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Women & Work: Why Don’t Women Promote Themselves? | Judd Kessler – Ripple Effect Podcast

March 07, 2023 / 20:25

This episode of The Ripple Effect covers gender differences in self-evaluation, performance reviews, and self-promotion in the workplace. Host Dan Loney speaks with Judd Kessler, a Wharton professor, about research findings on how men and women perceive their performance differently.

Kessler discusses a study he conducted with Christine Exley from Harvard Business School, which found that men rated their performance significantly higher than women, even when both genders performed equally well on tests. The research involved 4,000 subjects taking math and science tests and assessing their performance subjectively.

The conversation highlights the implications of these findings for workplace dynamics, particularly how self-promotion strategies differ between genders. Kessler explains that women often rate themselves lower due to social conditioning and potential backlash against self-promotion.

Additionally, Kessler shares insights from a study involving middle and high school students, showing that gender gaps in self-evaluation appear early in education. He emphasizes the need for employers to focus on objective measures rather than subjective self-assessments during hiring and performance evaluations.

The episode concludes with a discussion on the future direction of this research, particularly how workplace dynamics influence gender perceptions and self-evaluation.

TLDR

Judd Kessler discusses gender differences in self-evaluation and performance perceptions in the workplace, revealing significant disparities between men and women.

Episode

20:25
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the first line result is that men and women performed equally well on average in fact if you look across all of our
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subjects women performed maybe a half a question better but the men rated themselves much more favorably on all of
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these scales and so on the zero to 100 scale men gave themselves ratings over 25 percent higher than the ratings that
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women gave themselves welcome to the ripple effect the podcast that takes you on a journey through the minds of work
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and faculty I'm your host Dan Loney and in each episode we'll be diving deep
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into the inspiration behind the groundbreaking research that Wharton professors have conducted and exploring
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how their findings resonate with the world today we'll be covering a diverse
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range of topics bringing you the latest insights and knowledge that you can apply to your life into work so get
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ready to dive into new ideas with the ripple effect so Judd the annual performance review is
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a thing thing that a lot of people dread what was it that led you to study this topic in the first place
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yeah we were very interested in a question that economists in particular had not really studied that much which
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is how do people subjectively describe their performance it's one thing to answer a question like how how many uh
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units did you sell this year or how many new clients did you sign on but a lot of
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communication about performance and ability so even before you join a job maybe you're asked about how good you
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are at something a lot of the communication around that is subjective you there's no right answer you have to
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describe something that's kind of hard to pin down and economists had not really looked at that but we think that
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it's something that's quite important in the way people perceive you and so we
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wanted to really look at that style of question being asked something subjective about ability or performance
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and apparently your research showed to a degree that women systematically rate themselves lower than men on work
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performance even when their work may be viewed as being objectively better can you account for the difference there
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so this was one of the things that motivated us two subjective questions and the way people answered them because
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we had this hypothesis that not only is this important and understudied but it's
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something that we might see a gender gap where men conditional on the same performance men would describe that
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performance more favorably so my co-author on this work is Christine Exley at Harvard Business School and you
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know she and I wrote this paper and if you asked us about the same paper I might say oh it's phenomenal and she
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might say oh you know it's pretty good and that difference of the way that we
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talk about the work even though it's the same underlying project that we're both
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a part of that was the kind of dynamic that we thought might be interesting to explore
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so when you talk about the office are there subtle ways that that this might show up more so than not
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so we were interested not just in the performance reviews that you know you might get asked once a year where the
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employer will sit you down and kind of work through a set of questions we were also interested in the kinds of more
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commonplace and often sometimes subtle interactions that you have with your colleagues and with your supervisors
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where you're just talking about work and and people are getting an impression of
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how well you do your job and whether you might be able to take on more difficult
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challenges and if men systematically talk about their prior performance and their underlying ability in more
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positive terms that might change the way that people perceive them relative to their equally capable female female
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colleagues and so that was uh the kind of what pushed us a little bit more towards these more subjective questions
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and the ways in which people typically communicate that is you know with adjectives or uh we we still we're
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economists who wanted to study this we still had quantitative questions so we asked things like how much would you
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agree with the statement I performed well on a zero to 100 scale so we can still get a quantitative measure but
