
00:36:20
is so much better than any other player
00:36:21
on tour.
00:36:23
>> Give us a sense in your golf modeling
00:36:25
like what's the cutting edge for you
00:36:26
right now? Like what are you trying to
00:36:27
do in your golf model right now to make
00:36:29
it better? What give us a sense of what
00:36:30
the frontier is? Well, well, the
00:36:32
frontier is doing things that other
00:36:34
people aren't doing, Kade, and other
00:36:36
people haven't even thought about doing.
00:36:37
And and so if I actually talk about it,
00:36:40
then it it becomes not as valuable.
00:36:42
[laughter]
00:36:45
>> Give us something you did a year ago
00:36:46
that was that was on the frontier and
00:36:48
now is no longer on the frontier. What's
00:36:50
an example of something you did you
00:36:52
thought maybe [snorts] nobody else was
00:36:54
doing even five years ago?
00:36:57
Well, I mean, there's so many
00:36:59
interesting things I want to talk about
00:37:00
here and I would if this was private and
00:37:05
but
00:37:06
I would say look, I think it's just it's
00:37:09
just asking interesting questions and
00:37:11
trying to quantify more nuanced elements
00:37:14
of skill.
00:37:15
>> Okay. Okay. Well, that's that's actually
00:37:17
informative that you're you're talking
00:37:18
about going pretty obscure places to
00:37:21
find edges essentially because all the
00:37:22
basics are baked in. Does it have to be
00:37:24
baked on top of an already very sound
00:37:27
structural that's got the structure
00:37:28
that's going to capture most of the
00:37:29
fundamentals or can you come in kind of
00:37:31
new if you if you've got a new thing and
00:37:34
it's the only thing you got is there
00:37:35
edge there or does it have to be on top
00:37:37
of a foundation? For me, it's on top of
00:37:39
a foundation. But I guess it depends on
00:37:41
if you're like if you could come in and
00:37:43
say, "Okay, the market is broadly
00:37:45
efficient, but I think I found that this
00:37:47
certain thing is undervalued or
00:37:49
overvalued or I I don't think the market
00:37:50
is fully capturing this." Um, you know,
00:37:53
that that's certainly one one way you
00:37:56
could could do it.
00:37:58
>> But I'm not using the I mean, I'm
00:38:01
basically making the market.
00:38:02
>> You use the market as your foundation
00:38:04
basically. All right.
00:38:07
You got your model. Yeah, your model's
00:38:09
just getting sounder and sounder. Okay.
00:38:11
Um, Rufus, we'll let you go. Thank you
00:38:13
for the time. I do want to say that
00:38:15
Rufus is the co-host of a longunning
00:38:18
sports betting podcast. It must be the
00:38:19
best established sports betting podcast
00:38:21
out there, Bet the Process. Bet the
00:38:23
Process with Jeff Ma. Rufus and Jeff
00:38:25
have been doing that for a long time.
00:38:27
They, you know, they knocked around for
00:38:29
a couple years and they got real serious
00:38:30
about it. It's a pretty serious show.
00:38:32
It's a fantastic show. Strong recommend.
00:38:34
Bet the process. You can catch Rufus and
00:38:36
Jeff there most weeks. Rufus Peabody,
00:38:40
track him down. Catch him anytime you
00:38:42
can. Always entertaining. Rufus, thanks
00:38:43
for the time. Love seeing you.
00:38:44
>> Hey, thanks so so much for for putting
00:38:46
up with me and and all my digressions on
00:38:49
predition markets.
00:38:50
>> We barely got any digressions by Rufus
00:38:53
standards. That was a linear
00:38:54
conversation. That was real tight. Thank
00:38:56
you, Rufus. That is the first half of
00:38:58
Wharton Moneyball. We will have a second
00:39:00
half. Come back and join us after the
00:39:02
break.
00:39:04
Welcome back. Welcome back to Wharton
00:39:06
Moneyball. Welcome to the second half,
00:39:08
second part of the show. We ran a little
00:39:10
along with our guest, Rufus Peabody.
00:39:13
Longtime friend of the show, my
00:39:15
collaborator on Massie Peabody for many
00:39:17
years now. Rufus graduated almost 20
00:39:19
years ago. We're coming up on I think
00:39:21
this is 18 would be 18. Been in the
00:39:24
industry for a long time. Informative
00:39:26
discussion with him about prediction
00:39:27
markets in particular. Fellas, Super
00:39:31
Bowl 60 got set on Sunday.
