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Why True Entrepreneurs Go Down ‘and Still Come Back Fighting’

November 17, 2014 / 17:04

This episode features John Huntsman Sr., discussing his journey from poverty to becoming a billionaire philanthropist and business leader. Key topics include his book "Barefoot to Billionaire," lessons in leadership, and the importance of integrity.

Huntsman shares how he built the world's largest chemical corporation through risk-taking and surrounding himself with talented individuals. He emphasizes the significance of believing in oneself and the products being developed.

He reflects on his early career, including the success of the clamshell container for McDonald's, which led to significant growth for his company. Huntsman also discusses his time in the Nixon Administration and the lessons learned from both positive and negative role models.

Philanthropy is a major theme, as Huntsman explains his shift towards giving, motivated by his upbringing and a desire to help others. He mentions his commitment to sharing wealth and the importance of integrity in business.

The episode concludes with Huntsman recounting his objections to the Giving Pledge initiated by Warren Buffett, advocating for even greater generosity among billionaires.

TL;DR

John Huntsman Sr. shares his journey from poverty to billionaire, discussing leadership, integrity, and philanthropy.

Episode

17:04
00:00:02
I'm here with John Huntsman senior one
00:00:04
of the world's greatest philanthropists
00:00:05
and Business Leaders welcome thank you
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Adam talk to us about the story behind
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your book Barefoot to billionaire how
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did you go from literally having nothing
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to running the world's largest Chemical
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Corporation well through a lot of luck
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and through uh through uh uh the ability
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to surround myself with many people who
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had talents and abilities uh different
00:00:30
and in many cases far better than my own
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and uh being a risk
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taker and uh putting everything on the
00:00:39
line time and time again because I
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believed in myself believed in my team
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believed in the products that we were
00:00:46
producing and
00:00:48
Manufacturing and uh because it's a lot
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of fun and uh and and I knew that uh if
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we were successful we could uh we could
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make other people success uccessful and
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happy and and uh bring about some of the
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sorrows and heartaches that uh correct
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some of those in some people's lives
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that would had in our own lives so there
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were a lot of deep meanings behind it
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but most importantly was a opportunity
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to keep driving and driving and never
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giving up and what were the biggest
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lessons that you learned along the way
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are there assumptions that you held
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about leadership or business that you
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thought were true and turned out to be
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false uh to some extent I found found
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that
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academically uh it really didn't matter
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whether ID received a certain grade in a
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class it didn't matter too much about uh
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what schools want to attend I know that
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I shouldn't say that at Warden what
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matters I think is uh is one's uh Drive
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one's uh intelligence with respect to a
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quantitative areas I think you have to
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understand math and and and and um and
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and and a quantitative type mindset to
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out-negotiate your opponents because I
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never have used computers or calculators
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I've always been able to figure out in
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my head far before my opposition has in
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negotiating for Acquisitions where we
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need to be and what the numbers are and
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and how we could get uh get the best
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side of the bargain without having to
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resort to accountants or assistants or
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financial experts so I've been blessed
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with with that good uh luck if if you
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will but most importantly I think never
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giving up uh believing in yourself and
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believing in your product and uh there
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are very very few true entrepreneurs
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most people give it a shot for a year or
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two and then go to work for somebody
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else and say I'm an entrepreneur who
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didn't make it they're really not
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entrepreneurs true entrepreneurs have to
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really uh uh uh forego almost everything
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they have to put it all on the line line
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they have to go through tremendous
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downswings and still come back fighting
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and Swinging they have to know what it
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means to come out of The Valleys of
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death and still be successful and keep
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uh keep a positive attitude and always
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make your team around you feel like
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you're succeeding even though you know
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way down deep it's a long shot you have
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to be the fighter and the leader and the
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one who uh who who who instills energy
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and hope in others do you have any
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favorite practices for instill
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instilling energy and Hope and and sort
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of especially when when things are down
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and people are struggling helping people
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regain their confidence well I've always
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believed the glass was half full is half
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full and uh and perhaps was born
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Sunnyside Up and therefore I look at the
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good and the positive and everything
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we're doing and there always is some
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aspect of good goodness and some
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positive element to a successful
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acquisition or a successful business and
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so you build on the successes this
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successes may only be 20 or 25 or 30% of
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the total mix but you build on those
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successes so that you don't concentrate
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and focus on the negative and I think
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that's helped immensely to have that
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basic thought process going through the
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organization or or the group of people
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you're working with one of your early
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successes was the clamshell container
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that many of us have eaten Big Macs out