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it's clearly a subjective of question that doesn't have a correct answer
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is the potential impact for women having this difference at times noticeable yeah so it's a little tricky because
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what we don't want to do is say that women should necessarily self-promote more that that they should necessarily
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talk more favorably about their own performance they are in a situation where it's possible that there will be
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backlash and perhaps differential backlash uh for speaking too positively about their own ability and performance
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it's possible that the gender difference that we observe is in fact a response to
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kind of social training that people go through where when they do talk favorably about how well they did you
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know that they might be met with kind of harsher uh responses and so they've kind
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of learned not to not to push it on those adjectives so the study that we did which I'm excited to tell you more
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about took away the possibility for backlash so the there wasn't anyone who was going to respond to what the S the
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subjects in our study said uh in uh necessarily a negative way in fact they didn't even know if there was anyone
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responding they didn't know the gender of the person um but it doesn't mean that those same
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forces weren't influencing the way that men and women talked about how well they
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did so the advice is not to the women or the men about how they talk about themselves any takeaways from the
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research have to be on how we elicit information about people's uh performance and ability and and
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potentially not relying so much on the way people talk about themselves all right so take us through the
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research a little bit and what you were able to decipher yeah so this uh this was a project I was
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really excited to be a part of and it uh ended up with a lot of parts but the first thing we we did was we had our
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study subjects uh so there were about 4 000 of them who were recruited from an online labor market platform uh and then
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I'll tell you about some youth that we uh did a similar version of the study
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with uh I'll tell you about that later but the uh 4 000 folks the first thing
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they did was they took a math and science test so 20 Questions taken from the armed services vocational aptitude
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battery test which is a test that is used by folks like me as measure of cognitive ability but the questions we
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picked were were math and science questions the subjects took that test and then we
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asked them you know how well did you think you did on the kind of normal out of 20 questions you know tell me the
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number that you think you got correct and that's something that economists have looked at for a while uh sort of
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just we call it we think of it as confidence of how how many questions you you got correct then we asked our
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subjective question so describing the performance on the test with an adjective that range from very poor to
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exceptional and also these questions on the zero to 100 scale of agreement with statements like I performed well on the
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test I took what we found was that this the first line result is that men and women
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performed equally well on average in fact if you look across all of our subjects women performed maybe a half a
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question better but the men rated themselves much more favorably on all of these scales and so on the zero to 100
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scale men gave themselves ratings over 25 percent higher than the ratings that women gave themselves
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so the first hypothesis that we had was maybe this is just uh confidence just remanifesting so we looked at that
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question of how uh how many of the 20 questions that you got asked did you get correct and sure enough even though men
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and women on average each got about 10 questions correct men said they got 11 correct and women
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said they got eight correct so there was clear clear evidence that men and women
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had different perceptions of their underlying ability and we wondered whether that was what was causing the
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gender gap in self-promotion so what we did then was we told men and women after
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they took the test we told them exactly how many questions I got correct so now we're comparing men and women say who
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each answer 10 questions correctly and have been told that they answer 10 questions correctly and we asked the
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same questions about uh you know stating agreement with I performed well on the test and even
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with the same performance and knowing they have the same performance there was still a very large gender gap so the
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gender gap shrinks a little bit when you give performance information but it but
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just a little bit it's still quite big and so that told us there's something
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Beyond just the not being sure how many questions I got correct there's something fundamentally different about
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the way men and women interpret the same underlying score but the challenge I think in terms of
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giving that self-review that self-evaluation that I think in many cases is probably a very unique element
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for people to have to do in general whether they be men or women so this was uh one of the kind of
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hypotheses that we had and we wanted to push the result that I just described a little bit further so we did a few
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different things one thing we did was we told men and women the average self-evaluations of other people who had
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scored the same as them so now the men and women both know they answer 10 questions correctly and are now both
