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[Music]
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[Music]
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for
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Facebook at the core of Facebook is is
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privacy in many ways um and one of the
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things that we build into all of our
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products uh whether the products that we
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work with on our own or the the way in
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which we expose those products to
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Partners um is giving users you know
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very clear control over who they share
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information with and how they share it
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and so it's really important for us that
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users understand precisely when they
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want to share a piece of information
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who's going to see that and so that
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reflects itself also in how we expose
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our Technologies to our partners um in a
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similar sort of way where we work with
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them to make sure that it's very clear
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to users the sort of information that
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they're sharing why they're sharing it
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and then what the partner will do with
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that information um and the benefit that
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a user will get from
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it so my role at Facebook um I lead a
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team called platform Partnerships and we
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work with all the companies that are
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building on the Facebook platform uh
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Facebook platform is free it's open
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anyone can build on it you don't have to
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come to talk to us you can just simply
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come to the website um agree to our
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terms of service and our terms of
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service have um various kind of rules
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and
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uh restrictions on what you can do with
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the information that you get from from
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uh Facebook um at its core what happens
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is a Facebook user all the data that you
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have on Facebook is we believe it's
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yours like you have this information
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it's uh information about you it's who
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your friends are what we've done with
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Facebook platform is enable you to take
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that with you to lots of other websites
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or other applications so they can
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personalize the experience and they can
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make it social so when you go to you
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know a travel site like goobot you will
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actually be able to see recommendations
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on where you'd want to travel or friends
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who you might want to ask about a place
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to go travel in doing
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so I think one of the things that's
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surprised me at least about Facebook
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users especially as we've grown um we're
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now in many many 60 plus languages um
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hundreds and hundreds of millions of
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people over two-thirds of them outside
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of the United States uh what's actually
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surprising is that people are almost the
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same around the world in the sense of
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how they use Facebook um and how they
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share information and when I first
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thought about it you expect that you
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would see geographical differences or
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things like that and really at its core
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of people are people uh they want to
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connect with their friends they want to
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talk with their family they want to
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share the important things um that's
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going on in their lives and that's the
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same whether you live in Italy or
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whether you live uh you know in Africa
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or whether you live here in the United
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States Facebook has grown immensely over
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the past seven years um that has been
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around um yet we are still just at the
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very beginning so if we have 600 million
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people on Facebook um there's something
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like six billion people on the planet um
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I think the internet population is
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probably two to three billion so uh we
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think that we're still at the very
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beginning um in many ways what we're
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trying to do with Facebook is um you
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know kind of get everyone in the network
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and once everyone's in the network you
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can actually start to build the really
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amazing and compelling experiences on
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top of it so we think we have still have
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a long ways to go to to getting there I
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mean there are countries you know we're
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currently blocked in China China's one
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of the largest countries on the planet
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so like obviously there's a huge
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opportunity there um similarly in India
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we're still at early stages um there are
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lots of countries where think there's
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growth and then new people are coming
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online all the time um especially in
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developing countries where mobile phones
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are just becoming increasingly the way
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in which people access the
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internet so the Facebook experience is
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uh it's more curation than ation uh and
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it's actually curation by your friends
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and so Facebook in many ways we don't
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have a voice uh there's no Facebook news
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or Facebook TV when you come to the site
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uh everything that you experience on the
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site has been contributed by the people
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that you've chosen to to be friends with
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the people that are important to you um
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and generally the information that
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they're sharing is stuff that they think
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is important and that they want to share
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there uh and that's a really important
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aspect of the way the site
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works Facebook is very much uh not about
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Facebook it's about the users and it's
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very much about allowing users to
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connect and share with their friends and
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their family and the people that are
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important to
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them we believe at Facebook that social
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media is really transforming lots of
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different Industries and so the you know
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kind of disruption that you saw in
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Social gaming uh with companies like
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zingga and playfish and played them um
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these are companies who put people first
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and put people at the center of the
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games and in many ways social games are
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more about the interactions you have
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with your friends than they are about
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the game play themselves in fact if you
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strip the your friends away from them
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they're they're not particularly
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compelling games um but because they
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have people in them they're some of the
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fastest growing games ever so you know
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CityVille by by Zinga went from zero
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users to 60 million users in the course
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of 6 weeks um because it's playing with
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your playing with your friends we call
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this concept social design which is
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really putting people at the center of
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the application drives engagement drives
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usage incredibly well um we think what's
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happened in gaming is going to happen in
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lots of other Industries gaming
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frequently leads the way on lots of
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different platforms we think it's
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similar thing happening in social media
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uh and so whether this is um Commerce or
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recruiting um travel lots of these
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industries are at their core about
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people and we think you're going to see
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a lot of uh transformation and
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disruption in these industries um
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frequently by startups who say I'm going
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to make a social experience first and
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foremost and go from there so for
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example you could imagine a store which
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says by Def by default when you shop in
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this store everything that you look at
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and everything you put in your shopping
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cart will be shared with your friends
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and that by doing that that store would
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get so much more traffic and
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distribution from you sharing um they'd
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be willing to have lower and lower
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prices and so you'd get a benefit by
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having lower prices and you'd be able to
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discover what your friends are actually
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looking at and shopping with um and it's
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a fundamental rethinking of the way that
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Commerce works today um and it would be
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hard to take an existing you know if
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Amazon turned that on it would be
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shocking for those of us that use it uh
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but it's easy for a startup who's
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starting from the beginning and really
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kind of betting their company big um to
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really create an experience like
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that the social media companies that
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will succeed will be the companies uh
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that don't try to put social on bolted
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on on the side really um but are really
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social from the ground up that set user
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expectations that what you do within
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this experience will be shared um and
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that's actually a value and and the
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discovery that you have within the
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experience is from your friends and
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therefore you're sharing and
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contributing back to that is creating an
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overall value in the entire
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[Music]
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network
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[Music]
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h