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of from McDonald's uh was was that a
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milestone in your career and and how did
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it shape what came next well it really
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wasn't we first invented the plastic
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plates bowls and dishes and and takeout
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food containers and egg cartons and meat
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trays I'd go through grocery store
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aisles and look at everything made of
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paper and glass and say some days these
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could be made out of plastic and of
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course we ended ma manufacturing
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products out of plastic 30 years ago and
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are now into very sophisticated
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composite plastics for Airlines and
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Automobiles and bicycles and and paint
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and rubber and cosmetics and soap and
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detergents and electronics and medical
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supplies and
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pharmaceuticals but in the early days uh
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the Big Mac container was quite
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successful in the sense that McDonald's
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overwhelmed me with orders and it caused
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us to build several new plants here and
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in Europe and uh it was obviously the
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first breakthrough from paper which cost
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twice as much it leaked it used more
00:05:25
energy its biodegradable abilities were
00:05:29
were the same as plastic when you put
00:05:31
anything under dirt they don't
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biodegrade anyway no matter what it's
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made out of and it it it allowed the
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products to stay fresher longer so they
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could produce more of them before lunch
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and move move many more Products off the
00:05:44
shelf so it was really uh in in that era
00:05:48
in 1973 74 it was a great breakthrough
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in Fresh Foods and in keeping products
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fresher longer and and uh and today it
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has its upsides and its downsides
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environmentally and uh we uh were great
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leaders in the areas of recycling and
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reusing products and spent hundreds of
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millions of dollars to uh build some of
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the greatest and largest recycling
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facilities but today for the last 25 30
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years we've not been in those products
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but they it was a great start it was I
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always told Dow Chemical when I was
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working for Dow before I started my own
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business 45 years ago that they should
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get into some of these products but they
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were too large and bureaucratic and and
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to them Innovation and creativity just
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didn't exist today there are Partners in
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different products around the world and
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and uh so life has changed so in those
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early days you also spent some time in
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the Richard Nixon Administration right
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what did you learn from that experience
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well I learned uh from the Richard Nixon
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Administration a great deal of uh
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information and knowledge about what I
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didn't want to do sometimes we have role
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leaders who teach us by example what to
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do I found in my life that most of my
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leaders have taught me great examples of
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how I should do the opposite or
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some uh uh aspect of what they are
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teaching uh that uh I didn't want to
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pursue I would pick it up from their uh
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characteristics the president was a man
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of very fair uh uh uh mind a very
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intelligent man very gracious to the ch
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children uh I was his executive
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assistant staff secretary and assistant
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to the president and I found uh
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President Nixon to uh do some great
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things for America this strategic arms
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limitation talks open relationships with
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the the Soviets for the first time in
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history and Reagan later was able to
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capitalize on that the uh war on cancer
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on December 23rd 1971 my mother just
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died of cancer that meant a great deal
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to me the uh the opening of
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relationships with the People's Republic
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of China unfortunately there was another
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side to Richard Nixon the cynical side
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the dubious side the more uh the uh uh
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oh I want to say
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uh
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uh it's hard to pick a word that it
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doesn't uh hurt somebody's image but I
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think it was it was a uh a trick a non a
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non positive side it was more of a
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negative side I I never worked with them
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when I saw that side around me it seemed
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like there was always a very
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professional approach and but from Bob
00:08:44
halderman who was a chief of staff he
00:08:47
was the one who implemented a lot of
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Rich Richard Nixon's negative uh
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suggestions and and halderman was a
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terrible role model and from him I
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learned what not to do and I told him
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that when I left left the White House I
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said you've given me the greatest lesson
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in how not to build a business on how
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not to manage people how not to treat
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people and I want to thank you for this
00:09:08
experience that was our last days after
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we got out of prison and years later at
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paton's funeral I put my arms around him
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and gave him a hug and told him that uh
00:09:17
all was forgotten and he said the same
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thing and he died a few years later wow
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well this this is an example of
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something else I wanted to ask about
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which is you're known by I think
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everyone who's interacted with you for
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having impeccable integrity honesty and
