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The Real Reason Your Multinational Team Has Trouble Communicating

September 24, 2015 / 08:18

This episode discusses the challenges faced by multinational teams, focusing on diversity, knowledge sharing, and organizational structure. Key topics include geographic differences, structural barriers, and the impact of prior collaboration.

The research presented involves a survey of over 2,000 members from 289 teams within a large multinational organization. The study identifies which types of diversity significantly hinder knowledge sharing, highlighting that geographic and structural differences are the most impactful.

Guest Jonathan Cummings and the host analyze how prior working relationships can mitigate some barriers, emphasizing the importance of team composition. They suggest that managers should consider previous collaborations when forming teams to enhance effectiveness.

Additionally, the episode challenges the common focus on nationality differences, revealing that they are less significant compared to geographic and structural factors. The findings encourage a broader understanding of the various differences within multinational teams.

Overall, the episode provides valuable insights for managers aiming to improve knowledge sharing and collaboration in diverse teams.

TL;DR

Multinational teams struggle with knowledge sharing due to geographic and structural differences, but prior collaboration can help overcome these barriers.

Episode

8:18
00:00:05
yeah so This research was really
00:00:07
motivated by the idea that
00:00:09
multinationals as we know it's a fact
00:00:11
use lots and lots of teams right to get
00:00:12
their work done but multinational teams
00:00:15
struggle to really succeed um and we
00:00:17
know that is a big problem um in these
00:00:19
in lots of organizations so one of the
00:00:22
big things they really struggle with is
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you've got people all around the world
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people don't share their information
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their knowledge enough with each other
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as much as they could right so we're
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trying to figure out why is that and
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what are some of the problems that these
00:00:31
teams face and how can they be overcome
00:00:33
so the particular focus of this study is
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on the fact that these teams are so
00:00:37
diverse right so when you've got a
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multinational team it has people we talk
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about four different kinds of diversity
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we've got people from different
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Geographic locations all different
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countries around the world we've got
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people of different nationalities we've
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got people who work in different parts
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of their organizations right different
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um parts of the organizational structure
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we call them structural differences so
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people who work in different divisions
00:00:57
or business units or functional areas
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and people are demographically diverse
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some people are older than others some
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people have been in the organization
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longer than other so lots of different
00:01:04
kinds of differences so the question
00:01:06
that we focus on in this um particular
00:01:08
research is which of these differences
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actually matter for sharing knowledge in
00:01:13
these teams and moreover which of them
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matter most um so that's the real focus
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of the study that's the research
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question and to address it what we did
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is we um collected survey data original
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survey data from U more than 2,000
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members of around 289 teams so almost
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200 0 teams in one very very large
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multinational it's a very well-known
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multinational organization more than
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100,000 employees around the world and
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we collected data on all the differences
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between the members of these teams and
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we um did a lot of research to
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understand which differences matter most
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um and also how might they be overcome
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and in particular we looked at whether
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the people knew each other and had
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worked together before as one of the
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things that might help them to overcome
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those kinds of
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differences so again the the real
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question is which differences matter
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most so we're looking at these four
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kinds of differences Geographic uh um
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nationality based structural differences
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working different parts of the
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organizational structure and demographic
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differences and what we found was that
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two of these kinds of differences
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mattered much more than the other two
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and in particular Geographic differences
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really mattered so working in different
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countries um and uh structural
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differences mattered so working in
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different parts of the organizational
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structure and when I say they mattered
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it means they created barriers to
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knowledge seeking within this team for
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people going and asking each other for
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help or for information related to their
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work nationality differences um and
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demographic differences also mattered
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they also created barriers between the
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team members but not so big so the ones
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that were really big were the geographic
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differences and the structural
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differences and they created the
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greatest barriers but the good news was
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that if you'd work together before in a
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team so we're looking at sort of the
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diads of pairs of people within the team
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if you'd work together before you could
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get over some to some extent those
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Geographic and structural barriers so
