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The Real Reason Your Multinational Team Has Trouble Communicating

September 24, 2015 / 08:18

This episode discusses multinational teams, knowledge sharing, and the impact of diversity on team effectiveness. Key topics include geographic differences, structural differences, and their influence on collaboration.

The conversation features research findings from a study involving over 2,000 members of 289 teams within a large multinational organization. The study identifies which types of diversity create barriers to knowledge sharing, emphasizing that geographic and structural differences are the most significant.

Co-author Jonathan Cummings and the host discuss how past working relationships can help overcome these barriers. They highlight that while nationality and demographic differences do matter, they are less impactful compared to geographic and structural differences.

The episode also addresses the implications for managers in forming teams, suggesting that familiarity among team members can enhance collaboration. The research challenges common assumptions about the importance of nationality in multinational teams.

Overall, the episode provides valuable insights into improving team dynamics and effectiveness in diverse, global settings.

TLDR

Multinational teams struggle with knowledge sharing due to geographic and structural differences, not just nationality.

Episode

8:18
00:00:05
yeah so This research was really motivated by the idea that multinationals as we know it's a fact
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use lots and lots of teams right to get their work done but multinational teams struggle to really succeed um and we
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know that is a big problem um in these in lots of organizations so one of the big things they really struggle with is
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you've got people all around the world people don't share their information
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their knowledge enough with each other as much as they could right so we're trying to figure out why is that and
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what are some of the problems that these teams face and how can they be overcome
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so the particular focus of this study is on the fact that these teams are so diverse right so when you've got a
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multinational team it has people we talk about four different kinds of diversity
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we've got people from different Geographic locations all different countries around the world we've got
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people of different nationalities we've got people who work in different parts
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of their organizations right different um parts of the organizational structure we call them structural differences so
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people who work in different divisions or business units or functional areas and people are demographically diverse
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some people are older than others some people have been in the organization longer than other so lots of different
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kinds of differences so the question that we focus on in this um particular research is which of these differences
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actually matter for sharing knowledge in these teams and moreover which of them matter most um so that's the real focus
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of the study that's the research question and to address it what we did is we um collected survey data original
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survey data from U more than 2,000 members of around 289 teams so almost 200 0 teams in one very very large
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multinational it's a very well-known multinational organization more than 100,000 employees around the world and
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we collected data on all the differences between the members of these teams and we um did a lot of research to
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understand which differences matter most um and also how might they be overcome and in particular we looked at whether
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the people knew each other and had worked together before as one of the things that might help them to overcome
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those kinds of differences so again the the real question is which differences matter
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most so we're looking at these four kinds of differences Geographic uh um nationality based structural differences
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working different parts of the organizational structure and demographic differences and what we found was that
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two of these kinds of differences mattered much more than the other two and in particular Geographic differences
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really mattered so working in different countries um and uh structural differences mattered so working in
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different parts of the organizational structure and when I say they mattered it means they created barriers to
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knowledge seeking within this team for people going and asking each other for help or for information related to their
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work nationality differences um and demographic differences also mattered they also created barriers between the
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team members but not so big so the ones that were really big were the geographic
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differences and the structural differences and they created the greatest barriers but the good news was
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that if you'd work together before in a team so we're looking at sort of the
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diads of pairs of people within the team if you'd work together before you could
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get over some to some extent those Geographic and structural barriers so those were the key findings
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I think probably the most striking finding and it kind of emerged really early on as we were looking at at the
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data here um was the importance of structural differences organizational structure so when you think about uh
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multinational teams you know there's a lot of attention on the fact that people
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work in different parts of the world and their different nationalities um but you
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know we know that this is true we just don't think about it multinational teams
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so much these people are also coming from different parts of the organization usually and we found this was a really
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strong to some extent the strongest um barrier so the fact that people worked in different divisions in the
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organization or different functional areas or different business units again it was a huge complex organization those
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were really problematic um for those those kinds of uh differences were really problematic for the members of
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those teams and I think that was the most surprising to us given that the focus is usually on the nationality and
