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Why True Entrepreneurs Go Down ‘and Still Come Back Fighting’

November 17, 2014 / 17:04

This episode features John Huntsman Sr., discussing his journey from poverty to becoming a billionaire and philanthropist. Key topics include his book "Barefoot to Billionaire," leadership lessons, and his experiences in business and politics.

Huntsman shares how he built the world's largest chemical corporation through risk-taking, surrounding himself with talented individuals, and maintaining a positive mindset. He emphasizes the importance of believing in oneself and one's team.

He reflects on his early successes, including the development of the clamshell container for McDonald's, which significantly impacted food packaging. Huntsman also discusses his time in the Nixon Administration, learning valuable lessons about leadership.

Philanthropy is a major theme, as Huntsman explains his commitment to giving back, influenced by his upbringing. He recounts taking personal loans to fulfill charitable commitments and his views on the Giving Pledge.

Throughout the conversation, Huntsman highlights the importance of integrity and moral values in business and life, sharing personal anecdotes and insights from his career.

TLDR

John Huntsman Sr. discusses his journey from poverty to billionaire, leadership lessons, and his commitment to philanthropy.

Episode

17:04
00:00:02
I'm here with John Huntsman senior one of the world's greatest philanthropists
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and Business Leaders welcome thank you Adam talk to us about the story behind your book Barefoot to billionaire how
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did you go from literally having nothing to running the world's largest Chemical
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Corporation well through a lot of luck and through uh through uh uh the ability to surround myself with many people who
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had talents and abilities uh different and in many cases far better than my own and uh being a risk
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taker and uh putting everything on the line time and time again because I believed in myself believed in my team
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believed in the products that we were producing and Manufacturing and uh because it's a lot
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of fun and uh and and I knew that uh if we were successful we could uh we could make other people success uccessful and
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happy and and uh bring about some of the sorrows and heartaches that uh correct some of those in some people's lives
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that would had in our own lives so there were a lot of deep meanings behind it but most importantly was a opportunity
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to keep driving and driving and never giving up and what were the biggest lessons that you learned along the way
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are there assumptions that you held about leadership or business that you thought were true and turned out to be
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false uh to some extent I found found that academically uh it really didn't matter
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whether ID received a certain grade in a class it didn't matter too much about uh
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what schools want to attend I know that I shouldn't say that at Warden what matters I think is uh is one's uh Drive
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one's uh intelligence with respect to a quantitative areas I think you have to
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understand math and and and and um and and and a quantitative type mindset to out-negotiate your opponents because I
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never have used computers or calculators I've always been able to figure out in
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my head far before my opposition has in negotiating for Acquisitions where we need to be and what the numbers are and
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and how we could get uh get the best side of the bargain without having to resort to accountants or assistants or
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financial experts so I've been blessed with with that good uh luck if if you
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will but most importantly I think never giving up uh believing in yourself and believing in your product and uh there
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are very very few true entrepreneurs most people give it a shot for a year or two and then go to work for somebody
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else and say I'm an entrepreneur who didn't make it they're really not
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entrepreneurs true entrepreneurs have to really uh uh uh forego almost everything
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they have to put it all on the line line they have to go through tremendous downswings and still come back fighting
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and Swinging they have to know what it means to come out of The Valleys of death and still be successful and keep
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uh keep a positive attitude and always make your team around you feel like you're succeeding even though you know
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way down deep it's a long shot you have to be the fighter and the leader and the
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one who uh who who who instills energy and hope in others do you have any favorite practices for instill
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instilling energy and Hope and and sort of especially when when things are down and people are struggling helping people
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regain their confidence well I've always believed the glass was half full is half
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full and uh and perhaps was born Sunnyside Up and therefore I look at the good and the positive and everything
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we're doing and there always is some aspect of good goodness and some positive element to a successful
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acquisition or a successful business and so you build on the successes this successes may only be 20 or 25 or 30% of
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the total mix but you build on those successes so that you don't concentrate
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and focus on the negative and I think that's helped immensely to have that basic thought process going through the
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organization or or the group of people you're working with one of your early
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successes was the clamshell container that many of us have eaten Big Macs out of from McDonald's uh was was that a
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milestone in your career and and how did it shape what came next well it really wasn't we first invented the plastic
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plates bowls and dishes and and takeout food containers and egg cartons and meat
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trays I'd go through grocery store aisles and look at everything made of paper and glass and say some days these
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could be made out of plastic and of course we ended ma manufacturing products out of plastic 30 years ago and
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are now into very sophisticated composite plastics for Airlines and Automobiles and bicycles and and paint
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and rubber and cosmetics and soap and detergents and electronics and medical supplies and
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pharmaceuticals but in the early days uh the Big Mac container was quite successful in the sense that McDonald's
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overwhelmed me with orders and it caused us to build several new plants here and
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in Europe and uh it was obviously the first breakthrough from paper which cost twice as much it leaked it used more
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energy its biodegradable abilities were were the same as plastic when you put anything under dirt they don't
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biodegrade anyway no matter what it's made out of and it it it allowed the products to stay fresher longer so they
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could produce more of them before lunch and move move many more Products off the
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shelf so it was really uh in in that era in 1973 74 it was a great breakthrough in Fresh Foods and in keeping products
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fresher longer and and uh and today it has its upsides and its downsides environmentally and uh we uh were great
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leaders in the areas of recycling and reusing products and spent hundreds of millions of dollars to uh build some of
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the greatest and largest recycling facilities but today for the last 25 30 years we've not been in those products
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but they it was a great start it was I always told Dow Chemical when I was working for Dow before I started my own
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business 45 years ago that they should get into some of these products but they were too large and bureaucratic and and
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to them Innovation and creativity just didn't exist today there are Partners in
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different products around the world and and uh so life has changed so in those early days you also spent some time in
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the Richard Nixon Administration right what did you learn from that experience well I learned uh from the Richard Nixon
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Administration a great deal of uh information and knowledge about what I didn't want to do sometimes we have role
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leaders who teach us by example what to do I found in my life that most of my leaders have taught me great examples of
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how I should do the opposite or some uh uh aspect of what they are teaching uh that uh I didn't want to
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pursue I would pick it up from their uh characteristics the president was a man of very fair uh uh uh mind a very
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intelligent man very gracious to the ch children uh I was his executive assistant staff secretary and assistant
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to the president and I found uh President Nixon to uh do some great things for America this strategic arms
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limitation talks open relationships with the the Soviets for the first time in history and Reagan later was able to
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capitalize on that the uh war on cancer on December 23rd 1971 my mother just died of cancer that meant a great deal
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to me the uh the opening of relationships with the People's Republic of China unfortunately there was another