00:39:34
Unsurprisingly, the Patriots made it
00:39:36
past a quarterback list Denver Broncos
00:39:39
in the Blizzard
00:39:41
and they're going to be in their 47th
00:39:43
Super Bowl. Did you all know the
00:39:44
Patriots have been in 47 out of the 60
00:39:46
Super Bowls? It's really [laughter] high
00:39:47
number.
00:39:50
>> They are playing, who are they playing
00:39:52
against? The Seahawks. The Seahawks beat
00:39:53
the Rams. the a the NFC champion NFC
00:39:57
West division championship that produced
00:39:59
the Super Bowl champion here. The
00:40:00
Seahawks are favored early lines holding
00:40:03
tied at four and a half I think. Um this
00:40:06
game is in San Jose, sometimes referred
00:40:08
to as San Francisco. Um Shane, God
00:40:12
almighty, I mean what's it like to be
00:40:14
from New England these [laughter] days?
00:40:17
No, I mean to I I mean I'm not I'm not
00:40:19
actually from New England, but to have
00:40:21
arrived there on the scene in like, you
00:40:23
know, 1999, it was very
00:40:25
>> timing timing was good, Shane.
00:40:27
>> Timing was good.
00:40:29
>> Yeah. No. And uh this this is probably
00:40:31
the most unexpected of all of them. I I
00:40:33
I think thus far this run, um I think
00:40:36
it's been a I think they're an
00:40:38
intriguing team because I think we could
00:40:40
still I don't know what you guys feel,
00:40:42
but you can convince yourself they're
00:40:43
not actually even that good. [laughter]
00:40:45
wanted to uh but they're in the Super
00:40:47
Bowl so I don't I don't know. Um and I
00:40:51
think that you know if if anything I
00:40:52
think if I was setting the line I mean
00:40:54
sharper minds than I do set those lines
00:40:56
but I if I was setting the line it would
00:40:58
be even even more substantial. I mean
00:41:00
just based on how good Seattle looked um
00:41:04
against the 49ers. I think they're
00:41:05
really kind I mean the only hope I guess
00:41:07
the Patriots have is that time Donald
00:41:09
sees Ghost again or whatever.
00:41:12
>> Yeah.
00:41:12
>> Well, what other reactions from the
00:41:14
weekend? Um the
00:41:17
the the Ram Seahawks game was tight as
00:41:19
as as would be expected. Fun could have
00:41:21
gone either way. The Denver New England
00:41:24
top game was a lot tighter than a lot of
00:41:25
people would have thought and that snow
00:41:27
added wonderful flavor to it. Um Payton
00:41:30
forewent that field goal opportunity
00:41:32
early. That sure did feel painful pretty
00:41:34
quickly when nobody else could score. Um
00:41:37
any other observations coming out of the
00:41:38
championship round?
00:41:41
>> How do you guys feel actually about that
00:41:43
decision? Like let's let's assume full
00:41:46
information like Sean you're Shawn
00:41:48
Payeyton and you have the weather
00:41:49
report. Maybe you don't know it's going
00:41:52
to go quite that dramatically like like
00:41:54
like go to unplayable levels but you
00:41:56
know the it's going to get worse. I feel
00:42:00
like that maybe kind of I feel like the
00:42:03
analytics probably suggest that you
00:42:04
shouldn't you should go for you know on
00:42:06
fourth and one you should go for it
00:42:08
there. Does you know if you can
00:42:11
incorporate that kind of you know future
00:42:13
weather does that move the needle
00:42:15
enough?
00:42:16
>> Weather was part of it but also just you
00:42:18
know what are you forecasting about your
00:42:20
offense's ability and stood them and I
00:42:22
what I I think the most interesting bit
00:42:24
is that they had they drove down the
00:42:26
first
00:42:27
um drive and possession and then the
00:42:30
second they go down again. So they've
00:42:31
got they've had the ball twice. They've
00:42:32
moved the ball really well twice and he
00:42:34
probably wasn't thinking I'm going to
00:42:36
get 35 more yards for the rest of the
00:42:38
game. you know, that's that's the part
00:42:39
that really fell out of sync with the
00:42:41
first part of the experience. So, I'm
00:42:43
sympathetic to him in that way.