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I think that that leads you to be
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willing to speak about some things that
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others perhaps are not how do you think
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about that um you know do do you ever
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hesitate in a situation like that to
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speak your mind no you know I think each
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one of us is born with a moral compass
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and and uh some of us uh have that at
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Birth and others are taught that through
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uh through schooling or through
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parentage proper parentage and in my
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case it it uh I felt very fortunate that
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I've known right from wrong and I knew
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when halderman would tell me to do
00:10:01
something and I wouldn't do it that I
00:10:03
could get fired but I I knew it was
00:10:05
wrong people know when they're doing
00:10:06
something that's not right their moral
00:10:08
compass tells each of us whether it's
00:10:10
right or wrong we don't need to uh uh
00:10:13
you know spend a lot of time in classes
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and courses and studies about the
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difference between something that's uh
00:10:20
ethically or or or criminally or or or
00:10:23
or morally wrong and in my own mind I
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just felt I would never do that in my
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life it wasn't worth it you know I
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wanted Sons and Daughters a lovely wife
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and a family and to be respected and
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when I was here at Wharton I always
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found Wharton to be an enormous example
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of uh of of strong moral values and and
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and honorable and honesty and integrity
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and I I learned so much at at Warden and
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at pen uh from from my you know I was
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raised with nothing in the in a rural
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farm community in Idaho and I found the
00:10:59
school to be a great school for ethics
00:11:02
well you've you've certainly given us a
00:11:03
shining example of that as one of 19
00:11:06
people on Earth who have ever given away
00:11:07
over a billion dollars well thank you
00:11:09
and we're obviously all grateful for
00:11:11
that uh it's interesting that this
00:11:14
happened at a particular stage in your
00:11:16
career when you had previously not
00:11:17
really done much philanthropy and all of
00:11:20
a sudden just giving and giving and
00:11:21
giving what caused the shift for you
00:11:24
well I think it was because as a young
00:11:25
boy I always would share what I had with
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my Rel atives who were who were uh
00:11:32
without most everything they they were
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just
00:11:35
uh most of them lived in a very small
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town neither Idaho or Utah and struggled
00:11:41
to get by they they would be on the
00:11:43
poverty level today although believe it
00:11:46
or not they were all strong
00:11:47
Republicans uh but uh I would share what
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little I had as a boy not much they
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would share what little they had with me
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which wasn't much maybe it was a pair of
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shoes I remember one time they let me
00:12:00
wear their their pocket watch to class
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$1 pocket watch which was a big deal for
00:12:05
me they let me drive their old pickup
00:12:08
trucks which taught me how to drive
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maybe we're 12 or 15 years old but we
00:12:14
would share what little we had and As I
00:12:16
Grew Older and and developed uh wealth
00:12:20
of of a small amount I would share it
00:12:23
back with them and I would begin to
00:12:24
share it with others all throughout my
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life it's just been a matter of paying
00:12:29
wealth so you could give it back I've
00:12:31
never thought about giving wealth away
00:12:34
is uh anything other than the normal and
00:12:37
usual thing that individuals do never
00:12:39
occurred to me that anybody would ever
00:12:41
say is that different or why do you do
00:12:43
that or or uh other people don't do that
00:12:45
I just thought everybody did that that
00:12:47
was the way we were raised well you
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you've gone to some unusual lengths
00:12:51
though uh taking out personal loans to
00:12:53
fulfill charitable commitments uh voting
00:12:55
against your own political party if
00:12:56
there's another candidate who would
00:12:58
fight cancer
00:12:59
um what is it that pushes you to give to
00:13:02
that
00:13:03
level well I just think that uh uh
00:13:06
people who who have the means and don't
00:13:10
share it with others are not
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particularly people that I enjoy being
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around I I think uh the love of our
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brothers and sisters people of all Races
00:13:19
and backgrounds and ethnic groups uh a
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wonderful Jewish Family sent me to pen
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I'm a Mormon boy from the rural Idaho
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they didn't ask my religion
00:13:29
and I've given over 5,000
00:13:36
scholarships I always think of
00:13:39
them because they didn't ask me anything
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other than you know are you honest and
00:13:44
have you done your
00:13:46
best and that's all I ask and so they
00:13:49
set a tone and a
00:13:50
temperament uh that uh kind of allowed
00:13:53
me to see a sight of life that meant
00:13:56
more to me than anything in the world
00:13:58
and so with others I kind of copied
00:14:02
them uh you've you've been awfully
00:14:04
original for someone who claims to copy
00:14:06
I I will say it's interesting that uh
00:14:09
when you went to to talk about signing
00:14:11
the giving pledge uh you had an
00:14:13
objection to Warren Buffett that that
00:14:15
few would have expected uh and you said
00:14:17
no I I don't think this pledge is right
00:14:19
tell us about that well Warren's always
00:14:21
been a great friend he's a he's a
00:14:23
wonderful American as so as Bill Gates
00:14:25
and they give tremendous amounts as you
00:14:27
know for malaria over in Africa other
00:14:29
diseases are just tremendous but when
00:14:32
Warren put together as group of
00:14:33
originally 45 billionaires so that they
00:14:36
could give 50% of their fortunes away it
00:14:38
I thought to myself well that's the most
00:14:40
unusual thing I've ever heard some of
00:14:42
these people are worth 10 billion do or
00:14:43
20 billion if they lived on half of it
00:14:46
suppose they were worth 10 and they
00:14:47
lived on $5
00:14:49
billion that's really a struggle to get
00:14:51
to life on $5 billion and and I'd been
00:14:54
giving you know a good portion of
00:14:57
whatever we had made for years maybe 25
00:14:59
or 30 years by the time the giving
00:15:02
pledge was established about 3 or four
00:15:03
years ago and at our first meeting we
00:15:06
had they all told up and stood up and
00:15:09
some of the folks said well you know I
00:15:10
gave $500,000 the other day and somebody
00:15:12
else would say well let me tell you my
00:15:14
story about giving a million dollars
00:15:16
away and I thought these these folks are
00:15:18
worth billions what are they talking
00:15:20
about giving 1% or two% so I stood up in
00:15:22
the back when just toward the end of the
00:15:24
meeting I said you know we ought to be
00:15:26
ashamed of ourselves to be talking about
00:15:27
giving 50% % away we should be giving
00:15:30
80% away 90% I mean how much does it
00:15:33
take us to put food on our table and the
00:15:36
necessities of life and live a
00:15:37
comfortable life and have everything we
00:15:40
really need and other people and other
00:15:42
organizations and sick people and people
00:15:45
need the money and we don't why don't we
00:15:47
make it 80% Warren said John sit down
00:15:50
and be quiet let's get let's get them up
00:15:53
to 5% then 10% and then 50% and uh you
00:15:57
know not all of us started out uh like
00:16:00
you did where you know you didn't where
00:16:02
you where you've always given and I have
00:16:05
all my life when I was making $300 a
00:16:08
month as a young naval officer I was
00:16:09
giving $50 a month to a family down the
00:16:12
street who needed it more than I did in
00:16:14
addition to my 10% tithing to my church
00:16:17
but but it was just it was just part and
00:16:19
partial of who you are and what your
00:16:22
values are well it's it's been a
00:16:24
tremendous example for us all to learn
00:16:26
from and uh thoroughly enjoyed reading
00:16:28
barefoot to billionaire full of of
00:16:30
stories of not only great honesty and
00:16:33
integrity but also some great pranks
00:16:36
thank you thank you very much it's a
00:16:37
great honor to be back at pen the honor
00:16:39
is ours thank you
00:16:43
[Music]

