00:00:00
I read an interesting report from this
00:00:01
agency called Razerfish the other day.
00:00:03
There's a really interesting insight
00:00:05
there in there. The consumers were
00:00:06
basically saying, "I would rather
00:00:09
receive these sort of bespoke promotions
00:00:12
that recognize
00:00:14
frustrating points in life. If I take a
00:00:16
redeye flight, I want early check-in at
00:00:18
a hotel." And I would prefer that over
00:00:21
getting an upgrade to the suite on my
00:00:23
honeymoon. So again, you think of
00:00:25
honeymoon, that is a traditional
00:00:26
consumer milestone, things that
00:00:28
marketers maybe try to usually
00:00:30
add a little more white glove service
00:00:32
around. But more people are saying there
00:00:34
are so many aspects of day-to-day life
00:00:35
that are frustrating. If you can
00:00:36
alleviate that in any way, that fosters
00:00:39
loyalty.