00:42:44
>> Yeah. I mean, the reaction I had at that
00:42:46
play wasn't so much I like the way Shane
00:42:48
framed it. If I knew the weather report
00:42:50
was going to be bad, I might have
00:42:52
changed. But also,
00:42:54
I I'll go look, I'll go to my deathbed
00:42:56
by saying I don't understand that play
00:42:59
call. And let me say why I stayed out.
00:43:01
>> Oh, really? Oh, wow. Well, maybe you're
00:43:03
going to catch them off guard, but
00:43:05
again, you're trusting a crucial point
00:43:08
in the game to a quarterback that has
00:43:10
not played in over two years. Why are
00:43:14
you throwing the football?
00:43:16
>> Oh, the play call. You mean the play
00:43:18
call? I don't going for it. Okay, that
00:43:20
makes more sense.
00:43:21
>> Not that call. That's what I don't And
00:43:24
that's how Shawn Payton and that's why
00:43:26
what I put in the rundown. Did Shawn
00:43:29
Payeyton maybe, and I love the way you
00:43:30
said it, Cade, because of the first two
00:43:33
series, actually it was the third series
00:43:35
because the first series they were three
00:43:36
and out, but the first the second and
00:43:38
third series, maybe he saw Stidum doing
00:43:41
so well, he said, you know what, I'm
00:43:43
going to trust this guy on this crucial
00:43:45
play to throw the football. And to me,
00:43:48
it was the right call to go for it, but
00:43:51
not that play. No. And also to me, I've
00:43:54
got, look, I've said this about the
00:43:56
previous Seattle Patriots Super Bowl,
00:43:59
too. You say something to your team when
00:44:03
you don't think you can run the ball one
00:44:06
yard
00:44:08
on fourth down. You don't think you can
00:44:10
do cuz if you thought you could, you
00:44:12
would do it. And this idea that I'm
00:44:14
going to out trick them. It reminded me,
00:44:16
it did. reminded me of Pete Carol having
00:44:19
Russell Wilson throw the football when
00:44:21
you got beast mode running the goddamn
00:44:24
ball and I think even on the Patriot
00:44:26
game, maybe you can correct me, that
00:44:27
wasn't even fourth down. That might have
00:44:28
been first or second down.
00:44:30
>> I mean, it was it was it was in fact
00:44:32
second down though. I will note the
00:44:34
first down was them handing it to beast
00:44:36
mode and him not getting into the end
00:44:37
zone.
00:44:38
>> I understand that. That's all I'm
00:44:39
commenting on where they
00:44:41
>> tried to do exactly. It reminded me of
00:44:44
>> You don't have to rehash that history.
00:44:45
It just reminded me of the coach trying
00:44:47
to almost be too smart there. I liked
00:44:49
going for it. I didn't like the play
00:44:51
call.
00:44:51
>> And I and I you you're you're kind of
00:44:53
echoing. My general frustration with
00:44:55
fourth down decisions is after the fact
00:44:58
we analyze them. And so far so so often
00:45:01
we're we're convolving the decision to
00:45:04
go for it or not with like a really
00:45:06
suboptimal play call. Like I mean my my
00:45:08
bugaboo is always like you know some
00:45:10
kind of fourth and three and they're in
00:45:11
shotgun or something like that. fourth
00:45:13
and one and they're in shotgun. You
00:45:15
know, the these types of kind of, you
00:45:17
know, I wish we could also observe the
00:45:19
be what what happens in the alternate
00:45:21
universe where they kind of did the
00:45:22
optimal thing at least conditional on
00:45:24
that.
00:45:25
>> But let's also let's talk about
00:45:26
something Shane said earlier did a
00:45:28
better thing.
00:45:28
>> Suppose I told you that let's imagine
00:45:31
they had kicked a field goal there,
00:45:33
okay? And let's say they have 10 points.
