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Knowledge@Wharton Interview with Sherry Bahrambeygui

June 01, 2020 / 29:36

This episode features Sherry Pollan, CEO of PriceSmart, discussing leadership strategies during the COVID-19 pandemic. Key topics include remote work implementation, employee safety, and company culture transformation.

Sherry shares her proactive approach in February 2020, anticipating the pandemic's impact on PriceSmart's operations across 13 regions in the Caribbean and Latin America. She formed an action task force to assess remote work capabilities and prioritized employee safety.

Pollan emphasizes the importance of daily communication with her leadership team, which helped streamline decision-making and foster collaboration. This shift led to a more agile company culture, allowing for rapid implementation of new initiatives.

Throughout the conversation, Sherry reflects on her unconventional background in law and investment management, highlighting how her experiences shaped her leadership style and response to the crisis.

The episode concludes with insights on the future of work and the importance of authenticity and communication in leadership.

TLDR

Sherry Pollan discusses leadership strategies during COVID-19, focusing on remote work, employee safety, and cultural transformation at PriceSmart.

Episode

29:36
00:00:07
hello everybody this is Mike you seem I'm on the faculty here at the Wharton
00:00:12
School and welcome to a new series entitled if you've seen it but I'm gonna
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read it to you leadership in the wake of Koba 19 what enterprise leaders will need to survive and prosper in the years
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ahead that's our topic that's your topic we're all thinking about that today and this
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is a product of a collaboration between the working leadership annual conference
00:00:35
the Center for Human Resources and the center for leadership here at the Wharton School and knowledge of Wharton
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so welcome last time I looked I think we've got more than 700 people tied in
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we're going to interview our distinguished guest for about 10 maybe 12 minutes and then throw it open to you
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to fire questions at us our guest is sherry Pollan begi sherry is the chief executive of price Mart and just a
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couple numbers about what sherry is responsible for price part it's a Costco
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like chain that's got some 45 warehouse clubs more than 9,000 employees 3 million members across the Caribbean
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Latin and South America so very great to have you here with us today I know you've been a little bit busy in the
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last few weeks thank you it's a pleasure to be here Michael Jerry let's go back a
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couple months I think near February you were seeing the signs coming in maybe a head of some folks out there that the
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coronavirus was coming to your region and as we've talked before you refer to
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it as a kind of incipient existential moment for you and your company so if you wouldn't mind picking up in late
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February walk us through those moments as you could see it coming what you did and I was particularly impressed with
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the fact that your top team you asked to meet with you every day every day except
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for Easter Sunday so sherry there it is thank you well Michael in February we started hearing about right at the
00:02:25
corona virus and the pandemic and in the role as a CEO you're always responsible
00:02:32
for looking around the corner and anticipating those things that people may not be focused on when they're
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meeting their day-to-day responsibilities but in in a leadership position you're always trying to look
00:02:46
out for what might be out there with the threatening how do you best protect your
00:02:51
people and your company so when the pandemic or I don't even think it was declared as a pandemic at that point but
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when this virus started getting a lot of traction in the media I made an effort to do a lot of reading on everything
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from I'm following what was happening in Europe starting with and then China
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seeing how the trend was moving and trying to decide whether or not this was something that was going to sooner or
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later become a challenge for us in the United States and in the regions where price smart operates we were in 13
00:03:29
different regions that you mentioned and there was clearly a geographical March and at that moment I had decided that we
00:03:39
as a company given what I could known in the little more than a year that I had become the CEO had to start thinking
00:03:48
about what would we do assuming that we were faced with the same threat the first thing that I recognized was that
00:03:55
given the contagious nature of this illness and how highly contagious it was the ability to protect our employees and
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off-site them was very important and allow for a remote work one of the challenges was though that I was also
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just beginning the efforts of getting our company to get a little bit more modern about its culture and its
00:04:19
philosophy and its capabilities to remote work we this was not part of our culture though in mid to late February I
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assembled my leadership team and started what I called an action taskforce and asked for sort of a review
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that said basically if tomorrow you were told you can't come back into your office tell me exactly what the impact
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would be on you and what would you need to be able to continue and this was everything from you know our CFO the
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ability to transact move money pay bills and do buying etc so they went off and came back and realized that this was no
00:05:04
small undertaking and at some risk of being viewed as being a little bit of an alarmist at the time I went ahead and
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made sure that every employee in our two states where we have our US employees a
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thousand of them are in San Diego and Miami had the ability to work from home and so the the leadership of the company
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just kicked into action and make sure that we had the capabilities one was ability to work remotely another was
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that each leadership member had to find an alter ego so that if something were to happen to them who would be the
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person and identify that person to step in for them and then the third was to basically well this came a little bit
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later at the beginning people were skeptical that we would need to make much of a change at all that this was
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another influenza that was coming down the pike we the order to all the equipment that was necessary got
