00:00:00
when you're really really successful you
00:00:01
start resting on your laurels and not
00:00:04
just from a marketing standpoint I think
00:00:05
this was true companywide you begin to
00:00:08
believe your own press reports and think
00:00:10
that when you're successful nothing will
00:00:12
go wrong when we were $7.1 billion in
00:00:16
sales you know one of the things that
00:00:17
caused us to decline to 4 billion over a
00:00:20
couple of years we lost our biggest
00:00:21
customer and it was Hubris at the end of
00:00:24
the day and I think hubris is the kiss
00:00:26
of death to an organization and it's one
00:00:28
of the things over the 12 years that I
00:00:30
was there you got it you know when you
00:00:32
wake up in the morning if you're not the
00:00:33
fastest one running somebody's going to
00:00:35
get you