00:45:35
As a matter of fact, let's even imagine
00:45:36
that was all they scored in the first
00:45:38
half cuz people are talking about the
00:45:39
Patriots defense and it is a good
00:45:41
defense. But let's not make it seem
00:45:43
great. Let's just remember
00:45:45
>> Jared Stum who hadn't thrown a pass in
00:45:47
over two years. Let's imagine he put up
00:45:51
10 points in the first half against the
00:45:52
Patriots. That's not the 85 Bears
00:45:55
performance. That's my point is that
00:45:58
like nothing. So right now, if I had to
00:46:02
update any of the
00:46:03
>> Patriots didn't score 10 points in that
00:46:05
Super Bowl, [laughter]
00:46:06
>> right? Well, no, no, but but also if you
00:46:09
had me update any part of like after
00:46:12
watching the two games, if you had me
00:46:14
update anything, here would be my
00:46:16
update. If I think about the four sides
00:46:18
of the ball, I was disappointed in the
00:46:21
Patriot offense. I think the Patriot
00:46:23
offense is worse than I thought going
00:46:26
into the game. And I think Seattle's
00:46:29
offense is better than I thought going
00:46:31
into
00:46:32
>> in I can't disagree generally, but in
00:46:35
evaluating your in your evaluation of
00:46:38
the Patriots offense, are you building
00:46:39
in that they have faced three of the top
00:46:42
five defenses now in their playoff run
00:46:46
in the NFL?
00:46:49
because they have the Denver. Denver,
00:46:51
Houston, and San Diego all have I mean
00:46:54
San Diego's five, but or sorry, LA
00:46:56
Chargers are number five, but like yeah,
00:46:58
those are three of the top five defenses
00:47:01
and as well as snow conditions. And
00:47:03
again, I'm not I'm I'm playing devil's
00:47:04
advocate because I'm actually on your
00:47:06
side on this one. It also I I I also
00:47:09
came away underwhelmed with the uh
00:47:11
Patriots offensive performance. But this
00:47:12
is kind of, you know, the
00:47:13
counterargument that people are making
00:47:15
right now is they have faced some very
00:47:18
legitimate, you know, kind of, you know,
00:47:20
maybe not 85 Bears level, but strong
00:47:23
defenses in this run and have done
00:47:25
barely enough to win and been lucky
00:47:27
while they've been doing that. But,
00:47:30
>> you know, this is this is why it's fun.
00:47:31
This is why we're going to play the
00:47:32
game.
00:47:33
>> I will say Seattle is another great
00:47:35
defense. So, it's not like if you get to
00:47:37
be better or anything like that.
00:47:39
>> My our friend and colleague Joe Simmons
00:47:41
uh wrote uh over the weekend about
00:47:44
comparing the media's reaction to Drake
00:47:47
May versus Sam Darnold. And
00:47:50
>> the media versus who
00:47:52
>> on on May versus Darnold. And you know,
00:47:55
Darnold like anytime something goes
00:47:57
well, you know, it's probably the
00:47:59
receiver or the offense or the offense.
00:48:01
But with anything goes wrong, it's like
00:48:03
Darnold because he's a flawed guy. And
00:48:04
then May is like this darling. And is
00:48:08
their performance really that different?
00:48:09
I mean, can we really make these kinds
00:48:11
of And do people Here's the thing.
00:48:12
Here's the premise, I guess, is that
00:48:14
guys get these reputations early and
00:48:17
that they color for years. They color
00:48:19
people's impressions. And I feel like I
00:48:21
mean, look, I'm not I don't pay enough
00:48:22
attention to know in detail, and some
00:48:24
people pay a lot of attention.
00:48:26
>> But I love that Darnell is doing as well
00:48:27
as he is, and I feel like he's just born
00:48:29
through bad early experiences in a way
00:48:32
that most don't. But I don't doubt that
00:48:34
that negative early experience is still
00:48:36
coloring people's perceptions of him.
00:48:38
>> No. And I I mean I think it's amazing.
00:48:40
Such a wonderful career arc for him. Uh
00:48:43
I mean if they weren't playing the
00:48:44
Patriots, I'd be probably cheering
00:48:45
pretty hard for him honestly in the
00:48:46
Super Bowl. But uh but yeah, question
00:48:48
Shane, who would you rather have as your
00:48:50
quarterback for the Super Bowl right
00:48:52
now, Drake May or Sam Darnold?
00:48:56
>> Great question.
00:48:57
>> Great question.
00:48:58
>> Drake May. Drake May has never seen
00:49:01
>> Sam Darnold can be had. We've seen Sam
00:49:03
Darnold be had. He has not been had in
00:49:06
this run. He has not been had this
00:49:08
season, but as recently as last season's
00:49:11
playoffs, he can be had. I'm not saying
00:49:13
they necessarily will get him, right?