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everybody set up and then by March I think about early second week of March I had everybody off-site it this is for a
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company that did not allow for remote working you know in any meaningful way so a lot of teaching happened before
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that and a lot of education not only about the technology but about how to stay safe and the importance of stuff
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quarantining and minimizing their exposure so educating our employees about the health risks as well was
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really important and convincing them that even though it hadn't hit our shores in any meaningful way at it was
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something that was likely a challenge we were going to have to contend with so when we are sighted everything changed
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about the way we work with other um we had a whole series of meetings that I had adopted when I become the CEO and
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started making changes along the edges because again you know you don't want to
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come in and be too disruptive at once we have a lot of great people in our company with decades of experience and I
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was coming in as a new person and it was an opportunity for me to basically step
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back from the way we were doing everything in the way we communicated with each other and say if I were to
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look at what is the best way in the most effective way for us to communicate effectively and to get from dressing a
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problem to solving a problem in the shortest period of time how would I have to do it and it was I came to the
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conclusion that there's 16 people that covered the entire universe of the company and if I could speak to them
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every morning that we would be able to figure it out from there so we abandon all of our business review
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meetings and our weekly staff meetings and it also made us realize how many hours of meetings we were actually
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conducting every week and we started this call and it was really interesting because we did all by life size and the
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effectiveness of the communication and the cross collaboration that just organically evolved as a result of this
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regular communication with all parts of the company so we had a 360-degree view as a team of what each other was doing I
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was one of the most transformative moments for the company since I've been there and it has it will forever change
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the way we do business and and lead and make decisions for the company it's been
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uniformly recognized how much angly time has been wasted communication has gotten
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lost in translation when there's been pockets or silos or multiple meetings and dedicating an hour or two every
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morning with each other during this crisis allowed us to very quick very nimble it galvanized the
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group it created a real strong bond amongst amongst the group and and as a result everybody was in problem-solving
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mode and it didn't take long which was something that I'm very happy to see it
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didn't take long before we went from Ryoji mode to what do we need to do for
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the future have looking beyond this crisis what is it that we're seeing happening that we were the opportunities
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that is going to take us to the next level as a company and that became a very positive motivator that we were
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seeing that we have traction actually push forward things that we've been talking about for frankly
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you know months if not years becomes the company had and we were able to deliver
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on and put into action some initiatives in a matter of weeks that we otherwise thought we're going to take months at
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least Jerry had two quick questions that we're going to open it up you were kind
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of an early mover you got on this you had to invent your way forward my guess is though you were also looking
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over your shoulder a bit maybe at Costco maybe at Walmart others in the retail industry and were there any practices
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that you had seen already used elsewhere that you decided either to avoid because
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they weren't working or to bring into your enterprise because they were I frankly I think we were a little ahead
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there were some things that I noticed I was paying attention to Costco Costco and price might have a common DNA by
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heritage of the founders were common and so we do look at Costco but there were some things that frankly we we were even
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ahead of and when I say ahead it's relatively speaking because this this virus was spreading to the US before it
00:11:04
was starting to have the impact in South America in the region where we are Central America the Caribbean and
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South America but but I do I definitely recall you know the notion of not doing demos with food wiping down cards things
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like that but it was it was more more about our team collaborating and saying what are all the ways we can keep our
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members safe and our employees safe and the and the guiding principle for us was
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there's so much going on right now and we're in you know so many different
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markets each with different governments that have different restrictions and different limitations how do I simplify
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all this and for me it just came down to first priority it was our people and our
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people met our employees there's safety and well-being and our members safety
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and well-being making sure that we had the appropriate supply flow of goods to get to our members and supply chain
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disruption you know to avoid mitigate any supply chain disruption as a result of the global pandemic ensuring that we
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were doing everything we could to meet the demands that alone that that mandate allowed us to implement click and go and
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get online something that had been in the works for years and in a matter of weeks we went live on that and finally
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making sure that you know capital and cash flow and cash management was being closely monitored in light of the