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told what the average self-evaluation is of folks who get 10 questions correct still we see the gender gap it's
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unchanged from that so we had another hypothesis which is maybe women just have higher standards than men maybe you
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know it it's just the case that if you ask a woman how a certain score is that
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they just kind of always think that it's it's less good than than a man would so
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to get at this we did two things uh both I think are informative one thing we did
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was we asked people not to describe their own performance but we asked them to describe somebody else's performance
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so now you've taken the test you you don't know that you've answered 10
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questions correct but we're gonna look at folks say who men and women who both
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answer 10 questions correctly and we're going to ask them to describe the performance of somebody else who
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answered 10 questions correctly so it's their performance they don't know it's
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their performance but now it's not about themselves it's about somebody else
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when we do that we see no gender gap so when describing a third party men and women have the same at use the same
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adjectives for the same score it's only when they're talking about their own performance that men and women
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differ the other thing we did was and this is based on Research from economics in
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other fields suggesting that gender gaps are related to the kind of stereotypes surrounding the task so
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the unfortunate stereotype around Math and Science tasks is that they're kind
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of more male we call a male type that men are expected to do better than women even though in our case of course women
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do do better than men but we picked a task that is less male type that's kind of more neutral and if
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anything uh folks think that women might outperform men and that was a verbal task so same kind of setup but instead
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of doing a test with 20 math and science questions uh the subjects are doing a test with verbal questions
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and when we do that we again see no gender gap in the way that men and women talk about their performance when the
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performance is equally good so the thing that's happening here is that there's
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something unique about this kind of math and science domain where the stereotype
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is that men do better where in that domain only women are saying that they do less well even
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knowing that they have you know a particular performance and that that performance is the same as a man who
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says they did great so going back to what you said a couple of moments ago I think it brings up the topic of
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self-promotion and how we think about how we are answering questions and how we view our perception of how we're
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doing in comparison to what we believe our colleagues may be doing as well and I'm wondering if there is a
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potential concern of whether or not there can be too much self-promotion for either men or women
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yeah so it's hard to get at this because I mean there certainly could be and
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that's uh earlier when I was talking about backlash that um you know maybe women don't say that
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they're phenomenal in math and science because they're worried uh that doesn't fit stereotypes of women
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and people will kind of react negatively to them saying that they're uh that
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they're very good at this and in fact there is a lot of evidence of backlash
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uh for actions that are not that don't fit stereotypes that could you know could be playing out here as well so
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there's certainly that element I think you know it's not obvious without more research about
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exactly where the line is for kind of what the what's the appropriate amount
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of uh positivity to have about you you know how much can you uh maybe over inflate
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your your own sense of self I will say one other thing one other kind of studies that we did uh to kind of start
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to think about this we in much of what I've described the person who is answering the questions
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about how well they did these subjective questions we told them that their uh performed that sorry there's their
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answer to the self-promotion questions these subjective questions would be given to another study subject who would
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use that answer and only that answer so they wouldn't learn about how well the
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person actually performed they would use the self-promotion answer to decide whether to hire the person and how much
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to pay them so that's where the self-promotion kind of language comes from because this is
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an answer to a question that could be used to determine your your pay from the study well and that was going to be part
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of my question next because I think you also have to look at this from the employer's perspective and how they
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understand these differences in the process of hiring and promotion through a company
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yeah so that's uh one of the things that I found interesting about the the different versions that we did because
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when the uh studies subjects knew that the employer would see the self-evaluation that they gave about
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their own performance uh they rated themselves more favorably so they did respond to the fact that there was an
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incentive uh to to say that they did well but when we took the employer incentive away
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we still saw a big gender gap so men and women both of them were kind of inflating how they described themselves