00:49:15
But
00:49:16
>> I'm going to take the guy that's won,
00:49:17
including the playoffs, I'm going to
00:49:18
take the guy that's won 31 games the
00:49:20
last two seasons or whatever the number
00:49:22
is. But the only guy besides Tom Brady,
00:49:24
>> you would have taken Kurt Warner going
00:49:26
into that super first Super Bowl, too,
00:49:28
right? Come on.
00:49:30
>> Yeah, I would have.
00:49:31
>> Oh, for sure. But it's an interesting
00:49:33
question. I like this with Eric. I'm
00:49:35
going I'm going Darnold as well, but I
00:49:37
realize it's an interesting question and
00:49:39
I am I am worried about, you know, next
00:49:41
next level stakes,
00:49:43
>> how things how things go for him. Um,
00:49:46
all right. What else do we have around
00:49:48
the world of sports? Why don't we give
00:49:50
Eric a little time on the Australian
00:49:51
Open? the first major of the eight
00:49:54
majors we'll see in golf and tennis. The
00:49:55
first major is being played right now
00:49:57
down in Australia.
00:49:59
>> Yeah. So, I mean, let's ignore last
00:50:02
night for just one second or the the
00:50:04
matches that would happen. Something I
00:50:06
put in the rundown. So, in the final
00:50:08
eight here were the men's seeds left. 1
00:50:12
2 3 4 5 6 8 and 25. in the women's 1 2 3
00:50:22
4 5 6 12 and 29.
00:50:26
>> Now that's remarkable.
00:50:29
>> Yeah.
00:50:30
>> The amount of top seeds that are still
00:50:32
in. Now I will say last night um 29 got
00:50:37
eliminated badly by one. Sabalanka uh
00:50:41
beat um I forget the woman's name. The
00:50:44
American woman that uh I forget her
00:50:46
name, but she got dusted off pretty
00:50:48
quickly.
00:50:48
>> 29th,
00:50:50
>> what' it say?
00:50:50
>> She was 29th ranked.
00:50:52
>> 29th ranked. Um 12vidilina
00:50:56
destroyed Koko Goff yesterday actually.
00:50:59
So 12 is in the semi-finals. Matter of
00:51:00
fact, 12 is playing one. Sidilena is
00:51:03
playing Sabalanka in one semi-final on
00:51:05
the women's side. on the men's side.
00:51:09
Wow. I mean, Alcarez played brilliantly.
00:51:13
I mean, he played the number six in the
00:51:15
world, beat him 75, should have been 63
00:51:18
in the first set. 62 61. And the guy's
00:51:21
Australian, so playing on his home
00:51:23
court. um Alex Demenor who had I think
00:51:27
he was 15-1 in his last 16 matches and
00:51:32
>> got pedestrianed if you'd like by um by
00:51:37
Alcarz. The interesting part will be you
00:51:40
know Jookovic. So here's the here's the
00:51:42
question. He got defaulted into the
00:51:44
quarterfinals. So he has only played
00:51:46
three matches not four. What does it
00:51:49
mean got defaulted into
00:51:50
>> the guy he was going to play in the
00:51:51
quarter in the sorry in the round of 16
00:51:53
defaulted before the match.
00:51:55
>> He was going to play the number 16 seat
00:51:57
who had beaten him the last time they
00:51:58
played by the way Jacob
00:52:00
>> Mensik.
00:52:00
>> Okay.
00:52:01
>> He didn't have to play him. So he's had
00:52:02
four days rest now.
00:52:04
>> His first three matches the top ranked
00:52:06
player he played was number 85 in the
00:52:08
world. He's played two wild cards in an
00:52:11
85. He beat them all in straight sets.
00:52:13
So, he's in the quarterfinals and he's
00:52:16
played nine sets of tennis so far.
00:52:19
>> He's got to be fully rested.
00:52:21
>> Now, he's playing the number six or five
00:52:23
in the world, Musetti, who I think he's
00:52:26
not. I know he's nine and one against.
00:52:28
Now, here comes the major question.
00:52:31
What's going to happen in the next round
00:52:34
potentially when he plays S? That's the
00:52:36
magic question. Can he on S side of the
00:52:39
draw, so he'd have to get past center to
00:52:42
get to the finals. But this I my
00:52:43
question coming into this conversation
00:52:45
was to explain to me center right now.
00:52:47
So there was this match sometime this
00:52:49
past week where if not for the heat
00:52:51
regulations
00:52:52
>> I can tell you a personal story.