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uncertainties though yes we we I know you read everything you can and pick and choose the best ideas you stay informed
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and then you tailor it for the needs of your specific business that's great sherry a final question for me as I
00:13:02
mentioned at the outset you had a history in the law you were a litigator an investment manager you were a stock
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broker and looking to that past and then in more recent years what in that experience in those several different
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areas or what in the contact you may have had with mentors along the way or I know you have a relation
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with Costco going way back what in those earlier years before this year help you
00:13:33
prepare to react early to get on it and address the problem before it could begin to blow up in your face as koban
00:13:41
19 arrived there it is ok you say it very nicely but it's no secret that I was an unconventional pick I did not
00:13:54
come from retail and I had been in numerous leadership positions in different arenas and I did have the
00:14:04
legal background I think there are two things that really positioned me to be able to take this on and handle it with
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some degree of confidence and ability to bring my groups together to support the
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effort the first was frankly values strong values that the your point about mentors saw price was a tremendous
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mentor for me when I was a litigator he was a client and this this concept of your employees coming first and making
00:14:37
sure that you take care of your employees when you take care of them they will take care of your members or
00:14:43
your customers and other business as referred to another businesses and when you take care of those to your
00:14:49
shareholders will be taken care of um and and so that has always been at the front of my mind and and continues to be
00:14:58
and no matter what role I play and that's that's a hallmark value for me as
00:15:03
a leader the second was I know that trial lawyers have you know different people have
00:15:10
different views about trailers but the training you get as a trial lawyer is to be very analytical and ask a lot of
00:15:17
question and that curiosity and and asking and asking and asking until you really you know narrow it down do
00:15:28
specific answers and not letting things kind of float ambiguously and it it's
00:15:34
very effective in getting to the bottom of things quickly it's very bad they've been holding people accountable
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and I found that that skill set has been helpful to me not coming from a retail background to know how to ask the right
00:15:52
questions to get a comfort level and make sure that all bases are covered um and the other is as a trial lawyer
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you learn to work sort of in a crisis mode what you're in trial for months at
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a time and stakes are high you know the ability to focus really well when you're
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under pressure when you've got adversaries now the adversary may be opposing counsel they're in this
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situation the adversary was was the virus you know it was a it was an existential threat to us so bringing the
00:16:24
team together to be able to overcome this um it I think it gives you the stamina for me at least experience as a
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trial lawyer don't give me the stamina and the focus to get through an unexpected challenge like this Gary
00:16:41
that's great why don't we all had enough at this point and the editor of knowledge award
00:16:46
and our co-sponsor Teague blew me is right here and Steve I think you're going to invite a few questions for a
00:16:52
few minutes right now yeah yeah we have a number of good questions from the audience so let's dive in the first one
00:16:59
is has this experience made you rethink in-person work as a cultural norm can I ask a clarifying question is that my
00:17:11
work or is it work in general like how the work environment for my employees I think the work environment for employees
00:17:17
and company-wide it would there be a different requirement you think after the pandemic for people to actually be
00:17:23
working in person at a location versus virtually absolutely absolutely I have been um well let me let me tell you the
00:17:36
environment that our company was offering in was very conventional and it's the companies enjoy many years of
00:17:42
success and there was sort of a an established mentality about have to show up at work um and that's that's where
00:17:51
you are held accountable and that's how people know you're working there's a generational issue there to be
00:17:57
perfectly frank I am one of the first I'm the first female leader of the company and I could tell when I first
00:18:08
came in there were a lot of female employees who were asking about why we didn't have more flexibility and so I
00:18:15
was totally trying to get us to evolve both because of the fact that I think it's an important thing for women and
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it's an important thing for men who want to be involved with their family life
00:18:25
and have balance but also because I think the next generation expects this and if you want to attract the right
00:18:31
talent and keep them you've got a shift to a mode of accountability and and that
00:18:36
means the onus is on the supervisor to be able to know how what they're expecting of their employee so that they
00:18:44
get the value that they want from that employee delivered as opposed to someone holding someone accountable just for
00:18:51
showing up and those are two different mindsets so I I thought that process was going to take a while to get us there
00:18:59
and it was going to be an incremental process and I already have that in the works well you know as Winston Churchill
00:19:05
says you know never let a good crisis go wasted this necessity has allowed all of
00:19:14
us to work remotely and see how effective we become and maybe in some might argue more effective now I'm not
00:19:22
saying it's ideal to stay like this don't get me wrong but the fact that
00:19:26
we're capable of doing it we've proven we're capable of doing it goes a really
00:19:30
long way and it will be used to be able to incorporate our when I'm now calling
00:19:37
our opening up of our of our business which in and of itself is a whole nother phase just like the states are opening
00:19:44
up and countries are opening up we have to do what's right for our company too
00:19:48
and we're looking at everything from and we're first taking care of people who
00:19:54
are most vulnerable or older have underlying health conditions are pregnant I've already announced that
00:20:00
anyone who has school children and frankly I've decided through the end of summer people will continue to
00:20:07
work remotely and then as we open this up people who are have underlying vulnerabilities will be able to stay
00:20:16
home only if there's business necessity is that if they'll be required to come
00:20:20
in but then in time we're going to come up with rotating schedules that will
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incorporate social distancing allow for outdoor meetings new protocols so we're
00:20:29
going to transform our work environment absolutely and I think it's going to be
00:20:33
for the better yeah that's and there's next questions a sort of a bit more sort
00:20:38
of nuts and bolts how do you kept track of your staff and their well-being during this time so in these morning