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side to Richard Nixon the cynical side the dubious side the more uh the uh uh oh I want to say
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uh uh it's hard to pick a word that it doesn't uh hurt somebody's image but I
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think it was it was a uh a trick a non a non positive side it was more of a negative side I I never worked with them
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when I saw that side around me it seemed like there was always a very professional approach and but from Bob
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halderman who was a chief of staff he was the one who implemented a lot of Rich Richard Nixon's negative uh
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suggestions and and halderman was a terrible role model and from him I learned what not to do and I told him
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that when I left left the White House I said you've given me the greatest lesson
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in how not to build a business on how not to manage people how not to treat people and I want to thank you for this
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experience that was our last days after we got out of prison and years later at paton's funeral I put my arms around him
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and gave him a hug and told him that uh all was forgotten and he said the same thing and he died a few years later wow
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well this this is an example of something else I wanted to ask about which is you're known by I think
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everyone who's interacted with you for having impeccable integrity honesty and
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I think that that leads you to be willing to speak about some things that others perhaps are not how do you think
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about that um you know do do you ever hesitate in a situation like that to speak your mind no you know I think each
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one of us is born with a moral compass and and uh some of us uh have that at Birth and others are taught that through
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uh through schooling or through parentage proper parentage and in my case it it uh I felt very fortunate that
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I've known right from wrong and I knew when halderman would tell me to do something and I wouldn't do it that I
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could get fired but I I knew it was wrong people know when they're doing something that's not right their moral
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compass tells each of us whether it's right or wrong we don't need to uh uh
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you know spend a lot of time in classes and courses and studies about the difference between something that's uh
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ethically or or or criminally or or or or morally wrong and in my own mind I just felt I would never do that in my
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life it wasn't worth it you know I wanted Sons and Daughters a lovely wife and a family and to be respected and
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when I was here at Wharton I always found Wharton to be an enormous example of uh of of strong moral values and and
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and honorable and honesty and integrity and I I learned so much at at Warden and
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at pen uh from from my you know I was raised with nothing in the in a rural farm community in Idaho and I found the
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school to be a great school for ethics well you've you've certainly given us a
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shining example of that as one of 19 people on Earth who have ever given away over a billion dollars well thank you
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and we're obviously all grateful for that uh it's interesting that this happened at a particular stage in your
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career when you had previously not really done much philanthropy and all of a sudden just giving and giving and
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giving what caused the shift for you well I think it was because as a young boy I always would share what I had with
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my Rel atives who were who were uh without most everything they they were just uh most of them lived in a very small
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town neither Idaho or Utah and struggled to get by they they would be on the poverty level today although believe it
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or not they were all strong Republicans uh but uh I would share what little I had as a boy not much they
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would share what little they had with me which wasn't much maybe it was a pair of
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shoes I remember one time they let me wear their their pocket watch to class $1 pocket watch which was a big deal for
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me they let me drive their old pickup trucks which taught me how to drive maybe we're 12 or 15 years old but we
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would share what little we had and As I Grew Older and and developed uh wealth of of a small amount I would share it
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back with them and I would begin to share it with others all throughout my life it's just been a matter of paying
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wealth so you could give it back I've never thought about giving wealth away
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is uh anything other than the normal and usual thing that individuals do never occurred to me that anybody would ever
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say is that different or why do you do that or or uh other people don't do that
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I just thought everybody did that that was the way we were raised well you you've gone to some unusual lengths
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though uh taking out personal loans to fulfill charitable commitments uh voting against your own political party if
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there's another candidate who would fight cancer um what is it that pushes you to give to
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that level well I just think that uh uh people who who have the means and don't
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share it with others are not particularly people that I enjoy being around I I think uh the love of our
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brothers and sisters people of all Races and backgrounds and ethnic groups uh a wonderful Jewish Family sent me to pen
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I'm a Mormon boy from the rural Idaho they didn't ask my religion and I've given over 5,000
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scholarships I always think of them because they didn't ask me anything other than you know are you honest and
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have you done your best and that's all I ask and so they set a tone and a temperament uh that uh kind of allowed
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me to see a sight of life that meant more to me than anything in the world and so with others I kind of copied
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them uh you've you've been awfully original for someone who claims to copy
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I I will say it's interesting that uh when you went to to talk about signing
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the giving pledge uh you had an objection to Warren Buffett that that few would have expected uh and you said
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no I I don't think this pledge is right tell us about that well Warren's always
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been a great friend he's a he's a wonderful American as so as Bill Gates
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and they give tremendous amounts as you know for malaria over in Africa other diseases are just tremendous but when
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Warren put together as group of originally 45 billionaires so that they could give 50% of their fortunes away it
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I thought to myself well that's the most unusual thing I've ever heard some of
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these people are worth 10 billion do or 20 billion if they lived on half of it suppose they were worth 10 and they
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lived on $5 billion that's really a struggle to get to life on $5 billion and and I'd been
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giving you know a good portion of whatever we had made for years maybe 25 or 30 years by the time the giving
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pledge was established about 3 or four years ago and at our first meeting we had they all told up and stood up and
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some of the folks said well you know I gave $500,000 the other day and somebody else would say well let me tell you my
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story about giving a million dollars away and I thought these these folks are worth billions what are they talking
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about giving 1% or two% so I stood up in the back when just toward the end of the
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meeting I said you know we ought to be ashamed of ourselves to be talking about giving 50% % away we should be giving
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80% away 90% I mean how much does it take us to put food on our table and the necessities of life and live a
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comfortable life and have everything we really need and other people and other organizations and sick people and people
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need the money and we don't why don't we make it 80% Warren said John sit down
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and be quiet let's get let's get them up to 5% then 10% and then 50% and uh you
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know not all of us started out uh like you did where you know you didn't where
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you where you've always given and I have all my life when I was making $300 a
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month as a young naval officer I was giving $50 a month to a family down the street who needed it more than I did in
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addition to my 10% tithing to my church but but it was just it was just part and
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partial of who you are and what your values are well it's it's been a tremendous example for us all to learn
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from and uh thoroughly enjoyed reading barefoot to billionaire full of of stories of not only great honesty and
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integrity but also some great pranks thank you thank you very much it's a great honor to be back at pen the honor
00:16:39
is ours thank you [Music]