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in the presence of an employer when the employer was removed so when they're
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just describing themselves to us the experimenter they still they both come down and level
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but they're still a massive Gap so this to me says for the employer perspective
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it's not about exactly the way that you incentivize the self-promotion questions
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that's going to matter it's not like you can say oh we're asking these questions
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but you know we promise not to use them to determine bonus or you know we're
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only going to use them in certain ways it's not gonna removing the incentives
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to promote is not necessarily going to change the gender gap which was there even absent
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the the employer at all it really is something about the way that people describe their
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their ability and performance even when you know it's not being used for anything it's just yeah they they're
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just saying it to us the researcher so can you theorize what might be the way for women to be able to close that
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gender gap a little bit so our takeaway is that well it's twofold one we think it's not the
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responsibility of the women it shouldn't be the responsibility of the women to
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change the way that they act for multiple reasons one it's it's unfair to
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put it on them two it's not clear that we know how to help people change the
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way they think about their own ability and performance oh one result I didn't
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tell you that speaks to that is the study on youth so uh we did a study with 10 000 middle and high school students
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where we had them do essentially the same thing except we did it without employers and we did it with uh shorter
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math and science tests and we saw gender gaps in the way that people talked about
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their ability and performance in every grade that we looked at from uh as young as sixth grade all the way up to
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um to to seniors and that was pretty uh pretty clear evidence to us that this was not something saying that you know
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was was coming at a particular point in time this was something that uh you know
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seemed to be throughout at least Middle School and High School uh this pattern um so if there is intervention to be
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done it might need to happen before sixth grade um so that's the second thing is that it's
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not clear how we would change the way people perceive their own ability and performance and then third is the thing
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I've mentioned already which is the potential for backlash so it's not clear
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that we want to encourage women to promote more because that could uh you know that could it could be optimizing
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given the incentives that they face what that means then is that it pushes the the the kind of fixing the problem
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back to the employers who at interview stages uh at application stages at the performance review stages
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you know we would argue should rely Less on these subjective self-evaluations and
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should rely more on objective measures to the extent that they exist in assessing ability and performance
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so where do you think the next step in this research is where do you want to take this next
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yeah so uh we are starting to think more about how the social dynamics of say the workplace or in educational
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institutions how that interacts with the gender gap so one thing that we started
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to look at in our research was whether people perceive the gender gap so whether I anticipate that women are
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going to talk less favorably about their own ability and performance and it does not look like the study
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subjects who are participating so the people who are giving us the answers that display the Gap they don't appear
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to anticipate that the Gap is there so that doesn't answer a key question which
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is do employers who are doing the hiring and promotion and deciding on bonuses whether they've kind of learned over
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time that uh that women kind of talk differently about their performance it's
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possible that good employers have recognized that if they ask this question they get the the gender gap and
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and maybe they even correct for it to a certain extent but but that I think is the next line of work to figure out
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is that observation there and are the corrections actually being made when they need to be
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Judd great to have you with us today thanks very much for your time it's great to be here thanks so much
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thank you for listening to the ripple effect we hope you found this episode informative and engaging don't forget to
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subscribe and leave us a review so that we can continue to bring you the best Insight from the Wharton School

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Episode Highlights

  • The Gender Gap in Self-Perception
    Research shows men rate their performance significantly higher than women, despite equal performance.
    “Men rated themselves over 25% higher than women.”
    @ 00m 19s
    March 07, 2023
  • Impact of Self-Promotion
    The study reveals that self-promotion is influenced by gender stereotypes and societal expectations.
    “Women may face backlash for self-promoting in male-dominated fields.”
    @ 04m 45s
    March 07, 2023

Episode Quotes

  • Men rated themselves much more favorably than women.
    Women & Work: Why Don’t Women Promote Themselves? | Judd Kessler – Ripple Effect Podcast
  • Women systematically rate themselves lower than men on work performance.
    Women & Work: Why Don’t Women Promote Themselves? | Judd Kessler – Ripple Effect Podcast
  • It's not the responsibility of women to change how they act.
    Women & Work: Why Don’t Women Promote Themselves? | Judd Kessler – Ripple Effect Podcast

Key Moments

  • Research Findings00:46
  • Self-Evaluation Gap02:00
  • Backlash Concerns04:45
  • Gender Stereotypes11:30

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