00:20:48
meetings I have our HR head of HR there everybody knows that first of all we made sure that people knew that if they
00:20:58
were showing symptoms or if they were living with someone who was showing symptoms that they should not come to
00:21:05
work this was even before we remote work and for people on the frontline I'm a
00:21:09
frontline employees in country two that had to be managed completely differently
00:21:13
that was unavoidable the PP&E that they required and the quarantine and the contract contact tracing and the mapping
00:21:22
that we do there frankly with 9,000 employees we've only had up to 38 cases of confirmed diagnosed Susan they're
00:21:31
actually coming down in in the 13 different markets where we operate so we have we have I'm sorry I lost track of
00:21:41
what you were asking let me go back to what she said well basically how how did you keep track of your or how have you
00:21:49
been keeping track of your employees I guess productivity is one question but also their well-being company it's sort
00:21:56
of a waterfall approach each I keep track of my executive team they keep track of people and that report to them
00:22:04
and so on and we've tried to remove all obstacles for people to be disincentivized from being open about
00:22:11
the fact that they may have be on this or that they're having trouble or they
00:22:16
may be having illnesses that are unrelated I've been very transparent with my own
00:22:22
team I've been and been watching carefully there's secondary effects of this virus
00:22:27
if you don't track the virus you're you know you're at home you might be a young
00:22:32
parent with young kids that you're having to home-school you've got a spouse who may have lost their job you
00:22:38
may be both working with kids and I've been very open with the leadership teams
00:22:43
to invite them to talk about it frankly the other day I shared my own personal experience I think for years especially
00:22:53
as a female there's been this sense of having to constantly know that you're
00:22:59
100% in control of everything and you can be but we're all still humans and things happen and life happens and for
00:23:07
example my own father had a major health issue and I debated whether or not something I should share with the team
00:23:14
and I decided I wanted to because I wanted to make sure they knew that I'm aware that things happen at home and
00:23:21
whereas as a team we need to be there to support each other there are solutions for all of these things but to not have
00:23:28
to feel like you have to hide it because we'll only be stronger if we're working
00:23:32
together right but you demonstrated a lot of foresight in all of this and I'm
00:23:39
wondering one of the questions from the audience is has there been a significant
00:23:44
change in your culture or company culture as you've moved from being reactive to predictive have you seen
00:23:50
that impact other areas of the company yes I'm an avid reader I I read about
00:23:59
anything that relates even I can make relationships out of so many different things that would apply to the company
00:24:06
to my people that I think would benefit them I'm constantly sending out articles
00:24:11
information and encouraging them to when they find it relevant to their area of work to share those outside materials I
00:24:18
think this has helped us become more external facing as a company just by promoting a culture of being a student
00:24:27
the continual student no matter how many years we've been doing what we've been
00:24:31
doing there's always good ideas and I think people have found that to be stimulating and given them you know one
00:24:41
thing I've noticed is that I people had been unshackled from the own way old way
00:24:45
of doing things and that's been invigorating that's been one of the silver linings to all of this is now II
00:24:51
there's a lot more discussion about new ideas and new ways of doing things and
00:24:56
it's much more of a group and collaborative dynamic but it's because we've become more outward-facing and
00:25:02
taken information and best practices we've seen from elsewhere as opposed to
00:25:06
just looking back to well this is how we do things this is how we've always done
00:25:10
it and we've done okay we've done really well as a company so why change anything
00:25:14
the attitude has become more like and we can be better and we can do more so we have time for about one more question
00:25:23
before we have to wrap up and that would be what what does this crisis taught you
00:25:32
the most about leadership or another way of saying that would be sort of what I have one audience member asks what has
00:25:38
what have you learned most about yourself and all of this as a leader I think communication being honest with
00:25:49
your people with all of your constituents or your employees your members your shareholders you know in
00:25:57
the case of a public company being trans letting them know when you don't have
00:26:03
the answer feeding and inviting environment or your team do the just answers do brainstorm
00:26:15
together I think if you are not completely authentic and what you're facing whether it's excitement about
00:26:27
opportunity or concerned about an existential threat you will not get the best thinking at the table in something
00:26:37
like this you can't do alone you have to bring the best out in your people and
00:26:41
when they feel that they're being valued and you're being honest with they they
00:26:46
jump on board Huff's all and and that's that's what our team is been doing and I'm very very
00:26:53
impressed with what we've been able to accomplish in response to something completely unprecedented and unexpected
00:27:00
for the company so I would say authenticity and communication right thanks very much sherry no I'd like it
00:27:09
to even cherry thank you I'm gonna close this down now you're sherry my I think
00:27:15
four point summary of many points that you offered up when it comes to existential risk get on it and you got
00:27:23
on it early number two we talked about it briefly and that is under the circumstance having alter egos
00:27:31
other people are ready to do your job if heaven forbid you're taken out it's not
00:27:37
a huge element that we often think about but in the world we're in I thought that
00:27:41
was such a good step to be ready for the worst and hope for the best number three work is never going to be
00:27:49
quite the same we've learned a lot we're going to readapt some things but there's
00:27:54
no go let's not go completely back to where we are we've got some great ideas
00:27:58
out of this and then finally your last a minute or two here life is a learning journey just to use that phrase and
00:28:06
learning about yourself you've been at this for a while but learning about yourself even this year you've already
00:28:12
you said you've learned a lot about how you operate and how you should operate
00:28:16
so with that I'm going to just remind people of our next guest and then we're
00:28:21
going to thank sherry with a spontaneous round of applause next week I think it's
00:28:28
May 28th we have a former member of parliament he served many years in the British Parliament and the Conservative
00:28:36
Party he became Minister of State for Energy and Climate Change so he knows a lot about those terrains and he's now in
00:28:44
the House of Lords so Lord Barker will be with us as our next person sherry we've got several others following love
00:28:53
to have everybody with us today and with that Gerry I just want to thank you thank you Steve thank you for all who've
00:29:00
joined us but in particular sherry you're going to see my round of applause and sucking here are the silent applause
00:29:06
that is coming from our 700 people of the listing thank you very much thank you very much for having me and I look
00:29:12
forward to watching the whole Paris so thank you for all the work you're doing
00:29:15
under these unusual circumstances it is unusual we'll get through it Thank You
00:29:20
sherry very much goodbye everybody bye-bye you