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Episode Highlights

  • From Rags to Riches
    Adam shares his journey from having nothing to leading a major corporation.
    “How did you go from literally having nothing to running the world's largest Chemical Corporation?”
    @ 00m 12s
    November 17, 2014
  • The Importance of Resilience
    Adam emphasizes the need for entrepreneurs to never give up and keep fighting.
    “True entrepreneurs have to forego almost everything and put it all on the line.”
    @ 02m 50s
    November 17, 2014
  • Lessons from Nixon
    Adam reflects on his time in the Nixon administration and what he learned.
    “I learned a great deal of information about what I didn’t want to do.”
    @ 06m 47s
    November 17, 2014
  • A Shift in Philanthropy
    Adam discusses his unexpected shift towards philanthropy later in his career.
    “What caused the shift for you?”
    @ 11m 20s
    November 17, 2014
  • Challenging Philanthropic Norms
    Adam critiques the Giving Pledge and advocates for greater generosity.
    “We should be giving 80% away, not just 50%.”
    @ 15m 26s
    November 17, 2014

Episode Quotes

  • Never giving up, believing in yourself and your product is crucial.
    Why True Entrepreneurs Go Down ‘and Still Come Back Fighting’
  • I always believed the glass was half full.
    Why True Entrepreneurs Go Down ‘and Still Come Back Fighting’
  • People know when they’re doing something that’s not right.
    Why True Entrepreneurs Go Down ‘and Still Come Back Fighting’
  • We should be giving 80% away, not just 50%.
    Why True Entrepreneurs Go Down ‘and Still Come Back Fighting’

Key Moments

  • Entrepreneurial Resilience02:50
  • Lessons from Leaders06:47
  • Moral Integrity10:06
  • Philanthropic Journey11:20
  • Challenging Norms15:26

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