00:52:54
>> So but so the question though that I
00:52:56
want you to land on is what's your
00:52:58
assessment of center's condition right
00:53:00
now and why is it any different than the
00:53:02
top level it has been?
00:53:03
>> Yeah. So just so you know it was like
00:53:05
105 degrees out. The reason I know that
00:53:08
match well is because the person he was
00:53:10
playing against is the twin brother of a
00:53:12
guy who was on Zack who's on the pen
00:53:14
squash team.
00:53:16
>> So Nick Spazeri was number one and two
00:53:18
for about the last five years on pen
00:53:20
squash team. His twin brother is Elliot
00:53:22
Spazeri who's the one that S plays. So I
00:53:25
was watching the match.
00:53:26
>> Um yeah, S would have lost that match if
00:53:30
they didn't close the roof and they
00:53:33
didn't have a 10-minute break after the
00:53:35
third set. He was cramping severely.
00:53:37
This is something that has happened. The
00:53:39
thing now is is that they're now down to
00:53:41
so few players. They're going to be
00:53:43
playing all the matches in Rod Labor
00:53:45
Arena with a shut roof cuz it's 110°
00:53:48
out. So, it's going to be 70° inside.
00:53:51
So, um the no there's nobody on this
00:53:53
planet more upset that they shut that
00:53:55
roof in the middle of that match than
00:53:56
NovakJokovic because he saw center going
00:53:59
out. Now, his path to the finals is
00:54:02
clear. And just to be clear, last year,
00:54:05
last year, not five years ago,
00:54:07
>> he beat Alcarez in the Australian Open
00:54:10
in the quarterfinals. So he was thinking
00:54:13
he's one inch away from potentially
00:54:16
steamrolling into the finals against a
00:54:18
guy he beat.
00:54:19
>> Okay.
00:54:19
>> On the on on this surface.
00:54:22
>> Yeah. Yeah. Yeah.
00:54:23
>> But no, I don't think there's any
00:54:24
lasting uh Center looked great in his
00:54:28
last match.
00:54:29
>> Um I believe, by the way, Center has a
00:54:31
very intriguing match. It'll be at like
00:54:33
3:00 or 4 in the morning. I'm pretty
00:54:35
sure he's playing Ben Shelton. Now,
00:54:39
that's no gimme a match. I mean, that's
00:54:41
a very interesting match.
00:54:43
>> Tell us more about Ben Shelton.
00:54:44
>> Well, Ben Shelton's been rising up uh
00:54:47
quickly. He was a collegiate squash play
00:54:50
uh tennis player. Um he's got about 140
00:54:53
mph serve and so when he wants to, if he
00:54:56
gets it in, he'll just blow you off the
00:54:58
court. extremely athletic, great serving
00:55:01
volier, allcourt tennis guy. Um, a lot
00:55:04
of people believe if there is a third
00:55:06
player that will be joining the big two
00:55:08
of SR and Alcarz, it will be uh Ben
00:55:11
Shelton.
00:55:12
>> And so, um, do I think he's going to
00:55:14
beat S, the two-time defending champion
00:55:17
at the Australian Open? No. Do I think
00:55:19
he's going to beat the guy who I don't
00:55:21
think he's lost in maybe 30 consecutive
00:55:23
matches on hard courts? No, I do not
00:55:25
think he's going to. But it's not a
00:55:28
trivial match. And so look, it's all
00:55:31
it's going to come down to it's it's a
00:55:33
fascinating f And by the way, do not
00:55:36
assume that Alcarez is making the
00:55:38
finals. Alcarz is playing Zarev in the
00:55:41
other semiinal. And by the way, their
00:55:43
career record against each other, six
00:55:45
and six.