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Episode Highlights

  • Leadership in Crisis
    Sherry Pollan discusses how she prepared her company for the pandemic's challenges.
    “In leadership, you’re always trying to look out for what might be out there.”
    @ 02m 32s
    June 01, 2020
  • Transformative Communication
    Daily meetings transformed the way the company communicated and collaborated during the crisis.
    “It was one of the most transformative moments for the company since I’ve been there.”
    @ 08m 25s
    June 01, 2020
  • Navigating Uncertainty
    Leaders must communicate openly and authentically during crises to foster trust and collaboration.
    “You can’t do alone; you have to bring the best out in your people.”
    @ 26m 37s
    June 01, 2020
  • The Importance of Adaptability
    Organizations must adapt and embrace new ideas to thrive in changing circumstances.
    “Work is never going to be quite the same; we’ve learned a lot.”
    @ 27m 49s
    June 01, 2020

Episode Quotes

  • In leadership, you’re always trying to look out for what might be out there.
    Knowledge@Wharton Interview with Sherry Bahrambeygui
  • When you take care of your employees, they will take care of your customers.
    Knowledge@Wharton Interview with Sherry Bahrambeygui
  • Never let a good crisis go wasted.
    Knowledge@Wharton Interview with Sherry Bahrambeygui
  • We’re all still humans and things happen.
    Knowledge@Wharton Interview with Sherry Bahrambeygui
  • You can’t do alone; you have to bring the best out in your people.
    Knowledge@Wharton Interview with Sherry Bahrambeygui
  • Life is a learning journey.
    Knowledge@Wharton Interview with Sherry Bahrambeygui

Key Moments

  • Crisis Preparation01:57
  • Transformative Leadership08:25
  • Employee Welfare Focus14:37
  • Crisis Leadership25:44
  • Embracing Change27:51
  • Learning Journey28:01

Tension Over Time

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