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I4A: Promoting SDGs

September 04, 2018 / 04:45

This episode discusses the importance of sustainable development goals (SDGs), the role of young professionals in promoting sustainability, and the need for corporate engagement in these initiatives. Key topics include the UN's SDGs, the role of the World Bank, and strategies for integrating sustainability into corporate culture.

The conversation highlights how multinational companies are recognizing the necessity of sustainable operations. The speaker emphasizes the significance of the SDGs as a common framework for individuals and organizations to contribute to sustainability.

Insights are shared about the involvement of young professionals in driving sustainable initiatives within organizations. The speaker reflects on their experience at the World Bank and the challenges of changing institutional culture to embrace sustainability.

Strategies for engaging middle management and integrating sustainability into corporate strategies are discussed. The speaker encourages young people to bring innovative ideas and insights to support sustainability efforts.

The episode concludes with a call to action for young individuals to become key drivers of the SDGs, emphasizing the urgency of addressing these goals within the next few years.

TLDR

Young professionals can drive corporate sustainability by engaging with SDGs and promoting innovative ideas for change.

Episode

4:45
00:00:06
to me promoting as DG's is a task that we all have effective of what we do where we work
00:00:13
and I think that the good news for all of us is that the companies whether there are multinational companies like
00:00:21
in this case or any other company that they are realizing more and more that their operations have to be sustainable
00:00:28
or if they are financing projects that that those projects have to be sustainable I really like the fact that
00:00:35
UN has come up with SDGs because I think it gives us all a common task a common framework and every single company or
00:00:42
every single bank or every single institution or every single individual can find him or herself somewhere within
00:00:49
that space and we're very privileged when we work for the World Bank group that we can work across all the 16s DG's
00:00:57
and can lead the partnerships on the SDG 17 which is very much needed to develop
00:01:03
it but I have to say that my own daughter thinks about SDGs and she thinks what she does with her bottle of
00:01:09
water or with the food that's left and how she can help other people poor people in the country where where her
00:01:16
origin is so I really think that it's it's it's everybody's embracing now the
00:01:21
SDGs and I think there is so much logic in trying to pursue sustainable solutions and and working through
00:01:27
whatever means you have whether it's in your own home or in your own community
00:01:31
on your own company or in your own country to contribute to the SDGs but I think on a broader scale we are looking
00:01:39
at working with governments to come up with plans for SDGs which will of course involve all the players in the countries
00:01:46
from private sector companies educational institutions and others on how they will implement it because we
00:01:52
should remember that we have only 13 years left perhaps even less so to complete this ambitious set of goals
00:02:00
this is fantastic and very challenging question how an individual or small group of young people can impact the way
00:02:09
how organizations deliver on this particular topic in fact it's very interesting when I joined the World Bank
00:02:15
and it was nearly 30 years ago Jim Wolfensohn was the president of the World Bank and one of his main ideas was
00:02:22
how to engage young professional inside the Bank to engage in the mainstreaming the
00:02:29
the World Bank agenda and that was for me a tremendous learning experience which can kind of replicate in many
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other companies usually you have the top management dedicated to these issues very good Public Relation explaining
00:02:44
that things but there is always resistance from the middle management because it's not just a matter of saying
00:02:51
we will do this now we will do this differently it's about changing the culture inside the institution and
00:02:57
that's very complex and I think that's the space when young professionals
00:03:02
inside this institution can come with ideas which will resonate at least with that overall strategy of the company
00:03:10
look very carefully what is in your corporate strategy and what is actually happening in that space of sustainable
00:03:20
development are distinct mostly philanthropic engagements or these issues are fully integrated in the
00:03:28
corporate strategy is not just a matter of individual projects but is a matter of overall engagement of the companies
00:03:35
and so on so there are very different ways to enter and generate and support the conversation inside the company but
00:03:44
to get the credibility the critical credibility that you are bringing something you think in innovative way
00:03:51
how some of these major initiatives in their company can be informed by the fact that you are young people how do
00:03:59
you get the other young people to come with different insights and proposals how the company can deal with that and
00:04:06
I'm pretty sure you will be getting the support from the top management because
00:04:11
they need you and the planet needs you it's not just about changing the a one
00:04:16
single company it's about really changing how young people organize themselves with substance the capacity
00:04:24
of implementation and become the main drivers behind the sustainable development goals and we are here to
00:04:31
work with us with you you

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    Most inspiring
  • 60
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Episode Highlights

  • The Importance of SDGs
    The UN's Sustainable Development Goals provide a common framework for all to contribute to sustainability.
    “I really like the fact that UN has come up with SDGs.”
    @ 00m 35s
    September 04, 2018
  • Engaging Young Professionals
    Young professionals can drive change within organizations by bringing innovative ideas to the table.
    “Young people organize themselves with substance and capacity of implementation.”
    @ 04m 21s
    September 04, 2018

Episode Quotes

  • It's about changing the culture inside the institution.
    I4A: Promoting SDGs
  • The planet needs you.
    I4A: Promoting SDGs

Key Moments

  • Sustainable Operations00:26
  • Common Framework00:37
  • Cultural Change02:55
  • Youth Engagement04:21

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