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[Music] [Music] for Facebook at the core of Facebook is is privacy in many ways um and one of the
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things that we build into all of our products uh whether the products that we work with on our own or the the way in
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which we expose those products to Partners um is giving users you know very clear control over who they share
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information with and how they share it and so it's really important for us that
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users understand precisely when they want to share a piece of information who's going to see that and so that
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reflects itself also in how we expose our Technologies to our partners um in a similar sort of way where we work with
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them to make sure that it's very clear to users the sort of information that
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they're sharing why they're sharing it and then what the partner will do with
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that information um and the benefit that a user will get from it so my role at Facebook um I lead a
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team called platform Partnerships and we work with all the companies that are building on the Facebook platform uh
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Facebook platform is free it's open anyone can build on it you don't have to
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come to talk to us you can just simply come to the website um agree to our terms of service and our terms of
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service have um various kind of rules and uh restrictions on what you can do with
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the information that you get from from uh Facebook um at its core what happens is a Facebook user all the data that you
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have on Facebook is we believe it's yours like you have this information it's uh information about you it's who
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your friends are what we've done with Facebook platform is enable you to take
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that with you to lots of other websites or other applications so they can personalize the experience and they can
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make it social so when you go to you know a travel site like goobot you will actually be able to see recommendations
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on where you'd want to travel or friends who you might want to ask about a place
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to go travel in doing so I think one of the things that's surprised me at least about Facebook
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users especially as we've grown um we're now in many many 60 plus languages um
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hundreds and hundreds of millions of people over two-thirds of them outside of the United States uh what's actually
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surprising is that people are almost the same around the world in the sense of how they use Facebook um and how they
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share information and when I first thought about it you expect that you would see geographical differences or
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things like that and really at its core of people are people uh they want to connect with their friends they want to
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talk with their family they want to share the important things um that's going on in their lives and that's the
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same whether you live in Italy or whether you live uh you know in Africa or whether you live here in the United
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States Facebook has grown immensely over the past seven years um that has been around um yet we are still just at the
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very beginning so if we have 600 million people on Facebook um there's something
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like six billion people on the planet um I think the internet population is probably two to three billion so uh we
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think that we're still at the very beginning um in many ways what we're trying to do with Facebook is um you
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know kind of get everyone in the network and once everyone's in the network you
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can actually start to build the really amazing and compelling experiences on top of it so we think we have still have
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a long ways to go to to getting there I mean there are countries you know we're
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currently blocked in China China's one of the largest countries on the planet
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so like obviously there's a huge opportunity there um similarly in India we're still at early stages um there are
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lots of countries where think there's growth and then new people are coming online all the time um especially in
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developing countries where mobile phones are just becoming increasingly the way in which people access the
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internet so the Facebook experience is uh it's more curation than ation uh and
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it's actually curation by your friends and so Facebook in many ways we don't
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have a voice uh there's no Facebook news or Facebook TV when you come to the site
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uh everything that you experience on the site has been contributed by the people
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that you've chosen to to be friends with the people that are important to you um
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and generally the information that they're sharing is stuff that they think is important and that they want to share
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there uh and that's a really important aspect of the way the site works Facebook is very much uh not about
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Facebook it's about the users and it's very much about allowing users to
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connect and share with their friends and their family and the people that are important to
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them we believe at Facebook that social media is really transforming lots of different Industries and so the you know
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kind of disruption that you saw in Social gaming uh with companies like zingga and playfish and played them um
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these are companies who put people first and put people at the center of the games and in many ways social games are
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more about the interactions you have with your friends than they are about the game play themselves in fact if you
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strip the your friends away from them they're they're not particularly compelling games um but because they
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have people in them they're some of the fastest growing games ever so you know
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CityVille by by Zinga went from zero users to 60 million users in the course of 6 weeks um because it's playing with
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your playing with your friends we call this concept social design which is really putting people at the center of
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the application drives engagement drives usage incredibly well um we think what's
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happened in gaming is going to happen in lots of other Industries gaming frequently leads the way on lots of
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different platforms we think it's similar thing happening in social media uh and so whether this is um Commerce or
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recruiting um travel lots of these industries are at their core about people and we think you're going to see
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a lot of uh transformation and disruption in these industries um frequently by startups who say I'm going
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to make a social experience first and foremost and go from there so for example you could imagine a store which
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says by Def by default when you shop in this store everything that you look at and everything you put in your shopping
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cart will be shared with your friends and that by doing that that store would get so much more traffic and
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distribution from you sharing um they'd be willing to have lower and lower prices and so you'd get a benefit by
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having lower prices and you'd be able to discover what your friends are actually
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looking at and shopping with um and it's a fundamental rethinking of the way that
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Commerce works today um and it would be hard to take an existing you know if Amazon turned that on it would be
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shocking for those of us that use it uh but it's easy for a startup who's
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starting from the beginning and really kind of betting their company big um to really create an experience like
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that the social media companies that will succeed will be the companies uh that don't try to put social on bolted
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on on the side really um but are really social from the ground up that set user expectations that what you do within
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this experience will be shared um and that's actually a value and and the discovery that you have within the
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experience is from your friends and therefore you're sharing and contributing back to that is creating an
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overall value in the entire [Music] network [Music] h