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those were the key findings
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I think probably the most striking
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finding and it kind of emerged really
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early on as we were looking at at the
00:03:05
data here um was the importance of
00:03:07
structural differences organizational
00:03:09
structure so when you think about uh
00:03:12
multinational teams you know there's a
00:03:13
lot of attention on the fact that people
00:03:14
work in different parts of the world and
00:03:15
their different nationalities um but you
00:03:18
know we know that this is true we just
00:03:20
don't think about it multinational teams
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so much these people are also coming
00:03:23
from different parts of the organization
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usually and we found this was a really
00:03:26
strong to some extent the strongest um
00:03:29
barrier so the fact that people worked
00:03:30
in different divisions in the
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organization or different functional
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areas or different business units again
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it was a huge complex organization those
00:03:36
were really problematic um for those
00:03:39
those kinds of uh differences were
00:03:41
really problematic for the members of
00:03:42
those teams and I think that was the
00:03:43
most surprising to us given that the
00:03:44
focus is usually on the nationality and
00:03:46
the geographic
00:03:50
stuff I think part of it is um
00:03:53
recognizing the real variety of
00:03:55
differences that there are right and I
00:03:57
think you know we tend to focus a lot on
00:03:58
specific ones like we know that the fact
00:04:00
that we're in different time zones is
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really a big problem right and that's
00:04:02
part of different Geographic locations
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um we know that the fact that people
00:04:06
speak different languages is a big deal
00:04:07
right and so managers tend to focus on
00:04:09
some of these most obvious things that
00:04:10
are really Salient when you're when
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you're internationally um dispersed um
00:04:15
but the structural stuff for example
00:04:17
which we found to be you know
00:04:18
surprisingly important um we don't think
00:04:20
about as much in in a global team so I
00:04:22
think for managers it's being really
00:04:23
aware that there's a very wide variety
00:04:25
of differences that you need to pay
00:04:26
attention to and monitor if you really
00:04:27
want people to be sharing knowledge as
00:04:29
much as they could be um inside the
00:04:30
teams again on the plus side um for
00:04:33
managers though if you've got people who
00:04:35
worked together before that can help
00:04:36
right so when managers are composing
00:04:38
their teams it suggests that really
00:04:40
paying attention to that we know there's
00:04:42
lots of good things about people um
00:04:44
having worked together in the past but
00:04:46
often we don't put people that worked
00:04:47
together in the past because we're
00:04:47
trying to you know get the best team for
00:04:49
that particular project we tend to
00:04:50
downplay that criteria but I think
00:04:52
managers um you know could benefit a lot
00:04:54
the research suggested they could
00:04:55
benefit a lot from really paying
00:04:56
attention to trying to get people um who
00:04:58
know each other a little bit already
00:05:04
I think probably the uh most important
00:05:08
one and there is one in particular I
00:05:10
think is that nationality is not so
00:05:12
important in our findings um at least
00:05:16
then again it's not that nationality
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differences don't matter also
00:05:18
nationality being where you were born
00:05:20
where you come from as well as your
00:05:21
native language right and they do create
00:05:24
those kinds of differences we come from
00:05:25
different countries originally that
00:05:27
creates a barrier to knowledge seeking
00:05:28
between us but what we is a much less
00:05:30
important barrier than the fact that we
00:05:32
may be in different countries um so if
00:05:34
we're in the same country and we're
00:05:35
different nationalities it's actually
00:05:36
not a very big deal if we're in
00:05:37
different countries even if we're the
00:05:39
same nationality that's a big deal um so
00:05:42
you know there's a lot of attention
00:05:43
again on multinational teams we tend to
00:05:45
focus a lot on these kind of
00:05:46
crosscultural differences and and and
00:05:48
nationality based differences in fact
00:05:49
our research suggests if you compare
00:05:51
them to other kinds of differences they
00:05:53
they matter but not as much as some of
00:05:54
this other stuff in terms of geography
00:05:56
or organizational structure seems to
00:05:57
matter more
00:06:02
so most of the research in this area is
00:06:04
a lot of research on teams um there and
00:06:07
there's some research not as much
00:06:08
obviously on multinational teams most of
00:06:10
the research tends to focus on one or
00:06:12
two kinds of differences right so most
00:06:14
of that research will say nationality
00:06:16
differences matter look we find it
00:06:17
matters or Geographic differences a lot
00:06:19
of research on geographically dispersed
00:06:21
teams right that matters but um I'm not
00:06:24
aware of any studies really that have
00:06:25
pulled together as many different kinds
00:06:27
of differences and said well if you look
00:06:28
at them all together we agree they all
00:06:30
matter we find they all do matter and
00:06:32
actually create barriers within teams um
00:06:34
but look some of them matter quite a bit
00:06:36
more than others when you're able to
00:06:37
compare them side by side so I think
00:06:39
that's one of the things that's probably
00:06:40
most distinctive in terms of what our
00:06:42
study has been able to do uh the other
00:06:44
aspect of it is that we have a large
00:06:45
sample of teams um that we're able to
00:06:47
compare so around 290 teams 20,000 you
00:06:50
know team members and we're looking at
00:06:52
all the individual uh you know the pairs
00:06:54
within those teams so that's a much
00:06:56
larger and richer data set with lots of
00:06:59
different differ is going on in there
00:07:00
than then the prior research has has
00:07:03
often
00:07:07
tackled uh so my co-author Jonathan
00:07:09
Cummings and I um both do a lot of
00:07:11
research related to uh teams in large
00:07:14
complex organizations like large
00:07:15
multinationals um and collaboration more
00:07:18
generally across these kinds of
00:07:20
organizations uh so you know one of the
00:07:22
things that I'm most interested in is
00:07:23
what are the conditions that enable
00:07:25
teams to be more effective right and in
00:07:27
this case particularly multinational
00:07:29
teams
00:07:30
so certainly thinking about uh you know
00:07:33
teams do have these kinds of differences
00:07:34
usually we can't make those go away
00:07:36
right so what are the conditions that
00:07:38
can help those teams to be more
00:07:40
successful and not just in terms of
00:07:42
being able to share knowledge
00:07:43
effectively but also you know what makes
00:07:45
them more Innovative um what makes them
00:07:47
you know more efficient or more able to
00:07:49
implement um their their projects or
00:07:50
their programs successfully so that's
00:07:52
where the main focus is of this work
00:07:54
going forward
00:07:58
[Music]

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Episode Highlights

  • Diversity in Multinational Teams
    The study highlights four types of diversity affecting knowledge sharing: geographic, nationality, structural, and demographic.
    “Multinational teams struggle to really succeed.”
    @ 00m 15s
    September 24, 2015
  • Multinational Team Challenges
    Multinational teams face significant barriers to knowledge sharing due to geographic and structural differences.
    “Geographic differences really mattered.”
    @ 02m 15s
    September 24, 2015
  • Importance of Prior Collaboration
    Working together before can help overcome barriers in multinational teams.
    “If you’d worked together before, you could get over some barriers.”
    @ 02m 55s
    September 24, 2015

Episode Quotes

  • Multinational teams struggle to really succeed.
    The Real Reason Your Multinational Team Has Trouble Communicating
  • Geographic differences really mattered.
    The Real Reason Your Multinational Team Has Trouble Communicating
  • Nationality is not so important in our findings.
    The Real Reason Your Multinational Team Has Trouble Communicating

Key Moments

  • Research Focus00:33
  • Diversity Matters00:39
  • Key Findings02:55

Words per Minute Over Time

Vibes Breakdown

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