00:55:47
>> So this this idea that it's a feta
00:55:49
comple like bet the house that it's
00:55:51
center versus Algarz. I ain't betting
00:55:53
the house on that. that ain't I mean
00:55:56
there's no I mean look
00:55:58
Al Perez is six and six against Verv so
00:56:01
there's no guarantee he'll be the
00:56:02
favorite but not that heavy a favorite
00:56:04
and center still has to get past Ben
00:56:06
Shelton and probably Novak Djokovic I'm
00:56:08
not saying he doesn't have a 60 or 70 or
00:56:11
80% chance to beat them both but it's
00:56:14
not for sure it's a fascinating both the
00:56:16
men's and the women's side is
00:56:19
extraordinarily exciting this year
00:56:21
>> well strong draw everyone's still in a
00:56:24
lot of
00:56:25
LA fun last few days here as we roll
00:56:27
into the finals on on Sunday. Um why
00:56:30
don't we wrap it there? We just lost
00:56:32
Audi and we've run about our full time
00:56:35
now. So we'll wrap it there. We will
00:56:38
come back next time of course. Until
00:56:40
then, thanks for Audi Winer and Absentia
00:56:43
on behalf of Eric Bradlo and Shane
00:56:44
Jensen, Kate Massie. Many thanks to Dion
00:56:48
Simpkins who makes the whole thing
00:56:49
happen. Marissa Raina, our producer and
00:56:52
booker, very helpful. the big boss lady
00:56:56
D Patel. Many thanks to D and to you
00:56:58
guys for listening. Come back and join
00:56:59
us next time. Between now and then,
00:57:01
enjoy your sports.

Episode Highlights

  • Rufus Peabody Joins the Show
    Rufus Peabody, a renowned sports bettor, shares insights on prediction markets and sports betting.
    “Thanks for making time for us. Appreciate you coming on the show.”
    @ 01m 04s
    January 30, 2026
  • Understanding Prediction Markets
    Rufus explains the advantages of prediction markets over traditional sportsbooks.
    “Prediction markets are advantageous from a better perspective.”
    @ 02m 57s
    January 30, 2026
  • The Evolution of Sports Betting
    Discussion on how prediction markets are changing the landscape of sports betting.
    “Prediction markets are a fairly safe bet.”
    @ 16m 04s
    January 30, 2026
  • The Fragility of Edges
    Market opportunities can vanish suddenly, revealing the delicate nature of betting edges.
    “My edges were so fragile in that way.”
    @ 23m 13s
    January 30, 2026
  • Understanding Market Dynamics
    Combining fundamental value with market mechanisms can lead to powerful insights.
    “That combination is especially powerful.”
    @ 31m 46s
    January 30, 2026
  • Price Shopping for Advantage
    Finding the best prices across platforms is crucial for maximizing betting advantages.
    “Price shop. Find where the prices are best.”
    @ 34m 24s
    January 30, 2026
  • Bet the Process Podcast
    Rufus Peabody co-hosts the long-running sports betting podcast, Bet the Process, with Jeff Ma.
    “It's a fantastic show. Strong recommend.”
    @ 38m 32s
    January 30, 2026
  • Super Bowl 60 Preview
    The Patriots are set to play in their 47th Super Bowl against the Seahawks.
    “Did you all know the Patriots have been in 47 out of the 60 Super Bowls?”
    @ 39m 44s
    January 30, 2026
  • Quarterback Debate: Darnold vs. May
    A discussion on the reputations of quarterbacks Sam Darnold and Drake May.
    “Great question.”
    @ 48m 57s
    January 30, 2026
  • Exciting Year for Tennis
    Both the men's and women's sides are extraordinarily exciting this year.
    “It's a fascinating both the men's and the women's side is extraordinarily exciting this year.”
    @ 56m 14s
    January 30, 2026

Episode Quotes

  • I'm a man. I'm 40.
    Rufus Peabody: Prediction Markets and the Future of Sports Betting Analytics
  • Every bot has a weakness.
    Rufus Peabody: Prediction Markets and the Future of Sports Betting Analytics
  • Everything is changing so quickly.
    Rufus Peabody: Prediction Markets and the Future of Sports Betting Analytics
  • I think the combination is especially powerful.
    Rufus Peabody: Prediction Markets and the Future of Sports Betting Analytics
  • Timing was good.
    Rufus Peabody: Prediction Markets and the Future of Sports Betting Analytics
  • It's a fascinating both the men's and the women's side is extraordinarily exciting this year.
    Rufus Peabody: Prediction Markets and the Future of Sports Betting Analytics

Key Moments

  • Rufus Peabody's Insights01:04
  • The Betting Landscape16:04
  • Predictive Modeling27:41
  • Golf Insights34:50
  • Sports Betting Podcast38:32
  • Super Bowl Preview39:44
  • Exciting Finals56:21
  • Wrap Up56:30

Words per Minute Over Time

Vibes Breakdown

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