
00:00:00
because of the excitement and the hype, and the inflated expectations, I think there was and there still is around a
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misunderstanding of what AI can and cannot do. And and I think that this kind of
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pendulum between going all in and coming back with with the human AI collaboration it is the healthy
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exercise. And I think that we should not land hard on companies like Starbucks or Ford Motor
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Company in in the sense that I think it it is a risk not to experiment, not to try to learn.
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At the same time it's like, well, how fast, how quickly can we scale? Have we done the
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exercise of going through the process in detail before throwing in a technology that, as we all know, still very much
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evolving.