Badges

This episode stands out for the following:

  • 70
    Most inspiring
  • 70
    Best concept / idea
  • 70
    Most influential
  • 65
    Best overall

Episode Highlights

  • From Rags to Riches
    Adam shares his journey from having nothing to leading a major corporation.
    “I believed in myself, my team, and our products.”
    @ 00m 12s
    November 17, 2014
  • The Importance of Integrity
    Discussing the moral compass that guides his decisions in business and philanthropy.
    “People know when they’re doing something that’s not right.”
    @ 10m 06s
    November 17, 2014
  • A Shift in Philanthropy
    Adam reflects on his unexpected commitment to giving away wealth later in life.
    “I just thought everybody shared what they had.”
    @ 12m 29s
    November 17, 2014

Episode Quotes

  • Never giving up, believing in yourself and your product is crucial.
    Why True Entrepreneurs Go Down ‘and Still Come Back Fighting’
  • The glass is always half full.
    Why True Entrepreneurs Go Down ‘and Still Come Back Fighting’
  • I learned what not to do from my leaders.
    Why True Entrepreneurs Go Down ‘and Still Come Back Fighting’
  • We should be giving 80% away, not just 50%.
    Why True Entrepreneurs Go Down ‘and Still Come Back Fighting’

Key Moments

  • Entrepreneurial Spirit02:34
  • Positive Mindset03:38
  • Lessons from Nixon06:45
  • Philanthropy Journey11:24

Words per Minute Over Time

Vibes Breakdown

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30:13
Sharing Your Talents
Former Levi's CEO Chip Bergh: Building a Global Brand
April 08, 2024
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55:17
Former Levi's CEO Chip Bergh: Building a Global Brand
Authentic Leadership: Former CEO Bill George Interview on Building Management Skills
July 16, 2014
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21:53
Authentic Leadership: Former CEO Bill George Interview on Building Management Skills
Management 101: The Marriage of Strategy and Leadership
October 11, 2016
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25:26
Management 101: The Marriage of Strategy and Leadership
Career Success Advice from Betty Liu – Sharing CEO Insights with Adam Grant
April 07, 2014
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19:50
Career Success Advice from Betty Liu – Sharing CEO Insights with Adam Grant