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For Liquid I.V., their Super Bowl ad strategy spans from before until well after the game

February 22, 2026 / 01:04

This episode covers Super Bowl advertising strategies, experiential marketing, and influencer content. Key discussions include the decision to keep ads secret until Super Bowl Sunday and the comprehensive marketing approach planned for the event.

The guest discusses the importance of the Super Bowl as a platform for first-time ad viewing and the excitement it generates among viewers. They emphasize the joy of sharing these moments with friends during viewing parties.

Additionally, the episode highlights the role of field marketing fleets in San Francisco and the cities competing in the Super Bowl. The guest outlines plans for influencer content and social media engagement as part of the overall campaign.

Finally, the conversation touches on post-Super Bowl marketing activities that will extend through March, ensuring continued engagement with the audience.

TLDR

Super Bowl ad strategies focus on secrecy, experiential marketing, and post-game engagement.

Episode

1:04

00:00:00

We're gonna continue to drop teasers and trailers leading up to the big day. And

00:00:05

whereas most brands will release their Super Bowl spot in the weeks leading up to Super Bowl. We will not be doing

00:00:10

that. Nobody will see it until Super Bowl Sunday. And that's very intentional

00:00:15

because that's the joy of Super Bowl is seeing the ads for the first time and

00:00:20

talking about them at the viewing party with your friends. And we talked a lot about the experiential marketing piece.

00:00:26

We absolutely plan to have our field marketing fleets on the ground in San Francisco in the two cities that will be

00:00:34

competing in the Super Bowl. So experiential marketing is a very big part of our total campaign. You'll see

00:00:41

influencer content, social content, there will be sticks being distributed. So it really is a comprehensive 360

00:00:47

approach to how we show up at Super Bowl. And there will also be a lot of activity happening the Monday after and

00:00:54

even through the end of March to continue that narrative through the entire quarter.

Episode Highlights

Super Bowl Ad Strategy
The brand plans to keep its Super Bowl ad under wraps until the big day.
“Nobody will see it until Super Bowl Sunday.”
@ 00m 10s
February 22, 2026
Experiential Marketing Plans
A comprehensive approach includes field marketing and influencer content leading up to the Super Bowl.
“Experiential marketing is a very big part of our total campaign.”
@ 00m 36s
February 22, 2026

Episode Quotes

Nobody will see it until Super Bowl Sunday.
For Liquid I.V., their Super Bowl ad strategy spans from before until well after the game
That’s the joy of Super Bowl is seeing the ads for the first time.
For Liquid I.V., their Super Bowl ad strategy spans from before until well after the game

Key Moments

Super Bowl Strategy00:10
Experiential Marketing00:36
Post-Super Bowl Activity00:51