00:00:00
companies need a geost strategy more than ever today because they acknowledge that economic efficiency alone doesn't
00:00:05
drive Global operations and strategy could be a lesson from covid it could be a lesson from supply chain disruptions
00:00:10
that have occurred but they know that other factors come in one of those factors clearly is the increase in
00:00:16
populism nationalism that we're seeing in the Trump Administration or in the
00:00:19
European Union in many other countries around the world we're also seeing increasing tension between different
00:00:24
social classes and social fissures think of the Divide between rural and urban voters here in the United States we're
00:00:30
seeing greater emphasis on these economic political factors and it's impacting discussions around global
00:00:36
trade and then the wild card in all of this is digitalization we're seeing an
00:00:39
increased amount of information being transmitted weaponized manipulated in the digital sphere that companies are
00:00:45
having to Grapple with because people are coming at them as whose interests are you serving and that national
00:00:50
identity is getting stoked up in the social media space in a way that's also
00:00:54
presenting unique and pressing risks