00:00:00
companies need a geost strategy more
00:00:01
than ever today because they acknowledge
00:00:03
that economic efficiency alone doesn't
00:00:05
drive Global operations and strategy
00:00:07
could be a lesson from covid it could be
00:00:08
a lesson from supply chain disruptions
00:00:10
that have occurred but they know that
00:00:11
other factors come in one of those
00:00:14
factors clearly is the increase in
00:00:16
populism nationalism that we're seeing
00:00:17
in the Trump Administration or in the
00:00:19
European Union in many other countries
00:00:21
around the world we're also seeing
00:00:23
increasing tension between different
00:00:24
social classes and social fissures think
00:00:27
of the Divide between rural and urban
00:00:29
voters here in the United States we're
00:00:30
seeing greater emphasis on these
00:00:32
economic political factors and it's
00:00:34
impacting discussions around global
00:00:36
trade and then the wild card in all of
00:00:37
this is digitalization we're seeing an
00:00:39
increased amount of information being
00:00:41
transmitted weaponized manipulated in
00:00:43
the digital sphere that companies are
00:00:45
having to Grapple with because people
00:00:47
are coming at them as whose interests
00:00:48
are you serving and that national
00:00:50
identity is getting stoked up in the
00:00:52
social media space in a way that's also
00:00:54
presenting unique and pressing risks