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the geographic stuff I think part of it is um recognizing the real variety of differences that there are right and I
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think you know we tend to focus a lot on specific ones like we know that the fact
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that we're in different time zones is really a big problem right and that's
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part of different Geographic locations um we know that the fact that people speak different languages is a big deal
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right and so managers tend to focus on some of these most obvious things that are really Salient when you're when
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you're internationally um dispersed um but the structural stuff for example which we found to be you know
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surprisingly important um we don't think about as much in in a global team so I
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think for managers it's being really aware that there's a very wide variety
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of differences that you need to pay attention to and monitor if you really want people to be sharing knowledge as
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much as they could be um inside the teams again on the plus side um for managers though if you've got people who
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worked together before that can help right so when managers are composing their teams it suggests that really
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paying attention to that we know there's lots of good things about people um
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having worked together in the past but often we don't put people that worked
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together in the past because we're trying to you know get the best team for that particular project we tend to
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downplay that criteria but I think managers um you know could benefit a lot the research suggested they could
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benefit a lot from really paying attention to trying to get people um who know each other a little bit already
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I think probably the uh most important one and there is one in particular I think is that nationality is not so
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important in our findings um at least then again it's not that nationality differences don't matter also
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nationality being where you were born where you come from as well as your native language right and they do create
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those kinds of differences we come from different countries originally that creates a barrier to knowledge seeking
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between us but what we is a much less important barrier than the fact that we may be in different countries um so if
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we're in the same country and we're different nationalities it's actually
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not a very big deal if we're in different countries even if we're the same nationality that's a big deal um so
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you know there's a lot of attention again on multinational teams we tend to focus a lot on these kind of
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crosscultural differences and and and nationality based differences in fact our research suggests if you compare
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them to other kinds of differences they they matter but not as much as some of this other stuff in terms of geography
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or organizational structure seems to matter more so most of the research in this area is
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a lot of research on teams um there and there's some research not as much obviously on multinational teams most of
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the research tends to focus on one or two kinds of differences right so most of that research will say nationality
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differences matter look we find it matters or Geographic differences a lot of research on geographically dispersed
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teams right that matters but um I'm not aware of any studies really that have
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pulled together as many different kinds of differences and said well if you look
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at them all together we agree they all matter we find they all do matter and actually create barriers within teams um
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but look some of them matter quite a bit more than others when you're able to
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compare them side by side so I think that's one of the things that's probably
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most distinctive in terms of what our study has been able to do uh the other aspect of it is that we have a large
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sample of teams um that we're able to compare so around 290 teams 20,000 you
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know team members and we're looking at all the individual uh you know the pairs
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within those teams so that's a much larger and richer data set with lots of different differ is going on in there
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than then the prior research has has often tackled uh so my co-author Jonathan Cummings and I um both do a lot of
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research related to uh teams in large complex organizations like large multinationals um and collaboration more
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generally across these kinds of organizations uh so you know one of the things that I'm most interested in is
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what are the conditions that enable teams to be more effective right and in this case particularly multinational
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teams so certainly thinking about uh you know teams do have these kinds of differences
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usually we can't make those go away right so what are the conditions that can help those teams to be more
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successful and not just in terms of being able to share knowledge effectively but also you know what makes
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them more Innovative um what makes them you know more efficient or more able to implement um their their projects or
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their programs successfully so that's where the main focus is of this work going forward
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[Music]

Episode Highlights

  • The Struggles of Multinational Teams
    Multinational teams face significant challenges in knowledge sharing due to diversity.
    “Multinational teams struggle to really succeed.”
    @ 00m 15s
    September 24, 2015
  • Key Findings on Team Diversity
    Geographic and structural differences create the greatest barriers to knowledge sharing.
    “Geographic differences really mattered.”
    @ 02m 15s
    September 24, 2015

Episode Quotes

  • Multinational teams struggle to really succeed.
    The Real Reason Your Multinational Team Has Trouble Communicating
  • Geographic differences really mattered.
    The Real Reason Your Multinational Team Has Trouble Communicating
  • Nationality is not so important in our findings.
    The Real Reason Your Multinational Team Has Trouble Communicating

Key Moments

  • Multinational Team Challenges00:15
  • Key Research Findings02:15
  • Surprising Insights05:08

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